Do FTC rules oblige a site owner to state that he is an affiliator on my site?

by sam770
8 replies
Hi Guys,
I just read in another blog that according to the FTC rules an affiliator (any affiliate type, Amazon, Google, ClickBank aso...) has to declare or make a statement on his site that he is not the merchant of the goods advertized in his site. He is only referring to the merchant's site.

Does anyone know a bit more about this? If yes, is it enough to make this statement in the general terms of use for the site or does it have to be declared by each banner or link on my site?

Thanks,

Sam's Wife
#affiliator #ftc #oblige #rules #site #state
  • Profile picture of the author WD Mino
    This is not legal advice and I am not a lawyer.

    As I understand it you have to disclose any material connection to an offer you have on your site. so I think something like
    Full disclosure. Should you click any link on this site I may receive a commission

    or something I know you are supposed to disclose upfront so that is my understanding
    cheers
    -WD
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    "As a man thinks in his heart so is he-Proverbs 23:7"
    Coming Soon http://graphicsdon.com

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  • Profile picture of the author E. Brian Rose
    You should definitely add an affiliate disclaimer to your site if you are promoting affiliate products.

    Here is the one that is on my site:

    Disclaimer: It may come as a shock to you, but I make money from this website. If you purchase something I recommend, then there is a good chance I will receive a commission on that purchase. Be assured that I do not suggest products that I do not believe would be helpful to those reading this blog. Most of the money generated from this website will be used to buy expensive toys for my daughter, food for my growing stomach, and dog bones for BoBo and Izzy. If you want to buy a product that I suggest, but do not want the commission to go to my daughter’s toy collection, then Google the product and buy from somebody else… but keep in mind that it is likely the commissions earned by the other guys will be used to fund their plot for world domination and could result in nuclear war.
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    Founder of JVZoo. All around good guy :)

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    • Profile picture of the author sam770
      E. Brian Rose, Lovely disclaimer!
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  • Profile picture of the author RobertMandrake
    Sam770,

    Here is what I found:
    business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-people-are-asking

    I hope this helps.


    Robert
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    • Profile picture of the author VinnyBock
      So just talking about another product in the first person doesn't fly anymore?

      ex - "I bought this system and immediately saw a rise in profits"... No good?
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    • Profile picture of the author sam770
      Thank you !
      I followed the link you recommended and realized that including a short statement somewhere in the "terms of use" of you site IS NOT ENOUGH!
      An affiliator SHOULD include the statement near the affiliate banner/affiliate link, so that the visitor on his site will notice this and make his buying decission while knowing that your are affiliator.
      I am not a lawyer and the above is not a legal advice but that's what I could figure out!

      Originally Posted by RobertMandrake View Post

      Sam770,

      Here is what I found:
      business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-people-are-asking

      I hope this helps.


      Robert
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      • Profile picture of the author sam770
        Is there any Warrior affiliator here that can show me a sample of where to put it. This would be highly appreciated because I am very confused now and I am not sure if it will be enough to place the disclaimer as a link just like the About page.
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