Questions about running a WSO

34 replies
It's been a while since I have posted at WF. Just busy with the j-o-b and some personal stuff.

Happy New Year to all you Warriors, and I hope you wouldn't mind giving me some feedback.

I want to run a WSO, but honestly, I am not sure if the offer would do well, due to the price. Without giving it away, the product is extremely high quality, customized, and will help anyone with a website drive more conversions (newsletter sign-ups, sales, requests for a call back, or whatever...)

But, by the nature of the product (what goes into it) which BTW will be customized and unique to each and every person that buys it, is such that it is expensive. Realistically, I will need to charge at least $550-$700 for the product, and this is several hundred dollars below the "regular" price i.e. what would be found out on the open market.

I am just not sure whether this will be worthwhile to promote as a WSO. My thought is, successful affiliate and internet marketers, super-affiliates, etc. obviously can afford it, and I am fairly sure they will recognize the value of the product. But, it seems like most of the WSOs are fairly low priced products that teach techniques on how to make money. My product is not a how-to, but rather it builds intrinsic value into an existing website, and drives more conversions.

Not trying to be overly secretive here, just not sure if it is smart to give exact details.
Anyway, if you have any thoughts on whether a $550 product (that is worth the money) would be out of the question or not for a WSO, please let me know.

All The Best!
Doug
#questions #running #wso
  • Profile picture of the author daddyg
    Hi Doug,

    Why don't you offer installment payments to spread the cost for people?

    Also I don't see why it wouldn't worth trying as a WSO, as long as you make the price lower than it's available anywhere else. If IMers are your target market, why not?

    Cheers...Graham
    Signature

    Graham Cox (a.k.a Daddyg)

    What would an increase of 249.84% in your email subscriber list be worth to you?
    Grab your copy of Ultimate Footer Ad NOW

    {{ DiscussionBoard.errors[401136].message }}
    • Profile picture of the author dou9las
      Originally Posted by daddyg View Post

      Hi Doug,

      Why don't you offer installment payments to spread the cost for people?

      Also I don't see why it wouldn't worth trying as a WSO, as long as you make the price lower than it's available anywhere else. If IMers are your target market, why not?

      Cheers...Graham
      That is a great idea, something I hadn't even thought about. Thank you for the creative thinking, and I appreciate the encouraging spirit of your post!
      Signature
      http://www.delsurseo.com

      "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

      {{ DiscussionBoard.errors[403379].message }}
  • Profile picture of the author James Turner
    I think that people with less than 100 posts (including me) shouldn't even consider asking about a WSO until we've contributed to the forum.

    I came here to learn how to improve my online business, not to make money from other warriors.

    James
    {{ DiscussionBoard.errors[401288].message }}
    • Profile picture of the author dou9las
      Originally Posted by James Turner View Post

      I think that people with less than 100 posts (including me) shouldn't even consider asking about a WSO until we've contributed to the forum.

      I came here to learn how to improve my online business, not to make money from other warriors.

      James
      James,
      Not sure where I want to begin, you've broached several issues here.

      Firstly, I haven't seen anywhere on this site a published set of policies for who can, and cannot, run a WSO, regardless of how many posts. By the tone of your comment though, it appears to me that you have appointed yourself to a gatekeeper role, which I find ironic, because as you say yourself, you don't even meet the prereq you seek to impose on me.

      Adding to that, MYOB, Eric, Garrett, all with posts ranging from 200 to 400, were not "offended" by the "mere suggestion" of my running a WSO, regardless of how many posts I have or do not have - in fact, they encouraged me to do so. Others with similar credentials simply conjectured about the feasibility of making sales. So far, your the only trying to make this a "wrong" thing to do.

      Thirdly, if you re-read my original post, I mention that, my product will be of high-value, customized to each person's site and business, and offered at a discount in the range of $500 below standard market price. That discount comes directly out of my earnings, and I am willing to do that specifically so that Warriors can benefit from a higher value and ROI than anyone else. That's why the call it "Warrior SPECIAL Offer." Thats the whole point of WSOs.

