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WSO's that increase in price....is it cool ?

by cofton25
108 replies
Hi Warriors

Just wondered what the general opinion is from members about WSO's that increase in price as more are sold ?

Although I understand this from the sellers point of view (who can't lol) I cannot for life of me understand why anyone would purchase something (online or offline) knowing full well that you are paying more for it than previous buyers.

We know in the physical world that this can happen occasionally, sometimes we buy what we think is a bargain and then find out that your friend bought from somewhere else cheaper.... different place, different time, different retailer, we all know this happens and is unavoidable.

But here, in one place, same product, same seller, same support, same delivery and we know that the price will go up unless we buy immediately and barely have time to do any research. Even if we buy immediately there's still a good chance that by the the time you hit the 'Buy' button that the price has gone up !
Why do we do this ? More importantly why are we expected to do this ?
This can only happen in the internet world and I know things are different here than the physical world but surely our common sense should remain in tact, shouldn't it ?

Now I know I am on a 'touchy' subject, there are loads of sellers that make good money on this type of WSO and they either won't comment here or worse they will ask this thread to be removed lol but I would be interested to hear the views of other members.

I have to admit in the past I have purchased this type of offer as I was eager to have a particular product but now just on principal I choose not to purchase this kind of offer, it just doesn't rest right with my way of thinking.

I almost feel 'silly' paying more for the same product just because I don't spend every waking hour on the WF and missed the start of a WSO. I mean, sometimes by the time I've got to read about a new WSO it's literally increased by the original price 3,4 or 5 fold ! Madness.

Okay, I'm prepared for the backlash .... some will agree, some will not agree and some will think I'm a complete ass*ole for even starting the thread but I would like to listen to the opinion of others and their reasons for their opinion as I think it would be interesting.

I am not asking for the this type of WSO to be removed, I'm not asking for change, I'm not even saying that the sellers are wrong, it's their product and they can choose to sell in any way they wish just as I choose not to purchase.

Let me know your thoughts Warriors.
#cool #increase #priceis #wso
  • Profile picture of the author seobirk
    Why do we do this ? More importantly why are we expected to do this ?
    It's the human psychology. And it has been taken into the basics of sales. From the WSOs point of view just create a shortage of the product/service. And if it's shown as something exclusive you are likely to want it.
    Doesn't matter whether you understand you are being played with or not, it is just how we work
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    • Profile picture of the author Suellen Reitz
      I agree with the point of it being human nature.... if you see something that looks like it might be good... and u see the price going up.... you quickly jump before u think it totally thru and thru... and since most wso's are cheap... it really doesn't take a lot of thought to jump.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by cofton25 View Post

    WSO's that increase in price....is it cool ?
    It depends partly on what sort of public image and reputation one wants to have, I think. It needs to be very carefully worded and presented to avoid the risk of coming across as "the initial price was the real value and any additions are a premium" rather than "the true value is the highest price it can ever get to and the early buyers are getting additional discounts".

    Unfortunately, the way it's customarily presented doesn't quite create the right impression.

    And then some buyers see it as "fake urgency", too. So however you look at it, it may alienate people.

    Originally Posted by cofton25 View Post

    I cannot for life of me understand why anyone would purchase something (online or offline) knowing full well that you are paying more for it than previous buyers.
    Well, clearly some don't worry about that, because they do sell.

    I suspect, though, that they may sell "up to a point" and overall they do worse than they'd have done without the increasing price gimmick. But there's no proof of that.

    Originally Posted by cofton25 View Post

    But here, in one place, same product, same seller, same support, same delivery and we know that the price will go up unless we buy immediately and barely have time to do any research.
    Yes, it's terribly artificial, isn't it?

    Possibly, just because the buyers here are themselves internet marketers, it's better accepted and tolerated than it would be by any other customers, anywhere else, don't you think? :confused:

    For myself, I think it goes with those screaming bright red headlines which are hard and slow for the eye to read because each individual word starts with a capital letter: everyone does it because everyone else does it and they assume it "must" work, otherwise people wouldn't use it. The reality is typically that it was tested in a very different context a long time ago, and one relies on this stuff at one's peril. But that's internet marketing for you.

    Originally Posted by cofton25 View Post

    there are loads of sellers that make good money on this type of WSO
    But the relevant question, in that context, is whether they'd make more, or less, without it. And they don't know the answer to that. They only think they do. Perhaps? :confused:

    Originally Posted by cofton25 View Post

    Okay, I'm prepared for the backlash
    Well, you'll get none from me because I've done a bit of copywriting and a bit of split-testing (and so have some of my former clients - albeit not of this specific issue, but still enough instinctively to question a lot of assumptions), and I broadly agree with you. But ultimately, I think it depends on how one wants to come across as a seller.

    In this specific context, it may be that people are actually doing themselves a lot less damage than you'd think, by using this gimmick.
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    • Profile picture of the author Frank Donovan
      I think it's largely a question of impetus.

      For better or worse, the WSO forum is now seen by many marketers as a stand-alone sales platform in its own right - much like Clickbank, for example, - and common strategies have evolved to best exploit this.

      Quite often, a WSO is announced to a marketer's list in advance, with the incentive of an early price advantage. The idea being to create an immediate impact which will not only act as social proof within the WSO thread, but also help put the product in the frame for a coveted "WSO Of The Day" accolade.

      The promise of further price increases then serves to galvanize the affiliates into action by giving them another sales point to use.

      This is, of course, fine for the seller and, often, for the buyer - if they're still getting a good product at a good price - but it's far removed from the original idea of a WSO; namely a product that was already selling elsewhere, but offered to Warriors at a special price/deal.

      Not saying this is good or bad; it's just the way things have changed.


      Frank
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      • Profile picture of the author Sandor Verebi
        If auctions wouldn't work, they wouldn't making them. Look at sports collectibles. For example Lou Gehrig or Babe Ruth items. Customers provide all the money for the item in question to be theirs. That item has a lot of value to them.

        The auction methodology of selling creates competition. Brings all consumers collectively competing in opposition to each other to be the highest bidder, all being pressured to decide now, thus rising the sales price: "Buy now or lose the possibility".

        So, auction means action!

        If some client doesn't conform to the terms, another person will.

        As for WSOs, there is also a competition between customers. A WSO buyer know, that that WSO hold value, sometimes much more value than you pay for it, so you try to get it as soon as possible, on as low cost as possible.

        So now there is an urge for immediate action, it is even more effective if you set a limit on quantity.

        As others mentioned it may be a win - win situation for a WSO seller and buyer both.

        All the best,

        Sandor
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  • Profile picture of the author Paul Myers
    Perspective question: Why do auctions work? Why would anyone bid more for an item than the guy next to them is willing to pay?
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    • Profile picture of the author Alexa Smith
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      Originally Posted by Paul Myers View Post

      Why would anyone bid more for an item than the guy next to them is willing to pay?
      Do auctions work partly on the basis of a limited supply (sometimes limited to "1") of the commodity bid for?

      Because they want to "buy it" and for the guy next to them "not to buy it", in some sense? This is different, in the sense that a digital product doesn't have the same limited availability as, for example, a painting in a physical auction? The "it" is different, in other words? But the sense of "putting a value on how much you want it" is pretty similar, perhaps ...
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  • Profile picture of the author R Hagel
    Originally Posted by cofton25 View Post

    But here, in one place, same product, same seller, same support, same delivery and we know that the price will go up unless we buy immediately and barely have time to do any research.
    Ever bought an airline ticket? Those prices change constantly -- same service, same seller, same support, etc. And yeah, sometimes you don't have time to do research before the deal is gone.

    Do you ONLY buy groceries when the exact item you need is on sale?

    Ever bought a car from a car dealer? Some people know they're paying more than everyone else, but they do it anyway.


    ETA: There are different reasons why people choose to pay more.

    Sometimes it's because the person needs it (groceries/airline ticket).

    Sometimes it's because the product is still worth it, even at a higher price (many WSOs, I expect).

    Sometimes opportunity costs are higher than purchase price -- meaning it makes sense to buy it now, at a higher price, than hoping to snag it later at a lower price. (Info products.)

    Sometimes you pay for convenience (like buying milk at a convience store).

    Sometimes you do it to avoid something else (like those who want to avoid negotiating a car deal).
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    • Profile picture of the author batchos
      Airline tickets fluctuate in price; they go up and they go down. And there are multiple sellers. The WSOs have one seller and the concept involves rising prices only. No comparison, I'm afraid.

      Originally Posted by R Hagel View Post

      Ever bought an airline ticket? Those prices change constantly -- same service, same seller, same support, etc. And yeah, sometimes you don't have time to do research before the deal is gone.
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      • Profile picture of the author Kay King
        Take a product that would sell for a $17 fixed price

        Offer that product beginning at $5 with price that increases every few sales.

        If you didn't buy until the product was priced at $10 - would you feel you were ripped off because others bought at $5 - or did you get a $10 deal on a $17 product?

        You can do "half full or half empty" all day long - but in the end you decide whether something is good buy for you or not.

        kay
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      • Profile picture of the author Paleochora
        Originally Posted by batchos View Post

        Airline tickets fluctuate in price; they go up and they go down. And there are multiple sellers. The WSOs have one seller and the concept involves rising prices only. No comparison, I'm afraid.
        Sorry, but I have to disagree here and draw a comparison with a company which broke the pricing mould in the airline industry and became a success story as a result.

        Some may remember, way back, the airlines almost always flew planes which were not full. Silly, as it is rather costly to fly a plane and healthy profits are only made when planes are full.

        So most airlines opened remaining seats at heavily discounted prices from the day before the flight right up until the last moments before departure. The best deals were often taken by people who were at the airport in the hope they could get one of these "stand by" tickets. This was 'desperation marketing'.

        In 1995 Sir Stelios Haji-Ioannou started Easyjet and although some of the marketing concepts were not new, he decided to turn the discounted ticket system upside down. In other words, the first x number of seats sold at £1 or some other daft amount. The next x amount at a higher price and so on until the ceiling was reached. So if you booked your ticket a few months in advance you would pay a fraction of that paid by the guy who just turns up at the last minute looking for a deal.

        The result? Well I have never been on an Easyjet flight that was not full. His company has grown phenomenally in a highly volatile industry going through highly volatile times.

        Dimesales reward people who make an early buying decision. Simple as that.

        Rather than getting upset that someone bought it at a lower price - a very negative mindset - why not, instead, look at the current price and assess whether the product is worth that amount to you. That is the only real way to make a purchase decision at the end of the day.
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    • Profile picture of the author cofton25
      Airline tickets are usually limited supply, there's only so many seats available -
      WSO's are usually unlimited supply

      Cars have different specifications and delivery lead times -
      WSO's are normally the same spec (same product for everyone) and lead time (immediate electronic delivery for everyone)

      Groceries are generally purchased every week or more and and a necessity - WSO's are not normally purchased every week and not generally a necessity (although the sales copy will obviously tell us they are ;-))

      I would agree however that groceries are similar to purchasing some WSO's as they can be impulse buys, we all love impulse buys occasionally and we don't always do our due diligence when maybe we should.

      Originally Posted by R Hagel View Post

      Ever bought an airline ticket? Those prices change constantly -- same service, same seller, same support, etc. And yeah, sometimes you don't have time to do research before the deal is gone.

      Do you ONLY buy groceries when the exact item you need is on sale?

      Ever bought a car from a car dealer? Some people know they're paying more than everyone else, but they do it anyway.


      ETA: There are different reasons why people choose to pay more.

      Sometimes it's because the person needs it (groceries/airline ticket).

      Sometimes it's because the product is still worth it, even at a higher price (many WSOs, I expect).

      Sometimes opportunity costs are higher than purchase price -- meaning it makes sense to buy it now, at a higher price, than hoping to snag it later at a lower price. (Info products.)

      Sometimes you pay for convenience (like buying milk at a convience store).

      Sometimes you do it to avoid something else (like those who want to avoid negotiating a car deal).
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    • Profile picture of the author kbailey1734
      Originally Posted by R Hagel View Post

      Ever bought an airline ticket? Those prices change constantly -- same service, same seller, same support, etc. And yeah, sometimes you don't have time to do research before the deal is gone.

      Do you ONLY buy groceries when the exact item you need is on sale?

      Ever bought a car from a car dealer? Some people know they're paying more than everyone else, but they do it anyway.


      ETA: There are different reasons why people choose to pay more.

      Sometimes it's because the person needs it (groceries/airline ticket).

      Sometimes it's because the product is still worth it, even at a higher price (many WSOs, I expect).

      Sometimes opportunity costs are higher than purchase price -- meaning it makes sense to buy it now, at a higher price, than hoping to snag it later at a lower price. (Info products.)

      Sometimes you pay for convenience (like buying milk at a convience store).

      Sometimes you do it to avoid something else (like those who want to avoid negotiating a car deal).
      Honestly, you nailed it dead on. All of the reasons that you stated are real world examples that all of us may or may not realize everyday. I booked a cruise vacation a while ago and I suggest to my buddies that they buy at the same time before the prices rice due to their being less rooms available. Needless to say they didn't book until a few days ago and they paid a much heftier price.

      To each their own.
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      • Profile picture of the author cofton25
        If we are talking 'physical' products yes, but we are talking (in the majority of cases) electronic products that just do not run out, whether it's 10 copies or a zillion copies one click and the item is delivered. They are not like 'seats' or 'holidays' that once the seat is gone it's allocated and it's gone, we are talking an automated delivery of exactly the same product that doesn't run out. This is totally different.

        Originally Posted by kbailey1734 View Post

        Honestly, you nailed it dead on. All of the reasons that you stated are real world examples that all of us may or may not realize everyday. I booked a cruise vacation a while ago and I suggest to my buddies that they buy at the same time before the prices rice due to their being less rooms available. Needless to say they didn't book until a few days ago and they paid a much heftier price.

        To each their own.
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        • Profile picture of the author Rus Sells
          Although I understand this from the sellers point of view (who can't lol) I cannot for life of me understand why anyone would purchase something (online or offline) knowing full well that you are paying more for it than previous buyers.
          To me this give the perception that you feel people have a "right" to buy at the same price all the time.

