[TOTALLY SHOCKED] Here's why you haven't figured it out yet.

12 replies
Hey warriors, I just wanted to stop by and say that I finally had my "AHA" moment

If I can shed insight on anything today, let it be that ALL THE MONEY you want to make is in your next sales letter.

The single greatest skill you can learn is how to persuade in your copy...forget spending hours on graphics, setting up pages...redirects..all the techie crap that overloads so many newbies.

I know cause I've been there...

It took me weeks to create my product, set up landing pages, tweak graphics, test..the list goes on...and then when we go to write our sales pages or email copy..we draw a blank, or write a crappy sales letter hoping that people will buy. We spend so much time striving for perfection that we miss the mark completely on the main goal.. to persuade

Then we go through a cycle of disappointment, and figure that we don't have the skill to write it on our own, whats worse...we are told that its not that important. Nonsense!

If you create your own product and are looking for affiliates to promote, the hands down # 1 question they'll ask is.....drum roll please......... Whats your conversion rate?...no surprise there

This should tell you that nothing else is more important than your copy, not even your product itself.

Heres what you need to do now:

Do yourself a favor and understand this Mind Blasting Concept:

Real Marketers Know How To Sell

Then look for a training course that teaches you concepts that you can use to make effective headlines and tell a great story in your copy, most importanly let your visitor feel that you want to help them alongside with you in solving thier problem.

You can start by looking in the copy writing section that list all the masters that make millions effortlessly. See if they offer any courses and make an investment in yourself. It will make your marketing efforts substantially more effective.

http://www.warriorforum.com/copywrit...directory.html

As a final thought..

Let me remind you... we are Internet MARKETERS and that is our main job to persuade. Everything else is secondary. Period

I hope this clears up allot of the info overload.
#figured #shocked #totally
  • Profile picture of the author Ansar Pasha
    Banned
    Stephen, I agree with you 100% on learning how to sell. Many of the "classic" direct mail marketers who we see hanging around these parts are thriving - they don't know every tip, trick, or secret everyone's trying to push, yet they're still succeeding online.

    An education in fundamental marketing sets you up for the long term in so many ways... hands down the best skill I ever learned.

    Most of classic books on copywriting are listed in the copywriting forum. I'd recommend anyone interested to not bother with expensive $2000 training seminars because for about $200, you can get the books you need. Besides, most of the "training courses" have info you can readily get in a few $10-$15 books.

    Too bad most people will overlook your post because it doesn't have any get rich quick advice... just keep the secrets to yourself bro

    Ansar
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  • Profile picture of the author grover69
    Interesting that this came up as I have been really digging into learning the fine art of copywriting recently. Words are the most important tool we have as marketers. I've been going through some of my older sites and asking myself "is this really connecting with my audience or did I just throw it up there because I wanted the site to be finished?"
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    • Profile picture of the author Stephen Lessey
      Originally Posted by grover69 View Post

      Interesting that this came up as I have been really digging into learning the fine art of copywriting recently. Words are the most important tool we have as marketers. I've been going through some of my older sites and asking myself "is this really connecting with my audience or did I just throw it up there because I wanted the site to be finished?"
      Exactly, its so common for us to go through this. We spend so much time putting the pieces together that we don't even look at the picture.

      I know personally that I have placed an emotional attachment to my products and I have the gall to think that "It will sell itself".

      Great insight
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  • Profile picture of the author BloggingPro
    I'd like to take a different angle here and argue from the other side.

    You don't need to persuade anybody to buy ANYTHING if you know how to target a market correctly.

    For example in my most successful niche I don't have to persuade anyone of anything. I already know they are interested in what I am promoting based on the research I have compiled as a marketer.

    I know that when they sign up for my list, they are looking for something very specific, which means that when I do a broadcast I am essentially guaranteed sales.

    This is what a marketer does. They find a buyer's audience and promotes a product/service that is exactly what they are looking for. Easy sales follow.

    From that angle, a salesman persuades you into buying something you don't know you need yet... a marketer puts exactly what you are looking for right in front of you. Two different concepts entirely, but which do you think is more productive, efficient and most importantly profitable?
    Signature
    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
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    • Profile picture of the author Ansar Pasha
      Banned
      Originally Posted by BloggingPro View Post

      I'd like to take a different angle here and argue from the other side.

      You don't need to persuade anybody to buy ANYTHING if you know how to target a market correctly.

      For example in my most successful niche I don't have to persuade anyone of anything. I already know they are interested in what I am promoting based on the research I have compiled as a marketer.