      As for your implication that I am merely "making money off of Warriors", all I can say to you would be, take a look around. There are WSO's teaching Warriors how to profit from WSO's. Everyone here at the Warrior forum is here because they want to help each other (and themselves) advance and succeed, and that includes win-win business relationships that bring benefits to all parties involved.

      Your response comes off to me as presumptuous, knee-jerk, and based somehow in a combination of scarcity mind-set and false altruism (i.e. why would you bother yourself to learn internet marketing from a group of people, and yet somehow project the need to be apologetic about engaging in it with them ...? That's a hypothetical question by the way, not interested in hearing your answer.)
      Signature
      http://www.delsurseo.com

      "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

      {{ DiscussionBoard.errors[403667].message }}
  • Profile picture of the author indexphp
    A WSO only costs $20. Why don't you just test it out and see how it goes for you? Without any more details, I'm not sure I could give you any more advice.

    Good luck though
    {{ DiscussionBoard.errors[401296].message }}
    • Profile picture of the author dou9las
      Originally Posted by Garrett Aren View Post

      A WSO only costs $20. Why don't you just test it out and see how it goes for you? Without any more details, I'm not sure I could give you any more advice.

      Good luck though
      Hey Garrett,
      I know what you mean - I was thinking the same thing. My main reason for posting first was to gauge some of the more experienced Warriors as to how something in this price range would be received (as in, totally out of left field or not.)

      Thanks also for encouraging taking action on it.
      Signature
      http://www.delsurseo.com

      "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

      {{ DiscussionBoard.errors[403499].message }}
      • Profile picture of the author jimmidwest
        Hi dou9las,
        I think it's going to be hard to sell $550 product. Most of the wso products are less then $50. Maybe you can break it down into a smaller package.

        Good luck
        Jim
        {{ DiscussionBoard.errors[403605].message }}
  • Profile picture of the author winebuddy
    I don't think anyone here will buy it. Just my opinion.
    Signature
    birminghamshootingrange.comfor sale |"Knowledge is NOT power... ACTION on Knowledge is power"
    {{ DiscussionBoard.errors[403402].message }}
    • Profile picture of the author Eric Stanley
      Originally Posted by winebuddy View Post

      I don't think anyone here will buy it. Just my opinion.
      IMO that isn't true. I'm sure if the product is of said high quality, and there is $500+ worth of value in the product, then I could easily see several sales being made.
      Signature
      {{ DiscussionBoard.errors[403425].message }}
      • Profile picture of the author myob
        Value is much more important to me than price. I have paid a lot more than that for some IM products and software, but it was well worth it, and the ROI is really priceless. All I can say is, give it a go if it is competitive with comparable products. You may be pleasantly surprised.
        {{ DiscussionBoard.errors[403457].message }}
    • Profile picture of the author Tom B
      Banned
      Originally Posted by winebuddy View Post

      I don't think anyone here will buy it. Just my opinion.
      Good thing I didn't listen to you then.

      I don't have the exact number in front of me but I know I sold over 10 licenses for 497 in the past couple of weeks with a wso.

      Of course we are talking about something worth far more than 497.
      {{ DiscussionBoard.errors[403906].message }}
      • Profile picture of the author dou9las
        Originally Posted by Thomas Belknap View Post

        Good thing I didn't listen to you then.

        I don't have the exact number in front of me but I know I sold over 10 licenses for 497 in the past couple of weeks with a wso.

        Of course we are talking about something worth far more than 497.
        Thomas, that is really helpful to know, and congrats on your sales!

        In terms of quality, the product I have in mind, based purely on the specialized expertise and labor involved, would normally sell for $1000, with customizations billing out upwards of $200 per hour. And, based on research and stats etc, if done well (and it will be) and used correctly, will provide a lot of value and ROI.