          Buying a product is not a "Right" its a privilege. Just like its a privilege to offer products on this forum. I have no rights here and neither does any one else.

          Note: The keyword here is "perception"

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          Another thing that I don't think you've considered is the level of support a merchant usually has to provide for online digital products. What you don't see behind the scenes is the time spent by merchants supporting the people who bought their digital product.

          Sure the product is the same thing over and over again in regards to sales, but once the sale is made and the product is delivered it the relationship is just beginning!

          That time spent helping customers by answering questions, resending the product because the users computer blew up, etc. etc. all takes time and time equals money.

          I really don't see any legit reason to turn this into a moral issue of right or wrong. Cool implying that it is a moral wrong.

          Product owners have a right to establish whatever system they like for pricing and sales. Buyers have a right to choose to buy or not. What really is the big deal?

          Originally Posted by cofton25 View Post

          If we are talking 'physical' products yes, but we are talking (in the majority of cases) electronic products that just do not run out, whether it's 10 copies or a zillion copies one click and the item is delivered. They are not like 'seats' or 'holidays' that once the seat is gone it's allocated and it's gone, we are talking an automated delivery of exactly the same product that doesn't run out. This is totally different.
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          • Profile picture of the author cofton25
            I actually do not think I have a right to buy at the same price all the time, it never ceases to amaze me how sellers miss-quote (CDarklock did it and now you), maybe it's a seller thing. I just have an opinion not a 'right'.

            Buying a product is definitely not a privilege, it is a choice.

            I agree that the level of support a seller has to give for many WSO's is hard work and time consuming, I do not envy the task. But the seller has a choice, if it is too time consuming then they certainly don't have to do it, the reason they do it is because of the rewards whether it be immediate monetary gratification or expanding their list or both.

            'I really don't see any legit reason to turn this into a moral issue of right or wrong....'
            Here we go again (it must be a seller thing this mis-quoting lol), I didn't say it was a 'moral issue of right or wrong'..... Cool does not mean morally wrong.

            There is no 'big deal' here, we are simply discussing and debating which is healthy for any business or individual




            Originally Posted by Rus Sells View Post

            To me this give the perception that you feel people have a "right" to buy at the same price all the time.

            Buying a product is not a "Right" its a privilege. Just like its a privilege to offer products on this forum. I have no rights here and neither does any one else.

            Note: The keyword here is "perception"

            -----------------------------------------------------------------------


            Another thing that I don't think you've considered is the level of support a merchant usually has to provide for online digital products. What you don't see behind the scenes is the time spent by merchants supporting the people who bought their digital product.

            Sure the product is the same thing over and over again in regards to sales, but once the sale is made and the product is delivered it the relationship is just beginning!

            That time spent helping customers by answering questions, resending the product because the users computer blew up, etc. etc. all takes time and time equals money.

            I really don't see any legit reason to turn this into a moral issue of right or wrong. Cool implying that it is a moral wrong.

            Product owners have a right to establish whatever system they like for pricing and sales. Buyers have a right to choose to buy or not. What really is the big deal?
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            • Profile picture of the author Rus Sells
              You used the word cool in your thread title.

              Now where your from it may not have any moral implication at all. But here in the States it surely does, especially when used the word the way you did. Another word for cool is kosher. Feel free to look that word up.

              I am still going to have to disagree with you about whether buying a product is a privilege or a choice.

              Lets use what I call the baseball bat rule of thumb.

              You express to me that you want to make a choice and buy my product.

              I refuse to sell it to you because I don't want to sell it to you.

              You proceed to beat me about the head and neck because I've exercised my my right and made a choice not to sell you my product.

              Do you have a right to beat me senselessly with a base ball bat because I refused to sell my product to you?

              No you don't. So we can easily conclude that you may express your desire to buy a product, the product owner clearly has the right to refuse to sell it you.

              Therefore buying a product is FIRST a privilege which is realized by exercising your will to make a choice to buy it.


              If you go back and read my last post you commented on I used the word perception. You used the phrase... is it cool? Implying that somewhere on this trip you may feel it is morally objectionable to use dime sales. Paint it any way you want, that's the perception you give with a statement like that.


              Originally Posted by cofton25 View Post

              I actually do not think I have a right to buy at the same price all the time, it never ceases to amaze me how sellers miss-quote (CDarklock did it and now you), maybe it’s a seller thing. I just have an opinion not a ‘right’.

              Buying a product is definitely not a privilege, it is a choice.

              I agree that the level of support a seller has to give for many WSO’s is hard work and time consuming, I do not envy the task. But the seller has a choice, if it is too time consuming then they certainly don’t have to do it, the reason they do it is because of the rewards whether it be immediate monetary gratification or expanding their list or both.

              ‘I really don't see any legit reason to turn this into a moral issue of right or wrong....’
              Here we go again (it must be a seller thing this mis-quoting lol), I didn’t say it was a ‘moral issue of right or wrong’..... Cool does not mean morally wrong.

              There is no ‘big deal’ here, we are simply discussing and debating which is healthy for any business or individual
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              • Profile picture of the author dhpkc
                There are a number of reasons as to why a seller would increase the price in his WSO/Product. Two significant reasons that instantly come to mind is 1. This is a very effective way to get some quick sales and therefore quick reviews *and* 2. This is a very effective way to gather stats and data regarding how well and how quickly your product sells at different price points (maybe they are going to offer the product at Clickbank or somewhere else).

                In EVERY business in the world where physical products are sold and purchased, the final buyer pays more than the previous buyer, else there would be zero profit and the business could not exist. When you purchase a product from a retailer you are purchasing it at a higher price than the retailer purchased it for (most of the time).

                I used to be a server at a local Mexican restaurant. I really like the restaurant so I continue to go there, despite the prices being 50% or more higher than when I worked there just 5 years ago. Everybody who goes to this restaurant today is paying more for a product than people last year or five years ago paid.

                My buddy has thousands and thousands of baseball cards. Many of them are brand new, unopened packs that he paid $3 or $4 for. There is an online community where these packs of baseball cards (again brand new and unopened) are sold anywhere from 2 to 100 times what they would have cost originally in the store.

                Let me just say that if you had a product that you knew people would continue purchasing at a higher price, would you not then raise the price? Price increases are a STANDARD business practice in most businesses.
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              • Profile picture of the author cofton25
                Something regarded as cool is an admired aesthetic of attitude, behavior, comportment, appearance and style, influenced by and a product of the Zeitgeist. Because of the varied and changing connotations of cool, as well its subjective nature, the word has no single meaning. It has associations of composure and self-control (cf. the OEDdefinition) and often is used as an expression of admiration or approval. Although commonly regarded as slang, it is widely used among disparate social groups, and has endured in usage for generations.

                If you want to go even deeper then go to http://en.wikipedia.org/wiki/Cool_(aesthetic) but it doesn't actually say anywhere that it has any moral implication, but maybe we shouldn't go there otherwise we will end up defining the meaning of 'moral' as well ;-) (joke)

                Why would I need to 'look that word up', I know full well what Kosher means and it actually doesn't have a single meaning unless you choose to go down the Hebrew and/or food route. However generally kosher has two meanings and they are 1. 'acceptable' or 'legitimate and 2. 'authentic', 'true' or 'the real thing'.

                Rus, I think you are being a little pedantic if I'm honest regarding whether or not I have a 'choice' or a 'privilege' to buy a sellers product. We are talking about a digital product offered for sale in an advertising arena such as the WF, it could really be any advertising arena and generally, in fact with probably all these types of arena's sellers have to pay to advertise their product. As such do you really think a seller is going to refuse to sell a buyer his product ? I think it's a resounding no.

                No seller is going to spend his or her hard earned money on advertising to target his/her audience and then say 'I'm sorry Mr Buyer but it's actually a privilege for you to buy my product and although I've spent money trying to find you I am not going to sell to you....' Come on let's get real.

                I have in the past trained sales people and the basics of sales do not change much really whether online or offline. The process is quite straight forward:

                The sales process
                Assuming you've identified the features & benefits of your product/service - and you've identified and defined your target market - the sales process begins...

                1. Prospect
                2. Interview
                3. Analyze needs
                4. Present
                5. Negotiate
                6. Close
                7. Service & follow-up

                You do not spend time and money to get from 1 to 5 and not do 6 and 7.

                You have suggested that you may decide not to sell to me even though you've gone to the trouble and expense of 1 to 5.

                Your argument of 'privilege 'only stands if the potential buyer looks and finds you, NOT if you have spent time and money finding potential buyers.

                And I am sorry but we will have to agree to disagree because I do not believe that if something isn't 'cool' means it is 'morally objectionable'. If it means that in the US then I apologize as I maybe should have used different terminology.

                Maybe I should have just asked if buyers 'like' increasing price WSO's and if buyers 'prefer' them to one price WSO's as that is what I am interested to find out.

                I think we just have different views and opinions and there's nothing wrong with us disagreeing, maybe we both learn a little by listening to both sides of the fence.


                Originally Posted by Rus Sells View Post

                You used the word cool in your thread title.

                Now where your from it may not have any moral implication at all. But here in the States it surely does, especially when used the word the way you did. Another word for cool is kosher. Feel free to look that word up.

                I am still going to have to disagree with you about whether buying a product is a privilege or a choice.

                Lets use what I call the baseball bat rule of thumb.

                You express to me that you want to make a choice and buy my product.

                I refuse to sell it to you because I don't want to sell it to you.

                You proceed to beat me about the head and neck because I've exercised my my right and made a choice not to sell you my product.

                Do you have a right to beat me senselessly with a base ball bat because I refused to sell my product to you?

                No you don't. So we can easily conclude that you may express your desire to buy a product, the product owner clearly has the right to refuse to sell it you.

                Therefore buying a product is FIRST a privilege which is realized by exercising your will to make a choice to buy it.


                If you go back and read my last post you commented on I used the word perception. You used the phrase... is it cool? Implying that somewhere on this trip you may feel it is morally objectionable to use dime sales. Paint it any way you want, that's the perception you give with a statement like that.
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          • Profile picture of the author Suellen Reitz
            Originally Posted by Rus Sells View Post

            To me this give the perception that you feel people have a "right" to buy at the same price all the time.

            Buying a product is not a "Right" its a privilege. Just like its a privilege to offer products on this forum. I have no rights here and neither does any one else.

            Note: The keyword here is "perception"

            -----------------------------------------------------------------------


            Another thing that I don't think you've considered is the level of support a merchant usually has to provide for online digital products. What you don't see behind the scenes is the time spent by merchants supporting the people who bought their digital product.

            Sure the product is the same thing over and over again in regards to sales, but once the sale is made and the product is delivered it the relationship is just beginning!

            That time spent helping customers by answering questions, resending the product because the users computer blew up, etc. etc. all takes time and time equals money.

            I really don't see any legit reason to turn this into a moral issue of right or wrong. Cool implying that it is a moral wrong.

            Product owners have a right to establish whatever system they like for pricing and sales. Buyers have a right to choose to buy or not. What really is the big deal?
            Thanks for that! People don't think about the time and energy going to make the product, let alone the support aspect once it has been sold. Yes the product is digital and can be sold in unlimited numbers if so desired. But each and every customer is unique and as a responsible vendor, you have to support them as their individual needs arise.
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  • Profile picture of the author AdwordsMogul
    Besides the psychological implication there is another reason : you are still getting way more value that what you paying for.

    You see, the mentality that makes someone compare what they paid for is what keeps so many people broke. That's why musicians are happy to sign up for a service that let's them keep 100% of their sales, instead of receiving a 5% royalty check. Even when 100% translates to $4.79 and 5% to $4500.

    So someone who appreciates value does the match and sees what he is getting. It doesn't necessarily matter if the previous guy got more - as long as you are getting more than enough.
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  • Profile picture of the author Yogini
    It is hard for me to buy something when I know it was cheaper earlier in the day or another day. Maybe I am used to price matching that retail stores have where within a week or a month you will match your purchase or even give you 10 percent back if you have an ad of their competitor's with same product or if they themselves drop the price later on:

    How To Get A Price Match - Investopedia.com

    In any case, scarcity does obviously work well for wsos, especially if the price is low initially and you want to get in.

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  • Profile picture of the author Mac the Knife
    I tell you one thing...when I am cruising WSO's, it is hard not to jump when I see ONE LEFT AT THIS PRICE...it definitely tugs at you a bit. As for the IS IT RIGHT question, of course it is. Most if not ALL of the WSO's are way underpriced...I have yet to pay more than $30 for one and I have made MUCH more than $30 from each I have purchased. The value is there for certain so if folks use the GET IN NOW TO GET IT CHEAPER to speed up sales, I am totally cool with it.

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    • Profile picture of the author Greg guitar
      Originally Posted by Macurdy View Post

      I tell you one thing...when I am cruising WSO's, it is hard not to jump when I see ONE LEFT AT THIS PRICE...it definitely tugs at you a bit. As for the IS IT RIGHT question, of course it is. Most if not ALL of the WSO's are way underpriced...I have yet to pay more than $30 for one and I have made MUCH more than $30 from each I have purchased. The value is there for certain so if folks use the GET IN NOW TO GET IT CHEAPER to speed up sales, I am totally cool with it.

      Mac the Knife
      My hat's off to you (even though I wasn't wearing one to begin with).

      You're a rare Warrior indeed if you have purchased more than a handful of WSOs like most of us who've been here a while, and made any money from "EACH", let alone MUCH more from each than the most you've paid for any of them! That is awesome; you should start a coaching program, if you haven't already!

      I agree though, that most of them are underpriced, though I have bought a few duds as well, that would have been overpriced at zero, because of the time wasted reading them. I'm not complaining though-this forum is like the Trader Joe's (my favorite discount grocery store), of IM. Even as TJ's has a few crummy products among many great ones, not all WSOs are of high value.
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  • Profile picture of the author Burton Lancaster
    From my point of view it gives the buyers a chance to get it WAY under the retail price and gives the seller a chance to get some quick sales that hopefully turn into positive reviews. Personally I do not go above the retail value in wso.
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  • Profile picture of the author SteveJohnson
    I'd just like to remind everyone that this is not a new thing and it's definitely not an online phenomenon - Kmart has been doing it for years with the "blue light special".

