And then something occurred to me and I thought, "Wait a minute - where do newcomers to IM usually learn it from in the first place? From other Internet Marketers of course, through info products, seminars, coaching and so forth."
So the question begs, "what does that really say about the true value of info or make money online products and services?" Do the math and think about that one for a moment!
And you've probably heard yourself the usual response from those promoting these products, which is, if you can't make an info product work successfully, it's because you're lazy and don't take action.
I've coached more than enough people online to know with absolute certainty that the problem is not laziness or a lack of action. It's because these products fail miserably at teaching the most important element of all - how to start and manage a business online.
That said, I want to explore a novel concept with you in this thread - giving up Internet Marketing and focusing instead on launching, managing and expanding your own sustainable business online (or off if you prefer).
Armed with the real knowledge you need, almost anyone can do this successfully!
A lot of folks think they're in business online, but in reality, they're working primarily for others. That's not to imply they don't make any money at it, but in the strictest sense of the word, it's not really a business. I say this because their so-called business model relies entirely on third parties to be successful.
Like the grasshopper in the fable, a lot of newcomers to IM, tend to jump from program-to-program, never fully leveraging any one opportunity. In part, it's the Information Overload Syndrome we all suffer from, along with a general lack of focus. I'll come back to that in a moment...
So consider this in terms of brick and mortar businesses - how many times have you seen a small start up continually change its core business activity? Probably never, unless you've got some truly insane business people in your community. The cost of a startup precludes the very thing that holds most people back online.
Online, it's just too damn easy to buy another ebook and take off in an entirely new direction, isn't it? And before you know it, the other things you were working on sort of fell by the wayside altogether, right? Sound familiar?
How many ebooks do you have sitting around on your computer collecting dust that you never used? Did they truly add to your business knowledge or just confuse you even more? How long is the list of things you're going to try someday? More importantly, have any of them actually made you any money?
It's kind of like being on the carousel from hell - it goes round and round, faster and faster and you can't ever seem to get off it, and yet you'll still keep spending your money on trying to learn how you can snatch that brass ring!
If you're looking to build a sustainable business during 2011 that will be profitable for years to come, it's time to stop chasing after the big score and focus on reality. If you are realistic, patient and willing to take things a step at a time, I believe you could do this easily. Virtually everyone I've ever coached or mentored has, so why should you be any different?
So how can you adapt to doing this...developing a sustainable business online that will last a lifetime? The answer is a simple one - you need to start at the beginning, taking stock of yourself and your resources and then formulate a plan. You need to do this honestly and objectively - keep your emotions out of it.
I'm not necessarily talking about a professional business plan so much as I am talking about laying the groundwork for what will come later. This plan needs to be what I call a Living Document; it must be flexible and scalable for both you and your business to grow.
Forget the big score, quit trying to monetize every breath you take and start thinking long-term. Make everything you do today focus on giving you some sort of tangible ROI Return On Investment) for years to come. I do this more or less every day and it pays off astronomically well!