        That being said, anyone considering it pretty much will know in 30 seconds or less whether the value is there for them (and their business, their site.) It's not like paying thousands of dollars to buy an info product or training membership and hoping it will teach you how to make the money back...(like Arbitrage Conspiracy for example.)
        Signature
        http://www.delsurseo.com

        "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

        {{ DiscussionBoard.errors[404028].message }}
        • Profile picture of the author Tom B
          Banned
          Originally Posted by dou9las View Post

          Thomas, that is really helpful to know, and congrats on your sales!

          In terms of quality, the product I have in mind, based purely on the specialized expertise and labor involved, would normally sell for $1000, with customizations billing out upwards of $200 per hour. And, based on research and stats etc, if done well (and it will be) and used correctly, will provide a lot of value and ROI.

          That being said, anyone considering it pretty much will know in 30 seconds or less whether the value is there for them (and their business, their site.) It's not like paying thousands of dollars to buy an info product or training membership and hoping it will teach you how to make the money back...(like Arbitrage Conspiracy for example.)
          You won't know until you test. I have had made great money and had made not so great money depending on the offer, how you worded the offer and if people needed your product or service.

          If you are sure there is a market here, for your product, than test it. If it doesn't work out then test it in a different way. That is one of the best things about this forum, you can test different offers.

          Be careful in this thread because you can't presell a wso and the more you tell about your product really makes it look like preselling. You can get this thread deleted.


          Good luck,
          {{ DiscussionBoard.errors[404042].message }}
          • Profile picture of the author dou9las
            Oops, again I will say, duly noted. I appreciate the heads up Thomas.
            Signature
            http://www.delsurseo.com

            "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

            {{ DiscussionBoard.errors[404129].message }}
            • Profile picture of the author Kay King
              It's worth a shot and only costs $20 to give it a try. As you mention customization there seems to be a "service" element involved.

              You should be prepared to answer questions that may sound skeptical - without getting defensive. You may think someone is a fool to question what you know is a great product - but without an established rep here it would not be surprising to have some ask probing questions.

              Reason is you have little participation here - members here have been scammed by some high priced ($200-400) products before that were not completed or delivered - and you may have to overcome a trust factor.

              You can overcome some of this with a good sales pages and being open about who you are and what you've done - and the first step may be adding a full name to your profile to add credibility.

              Thomas is right - preselling a WSO is a problem and this is getting very close to that so caution advised.

              kay
              Signature

              Saving one dog will not change the world - but the world will change forever for that one dog.



              {{ DiscussionBoard.errors[404172].message }}
          • Profile picture of the author dou9las
            Kay,
            That's good information. To be honest, one reason my participation dropped here is that my wife and I endured some significant, less than pleasant news this past year (on a personal level.)

            My participation at WA (wealthyaffiliate) forum dropped off as well, but I have recently renewed my committment to growing as an IMer and getting back in the saddle. Thus, I have become more active at both forums as of late.

            But I totally hear you, and I believe I will add more info to my Bio/Profile (and BTW, I did have a bio posted before the WF server upgrade, and much of my info got garbled or lost completely.)

            Okay and now that I know about this rule, it's official, my lips are SEALED regarding any more details of the WSO (unless and until I launch it) my intent was never to break any rules or do any preselling.

            Cheers,
            Doug
            Signature
            http://www.delsurseo.com

            "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

            {{ DiscussionBoard.errors[404255].message }}
  • Profile picture of the author westernseo
    There is really no way to tell if we don't know what the product/service is....

    If it's worth the money, and is overly discounted, then the price will sell it....

    If it's worthless, than expect a wasted $20, IMO>
    Signature
    StripSpots.com - strip club jobs
    {{ DiscussionBoard.errors[403673].message }}
  • {{ DiscussionBoard.errors[403679].message }}
    • Profile picture of the author dou9las
      Originally Posted by Bev Clement View Post

      I suggest you re-read the rules on the WSO because you have to have posted 30 times before being allowed to run on.
      Duly noted Bev,
      I didn't catch that before, nor have I ever seen the question raised or discussed at these forums. Ironically, looks like this is my 30th post

      But that issue really wasn't the main thrust of my point to the other poster. I haven't even decided to do the WSO yet. And, I welcome anyone to read a sampling of my posts here at WF, nothing about my contributions or questions here have revolved around "making money off of other warriors."