    I can't count the number of times I've gone to the grocery store and heard "for the next 10 minutes in our deli...".
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  • Profile picture of the author James Foster
    You're looking at it like it's a loaf of cheese...

    Even if the price is $17 when you buy it, and someone else got it for $11 a half hour ago.... If you're getting more value than the money your spending it doesn't matter how much it costs.

    Would you pay $2,000 to make $20,000 even if you knew someone else had paid $1,750 before you? I would. It's still a great ROI.
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  • Profile picture of the author eskimoto
    I dont like this style of marketing. If anything product should become cheaper after some time. More people are using the technique more saturation and competition there is. Product should have a set price for a period of time and then should be re-sold at a cheaper price - for example as a special offer - or even given away for free in the war room.
    I understand that sellers want as many buyers as possible in shortes possible time but i think it will eventually backfire.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by eskimoto View Post

      I dont like this style of marketing. If anything product should become cheaper after some time. More people are using the technique more saturation and competition there is.
      I completely understand your perspective here, but in practice (however much "saturation" is a perceived issue or indeed a real one), bringing the price down later tends to cause ill-will among those who've paid a higher price earlier. They tend not to look at it as logically as you do. And for that reason, that's also "less than ideal marketing", I think ...
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      • Profile picture of the author timpears
        Originally Posted by Alexa Smith View Post

        I completely understand your perspective here, but in practice (however much "saturation" is a perceived issue or indeed a real one), bringing the price down later tends to cause ill-will among those who've paid a higher price earlier. They tend not to look at it as logically as you do. And for that reason, that's also "less than ideal marketing", I think ...
        Good point Alexa. And some of us that come in late resent paying the higher price, for no other reason than we didn't see it early enough.

        So there is no win to this. I say, set your price and go with it. Then everyone has the same deal. But that will never work for the seller. So I am not holding my breath.
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        • Profile picture of the author Tom B
          Banned
          Originally Posted by timpears View Post

          Good point Alexa. And some of us that come in late resent paying the higher price, for no other reason than we didn't see it early enough.

          So there is no win to this. I say, set your price and go with it. Then everyone has the same deal. But that will never work for the seller. So I am not holding my breath.

          No kidding. I hate missing sales at popular stores and them expecting me to pay full retail when they just sold the same items weeks prior at a discount. It isn't my fault that I didn't see the ad online, the circular in the Sunday paper, or the sales signs in the store. I should just live in the store in case I miss something.
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          • Profile picture of the author Black Hat Cat
            Banned
            cofton25 View Post
            I cannot for life of me understand why anyone would purchase something (online or offline) knowing full well that you are paying more for it than previous buyers.
            What's to understand? Either you want what they're selling or you don't. What someone else paid should have no bearing on your decision, and if it does, you're buying stuff for different reasons than me.

            What I can't understand is why someone would say "I need/want this product because I think it would help me improve my bottom line, but I'm going to take a pass because the guy before me got it for $1.00 less."
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            • Profile picture of the author cofton25
              Yes you have a point but how would you feel if it wasn't just $1 but it was $20 or $30 and the only reason you missed the price difference was because you you were busy trying to build your business ?


              Originally Posted by Black Hat Cat View Post

              What's to understand? Either you want what they're selling or you don't. What someone else paid should have no bearing on your decision, and if it does, you're buying stuff for different reasons than me.

              What I can't understand is why someone would say "I need/want this product because I think it would help me improve my bottom line, but I'm going to take a pass because the guy before me got it for $1.00 less."
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      • Profile picture of the author GoldVentures
        Originally Posted by Alexa Smith View Post

        I completely understand your perspective here, but in practice (however much "saturation" is a perceived issue or indeed a real one), bringing the price down later tends to cause ill-will among those who've paid a higher price earlier. They tend not to look at it as logically as you do. And for that reason, that's also "less than ideal marketing", I think ...
        That also works the other way too. The buyer who has to go to work and can't surf the wso forum all day, comes home and finds he is being penalized cause he didn't get in early will definately have some ill-will about it. It's not always about the value of the product, it's about the fact that they are paying a higher price for the same product that someone else got cheaper. I personally have passed up several WSO's lately for this reason. I say find a happy medium and stick to it. Dime sales yuk!
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  • Profile picture of the author timpears
    I for one hate these dime sale type sales pages. So often I find something because I clicked on someone's sig. and can't buy it because I don't have the cash left (it is close to the end of the month) and by the time I get paid, the price is too high for me to afford. I wish I could avoid going in the WSO forum sometimes so I can avoide seeing these things that I can't afford to get.
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  • Profile picture of the author Brian Alaway
    I don't have a problem with this tactic except this. As a seller, would you offer a better price to a new customer than you would to a current customer who has purchased from you in the past, possibly multiple times? This is done quite frequently by the large telecoms where "deals" are offered for "new customers only". Yet it's also a fact that they all experience high churn rates. Maybe if they focused on improving customer service and rewarding their existing base, they could avoid the "perception" that the best deals are offered to those with the least proven loyalty and they could actually lower their churn rate. It's also a mistake that many businesses make by chasing the "new" customer rather than rewarding their past customers first. Treat your existing customers really well and you'll actually net more at a lower cost and you'll have less need to chase new customers with "deals". Unfortunately it's often more about scaling the volume than it is about rewarding loyalty. And this method seems to work quite well for that...at least initially.
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    • Profile picture of the author ShayB
      I can see both sides.

      As a buyer, I love dimesales. I love getting bargains!

      I also don't usually mind paying full price if I don't see the offer early.

      The only time that it might make me disappointed is if there is a huge increase in the price. For example, a dime sale starts off at three dollars and by the time I see it, it's up to $37.
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      • Profile picture of the author cscarpero
        As a seller, the reason I do it is because nobody on a WSO thread wants to be the first buyer on a product with no reviews. As the reviews go up, so does the certainty of my product quality and the price. The first buyers gave me a chance to prove myself and are rewarded with a lower price.

        Same thing with the offline world for that matter. My first web design project I did for cheap because I didn't have a track record. As I've proven my skills and gotten testimonials, my confidence improved and I was able to ask for more money.
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  • Profile picture of the author sbucciarel
    Banned
    I've purchased at the higher price numerous times because:

    1. I wanted the product
    2. I knew the reputation of the seller and
    3. wanted the product
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  • Profile picture of the author Paul Barrs
    Interesting points already covered - but many times I will wait to see what people are saying about a product before I buy it, well knowing that I'll be paying more.

    What's the difference between 10 and 12 bucks? 5 and 15? Not much.

    I think a good sales strategy from the vendor POV is to set a small amount of sales on the dime-sale model, up to a point where 'costs are covered' - and then the rest at a standard price where the rest is cream.

    The lower price / increasing price motivates people to buy.

    Simple.

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    • Profile picture of the author Suellen Reitz
      Originally Posted by Paul Barrs View Post

      Interesting points already covered - but many times I will wait to see what people are saying about a product before I buy it, well knowing that I'll be paying more.

      What's the difference between 10 and 12 bucks? 5 and 15? Not much.

      I think a good sales strategy from the vendor POV is to set a small amount of sales on the dime-sale model, up to a point where 'costs are covered' - and then the rest at a standard price where the rest is cream.

      The lower price / increasing price motivates people to buy.

      Simple.

      Paul Barrs
      Thanks for that strategy Paul... I wasn't aware that you could change midstream with how the product was sold. great tip!
      Suellen Reitz
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  • Profile picture of the author Greg guitar
    The phrasing of the thread title implies an almost moralistic judgement about the practice, but since all are free to ignore the deal or check it out and walk away, I don't think there is anything wrong with it.

    We are all marketers, or trying/learning to be, so in a sense, it's teaching by example. One of the basics of marketing is that people need a reason to buy NOW-otherwise known as "ugency". Call it "false scarcity" if you like, but if you want it bad enough to pay the current price, then it's a fair deal for you. Since most come with a money back satisfaction guarantee, that makes it beyond reproach in my book-assuming the seller honors it.

    If you're the type of person that carefully researches and deliberates over each purchase, these sales can be irritating, but those folks are the minority-most people are impulse buyers and deal seekers, so the practice works like a charm overall, and I do agree with those who stated that the full price is the real price, and the early buyers are getting a discount.

    If you argue against it, you are essentially, in my mind, protesting the fact that some people got a discount. If people stopped the practice, chances are most people would have to pay much closer to the full price than the most discounted price, so overall, you might pay more, if you're a regular WSO buyer.

    It matters a lot I think, that the highest price these sales end on is still at least fair, if not a bargain, and also that the average full WSO price is low enough to make them an easy decision. I agree with whoever made the point that the ROI should be your main concern, not that others got a better deal.

    Since most decent WSOs could potentially put you into profit on your first transaction after putting them into action (if you're in that esteemed company that actually does), it seems we are talking about whether it's cool or not to charge someone a slightly larger fraction of what they could make as a return during the first month or so after buying.

    If you were to put such a WSO into action, the question becomes trivial. The vast bulk of WSOs, if they deliver, could actually become a money maker for years, so whether you spent $7, or $27 is almost entirely academic.
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    • Profile picture of the author cofton25
      Not quite sure where you got the 'moralistic judgement' bit from, no judgement was intended, the title of the thread is asking the question, simply becaue the practice is questionable. And judging by some of the replies and opinions here I think many agree that increasing price WSO's are indeed debatable.

      I also think that the 'full price' is also questionable, who defines a 'full price' figure ? There are no real RRP prices for anything unique in IM, the full price is generally decided by the seller and as no one has reviewed the WSO in the first few hours or had chance to implement it then there is no real proof the method does what it says. Without knowing if it works, without knowing if the buyer can actually achieve the goal of the WSO we don't actually know if it works or not. If we don't know if it works or not then how can we put a 'full price' on the WSO ?
      Yes we can suggest that the WSO is worth $197 or whatever the seller decides to state in the sales copy and he/she may be correct but we can only know this when buyers have tested it and it is proven to be true. But until this 'proof' or testimonials or feedback then the 'full price' is nonsense, it is just a made up figure and actually worthless.

      You mention 'so whether you spent $7, or $27 is almost entirely academic', this is not true. Generally most WSO's cannot possibly be proven to work within such small timeframes as the increases in price, many WSO's increase in price almost daily, when you consider that any proof or genuine testimonials should take weeks or months to actually have been tested and tried then the increases are not warranted. Reading a WSO and actually putting it into practice are two entirely different things. We cannot warrant an increase in price just by an opinion, this is false and unfair marketing, there is a difference between marketing and honest sales copy and miss-selling and brainwashing.

      Successful products, successful publications and branding only become successful when the buyers actually use, learn and then rave about the product in a positive way AFTER the item has proven to work and not before. We can all say I think this or that will work but it means jacksh*t until it's been tested and proven to do what it says on the tin.
      There are far, far more products that have promised to do this and that and have failed than the ones that are successful. The likes of iPod, Blackberry, iPhones, iPad, Microsoft,top designer labels etc and numerous other brands didn't sell and command high prices because someone 'thought' they will do what they were designed to do and solve the potential buyers problem..... no, they had to prove without doubt that they did this and the only way this happens is to wait until they have irreputable proof, genuine testimonials, repeat orders, customer service, etc etc etc.
      How can increasing a product by 400% (your $7 up to $27 example that is entirely academic....) without proof or genuine testimonial based on working experience be acceptable ? Surely this is wrong.

      Now don't get me wrong, if on the other hand a seller sold say.... 100 copies of his/her WSO at whatever figure all at the same price and then a month later or 3 months later we see genuine testimonials, you know a realistic time frame and good feedback then (and only then) would I agree that the price can increase if the seller felt he/she needed to. Simply because then we all know it is reralistic. If the WSO sold for say $10 and we see members earning or reporting that it works then the seller could easily warrant the increase, simply by saying 'look Warriors, I told you this did this and that and now you see other Warriors trusted my sales copy, they bought at $10 and now they have told you it worked. You can still buy my product but it's now $27, but at least now you KNOW it works, no gamble believing my honest sales copy.....' etc etc.
      Isn't this far more acceptable than 'buy my product for more, with no proof it works, or because you don't visit the WF every hours, or because you couldn't make a decision within 24 hours....' and all the other reasons that are sold to us.
      As always, just my opinion of course
      Oh and can I just thank everyone for contributing to this thread, some very interesting and diverse opinions, and made me think a little differently which is always healthy.




      Originally Posted by Greg guitar View Post

      The phrasing of the thread title implies an almost moralistic judgement about the practice, but since all are free to ignore the deal or check it out and walk away, I don't think there is anything wrong with it.

      We are all marketers, or trying/learning to be, so in a sense, it's teaching by example. One of the basics of marketing is that people need a reason to buy NOW-otherwise known as "ugency". Call it "false scarcity" if you like, but if you want it bad enough to pay the current price, then it's a fair deal for you. Since most come with a money back satisfaction guarantee, that makes it beyond reproach in my book-assuming the seller honors it.

      If you're the type of person that carefully researches and deliberates over each purchase, these sales can be irritating, but those folks are the minority-most people are impulse buyers and deal seekers, so the practice works like a charm overall, and I do agree with those who stated that the full price is the real price, and the early buyers are getting a discount.

      If you argue against it, you are essentially, in my mind, protesting the fact that some people got a discount. If people stopped the practice, chances are most people would have to pay much closer to the full price than the most discounted price, so overall, you might pay more, if you're a regular WSO buyer.

      It matters a lot I think, that the highest price these sales end on is still at least fair, if not a bargain, and also that the average full WSO price is low enough to make them an easy decision. I agree with whoever made the point that the ROI should be your main concern, not that others got a better deal.

      Since most decent WSOs could potentially put you into profit on your first transaction after putting them into action (if you're in that esteemed company that actually does), it seems we are talking about whether it's cool or not to charge someone a slightly larger fraction of what they could make as a return during the first month or so after buying.

