8 replies
Anyone have experience with Verisign

Is it worth the $300 price tag on it a year?

Cheers,
Mukul
#verisign
  • Profile picture of the author Eleanor
    I'd say no.
    If you're a large corporation then maybe.

    The verisign part of the process is all done after payment details have been entered and if you've got your customers that far then they're obviously happy shopping online.

    Bit of overhyped waste of time in my opinion!

    Just my two cents!

    Thanks
    Eleanor
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  • Profile picture of the author tbsweet52
    Depending on what type of product or information you are selling and to who, Verisign might be a good choice. We have it on 2 websites, it's great.
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  • Profile picture of the author Robert Mangan
    Mukul,

    I'm not sure I can really answer your question. I did find a case study once - I think it was on MarketingIdeas dot com - where putting a MacAfee seal at the top of the shopping cart page, right next to the toll-free number did improve conversions by a couple of percentage points.

    But unless you get heaps of traffic you're not going to be able to repeat this kind of split test.

    Anyways, I have VeriSign on my ecommerce store (I dropship) and I 'believe' that it helps inasmuch as I sell high ticket items that most are going to think long and hard before making the purchase. And, I just think it makes my site look more legitimate and a bigger player (than it actually is) to potential customers.

    So, if you're not getting much traffic or your average sales is below $50 then I would perhaps hold off for now.

    Robert

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    • Profile picture of the author Derek S
      Hey man,

      I would say that if you are your own merchant and need it for SSL certificate purposes it is a must have.

      If you just want their trust seal for conversion purposes I would go with an alternative like trust guard maybe.

      What I do is leverage the fact the merchant I am with uses VeriSign and I have permission to use their trust seal on my custom designed checkout page. Helps with conversions even though the seal is registered to my merchant company and not mine personally.

      And if your market is MMO I wouldn't bother at all with it as most of us are familiar with ordering online already... unless you are targeting the complete beginners who have never heard of IM.

      Best results I have tested is the satisfaction guarantee badge and the verisign seal beside each other at the top of the page... testimonials running down the right side of the checkout and then a arrow pointing to the checkout button beside the words "you are only 30 seconds away from (insert desired benefit here)"


      cheers
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      • Profile picture of the author onegoodman
        Originally Posted by Derek S View Post

        Hey man,

        I would say that if you are your own merchant and need it for SSL certificate purposes it is a must have.

        If you just want their trust seal for conversion purposes I would go with an alternative like trust guard maybe.

        What I do is leverage the fact the merchant I am with uses VeriSign and I have permission to use their trust seal on my custom designed checkout page. Helps with conversions even though the seal is registered to my merchant company and not mine personally.

        And if your market is MMO I wouldn't bother at all with it as most of us are familiar with ordering online already... unless you are targeting the complete beginners who have never heard of IM.

        Best results I have tested is the satisfaction guarantee badge and the verisign seal beside each other at the top of the page... testimonials running down the right side of the checkout and then a arrow pointing to the checkout button beside the words "you are only 30 seconds away from (insert desired benefit here)"


        cheers
        I agree with Derek, The seal is only worth it for websites that sell merchandise and need a seal.

        I considered buying the seal around 6 months ago as I used to have a website for selling products, but $300 seemed a lot at the time .

        However, probably if i still in that business by now I would had to go for either verisign or similar seal.
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  • Profile picture of the author renukoot
    Friend it depends upon what you are doing. If you are selling anything directly through your sebsite which cost something big then to have assurance to your customers that all their information will be secure you can use Verisign. Its the Most trusted Brand till date on SSL side.

    But remember for SSL you need a Dedicated IP too.

    If you not selling any product directly through your site & is using third party payment processor like paypal, alertpay, 2CO, Authorize.... then these sites already have SSL for doing the transaction. In this scenario you can go for trust seals from Verisign.

    And Verisign Secure site seal is about 390$ something.
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  • Profile picture of the author Jarrod Morris
    One thing to consider is that consumer concerns stem far beyond just security. Often times your very identity is doubted. Questions arise about what you'll do with their information after it's collected, if you'll really honor your guarantee or if those testimonials are truly legitimate.

    These types of obstacles can trip up your visitors in the optin/purchase processes. Trust seals that address these major concerns DO increase conversion and it doesn't require heaps of traffic to start noticing the difference. I recommend using Google Webmaster Tools if you haven't already to run some split tests (with seals | with out seals). I think you'll be pleasantly surprised with the results.

    Jarrod
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