      Seems to me that if I do offer something I believe to be valuable, Warriors will make up their own mind as to whether they want it or not, regardless of whether I have 29 or...30 posts.

      Edit: spelling
      Signature
      http://www.delsurseo.com

      "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

      {{ DiscussionBoard.errors[403844].message }}
  • Profile picture of the author Eric Stanley
    30 seems quite the arbitrary number, but it serves a purpose. Point is, if someone REALLY wants to run a WSO who is new here, they can. There is no 'quality' requirement, or a manual review of said persons posts before they are granted access. It just serves as a 'hit and run' deterrent.
    Signature
    {{ DiscussionBoard.errors[403863].message }}
    • Profile picture of the author dou9las
      Originally Posted by Eric Stanley View Post

      30 seems quite the arbitrary number, but it serves a purpose. Point is, if someone REALLY wants to run a WSO who is new here, they can. There is no 'quality' requirement, or a manual review of said persons posts before they are granted access. It just serves as a 'hit and run' deterrent.
      Eric,
      I am on the same page with you. This whole aspect of the discussion started with the post where it sounded like I was being blatantly reprimanded by for "even asking about running a WSO" where in fact, it was out of complete respect for etiquette and protocol that I actually asked first rather than just jumping into it with no thought to how it would be received.

      Just FYI, up until very recently, I would not have even considered doing an WSO. The idea struck me when I realized this particular product would definitely be of interest to a lot of Warriors, and may be perfectly suited to the WSO "channel", something I just never even thought of before.
      Signature
      http://www.delsurseo.com

      "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

      {{ DiscussionBoard.errors[403960].message }}
  • Profile picture of the author InternetM39482
    When you deliver value on a $497 product, I'm sure people who need it will be there buying. I care more about value than the price (unless it's something my pocket really can't afford).

    I don't think anyone here will buy it. Just my opinion.
    And how do you form that opinion? :confused:This forum certainly has quite a few people who would be willing to spend $500~ on a product that delivers what it promises.

    To the OP: Just go for it. $20 isn't much to spend for the returns you can get. And it's never a bad thing to take calculated risks, so go for it and Best of luck!
    {{ DiscussionBoard.errors[404086].message }}
  • Profile picture of the author Johnny Slater
    First bit of advice is it may not be in anyones best interest to take advice on what works or doesn't work as a WSO from people who have been members less than 30 days. I may have missed something but it looked to me that every person saying it wouldn't work have been here between 1 and 3 weeks.

    Second, high dollar product sell as WSO's all the time. You will not get the high number of customers that a $5 product will get, but then again thouse who typically snatch up every $5 product they can find are not your target market in the first place.

    There are people here who would never dream of paying more than $10 for anything, but then again there are also people here who think nothing of dropping $4000 on a product if they though it would improve their bottom line.

    The best advice I can give you is run a WSO and see what happens. Worse thing that can happen is your out $20.
    Signature

    {{ DiscussionBoard.errors[404298].message }}
  • Profile picture of the author jhongren
    Hi Doug,

    I have an idea which is to plan
    your product funnel well and
    lined your product at the second
    stage.

    You can develop a cheaper product
    as the front end and upsell them with
    the more expensive product.

    By doing this, you have a list.
    With a list, you can build relationship
    and do a real survey using your list.

    So it helps to give you a better
    idea what your existing clients want.

    My 2 cents,
    John
    {{ DiscussionBoard.errors[404461].message }}
    • Profile picture of the author dou9las
      I continue to appreciate the encouragement and information available here at WF. Makes me realize I should have tried harder to stay more consistent with my posting here in the past few months.

      Johnny,
      Agreed! (regarding taking/receiving advice) and it is good to hear some reinforcement about successful and smart marketers being willing to reinvest in their business, whether the dollar amount is $40 or $4000.

      Jhongren,
      Again, an idea I had not thought of! Great stuff. I know the "money is in the list" and I could stand to be better about building squeeze pages and creating opportunities to build a list. I will give some thought to how this may apply to my product.