      If you were to put such a WSO into action, the question becomes trivial. The vast bulk of WSOs, if they deliver, could actually become a money maker for years, so whether you spent $7, or $27 is almost entirely academic.
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      • Profile picture of the author LegitIncomes
        Here's how I see it.

        There are sales in the real world (offline physical products), just visit any mall, dept store, etc... The shoes I bought this week may be higher or lower next week (or even tomorrow).

        Prices on products go up and down all the time, it's just the way it is.
        So I see absolutely no problem with price changes in a WSO, whether that be an increase or decrease (although when I decrease the price if a customer who bought at a higher price asks for the difference, I give it to them).
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        • Profile picture of the author cofton25
          Yes prices do fluctuate all the time in the real world but generally we don't when or by how much or by which retailer...so it's not really a fair comparison, online WSO's are not like the real world at all.
          Nice gesture to give your customer the difference though and I applaud you for that, not many sellers would do that, you are obviously one of the good guys Legitincomes.


          Originally Posted by LegitIncomes View Post

          Here's how I see it.

          There are sales in the real world (offline physical products), just visit any mall, dept store, etc... The shoes I bought this week may be higher or lower next week (or even tomorrow).

          Prices on products go up and down all the time, it's just the way it is.
          So I see absolutely no problem with price changes in a WSO, whether that be an increase or decrease (although when I decrease the price if a customer who bought at a higher price asks for the difference, I give it to them).
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          • Profile picture of the author WD Mino
            I have used this model, it works quite well. False scarcity is one thing real scarcity is another.

            I will often time list low. get those initial sales and reviews in. Which of course is smart not shady

            I put a product on it is already way lower than I sell it for normally. The price whether increased or not is still a substantial savings.

            I do not see an issue with it in any way shape or form. some retail stores have 12 hr sales-12 hrs-line ups beyond belief, the store closes it's sale after 12 hrs. So.... the people who come in after now pay full price. Is that wrong? NO it is smart business and marketing and it works like clockwork!
            just my thought
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      • Profile picture of the author Black Hat Cat
        Banned

        Originally Posted by cofton25 View Post

        Not quite sure where you got the 'moralistic judgement' bit from, no judgement was intended, the title of the thread is asking the question, simply becaue the practice is questionable. And judging by some of the replies and opinions here I think many agree that increasing price WSO's are indeed debatable.

        I also think that the 'full price' is also questionable, who defines a 'full price' figure ? There are no real RRP prices for anything unique in IM, the full price is generally decided by the seller and as no one has reviewed the WSO in the first few hours or had chance to implement it then there is no real proof the method does what it says. Without knowing if it works, without knowing if the buyer can actually achieve the goal of the WSO we don't actually know if it works or not. If we don't know if it works or not then how can we put a 'full price' on the WSO ?
        Yes we can suggest that the WSO is worth $197 or whatever the seller decides to state in the sales copy and he/she may be correct but we can only know this when buyers have tested it and it is proven to be true. But until this 'proof' or testimonials or feedback then the 'full price' is nonsense, it is just a made up figure and actually worthless.

        You mention 'so whether you spent $7, or $27 is almost entirely academic', this is not true. Generally most WSO's cannot possibly be proven to work within such small timeframes as the increases in price, many WSO's increase in price almost daily, when you consider that any proof or genuine testimonials should take weeks or months to actually have been tested and tried then the increases are not warranted. Reading a WSO and actually putting it into practice are two entirely different things. We cannot warrant an increase in price just by an opinion, this is false and unfair marketing, there is a difference between marketing and honest sales copy and miss-selling and brainwashing.

        Successful products, successful publications and branding only become successful when the buyers actually use, learn and then rave about the product in a positive way AFTER the item has proven to work and not before. We can all say I think this or that will work but it means jacksh*t until it's been tested and proven to do what it says on the tin.
        There are far, far more products that have promised to do this and that and have failed than the ones that are successful. The likes of iPod, Blackberry, iPhones, iPad, Microsoft,top designer labels etc and numerous other brands didn't sell and command high prices because someone 'thought' they will do what they were designed to do and solve the potential buyers problem..... no, they had to prove without doubt that they did this and the only way this happens is to wait until they have irreputable proof, genuine testimonials, repeat orders, customer service, etc etc etc.
        How can increasing a product by 400% (your $7 up to $27 example that is entirely academic....) without proof or genuine testimonial based on working experience be acceptable ? Surely this is wrong.

        Now don't get me wrong, if on the other hand a seller sold say.... 100 copies of his/her WSO at whatever figure all at the same price and then a month later or 3 months later we see genuine testimonials, you know a realistic time frame and good feedback then (and only then) would I agree that the price can increase if the seller felt he/she needed to. Simply because then we all know it is reralistic. If the WSO sold for say $10 and we see members earning or reporting that it works then the seller could easily warrant the increase, simply by saying 'look Warriors, I told you this did this and that and now you see other Warriors trusted my sales copy, they bought at $10 and now they have told you it worked. You can still buy my product but it's now $27, but at least now you KNOW it works, no gamble believing my honest sales copy.....' etc etc.
        Isn't this far more acceptable than 'buy my product for more, with no proof it works, or because you don't visit the WF every hours, or because you couldn't make a decision within 24 hours....' and all the other reasons that are sold to us.
        As always, just my opinion of course
        Oh and can I just thank everyone for contributing to this thread, some very interesting and diverse opinions, and made me think a little differently which is always healthy.
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        • Profile picture of the author cofton25
          Might help if I knew what he was responding to..... but at the end of the day his last line was something like 'may *** have mercy on whoever's soul...' that in itself tells me he is not talking business as *** has absolutely nothing to do with business offline or online, therefore my discalimer for not taking any notice is that he isn't making sense by even bringing *** into it

          Originally Posted by Black Hat Cat View Post

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      • Profile picture of the author Greg guitar
        Originally Posted by cofton25 View Post

        Not quite sure where you got the 'moralistic judgement' bit from, no judgement was intended, the title of the thread is asking the question, simply becaue the practice is questionable. And judging by some of the replies and opinions here I think many agree that increasing price WSO's are indeed debatable.

        I also think that the 'full price' is also questionable, who defines a 'full price' figure ? There are no real RRP prices for anything unique in IM, the full price is generally decided by the seller and as no one has reviewed the WSO in the first few hours or had chance to implement it then there is no real proof the method does what it says. Without knowing if it works, without knowing if the buyer can actually achieve the goal of the WSO we don't actually know if it works or not. If we don't know if it works or not then how can we put a 'full price' on the WSO ?
        Yes we can suggest that the WSO is worth $197 or whatever the seller decides to state in the sales copy and he/she may be correct but we can only know this when buyers have tested it and it is proven to be true. But until this 'proof' or testimonials or feedback then the 'full price' is nonsense, it is just a made up figure and actually worthless.

        You mention 'so whether you spent $7, or $27 is almost entirely academic', this is not true. Generally most WSO's cannot possibly be proven to work within such small timeframes as the increases in price, many WSO's increase in price almost daily, when you consider that any proof or genuine testimonials should take weeks or months to actually have been tested and tried then the increases are not warranted. Reading a WSO and actually putting it into practice are two entirely different things. We cannot warrant an increase in price just by an opinion, this is false and unfair marketing, there is a difference between marketing and honest sales copy and miss-selling and brainwashing.

        Successful products, successful publications and branding only become successful when the buyers actually use, learn and then rave about the product in a positive way AFTER the item has proven to work and not before. We can all say I think this or that will work but it means jacksh*t until it's been tested and proven to do what it says on the tin.
        There are far, far more products that have promised to do this and that and have failed than the ones that are successful. The likes of iPod, Blackberry, iPhones, iPad, Microsoft,top designer labels etc and numerous other brands didn't sell and command high prices because someone 'thought' they will do what they were designed to do and solve the potential buyers problem..... no, they had to prove without doubt that they did this and the only way this happens is to wait until they have irreputable proof, genuine testimonials, repeat orders, customer service, etc etc etc.
        How can increasing a product by 400% (your $7 up to $27 example that is entirely academic....) without proof or genuine testimonial based on working experience be acceptable ? Surely this is wrong.

        Now don't get me wrong, if on the other hand a seller sold say.... 100 copies of his/her WSO at whatever figure all at the same price and then a month later or 3 months later we see genuine testimonials, you know a realistic time frame and good feedback then (and only then) would I agree that the price can increase if the seller felt he/she needed to. Simply because then we all know it is reralistic. If the WSO sold for say $10 and we see members earning or reporting that it works then the seller could easily warrant the increase, simply by saying 'look Warriors, I told you this did this and that and now you see other Warriors trusted my sales copy, they bought at $10 and now they have told you it worked. You can still buy my product but it's now $27, but at least now you KNOW it works, no gamble believing my honest sales copy.....' etc etc.
        Isn't this far more acceptable than 'buy my product for more, with no proof it works, or because you don't visit the WF every hours, or because you couldn't make a decision within 24 hours....' and all the other reasons that are sold to us.
        As always, just my opinion of course
        Oh and can I just thank everyone for contributing to this thread, some very interesting and diverse opinions, and made me think a little differently which is always healthy.
        The almost moralistic judgement is what I inferred from the "is it cool" question, since if the answer is "no, it's uncool", generally implies "wrong" in my world. You reinforced my impression by calling the practice "questionable", since "questionable marketing practices" generally refers to unethical ones. The only real question is are people buying, and are they willing to buy from the same marketer again, or do they come back angry because they feel they were ripped off? Reviews matter, of course, but proof of people using the WSO successfully aren't a prerequisite to increasing the price. There is no rule about that-there is only what works.

        In fact it seems after telling me there was no judgement, you contradicted yourself with these words: "How can increasing a product by 400% (your $7 up to $27 example that is entirely academic....) without proof or genuine testimonial based on working experience be acceptable ? Surely this is wrong." How do you claim you aren't judging? You clearly are, and it's a judgement I disagree with.

        If a WSO teaches a prospecting system that gets a new $500 client per week, it is surely worth more than $27, regardless whether it started at $26, or $1. You're making up arbitrary rules that don't apply. Sometimes people give away things they could sell for $500. Mind-boggling perhaps, but it's just a fact, and if 1000 people are willing to pay $500 a day after 1000 other lucky people got free copies, without the proof you think is needed, so what? If I was that seller, my enjoyment of the 500 large wouldn't be diminished at all by your judgement that I should have waited until the proof came in a month later.

        The bottom line is that value in any market isn't determined by your notion of proof, or any other imaginary rules. It is determined by one thing only: the price someone is willing to pay.

        I think a couple people poked fun at your incredulity that someone would buy knowing another person paid a fraction of the price. I agree with the gist of their comments; it's irrelevant that someone got a better deal if you think it's worth the price you're about to pay. If there's a good ROI, then not buying because someone got a better deal before you, is totally self-defeating.

        Also your claim that it's false for me to call the difference between $7 and $27 academic is based on removing my statement from it's context. The context was that I was talking about WSOs (of which there are many), which teach something that, if applied, could put you into profit very quickly even at the highest price point.

        If you need it clarified, let me elaborate on the example above: a particular WSO that teaches you to book a new $500 client every week, and the cost to get that client is $25. Let's say the price starts at $7, and ends at $27, and you implement it the first week, and actually land the first client. Your profit on that first deal, before deducting the WSO cost, is $475. After deducting the WSO cost, you are left with a final profit of $448, if you paid full price. Then you repeat it every week, for a profit of $475, and since you only pay once for the WSO, you keep it all. If you had only got in at the $7 price, you would have made $20 more in the first week, and the same amount every week after. To me, an extra $20 the first week is trivial, making the question of whether you paid $7, or $27, an academic one. Does that make it clear?
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        • Profile picture of the author cofton25
          I think comments like 'poked fun at your incredulity' and 'imaginary rules' and are condescending and
          not really called for, but if it makes you feel better then fine.

          Please do not confuse 'questionable' with 'unethical' as they are not the same, look in the dictionary or thesaurus and
          and you will notice they are clearly not the same.

          Asking questions is not judging, it is what it is, asking questions. I always find it strange how people almost
          go on the defensive when someone asks a question and then turns it around and turns the 'question' into a
          'judgement' to defend what they believe to be the 'right way'.

          I would agree however 'the price' is indeed what someone is willing to pay.

          If you feel that increasing price WSO's are fine (and you obviously do, and very passionately by the tone of your
          reply) then that's fine, all I have done is to ask a question and you have given your opinion, and quite aggressively
          if I may say so. If your passionate opinion is portrayed with an agressive manner that's also ok, we all show our
          views in different ways. But for the record I didn't ask the question to fall out with anyone, it was asked
          because I feel other Warriors have asked the question as well so I thought maybe it would be an interesting subject
          to discuss/debate, but if I'm honest your tone of reply doesn't surprise me, I half knew there would be this kind
          of opinion from certain sellers.

          Please do not patronise me with your 'Does that make it clear' comment, I am well qualified to calculate simple
          mathematics (math) but as I have mentioned before (and sellers often ignore my comment when convenient) you can
          quote examples of what profit a buyer is left with until the cows come home but it is only relevant IF the product
          actually works. My question worked on the basis of why should a product increase in price when there are no real
          examples of success, no real results, all just what we 'think would work'.... as I said before we cannot
          (in my opinion) increase the value of any product without any results or some kind of proof, to me it doesn't
          make any sense.

          I also said in a previous post (and again you have conveniently ignored my comment) that I have no issue
          whatsoever that if something works then the seller can (and probably should) increase the price as I think
          and sincerely believe he/she deserves it. If anyone solves a problem or helps/makes ones job easier then they
          should be compensated accordingly.