      I know that when they sign up for my list, they are looking for something very specific, which means that when I do a broadcast I am essentially guaranteed sales.

      This is what a marketer does. They find a buyer's audience and promotes a product/service that is exactly what they are looking for. Easy sales follow.

      From that angle, a salesman persuades you into buying something you don't know you need yet... a marketer puts exactly what you are looking for right in front of you. Two different concepts entirely, but which do you think is more productive, efficient and most importantly profitable?
      BloggingPro, I don't think this is to be taken as gospel or the "only" way... both marketing and salesmanship/copywriting skills go hand in hand... both skills are necessary.

      Just like when people argue about whether "traffic generation" is important or "building a list", one can't exist without the other.

      Ansar
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      • Profile picture of the author Devid Farah
        Totally agreed Stephen,

        Your great looking website will be totally useless without effective/killer sales copy.

        What make sales are words, not fancy websites.

        Your website, product and marketing strategies depend upon your words. You must learn how to write persuasive words specifically written for your targeted customer.

        Learn how to write a powerful headline because it's the most important part of your sales copy.

        Devid
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      • Profile picture of the author timpears
        So if I don't know how to sell, then I might just as well quit. Or maybe just do AdSense sites?
        Signature

        Tim Pears

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      • Profile picture of the author BloggingPro
        Originally Posted by Ansar Pasha View Post

        BloggingPro, I don't think this is to be taken as gospel or the "only" way... both marketing and salesmanship/copywriting skills go hand in hand... both skills are necessary.

        Just like when people argue about whether "traffic generation" is important or "building a list", one can't exist without the other.

        Ansar
        I certainly didn't mean for my post to come off that way... even going as far to say that I wanted to look at this from a different angle. There are obviously a ton of different ways to see success in our industry, but I think all angles should be discussed in a thread like this.
        Signature
        You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
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  • Profile picture of the author Jacqueline Smith
    Isn't it amazing how most 'AHA' moments often turn out to be a basic concept?

    This is a great post! We often get so caught up in the complicated details that we forget to stick to the basics.

    EVERYTHING needs a solid foundation.......the IM business is no different. Understand and implement the basics and success will often follow.
    Signature
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  • Profile picture of the author webmaster1742
    Originally Posted by Stephen Lessey View Post

    Hey warriors, I just wanted to stop by and say that I finally had my "AHA" moment

    If I can shed insight on anything today, let it be that ALL THE MONEY you want to make is in your next sales letter.

    The single greatest skill you can learn is how to persuade in your copy...forget spending hours on graphics, setting up pages...redirects..all the techie crap that overloads so many newbies.

    I know cause I've been there...

    It took me weeks to create my product, set up landing pages, tweak graphics, test..the list goes on...and then when we go to write our sales pages or email copy..we draw a blank, or write a crappy sales letter hoping that people will buy. We spend so much time striving for perfection that we miss the mark completely on the main goal.. to persuade

    Then we go through a cycle of disappointment, and figure that we don't have the skill to write it on our own, whats worse...we are told that its not that important. Nonsense!

    If you create your own product and are looking for affiliates to promote, the hands down # 1 question they'll ask is.....drum roll please......... Whats your conversion rate?...no surprise there

    This should tell you that nothing else is more important than your copy, not even your product itself.

    Heres what you need to do now:

    Do yourself a favor and understand this Mind Blasting Concept:

    Real Marketers Know How To Sell

    Then look for a training course that teaches you concepts that you can use to make effective headlines and tell a great story in your copy, most importanly let your visitor feel that you want to help them alongside with you in solving thier problem.

    You can start by looking in the copy writing section that list all the masters that make millions effortlessly. See if they offer any courses and make an investment in yourself. It will make your marketing efforts substantially more effective.

    http://www.warriorforum.com/copywrit...directory.html

    As a final thought..

    Let me remind you... we are Internet MARKETERS and that is our main job to persuade. Everything else is secondary. Period

    I hope this clears up allot of the info overload.
    The best thing that I have learned sending my promo emails ( My list is almost 70,000 - You should always FIRST try a product yourself - before blasting it to your list - then, after you tried it - write few words from your heart, for example " I just got my own copy and tried - looks very promosing to me...". Do not use original promo email text that product owner offers to all affiliates - it is always looks spammmmy and never work well!
    Of course you should not promote a product if you don't like it yourself...

    This will increase your sales and convertions by 100% ..
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  • Profile picture of the author BrianMcLeod
    Stephen, great thread!

    Please send me your best contact email.

    I'd like to comp you into FastEffectiveCopy.com, my copywriting training membership with David Garfinkel.



    Best,

    Brian
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