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50% CTR in EZA is garbage?

by RAMarketing
3 replies
Believe it or not, it's true. Why? Because if any decent amount of traffic is coming through that article, you're LOSING whomever doesn't click through. If a page on your site ranked for the same keyword (or keywords), ALL of the views are already on your site. Here's what a difference that can make:

Your article get 10 views a day and 3 a day click through to your squeeze page. 1 a day (sometimes 2!) opt in. or...

Your site ranks for that keywords and gets 10 views per day. Roughly 5 click through to your squeeze page, 2-4 sign up (opt-ins are almost always higher when they come from your site). Not much of a difference, right? But:

Assuming $1 per subscriber per month (which most would agree is quite bad), that's $12-36 a day difference. Across 10 sites... you'd be giving up hundreds of dollars a day.

Don't focus on your EZA CTR, focus on outranking EZA or any other property that's beating you.
#50% #ctr #eza #garbage
  • Profile picture of the author AnniePot
    EXACTLY!! This has been explained so many times in this blog, yet almost on a daily basis, there are posts (doesn't anyone read?) insisting that markets should publish all their work to directories first. :rolleyes:

    You give an example of a 50% click-through rate from an article directory, but I would surmise that, on average, it is probably MUCH lower; let's say 20%. That represents a whopping 80% of potential customers lost.

    The most effective method is to create super quality, highly focused content and publish it first on your own blog or website. Don't even think about trying to sell anything in that article, just funnel the reader towards an opt-in where they sign-up to receive a free, great value report.

    Then, once you have got them on your list, continue to provide them with more great content, and every few emails, include information on one of the products you are selling (either your own, or an affiliate product).

    The criteria here is that what you are selling MUST be top quality so that it matches all the good information you are providing. Let your mailing list down by trying to push shoddy goods off on them and they will opt out of your list without hesitation.
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  • Profile picture of the author Kurt
    Which is why your goal should be to either out-rank the dirctory or have it rank for keywords you don't actively persue.

    You are only "losing" traffic if the article outranks you. Remember, if you have a page that ranks #1 for a keyword phrase and your competitor ranks #2, you lose 100% of the clickthoughs your competition gets and you get zero branding also.
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    • Profile picture of the author Jarvis Edwards
      I stopped posting on EZA (at least temporarily) for the main reason of too many adsense ads on the site. I mean, directly competing with my article type ads that I find actually offensive. As an example, I'm creating an article on "How to stop spam email" and all of the ads are third parties selling spam solution software and services! I'm providing the content and it's possible that the reader's eyes will have difficulty focusing on MY article due to being distracted by ads!

      I have enjoyed much more traffic than I did when submitting to the ezines first (before my own website). Now I won't even think about posting an article on a site other than mine first. Owning a domain is virtual real estate and I learned the hard way.

      @ RAMarketing....Excellent perspective broken down in numbers!
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      Jarvis Edwards - Copywriter & Marketer
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