          I am tempted to end with 'Does that make it clear'.... but that would be inappropriate wouldn't it ? ;-)







          Originally Posted by Greg guitar View Post

          The almost moralistic judgement is what I inferred from the "is it cool" question, since if the answer is "no, it's uncool", generally implies "wrong" in my world. You reinforced my impression by calling the practice "questionable", since "questionable marketing practices" generally refers to unethical ones. The only real question is are people buying, and are they willing to buy from the same marketer again, or do they come back angry because they feel they were ripped off? Reviews matter, of course, but proof of people using the WSO successfully aren't a prerequisite to increasing the price. There is no rule about that-there is only what works.

          In fact it seems after telling me there was no judgement, you contradicted yourself with these words: "How can increasing a product by 400% (your $7 up to $27 example that is entirely academic....) without proof or genuine testimonial based on working experience be acceptable ? Surely this is wrong." How do you claim you aren't judging? You clearly are, and it's a judgement I disagree with.

          If a WSO teaches a prospecting system that gets a new $500 client per week, it is surely worth more than $27, regardless whether it started at $26, or $1. You're making up arbitrary rules that don't apply. Sometimes people give away things they could sell for $500. Mind-boggling perhaps, but it's just a fact, and if 1000 people are willing to pay $500 a day after 1000 other lucky people got free copies, without the proof you think is needed, so what? If I was that seller, my enjoyment of the 500 large wouldn't be diminished at all by your judgement that I should have waited until the proof came in a month later.

          The bottom line is that value in any market isn't determined by your notion of proof, or any other imaginary rules. It is determined by one thing only: the price someone is willing to pay.

          I think a couple people poked fun at your incredulity that someone would buy knowing another person paid a fraction of the price. I agree with the gist of their comments; it's irrelevant that someone got a better deal if you think it's worth the price you're about to pay. If there's a good ROI, then not buying because someone got a better deal before you, is totally self-defeating.

          Also your claim that it's false for me to call the difference between $7 and $27 academic is based on removing my statement from it's context. The context was that I was talking about WSOs (of which there are many), which teach something that, if applied, could put you into profit very quickly even at the highest price point.

          If you need it clarified, let me elaborate on the example above: a particular WSO that teaches you to book a new $500 client every week, and the cost to get that client is $25. Let's say the price starts at $7, and ends at $27, and you implement it the first week, and actually land the first client. Your profit on that first deal, before deducting the WSO cost, is $475. After deducting the WSO cost, you are left with a final profit of $448, if you paid full price. Then you repeat it every week, for a profit of $475, and since you only pay once for the WSO, you keep it all. If you had only got in at the $7 price, you would have made $20 more in the first week, and the same amount every week after. To me, an extra $20 the first week is trivial, making the question of whether you paid $7, or $27, an academic one. Does that make it clear?
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          • Profile picture of the author Greg guitar
            Originally Posted by cofton25 View Post

            I think comments like 'poked fun at your incredulity' and 'imaginary rules' and are condescending and
            not really called for, but if it makes you feel better then fine.

            Please do not confuse 'questionable' with 'unethical' as they are not the same, look in the dictionary or thesaurus and
            and you will notice they are clearly not the same.

            Asking questions is not judging, it is what it is, asking questions. I always find it strange how people almost
            go on the defensive when someone asks a question and then turns it around and turns the 'question' into a
            'judgement' to defend what they believe to be the 'right way'.

            I would agree however 'the price' is indeed what someone is willing to pay.

            If you feel that increasing price WSO's are fine (and you obviously do, and very passionately by the tone of your
            reply) then that's fine, all I have done is to ask a question and you have given your opinion, and quite aggressively
            if I may say so. If your passionate opinion is portrayed with an agressive manner that's also ok, we all show our
            views in different ways. But for the record I didn't ask the question to fall out with anyone, it was asked
            because I feel other Warriors have asked the question as well so I thought maybe it would be an interesting subject
            to discuss/debate, but if I'm honest your tone of reply doesn't surprise me, I half knew there would be this kind
            of opinion from certain sellers.

            Please do not patronise me with your 'Does that make it clear' comment, I am well qualified to calculate simple
            mathematics (math) but as I have mentioned before (and sellers often ignore my comment when convenient) you can
            quote examples of what profit a buyer is left with until the cows come home but it is only relevant IF the product
            actually works. My question worked on the basis of why should a product increase in price when there are no real
            examples of success, no real results, all just what we 'think would work'.... as I said before we cannot
            (in my opinion) increase the value of any product without any results or some kind of proof, to me it doesn't
            make any sense.

            I also said in a previous post (and again you have conveniently ignored my comment) that I have no issue
            whatsoever that if something works then the seller can (and probably should) increase the price as I think
            and sincerely believe he/she deserves it. If anyone solves a problem or helps/makes ones job easier then they
            should be compensated accordingly.

            I am tempted to end with 'Does that make it clear'.... but that would be inappropriate wouldn't it ? ;-)
            It seems you're muddying the waters by taking the entire argument quite personally, and that is too bad, but it's your choice, not mine. We are just talking about our differing opinions, and if you can't handle that without getting your feelings hurt, perhaps you shouldn't argue in a forum where not everyone agrees to rules such as it being okay to "question", but not "criticize" another person's opinion-a ridiculous position, I think, (which doesn't mean I'm saying you are a ridiculous person.)

            Opinions are not people, and although I strongly hold some, I try to keep in mind that they don't define me, and if someone criticizes or even attacks and rips them to shreds, I don't have to take it personally. Thinking often changes over time, and personal identification with one's opinions is a self-defeating position, leading to endless strings of imagined offenses when people don't agree, or when their disagreement isn't expressed in the way one would most like it to be.

            I see no reason not to call it straight, when I hear weak and flawed (in my opinion), arguments and opinions, merely to prove I respect the holder of them. In fact opinions in my less restrictive rulebook, are always up for critical examination and revision if argument reveals the need. In my view, logic should rule discussion, not the need to avoid offending people by challenging their thinking.

            If you were to shred an opinion of mine to bits it would help me learn something. People who point out fallacies in my logic are doing me a favor. People who "respect" my faulty thinking by holding it above criticism are helping me to stay stuck. If my ego is so fragile I take it all personally, potentially valuable discussions are reduced to a bunch of personal affronts.

            On the subject of you not making any judgement about the pricing question, I think I've already pointed out the obvious ways in which you did, semantics about the word "question" notwithstanding. I didn't "conveniently ignore" anything. The fact is, you laid out exactly what you thought were the proper conditions for someone to be able to properly raise their price, and it's too bad you find it offensive, but you've given no reason I should alter my opinion that your rules are "artificial". I think your decision to take offense at my wording indicates a level of sensitivity which severely hampers any serious discussion. There is a reason I called your rules artificial and it has nothing to do with wanting you to feel bad. I suggest you get over it.
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            • Profile picture of the author cofton25
              As I only understood a couple of paragraphs of your post and the fact that I am now weary of our differences in opinion 'banter' I think we should draw an end to our one to one discussion.

              But just for the record I just need to correct a few of your misquotes:

              1. I never take anything personal in the WF, I merely started a thread on a subject that I felt needed to be addressed and by many of the posts I feel I am correct.

              2. My 'feelings' have not been 'hurt' at all, this is just debate and discussion, nothing more or less

              3. I am not 'arguing in the forum' as you put it, as above this is just discussion and debate which is healthy

              4. I didn't find anything you said 'offensive', illogical yes but not offensive.

              5. I have no 'rules' just opinions and business experience

              6. On your 'I suggest you get over it' comment .... what am I supposed to be 'getting over' ??

              7. Lastly, I think the only thing that has 'severely hampered any serious discussion' is your last post.
              Basically because I think few will understand it ;-)

              That was a wink Greg.... come on man lighten up.... life is really too short for us to fall out.

              And from one guitarist to another, let's just relax, maybe play a bit of blues, maybe write a song and just chill.

              You take care friend and I wish you well.




              Originally Posted by Greg guitar View Post

              It seems you're muddying the waters by taking the entire argument quite personally, and that is too bad, but it's your choice, not mine. We are just talking about our differing opinions, and if you can't handle that without getting your feelings hurt, perhaps you shouldn't argue in a forum where not everyone agrees to rules such as it being okay to "question", but not "criticize" another person's opinion-a ridiculous position, I think, (which doesn't mean I'm saying you are a ridiculous person.)

              Opinions are not people, and although I strongly hold some, I try to keep in mind that they don't define me, and if someone criticizes or even attacks and rips them to shreds, I don't have to take it personally. Thinking often changes over time, and personal identification with one's opinions is a self-defeating position, leading to endless strings of imagined offenses when people don't agree, or when their disagreement isn't expressed in the way one would most like it to be.

              I see no reason not to call it straight, when I hear weak and flawed (in my opinion), arguments and opinions, merely to prove I respect the holder of them. In fact opinions in my less restrictive rulebook, are always up for critical examination and revision if argument reveals the need. In my view, logic should rule discussion, not the need to avoid offending people by challenging their thinking.

              If you were to shred an opinion of mine to bits it would help me learn something. People who point out fallacies in my logic are doing me a favor. People who "respect" my faulty thinking by holding it above criticism are helping me to stay stuck. If my ego is so fragile I take it all personally, potentially valuable discussions are reduced to a bunch of personal affronts.

              On the subject of you not making any judgement about the pricing question, I think I've already pointed out the obvious ways in which you did, semantics about the word "question" notwithstanding. I didn't "conveniently ignore" anything. The fact is, you laid out exactly what you thought were the proper conditions for someone to be able to properly raise their price, and it's too bad you find it offensive, but you've given no reason I should alter my opinion that your rules are "artificial". I think your decision to take offense at my wording indicates a level of sensitivity which severely hampers any serious discussion. There is a reason I called your rules artificial and it has nothing to do with wanting you to feel bad. I suggest you get over it.
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              • Profile picture of the author Greg guitar
                Originally Posted by cofton25 View Post

                As I only understood a couple of paragraphs of your post and the fact that I am now weary of our differences in opinion 'banter' I think we should draw an end to our one to one discussion.

                But just for the record I just need to correct a few of your misquotes:

                1. I never take anything personal in the WF, I merely started a thread on a subject that I felt needed to be addressed and by many of the posts I feel I am correct.

                2. My 'feelings' have not been 'hurt' at all, this is just debate and discussion, nothing more or less

                3. I am not 'arguing in the forum' as you put it, as above this is just discussion and debate which is healthy

                4. I didn't find anything you said 'offensive', illogical yes but not offensive.

                5. I have no 'rules' just opinions and business experience

                6. On your 'I suggest you get over it' comment .... what am I supposed to be 'getting over' ??

                7. Lastly, I think the only thing that has 'severely hampered any serious discussion' is your last post.
                Basically because I think few will understand it ;-)

                That was a wink Greg.... come on man lighten up.... life is really too short for us to fall out.

                And from one guitarist to another, let's just relax, maybe play a bit of blues, maybe write a song and just chill.

                You take care friend and I wish you well.
                Thanks, you take care too.

                I'm glad you didn't take anything personally. I guess my "condescending" and "not called for" comments weren't really a problem for you. I thought you meant they were, but I have a simple mind that tends to take words at face value. Just as I thought calling a pricing practice not "acceptable" and "wrong" carried a value judgement. I'm not sophisticated enough to pick up on those fine nuances that make your statements an exception.

                Take it light-I winked did I not? Just so you know it's light-hearted, let me do it again: Yes, I'm yanking your chain, but it's in a playful spirit.

                There's no chance of a falling out with us-not to worry. I'm pretty sure you can't fall out with a stranger, but if you want to call me a guitar buddy, that's fine with me too. You're right about life being too short, and I don't have a problem with you, I just disagree with most of the points you made here. It was just an argument, or debate if you prefer. I don't see anything wrong with it whatever word you use. Cheers.
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  • Profile picture of the author outwest
    Something is worth what other people will pay for that item, there is no intrinsic value in any product.

    When I see something that says it was 4 dollars this morning and now it is 5 dollars or 6 sure I feel like I am paying more than the other people paid, However I also interpret that as DAMN thats the penalty for WAITING, and two days from now it will be even higher

    its a slick marketing strategy perhaps, but it does do one thing, it puts a time clock on the buyer taking action, which I do not see how this is a bad thing
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  • Profile picture of the author Adnan Firdous
    It's a good business trick! At least there is no harm doing this! First rule of Economy - When people gone crazy for your product, raise the price!
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  • Profile picture of the author CDarklock
    Originally Posted by cofton25 View Post

    I cannot for life of me understand why anyone would purchase something (online or offline) knowing full well that you are paying more for it than previous buyers.
    Why, look at that. The nerve of this person, to sell the first few copies at $3 and now I have to pay $10. Why, you would think he was the boss of this product or something. That is so not fair.

    Do you know what? I am going to show him what's what. Instead of paying $10 for his product which has already sold over 700 copies at an average price of $6.50 for a total of over $4,000... I am going to NOT BUY IT.

    Then I am going to NOT LEARN what he is teaching, and NOT APPLY those teachings to my business, and NOT MAKE the extra money I could have made. You know, just like pretty much everyone else who bought it.

    And then he will know better than to sell me valuable business insights for $10 when he already sold them to someone else for $3! Ha ha! We'll just see how he likes THAT.

    Exercise for the reader: Does the person saying the above have a successful and profitable business? Why or why not?
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    • Profile picture of the author cofton25
      Absoluely correct ...if... and a very big 'if' at that, that the product being sold actually does do what it says it will do and as I said before (and certain sellers seem to conveniently not listen to me on this) most WSO's need at least a month, possibly 3 months and more to actually prove that it works. How can we possibly say something works just because 'we think' it looks like it will work ? So back to the point of why should someone pay more for something that we 'only think' may work ? Surely we should pay more for something that is proven to work ? Unless of course we all now think it's cool to pay more for something that just might work, just on the basis of sales copy that tells you it will without proof....

      Don't get me wrong, if the seller has sold loads and has glowing testimonials of actual results (not loads of 'I thinks') then fine, whack the price up, hell the seller deserves it

      Originally Posted by CDarklock View Post

      Why, look at that. The nerve of this person, to sell the first few copies at $3 and now I have to pay $10. Why, you would think he was the boss of this product or something. That is so not fair.