      Snidge,
      Your post came while I was writing the above, so what the hay, I'll shout to you too. The timing couldn't be better apparently, since per my comment above, I just might be in the market real soon for some squeeze page building software.

      Congrats on your software. I have ideas for software products too, sometimes I wish I was a true coder just so I can get the stuff done. The beauty of software is the no-cost delivery and repeat sales aspects (like all info products, but yes, it is a beautiful thing!)
      Best of luck with that.
      Signature
      http://www.delsurseo.com

      "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

      {{ DiscussionBoard.errors[404557].message }}
      • Profile picture of the author jhongren
        Originally Posted by dou9las View Post

        I continue to appreciate the encouragement and information available here at WF. Makes me realize I should have tried harder to stay more consistent with my posting here in the past few months.

        Johnny,
        Agreed! (regarding taking/receiving advice) and it is good to hear some reinforcement about successful and smart marketers being willing to reinvest in their business, whether the dollar amount is $40 or $4000.

        Jhongren,
        Again, an idea I had not thought of! Great stuff. I know the "money is in the list" and I could stand to be better about building squeeze pages and creating opportunities to build a list. I will give some thought to how this may apply to my product.

        Snidge,
        Your post came while I was writing the above, so what the hay, I'll shout to you too. The timing couldn't be better apparently, since per my comment above, I just might be in the market real soon for some squeeze page building software.

        Congrats on your software. I have ideas for software products too, sometimes I wish I was a true coder just so I can get the stuff done. The beauty of software is the no-cost delivery and repeat sales aspects (like all info products, but yes, it is a beautiful thing!)
        Best of luck with that.
        Hi Doug,

        No worries.

        What you need to do now
        is to consolidate all the suggested
        ideas and plan them properly
        with milestones.

        My observation on other members
        who ask for help normally do not
        apply what they have learnt and
        they stay stagnant.

        All the best to you and I am
        sure you can do it!

        All the best!

        John
        {{ DiscussionBoard.errors[404680].message }}
        • Profile picture of the author Martin Luxton
          Hi Dou9las

          To reinforce what Kay said, for higher ticket items people will probably be more cautious about sellers with no track record here. (Justin Michie has a section on price and customer profiles in his WSO book).

          Johnny Slater has had quite a few respected Warriors beta test his software (and he's been around for donkey's years ).

          Thomas Belknap has often done free software offers to fellow Warriors.

          If you have a lite version of your product that people can try out it will help you get credibility.

          Or maybe ask Johnny and Thomas to check out the full version

          The only high ticket WSO I bought was from a Warrior whose list I had been on for a while and from whom I had bought previous WSOs so I am not really your target market.

          Something you could do is try Willie Crawford.

          He actually asks his subcribers to contact him if they have a product they think he could offer to his list. One time when this happened Willie was so impressed he tried to buy Master Resale Rights for rather a large sum.

          Martin
          {{ DiscussionBoard.errors[404752].message }}
          • Profile picture of the author dou9las
            Originally Posted by Martin Luxton View Post

            Hi Dou9las

            To reinforce what Kay said, for higher ticket items people will probably be more cautious about sellers with no track record here. (Justin Michie has a section on price and customer profiles in his WSO book).

            Johnny Slater has had quite a few respected Warriors beta test his software (and he's been around for donkey's years ).

            Thomas Belknap has often done free software offers to fellow Warriors.

            If you have a lite version of your product that people can try out it will help you get credibility.

            Or maybe ask Johnny and Thomas to check out the full version

            The only high ticket WSO I bought was from a Warrior whose list I had been on for a while and from whom I had bought previous WSOs so I am not really your target market.

            Something you could do is try Willie Crawford.

            He actually asks his subcribers to contact him if they have a product they think he could offer to his list. One time when this happened Willie was so impressed he tried to buy Master Resale Rights for rather a large sum.

            Martin
            Hi Martin,
            I would comment further, but I've been warned about pre-selling. Suffice to say, I will think about how to apply your advice to my product.