      Do you know what? I am going to show him what's what. Instead of paying $10 for his product which has already sold over 700 copies at an average price of $6.50 for a total of over $4,000... I am going to NOT BUY IT.

      Then I am going to NOT LEARN what he is teaching, and NOT APPLY those teachings to my business, and NOT MAKE the extra money I could have made. You know, just like pretty much everyone else who bought it.

      And then he will know better than to sell me valuable business insights for $10 when he already sold them to someone else for $3! Ha ha! We'll just see how he likes THAT.

      Exercise for the reader: Does the person saying the above have a successful and profitable business? Why or why not?
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      • Profile picture of the author CDarklock
        Originally Posted by cofton25 View Post

        Absoluely correct ...if... and a very big 'if' at that, that the product being sold actually does do what it says it will do
        No, the "very big if" is whether you are treating the price of this WSO as an investment in your business.

        You are thinking about this stuff all wrong. You are concerned about a buck here and fifty cents there and OH NOES it will take three months before this works.

        What you need to be concerned about is "what will this do for my business and is it worth this price?"

        Instead, you're going "What if this doesn't work as advertised? What if it it's too hard? What if it takes too long? What if someone else got it cheaper?"

        Then grow the hell up and live with it. Welcome to reality, where things do not always go as expected and you just get to suck it up and move on. If you don't want to do that, then you do not get to have your own business, so go get a job.
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        • Profile picture of the author cofton25
          ‘You are thinking about this stuff all wrong. You are concerned about a buck here and fifty cents there and OH NOES it will take three months before this works.’

          No I am not thinking about this stuff wrong at all, I am simply asking the question/s and judging by many of the replies in this thread other Warriors are asking the same.
          I am not ‘concerned about a buck here and fifty cents there’..... I am talking about a product increasing 400% when it hasn’t had any real reviews, no proof that it does or doesn’t do what it says, just ‘I think it might work’ opinions from mainly other sellers.

          ‘What you need to be concerned about is "what will this do for my business and is it worth this price?"’

          Yes I agree. And also is it worth the price ? And is it worth an increasing price ?

          ‘Instead, you're going "What if this doesn't work as advertised? What if it it's too hard? What if it takes too long? What if someone else got it cheaper?"’

          I didn’t say any of that.... where did you get that stuff from ?? If you’re going to make statements at least have the courtesy to quote correctly !

          ‘Then grow the hell up and live with it.’

          Not quite sure who you think you are talking in that tone. I have opened a thread that simply asks a question, if you don’t like the question then maybe you should consider not replying. And if you do reply then make sure you quote accurately and more importantly, show some respect and answer politely. Manners cost nothing.

          ‘Welcome to reality, where things do not always go as expected and you just get to suck it up and move on. If you don't want to do that, then you do not get to have your own business, so go get a job.’

          You know nothing about me, I have a business and do okay thank you very much. Don’t patronise me, I know full well about the ups and downs of business and really don’t need to listen to people like you telling me to ‘suck it up and move on...’ You talk with the attitude that you are the only one who knows about business, there are numerous people who have sound business experience, some have a job and some don’t have a job. And also, there is nothing wrong with having a job, you talk as if having a job is something to be ashamed of, without the people with jobs would mean many successful businessmen would not have a business.
          I don’t understand why many sellers go on the defensive just because someone has questioned the methods that they use. It is what it is, just a question, we discuss, debate and then make your mind up, sometimes we stay with our original opinion and sometimes we change our minds. What we don’t do is go off on one and start telling people to ‘grow the hell up’ just because they may have a different opinion to you.
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  • Profile picture of the author scottmanesis
    The one thing that nobody mentioned yet, or maybe they did but they wrote a book long post so I skipped it (yeah I do that, sue me)

    Is that sometimes people have every intent on bringing their product to the general non warrior market and they did the original WSO to attract affiliates, the affiliates as owners of the product may not be so inclined to promote the product if their commish was less than the ridiculously low price they paid as a WSO, so the product creator always intended on raising the price so his affiliates can make some loot.

    Also, people do actually test different price points. I know that I have sold the same product for Free, 7 bucks, 12 bucks ,47 bucks and 127 bucks.....strangely the 47 dollar version (same everything cept the price) converted better than when I gave it away for free, all I did was change the free opt in offer to a 47 dollar buy button......crazy right?

    There is no real knowing why people change their prices unless you talk to that person and find out what is their mindset. The warrior forum has a good mix of marketers and I for one would have no problem giving potential affiliates a huge discount to get my product early before I launched it on another platform like clickbank, and if I did that it wouldn't be fair to keep it at the original price because it would hurt my affiliates ability to make money.

    My .02 cents, yours may differ.
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    • Profile picture of the author ExRat
      Hi cofton25,

      There's no point in me duplicating the answer I just gave elsewhere which is identical to the answer to this question -

      WSO's that increase in price - Let me know your thoughts Warriors.
      See HERE.

      Short version -

      Hustling

      ...hustling as aggressively and successfully as possible (whilst remaining on the ethical side of the line) is perhaps a noble art, one that all salespeople should aspire to master in order to be as successful as possible, while doing so with an element of stealth, but with an over-riding and lasting impression of deportment and class.
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  • Profile picture of the author totodeal3
    Is that sometimes people have every intent on bringing their product to the general non warrior market and they did the original WSO to attract affiliates, the affiliates as owners of the product may not be so inclined to promote the product if their commish was less than the ridiculously low price they paid as a WSO, so the product creator always intended on raising the price so his affiliates can make some loot.
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  • Profile picture of the author WillR
    There are a couple of different ways to do this and I think I much prefer one over the other.

    1. The price goes up based on the number of copies sold.
    1 left @ $17 - next copy $17.25

    2. The price goes up based on when you purchase.
    $17 - price rises to $19 in 2 days

    I much prefer the second method. I don't like those sales where you click on the buy button and by the time you have reached Paypal the price has already risen from what you saw on the sales page. So you go back to double check what was on the sales page and it has risen again.
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    • Profile picture of the author DominiquePrentiss
      The price increase doesn't bother me. When I really want a product (and I buy a bunch of WSOs) I'll buy it. No matter what the price point.

      I do kick myself when I miss out on a lower price, but I see it simply as "if you snooze you lose."

      And then too, I shop on ebay a lot - avoiding that BIN price and bidding on products. I enjoy the thrill of it. So seeing a price go up is something I am used to.

      And think about this...many stores do it in some form or fashion. Just the other day I was shopping at the grocery store and a clerk told me if I had come in the day before I could have gotten an item I was buying for half off.
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      • Profile picture of the author cofton25
        Yes I agree but i sometimes see it as 'if i'm working on my business and can't spend all my time on the WF I lose'... lol

        Originally Posted by DominiquePrentiss View Post

        The price increase doesn't bother me. When I really want a product (and I buy a bunch of WSOs) I'll buy it. No matter what the price point.

        I do kick myself when I miss out on a lower price, but I see it simply as "if you snooze you lose."

        And then too, I shop on ebay a lot - avoiding that BIN price and bidding on products. I enjoy the thrill of it. So seeing a price go up is something I am used to.

        And think about this...many stores do it in some form or fashion. Just the other day I was shopping at the grocery store and a clerk told me if I had come in the day before I could have gotten an item I was buying for half off.
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        • Profile picture of the author tpwilliams
          I think everyone has a reason for what they do and people are entitled to their own opinion. I wouldn't criticise it.
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          • Profile picture of the author cofton25
            I agree, critising someone's opinion is negative. Question it, debate the issue, find out the reasons behind the opinion and maybe we all learn a little, sometimes we learn more about ourselves than the topic in question

            Originally Posted by tpwilliams View Post

            I think everyone has a reason for what they do and people are entitled to their own opinion. I wouldn't criticise it.
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        • Profile picture of the author Steven Wagenheim
          I have personally run WSOs that increased in price over time. The way I see
          it, as long as the current price is still lower than the general public can get it
          for, there is nothing wrong with the practice.

          The WSO rules have nothing in them about not being able to raise the price
          of a WSO, so until time comes that the rules DO say you can't, the practice,
          IMO, is perfectly legit and ethical.

          My 2 cents on the subject...for whatever they're worth.
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          • Profile picture of the author cofton25
            From a man with such experience in IM your '2 cents' is worth a huge amount, thank you for your comment. Respect

            Originally Posted by Steven Wagenheim View Post

            I have personally run WSOs that increased in price over time. The way I see
            it, as long as the current price is still lower than the general public can get it
            for, there is nothing wrong with the practice.

            The WSO rules have nothing in them about not being able to raise the price
            of a WSO, so until time comes that the rules DO say you can't, the practice,
            IMO, is perfectly legit and ethical.

            My 2 cents on the subject...for whatever they're worth.
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      • Profile picture of the author dorianjohn425
        Originally Posted by DominiquePrentiss View Post

        The price increase doesn't bother me. When I really want a product (and I buy a bunch of WSOs) I'll buy it. No matter what the price point.

        I do kick myself when I miss out on a lower price, but I see it simply as "if you snooze you lose."

        And then too, I shop on ebay a lot - avoiding that BIN price and bidding on products. I enjoy the thrill of it. So seeing a price go up is something I am used to.

        And think about this...many stores do it in some form or fashion. Just the other day I was shopping at the grocery store and a clerk told me if I had come in the day before I could have gotten an item I was buying for half off.
        Good point. Same here.
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        • Profile picture of the author NicheMayhem
          In truth, you can't please all the people all the time. Forget the semantics and forget the ethical/un-ethical misconceptions.

          IN MY OPINION, what sells in the WSO section is mostly Social Proof. Undoubtedly there is sound logic in thinking a super low price will translate into quick sales which increase the probability of reviews. More reviews=more sales, (if the product is worthy of course, but that's a whole separate issue) If you have a good product and are getting good reviews, the only problem then is what to do about the price being so low.

          I think this tactic is nothing but a natural progression which makes sense for a seller to make more profit. Nobody creates WSOs for any reason other then profiting right?

          Start low, end high and feed all the hungry aspiring entrepreneurial mouths the best way you can. It is simply a good way of maximizing the profit potential of the platform you have here at WF. Surely you would agree that sales increasing prices wouldn't work at a marketplace like Clickbank...correct?
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          • Profile picture of the author cofton25
            Good points NicheMayhem and yes you are right this kind of marketing would not work on Clickbank or any other arena for that matter, and in the WF's defence neither would you see the kind of prices we see here for many of the products. Many WSO's sell for Fiverr prices and many are indeed great value for money.
            As I have said before on this thread, I do not have a problem with increasing price WSO's per se, many are indeed cracking value for money, my reservation is that the price should only increase when we know (or have a pretty good idea based on real results) that the product actually works and not reviews by an 'I think this should work' type review. 'I think it should work' is not the same as 'I've tried this and it worked for me' review.

            Of course the disclaimer for many bone fide sellers will be their unconditional guarantee that it will work if they offer one and if they do then everyone is covered. But is the increase in price warranted for a product that has no honest, real results by real buyers who have bought, tried, tested and returned to the forum reporting their success ?

            Maybe it is warranted and accepted by all or most Warriors. My feeling is that this sales method is accepted as okay by more sellers than buyers and this is understandable as many sellers can earn big bucks with the method and that's fine if everyone is happy. This is the whole idea of the thread to try and establish how many of us actually think it is a fair way to market, from both sellers and buyers, and of course the reason/s why they think the way they do.

            Maybe we can all learn something by reading each other's opinions and I for one find it very interesting, maybe one day Warriors who have never launched a WSO (like myself) will read what other Warriors think and then they can decide on whether or not they wish to sell their product at a fixed price or to increase as more are sold.

            It will be interesting to know if all the pro 'increasing price' opinions are from sellers or not. Maybe most potential buyers also accept and agree it is a fair way to market. Maybe some sellers don't like it.

            I feel this is not only interesting but also important information for IM in general, all feedback from any market (online or offline) is useful information that we can all use or save in our swipe files for another time.

            Can I take this opportunity to thank all who have contributed to this thread so far and I look forward to reading more Warrior opinions and learning from many of you.

            Originally Posted by NicheMayhem View Post

            In truth, you can't please all the people all the time. Forget the semantics and forget the ethical/un-ethical misconceptions.

            IN MY OPINION, what sells in the WSO section is mostly Social Proof. Undoubtedly there is sound logic in thinking a super low price will translate into quick sales which increase the probability of reviews. More reviews=more sales, (if the product is worthy of course, but that's a whole separate issue) If you have a good product and are getting good reviews, the only problem then is what to do about the price being so low.

            I think this tactic is nothing but a natural progression which makes sense for a seller to make more profit. Nobody creates WSOs for any reason other then profiting right?

            Start low, end high and feed all the hungry aspiring entrepreneurial mouths the best way you can. It is simply a good way of maximizing the profit potential of the platform you have here at WF. Surely you would agree that sales increasing prices wouldn't work at a marketplace like Clickbank...correct?
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  • Profile picture of the author R Hagel
    I just thought of another offline example -- this doesn't look directly at price, but rather the overall value of the offer...

    You go to a local baseball game where the first 250 fans in the door get an extra bonus -- like a t-shirt.

    If you were the 251st person in line, would you still go in? The other 250 people got a better deal, because they got a ticket plus a t-shirt. And they probably snatched up the better seats in your section, too.

    So, if you go in, you're paying the SAME price but getting fewer benefits than previous customers.
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  • Profile picture of the author Istvan Horvath
    I used it once in the WSO in this way:

    - there was a limited number of copies for sale as WSO because I wanted the rest of the world to pay the full price
    - the price for 1/3 of the copies was set for $14
    - the next 1/3 for $21
    - the last 1/3 for $28

    That was my special offer to WF members.

    After that the WSO was closed and now it is sold for $39. Whatever they paid for it as WSO still was a discount price...
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  • Profile picture of the author Istvan Horvath
    most WSO's need at least a month, possibly 3 months and more to actually prove that it works.
    Why is that people unhappy with WSOs are so obsessed with "system WSOs"? Make money WSOs... and stuff like that.

    FYI: there are products sold in the WSO section that are NOT 'make-a-quick-buck' type things.
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    • Profile picture of the author cofton25
      Firstly I am not unhappy with WSO's as I rarely purchase increasing price ones, in fact I have bought some really cool WSO's that have helped me enormously. And I am certainly not interested in many 'make a quick buck' things as I don't think they exist, making money involves work... period

      Originally Posted by Istvan Horvath View Post

      Why is that people unhappy with WSOs are so obsessed with "system WSOs"? Make money WSOs... and stuff like that.

      FYI: there are products sold in the WSO section that are NOT 'make-a-quick-buck' type things.
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    • Profile picture of the author JustVisiting
      Originally Posted by Istvan Horvath View Post

      Why is that people unhappy with WSOs are so obsessed with "system WSOs"? Make money WSOs... and stuff like that.

      FYI: there are products sold in the WSO section that are NOT 'make-a-quick-buck' type things.
      Istvan

      The voice of reason.

      Everyone is obsessed with instant systems rather than learn the basic skills they need to "get the job done"


      Cheers

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  • Profile picture of the author Sabiha
    Inducing panic and scarcity are age-old but still very effective business tactics so sellers are using and will continue to use them...

    But what we can do as buyers is to try to develop a habit of not buying things solely because they are cheap or upon the fear that the price will increase so we must buy even if we don't need them. We must base our buying habits on our real needs and the value we'll likely get from the products.

    I personally don't mind WSOs which increase in price and then ultimately touch a ceiling and then stay at that price.

    What I don't like is the kind where the price is unpredictable it can increase or decrease and you buy it only to find out later that the price has dropped considerably. In such transactions I feel cheated as a buyer although I perfectly understand that the seller has the right to ask any price for his product but you know I just don't feel happy as a customer.
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  • Profile picture of the author R Hagel
    Another example...

    Events, like concerts, often have "early bird" pricing. For example, you buy your ticket a week before the event, and you'll pay just $50. But wait until the day of the event, and you pay $75 (or whatever) at the door.
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    • Profile picture of the author Rod Cortez
      Originally Posted by R Hagel View Post

      Another example...

      Events, like concerts, often have "early bird" pricing. For example, you buy your ticket a week before the event, and you'll pay just $50. But wait until the day of the event, and you pay $75 (or whatever) at the door.
      Absolutely.

      I go to a lot of trance shows at Hollywood night clubs and usually buy my tickets online at Want Tickets or Groove tickets. The initial price when they first go on sale is always the cheapest, and the price continues to go up until they are sold out.

      It doesn't bother me one bit; I like being rewarded for buying my tickets early. On the days that I cannot plan that far ahead in advance I know I'm going to pay a higher price or it's going to be a sold out show and I had better show up really early to get my name on the guest list.

      RoD
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  • Profile picture of the author R Hagel
    OK, one more...

    Christmas "door buster" deals.

    Example: The retailer only has 50 specially priced laptops in stock -- and usually it's a crazy deal, like a $500 laptop for $198.

    Once those 50 are gone, they're gone. The store will stock back up within a day or two so customers can still buy the laptop, but you'll never get that low price again. Still, people buy the laptop anyway, even if they have to pay full price.

    Becky

    p.s. Then of course there are the timed door busters, where people get special deals between 4:00am and 6:00am. If you're not ringing your order up by 6:00am, you miss out on the special pricing.
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    • Profile picture of the author cofton25
      With physical products we have issues with storage, shelf life, stock levels etc,.... none of which we have with IM products

      Originally Posted by R Hagel View Post

      OK, one more...

      Christmas "door buster" deals.

      Example: The retailer only has 50 specially priced laptops in stock -- and usually it's a crazy deal, like a $500 laptop for $198.

      Once those 50 are gone, they're gone. The store will stock back up within a day or two so customers can still buy the laptop, but you'll never get that low price again. Still, people buy the laptop anyway, even if they have to pay full price.

      Becky

      p.s. Then of course there are the timed door busters, where people get special deals between 4:00am and 6:00am. If you're not ringing your order up by 6:00am, you miss out on the special pricing.
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      • Profile picture of the author R Hagel
        Originally Posted by cofton25 View Post

        With physical products we have issues with storage, shelf life, stock levels etc,.... none of which we have with IM products
        Not sure if your'e familiar with door busters, as it's a popular thing here in the United States. But the retailer may even have a whole case or a whole pallet of the same product tucked away in the store room. However, they just have a limited number (such as 50) available on the sales floor at the low, low price. So there's no issue with storage, shelf life, stock levels, etc in this specific example.

        People will literally scramble over one another to get these good deals. There have been injuries as customers trample each other, and I think there was even a death at a WalMart.

        Thank goodness the WSO forum is just a virtual shopping mart.
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        • Profile picture of the author cofton25
          Nope, not familiar with door busters and sounds a great deal, but you still have a storage issue whichever way you look at it, you still need a store room
          And yes the WSO forum is indeed a virtual shopping mart without storage issues and therefore cannot use storage as a 'only 20 copies left' type carrot dangling sales copy .... I just think we should be realistic with sales copy.
          On a lighter note I do wish we had door busters here in the UK, maybe we do but just word it differently and maybe not so good a deal as your country.


          Originally Posted by R Hagel View Post

          Not sure if your'e familiar with door busters, as it's a popular thing here in the United States. But the retailer may even have a whole case or a whole pallet of the same product tucked away in the store room. However, they just have a limited number (such as 50) available on the sales floor at the low, low price. So there's no issue with storage, shelf life, stock levels, etc in this specific example.

          People will literally scramble over one another to get these good deals. There have been injuries as customers trample each other, and I think there was even a death at a WalMart.

          Thank goodness the WSO forum is just a virtual shopping mart.
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  • Profile picture of the author jerry25
    Because scarcity and wanting to get the absolute best price works, I find myself checking the forum every 15 to 30 mins to see if anything new has come out.

    I know this is a terrible waste of time, but I like getting in at the best price.

    I'm going to have to work on this addiction!
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    • Profile picture of the author cofton25
      If you have the time Jerry25 and you enjoy then keep doing what you are doing, it's not a waste of time if the pay off is that you get the price you want and you are able to action the WSO and make money or learn something new, or both

      Originally Posted by jerry25 View Post

      Because scarcity and wanting to get the absolute best price works, I find myself checking the forum every 15 to 30 mins to see if anything new has come out.

      I know this is a terrible waste of time, but I like getting in at the best price.

      I'm going to have to work on this addiction!
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    • Profile picture of the author Sandor Verebi
      Originally Posted by jerry25 View Post

      Because scarcity and wanting to get the absolute best price works, I find myself checking the forum every 15 to 30 mins to see if anything new has come out.

      I know this is a terrible waste of time, but I like getting in at the best price.

      I'm going to have to work on this addiction!
      Hi jerry25,

      You may be the best customer of WSO sellers (if you are equipped with truckload of money and buy every new offer).

      Putting joke aside, I noticed an important thing. You already going to go to realize how that 'addiction' can be a waste of time. You're understand that, at a certain point, too much is too much.

      Math: say you check the forum in every 20 minutes, that is 3 times an hour. Multiply 3 times an hour by 8 hours a work day (not calculated what you do in your free time and weekend), 5 days a week, 52 weeks a year that is equal to 6240 occassion totally.

      Say you spend 11 minutes minimum to skim through 5 'new' thing in every occassion, that is equal to 68.640 minutes, 1.144 hours, 143 days. Say that you find some really 'new' and useful information in about one third of this time. The other 95 days (3 months) simply thrown out the window.

      How this addiction is possible to break?

      * Decrease radically your checking from three times every hour to max. five - six times a day, at first (later once a day might be enough, you'll see).

      * Check only WSOs that related to your business.

      * Avoid the trap you are following a lot of threads which don’t actually provide value for you.

      * Plan your day. Allocate different time for each your activity. That plan will help you manage your time more wisely and effectively.

      Essence is: it’s not the number of times you check WSOs (or your email, stats, accounts, etc.) but it’s how efficiently you deal with your time based on the requirements of your work!

      I only check my email or stats once a day, and check the forum only in my free time, among others.

      Many successes,

      Sandor

      EDIT: Sorry cofton25, I did not intend to hijack your thread. Chears!
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      • Profile picture of the author cofton25
        No worries Sandor, no need to apologise, some sound advice and observations made there. There are many Warriors that will benefit from your post

        Originally Posted by Sandor Verebi View Post

        Hi jerry25,

        You may be the best customer of WSO sellers (if you are equipped with truckload of money and buy every new offer).

        Putting joke aside, I noticed an important thing. You already going to go to realize how that 'addiction' can be a waste of time. You're understand that, at a certain point, too much is too much.

        Math: say you check the forum in every 20 minutes, that is 3 times an hour. Multiply 3 times an hour by 8 hours a work day (not calculated what you do in your free time and weekend), 5 days a week, 52 weeks a year that is equal to 6240 occassion totally.

        Say you spend 11 minutes minimum to skim through 5 'new' thing in every occassion, that is equal to 68.640 minutes, 1.144 hours, 143 days. Say that you find some really 'new' and useful information in about one third of this time. The other 95 days (3 months) simply thrown out the window.

        How this addiction is possible to break?

        * Decrease radically your checking from three times every hour to max. five - six times a day, at first (later once a day might be enough, you'll see).

        * Check only WSOs that related to your business.

        * Avoid the trap you are following a lot of threads which don't actually provide value for you.

        * Plan your day. Allocate different time for each your activity. That plan will help you manage your time more wisely and effectively.

        Essence is: it's not the number of times you check WSOs (or your email, stats, accounts, etc.) but it's how efficiently you deal with your time based on the requirements of your work!

        I only check my email or stats once a day, and check the forum only in my free time, among others.

        Many successes,

        Sandor

        EDIT: Sorry cofton25, I did not intend to hijack your thread. Chears!
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  • Profile picture of the author Tim3
    Great thread this, a wonderful insight into the IM machine.

    with the usual masterful comments from Alexa, Horvath and CJD.

    My opinion: So what if you paid more than someone else - tough, that's life.


    My Question: What would happen if the WF admin banned this multiple pricing practice altogether?
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    • Profile picture of the author cofton25
      Sorry Tim, I missed your post and just noticed it.

      'So what if you paid more than someone else - tough, that's life'

      I think if everyone thought like this on every subject then nothing would ever change or improve. Acceptance is okay to a point but when more than a few people have a reservation on the way something is done then I feel it is worth discussing. Sometimes (not always of course) but just sometimes things change for the better. Other times we discuss and evaluate and find that the thing we were not entirely happy about is actually a good way to do things because we can't find a suitable alternative. We don't find this out by accepting something just because it's always been like this.... we need to talk and gather opinions and then decide.

      'What would happen if the WF admin banned this multiple pricing practice altogether? '

      Well firstly I don't think this will ever happen, too many sellers use this method and if this method is banned then they may decide not to create any more (or create less) WSO's. This would be less revenue for the forum as well (not a good thing) so the rules would never change unless a heap of sellers agreed to it, and this is highly unlikely. If for some remote chance the rules changed then I think all products would have a set sales price, everyone would pay the same no matter what, everyone could buy immediately or if they are short on cash then they will have time to save for it knowing the price would remain the same.
      The negatives would result in WSO's starting at a higher price, we would no longer have the $5 WSO's for a short time. Not sure how many buyers would be put off by this, it's hard to surmise. It could actually make buyers feel the product is a higher quality product because of the higher price. Who knows.

      Maybe as buyers we have a mentality that actually likes this kind of deal and it would indeed be wrong to change it.

      Have you ever looked at a WSO or a special offer elsewhere and thought 'it really cannot be any good for that price of just $5....' ? I have and I am sure many others have too. Then sometimes we see $97 and think 'it must be good for that price'. In both scenarios we are sometimes totally wrong so it really is a difficult call.

      Originally Posted by Tim3 View Post

      Great thread this, a wonderful insight into the IM machine.

      with the usual masterful comments from Alexa, Horvath and CJD.

      My opinion: So what if you paid more than someone else - tough, that's life.


      My Question: What would happen if the WF admin banned this multiple pricing practice altogether?
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  • Profile picture of the author Robert Puddy
    each has a choice the vendors product so can set prices as they wish

    buyer has choice to buy or not to buy if they missed the earlier discount

    So whats the problem and why spend so much time even thinking about it
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    • Profile picture of the author cofton25
      Why not think about it ? Isn't it healthy to discuss, debate and know how we feel about things ? Why do you think companies do market research ? They don't say 'oh there maybe an issue here that we can improve but let's not think about it...' No, companies do market research because it's important to know how their customers or potential customers feel and what they really want, once they know the needs of the customer and how the customer thinks then they will know how to sell it best and they may be able to improve on their product or service or both. Or they may conclude that what they are doing is right and cannot be improved and is what their customer wants.
      Quite simply, without 'thinking about it', without asking questions, without trying to improve, without keeping up with your customers mindset, without the knowledge of what your customer wants and needs is commercial suicide.
      We need to learn continuously.
      We mustn't think we know it all and just carry on regardless wihtout thinking about it.
      Bob Proctor once quoted:
      'The Learners will inherit the earth, while the Learned will find themselves beautifully equipped to deal with a world that no longer exists'
      Just about sums up people that don't even think about it.



      Originally Posted by Robert Puddy View Post

      each has a choice the vendors product so can set prices as they wish

      buyer has choice to buy or not to buy if they missed the earlier discount

      So whats the problem and why spend so much time even thinking about it
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  • Profile picture of the author PatrickP
    HOLY CRAP do people really take the time to read the novels some people post?

    Ok back on topic. For me it turns me off to see the product has gone up 4 times before seeing the thread and could be just the thing that will turn me off from purchasing. So it is a negative BUT I realize I do not think the way MOST people do so it probably is a good thing to include it in a WSO.
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    • Profile picture of the author cofton25
      Couldn't agree more Patrick, I didn't even understand the last post lol. Oh and my apologies for my long post, I got drawn into a unecessary reply..... my fault entirely.

      And I agree with your post and I think many warriors do too.