            I especially like your idea about Willie Crawford. I know of him, and know that he is an authority at what he does, although I have not recently been on any of his lists, etc. But that is a great suggestion, so thank you.
            Signature
            http://www.delsurseo.com

            "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

            {{ DiscussionBoard.errors[404855].message }}
  • Profile picture of the author snidge
    I have been thinking about running one with a real awesome price for my auto response/list management software just so that it gets some buzz. It really is great software and I know it can take off. I have been using it for all of my squeeze pages/sites and it works great.

    I have been in IM for a while and it is nice to finally have a product that I can actually be proud to be selling and stand behind!

    Does anyone have any tips for what works real well for WSO's?
    Signature

    Check out my WSO for 60% off my autoresponder, Bulk Mailer, Opt In Software.
    60% OFF Mail List Management Software! Multiple List Capabilities!

    {{ DiscussionBoard.errors[404495].message }}
  • Profile picture of the author Mike McBride
    Doug (and others),

    One takeaway lesson: note the difference in answers between the longstanding members speaking from experience and the newcomers (as Johnny pointed out) merely speaking from uninformed opinion.

    For 20 bucks, Doug, I would just heed the good advice given to you in this thread, make your best offer, and let the chips fall the way. It will either be profitable, a learning experience, or both.

    Good luck.
    {{ DiscussionBoard.errors[404765].message }}
    • Profile picture of the author dou9las
      Originally Posted by Mike McBride View Post

      Doug (and others),

      One takeaway lesson: note the difference in answers between the longstanding members speaking from experience and the newcomers (as Johnny pointed out) merely speaking from uninformed opinion.

      For 20 bucks, Doug, I would just heed the good advice given to you in this thread, make your best offer, and let the chips fall the way. It will either be profitable, a learning experience, or both.

      Good luck.
      Absolutely on my radar, huge difference in perspective (among the experienced, etc.) And 20 bucks is definitely a small sum to sacrifice for testing an offer with such a large, targeted audience, especially when there is a respectable chance at recouping it (one sale.) If nothing else, the buzz and exposure alone could be worth it.

      Cheers,
      Doug
      Signature
      http://www.delsurseo.com

      "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

      {{ DiscussionBoard.errors[404868].message }}
      • Profile picture of the author dou9las
        Hey Everyone,
        Just wanted to mention that I have decided I will do a WSO. But, I need to really think about how to structure the offer, and whether I can come up with a "light" version first, with the option to either upgrade (backend upgrade) or simply test the success with a lower price version and then come back later with the higher priced version. That might be hard or impossible to do, but I am going to give it some thought.

        Of course, once I figure that out, I am not going to rush the copy and offer design, so it could be a few weeks before I have the offer ready.

        I know the "thanks" button is there (and I have used it quite a bit on this thread!) so that people don't have to post thank-you's. However, I just want to say that I appreciate all the good suggestions and encouragement I got on this thread. It generated way more responses then I ever imagined it would, and lots of valuable advice.

        Maybe I will post back once my offer is ready to launch or live (being careful not to pre-sell) just in case anyone is curious.

        All The Best!
        -Doug
        Signature
        http://www.delsurseo.com

        "What doesn't kill me makes me stronger."-- Friedrich Nietzsche...

        {{ DiscussionBoard.errors[409885].message }}
  • Profile picture of the author jhongren
    Hi Doug,

    It is good to test it out.

    What matter most is you
    are building your list and
    providing the best value to
    your list.

    Good luck!

    Cheers,
    John
    {{ DiscussionBoard.errors[410455].message }}
  • Profile picture of the author TelZilla
    I've been a member here for over 4 years and have purchased many different WSO's. Price has never been a consideration if I thought I could use the product or gain a particular piece of knowledge from it.

    It's impossible to know ahead of time what will or will not sell. Do the WSO.

    Take Action - Live Free
    Signature
    Don't get so wrapped up in making money that you forget the important things in life.
    {{ DiscussionBoard.errors[410498].message }}

Trending Topics