      Originally Posted by PatrickP View Post

      HOLY CRAP do people really take the time to read the novels some people post?

      Ok back on topic. For me it turns me off to see the product has gone up 4 times before seeing the thread and could be just the thing that will turn me off from purchasing. So it is a negative BUT I realize I do not think the way MOST people do so it probably is a good thing to include it in a WSO.
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  • Profile picture of the author ShawnSells
    Personally, I do not like the increasing price strategy as a buyer. I've never been a seller of wso's so I might feel differently in that case.
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  • Profile picture of the author koyaai
    If more WSO's are sold then that means that maybe... just maybe... it actually works... Now if you have something that is indeed working and you have people telling others that it does... Then the law of supply and demand increases... Basic economics I guess...
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    • Profile picture of the author cofton25
      Yep, sounds logical to me, from a sellers point of view I would totally concur

      Originally Posted by koyaai View Post

      If more WSO's are sold then that means that maybe... just maybe... it actually works... Now if you have something that is indeed working and you have people telling others that it does... Then the law of supply and demand increases... Basic economics I guess...
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  • Profile picture of the author xflat
    People like auctions because its a competition and they have a chance to get something cheap.
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  • Profile picture of the author Mo Goulet
    Originally Posted by cofton25 View Post


    I almost feel 'silly' paying more for the same product just because I don't spend every waking hour on the WF and missed the start of a WSO. I mean, sometimes by the time I've got to read about a new WSO it's literally increased by the original price 3,4 or 5 fold ! Madness.

    I don't have problem with dime sales and the such, I would like to see the review copy requests removed. If you are going to give review copies do it before the release of the WSO so we can see real reviews once it is released.

    I also believe the best sale incentive would be an increasing price as each day goes by. This way all warriors get the best price the first day. If you snooze you lose. Once a WSO is released, I believe most people get to see it in the first day.

    Mo
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    • Profile picture of the author GoldVentures
      Originally Posted by proapc View Post

      I also believe the best sale incentive would be an increasing price as each day goes by. This way all warriors get the best price the first day. If you snooze you lose. Once a WSO is released, I believe most people get to see it in the first day.

      Mo
      I like that suggestion. Give everyone an equal chance at the starting price, then progress it daily. I wouldn't even mind if the starting price was a little higher as long as I got an equal opportunity to purchase it. I guess growing up poor in a single parent home has mind mapped me into thinking I'm just as deserving as the next guy and would just like the chance to get it at the price he did. I can honestly say that all the dime wso's I've purchased at higher prices were not wso's I had viewed and then came back to purchase, they were all purchased on my first view.
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  • Profile picture of the author Patrick
    The most interesting ones are those which say that this WSO will end in 24 hours and they remain there and in the banner up as well for weeks.
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  • Profile picture of the author Lex Redbone
    Cofton,

    Sure it's cool. This persuades Warriors to act now & not risk having to pay more later......

    Lex
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  • Profile picture of the author John Racine
    Hi Cofton,

    When I ran my first WSO, I did it Dimesale style and found it worked very effectively for me. It really allowed me to attract a lot of attention at a lower price and allowed me to pickup more affiliates to promote it.

    I know for me, when I look at a WSO with a dimesale and I do want to buy it, I kick myself for not being able to get in earlier.

    My 2 cents anyway.

    John
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    • Profile picture of the author Rus Sells
      Hey John,

      See it worked for your WSO and I am sure its working for many others as well. Clearly the statistics show that more buyers don' really care versus those who do.

      Otherwise vendors would not continue using the dims sale model.

      Originally Posted by John Racine View Post

      Hi Cofton,

      When I ran my first WSO, I did it Dimesale style and found it worked very effectively for me. It really allowed me to attract a lot of attention at a lower price and allowed me to pickup more affiliates to promote it.

      I know for me, when I look at a WSO with a dimesale and I do want to buy it, I kick myself for not being able to get in earlier.

      My 2 cents anyway.

      John
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  • Profile picture of the author angmoore
    Seems to me the psychology is that fr those who buy later, they want to see more reviews and make sure others are buying it first. Sort of general economics. There are always the early adopters, then the mass who jump on the bandwagon then the laggards. Those who wait do so for whatever reason. Sometimes it's not even intentional. You may not be aware the WSO even exits. But rest assured something else will come out that is similiar. If you are on a couple of lists from people you really trust, you will always get a notice from them on products they believe are worthwhile. I stick with that methodology more so now than trolling the WF to see what is new.
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    • Profile picture of the author cofton25
      Hi Warriors

      I have come to the conclusion that most newbies don't like increasing price WSO's, a few IM veterans maybe don't like them but accept them as 'it's the way it is', some just aren't bothered either way, most sellers love them (obviously ;-) ), some sellers actually believe they are a 'fake urgency'tactic to sell more copies. Maybe they are correct.

      The tactic was also described by one member as'Terribly artificial'. Seems it really is entirely in the sellers hands on how he/she wants to come across as a seller.

      I certainly got the impression that most supporters of increasing price WSO's were in fact sellers themselves. This makes sense as we all like to think that what we are doing is the right way.

      There were quite a few unfair comparisons, some compared to physical products which are obviously totally different, one also compared to online auctions, one cannot compare totally different products sold in totally different arenas.

      Quite rightly one member identified that the WSO forum is indeed a 'stand-alone' sales platform and common strategies evolve to exploit this accordingly.

      One Warrior asked 'Would you pay $2,000 to make $20,000 even if you knew someone else had paid $1,750 before you? I would. It's still a great ROI.'
      This is only true if indeed the product really does make you $20.000. Many examples like this mean nothing unless they are proven to work.
      And also 'If you're getting more value than the money your spending it doesn't matter how much it costs'. I fail to see any logic here, as business people we should always monitor what we spend and try to make sure we are not being ripped off, it does indeed matter how much something costs if we accept a higher price without proof that something works.

      I personally do not have a problem with any price increase if the product definitely does what it says it does,the product has somehow earned it's increase in value due to the fact it works and works well, often beyond all expectations.

      I think everyone accepts paying more for a product that excels, a product that we know works, we see proof it works and we understand that it is solving our problem/issue so we will pay more without hesitation. But to pay more for something that we just 'think might work' does not make sense. It is not a logical business decision, successful companies do not pay more for a 'maybe', they do their due diligence and then invest.

      One thing that is undeniable is the fact that many WSO's are indeed underpriced and for this reason alone people will buy no matter how they are sold and I would have to agree with this.

      It has been an interesting discussion and it was great to hear all the different views and from a variety of different levels of experience, I hope we all learned something.
      I certainly did and hearing both buyers and sellers opinions resulted in useful research.

      Thank you to everyone who contributed to the thread and may I wish everyone health, wealth and happiness :-)
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      • Profile picture of the author jasonl70
        well, the OP seems dead set on argueing intellectual nuances.. but "is it cool" implies what? That it may not be cool? Well, I lived a decent portion of my adult life in England, and I'm pretty damn sure that the locals fully uderstood what was meant if I said "that's not cool".. so don't try to pretend like it doesn't imply any moral judgement. it does.


        Originally Posted by Brian Alaway View Post

        I don't have a problem with this tactic except this. As a seller, would you offer a better price to a new customer than you would to a current customer who has purchased from you in the past, possibly multiple times? This is done quite frequently by the large telecoms where "deals" are offered for "new customers only".
        I agree in the sense that most businesses undervalue previous customers. They spend more time trying to drum up new customers, instead of just getting previous customers back in the door.

        however - there is this arguement to be made about repeat/loyal customers: if they keep coming back, love your service, and will most likely continue to do so in the future - than perhaps offering them deals is just throwing away money (unless you do it in the manner to increase their business with you, perhaps giving them a deal on some other service that they aren't currently utilizing, or maybe discount coupons/codes they can give their friends).

        true, it's not nearly so cut and dry - but when I heard Dan Kennedy cry about not getting special treatment from a store he purchased suits from, the first thing that came to mind was that he was a cry baby high maintenance diva

        Regular, repeat customers generally don't need any excessive efforts to get them to do business with you again.

        Make them feel special - sure.. bend over backwards to save the relationship if something goes bad - of course.. but if someone already comes into your restaurant every wednesday night, should you really send them a 50% off coupon for wednesday night (or would you be better using it on a new customer, and try to get your regular wednesday night person to also come in every monday night as well ).

        again - it's not as black and white as this, but it's stuff I ponder quite often.

        Originally Posted by cofton25 View Post

        Yes you have a point but how would you feel if it wasn't just $1 but it was $20 or $30 and the only reason you missed the price difference was because you you were busy trying to build your business ?
        if you are trying to build a business, than I would suggest it is crucial for people to frame things in a much different manner.. is it worth $20 or $30 to your business efforts? I have purchased $5 wso's, and $1,900 high end products, and used this mindset everytime. Sure, it can be tough with the way some salesletters are written - but than again, I don't buy those products

        Originally Posted by cofton25 View Post

        Airline tickets are usually limited supply, there's only so many seats available -
        WSO's are usually unlimited supply

        I see plenty of sellers limit the total number sold. But that doesn't really matter.. whether it's the airline trying make the most from their limited numbe rof seats, or a wso seller trying to make the most of their wso (limited availability or not) - both are strucuring their prices in a way that they feel best meets their business needs

        Cars have different specifications and delivery lead times -
        WSO's are normally the same spec (same product for everyone) and lead time (immediate electronic delivery for everyone)

        I do a lot work with dealers (I am in dealerships every week, and my family is also in the business) - and by far, most cars are puchased off the lot - not custom ordered. And everyone knows that every person who looks at that car is negotiating their own price for it.
        Originally Posted by cofton25 View Post

        I have come to the conclusion that most newbies don't like increasing price WSO's

        lol.. I most certainly did not get the same impression.. People have a bias - they tend to see mostly that which reinforces what they are looking for. I have no horse in this race - I don't sell wso's, so I have no biased reason to support the practice. I just don't have any issues with first movers getting a discount. I almost always pay full price - it would have been cool to get a deal, but that doesn't change whether or not I think the wso is worth the price I have to pay

        The tactic was also described by one member as'Terribly artificial'. Seems it really is entirely in the sellers hands on how he/she wants to come across as a seller.

        hmm, I suppose this is another example of you passing judegment, while giving you some silly debate points by being able say you didn't based on a technicality


        I certainly got the impression that most supporters of increasing price WSO's were in fact sellers themselves. This makes sense as we all like to think that what we are doing is the right way.
        EVERYONE on this forum should be a seller of some sort.. it's forum for marketers! And if you look back, I think you will see a lot of people who didn't take an issue with this did not argue from the sellers point of view - they argued from the "do I think it's worth the investment - will it help my business" point of view.. and I reckon that the group that thinks this way have a larger percentage of business success than those that don't

        There were quite a few unfair comparisons, some compared to physical products which are obviously totally different, one also compared to online auctions, one cannot compare totally different products sold in totally different arenas.
        BS. this was a discussion of a marketing technique involving giving discounts to early buyers, and you feeling cheated when you had to pay more. The stuff about shelf life, etc, was not relevant. Stores don't usually use sales to clear out stock - they use them to get people in the door to buy stuff.


        I personally do not have a problem with any price increase if the product definitely does what it says it does,the product has somehow earned it's increase in value due to the fact it works and works well, often beyond all expectations.

        you see a price increase - I see discounts for early buyers. true - many sellers will position it as price increases, evidently thinking it is a bette rmotivator... I don't know - I don't sell on forums, and this implementation seems to be predominantly used when selling on forums.
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  • Profile picture of the author CMPimagegroup
    Originally Posted by cofton25 View Post

    Hi Warriors

    Just wondered what the general opinion is from members about WSO's that increase in price as more are sold ?

    Although I understand this from the sellers point of view (who can't lol) I cannot for life of me understand why anyone would purchase something (online or offline) knowing full well that you are paying more for it than previous buyers.

    We know in the physical world that this can happen occasionally, sometimes we buy what we think is a bargain and then find out that your friend bought from somewhere else cheaper.... different place, different time, different retailer, we all know this happens and is unavoidable.

    But here, in one place, same product, same seller, same support, same delivery and we know that the price will go up unless we buy immediately and barely have time to do any research. Even if we buy immediately there's still a good chance that by the the time you hit the 'Buy' button that the price has gone up !
    Why do we do this ? More importantly why are we expected to do this ?
    This can only happen in the internet world and I know things are different here than the physical world but surely our common sense should remain in tact, shouldn't it ?

    Now I know I am on a 'touchy' subject, there are loads of sellers that make good money on this type of WSO and they either won't comment here or worse they will ask this thread to be removed lol but I would be interested to hear the views of other members.

    I have to admit in the past I have purchased this type of offer as I was eager to have a particular product but now just on principal I choose not to purchase this kind of offer, it just doesn't rest right with my way of thinking.

    I almost feel 'silly' paying more for the same product just because I don't spend every waking hour on the WF and missed the start of a WSO. I mean, sometimes by the time I've got to read about a new WSO it's literally increased by the original price 3,4 or 5 fold ! Madness.

    Okay, I'm prepared for the backlash .... some will agree, some will not agree and some will think I'm a complete ass*ole for even starting the thread but I would like to listen to the opinion of others and their reasons for their opinion as I think it would be interesting.

    I am not asking for the this type of WSO to be removed, I'm not asking for change, I'm not even saying that the sellers are wrong, it's their product and they can choose to sell in any way they wish just as I choose not to purchase.

    Let me know your thoughts Warriors.
    Ok, I am kinda new here on WF, and I remember the 1st time I saw this the WSO was 5 bucks, and it said 1 left at this price. I thought this is just a marketing trick. So I didn't buy it then, I waited till the next day, and guess what, it was 10 buck, with only 2 left at this price.

    I'm like "Wha'D Happen?" well they weren't kidding when the said only 1 left at this price.

    So to me it is a sales technique to keep people from procrastination, if you really want this product at this price. Now I didn't buy the WSO, but not because the price went up, but, because the comments said the seller was "THE UP SELL KING..."

    Mr. C.
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