List-Builders READ THIS!

One OTO: yes, that makes sense.

Three OTO's... well, I am not in the business of annoying my subscribers. Sure, if you have high enough numbers it might work but you will probably wind up with morons on your list...

HP

The funnels you are referring to are for IM'ers who follow what I call the "adswap business model" which means like you said they are "squeezing" each new subscriber for every possible cent...

The reason is because this could be the ONLY time they have to sell to these people - mainly because they will be adswapping everyday and not sending a lot of "offers" and when they do send offers - not many have their own products so it's hard for them to "separate" the buyers...

My personal opinion is one low price OTO (sometimes I don't even have that) coupled with usually 2 banners on my download page and maybe a link in the welcome email (possibly not)...

It just depends on the model and style of marketing you choose

Although I should add my highest converting OTO is just a 30 minute training video with a link under it... so hard selling isn't always necessary...

Hope this helps answer your question

There is no hard and fast rule about these techniques. That's what they are... techniques. You have to test different models to see which one works the best for you.

The exact same functions, OTO's or products aren't necessarily going to work for you in the same manner they worked for someone else and that's because everyone thinks differently when constructing the offer, naming their product, marketing strategies they use, sales copy they create, etc.

So to base your entire model off of someone else and expecting the same or similar results is ludicrous...

Training materials, books, videos and home study courses are designed to give you the information but you still have to think on your own, make your own decisions and it's those decisions that can make or break you.

That's why it's more important to understand the concept of these strategies and then thinking how YOU can use them in your business.

That's the biggest thing everyone misses when buying a course. They figure if they buy the course and follow it verbatim they will get the results. What you need to do is understand WHY marketers do what they do and when and on which offers.

Mike Hill

I think it all depends on the kind of list you want to generate and how you want to treat your subscribers. Let me give you two examples:

Alex Jeffreys has lots of OTOs, going up in price until they no longer buy, at which point a series of downsells come in. He is content with this as he believes that the products he is providing are worth every penny these people are paying. It is all about providing value and therefore if you are providing value, why not keep on providing until your client says no thank you. If you don't do this, you are leaving money on the table.

However, Chris Farrell never has a single OTO. He does not like them. He feels that they put undue pressure on the customer and that this is unethical. He wants to be respected as the person who helps without the need for the hard sell, as he believes that this will generate more long-term customers who it is possible to have a relationship with.

The interesting thing is that both of these marketers are extremely successful and you cannot find a bad word about either on the internet. The model is completely different, but both are effective.

I would say that you need to decide how you intend to set up your funnel. Are you going for maximum customer value on the initial purchasing experience - or are you going for customer value over the lifetime of the customer? This is harder to track.

I do not think there is a wrong way, providing you are giving real value. If you have a set of OTOs that are fundamentally rubbish anyway, then you are only going to annoy your customers. OTOs which seem to be necessary for the original offer to work are particularly annoying and generate unsubscribes and mistrust.

Paul Dunstan

Of course they don't. Would you?

They're a really good way to make sure that some of the people who leave your site without opting-in/buying/whatever at their first visit never come back.

Many of them would earn more if they stopped using those methods, and didn't keep on assuming that "this stuff 'must' work, otherwise everyone wouldn't be using it". And some of them have proved that.

The reality is that many of the people who really do split-test this self-perpetuating nonsense properly (which is actually difficult, and involves a lot more than most people imagine) tend to be the ones who stop using it.

http://www.warriorforum.com/main-int...ml#post4985800

TEST
TEST
TEST

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TEST
TEST
TEST

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...And decide for yourself what is ethical and what isn't.

Some say adding more OTOs offers more value to your customers who want to upgrade.

Some say adding OTOs is bad.

I'm kind of old school and I learned a long time ago from Jay Abraham that upselling and addons offers more value to the customer.

This is what I personally believe.

As long as your offers are the real deal.

If what you're offering truly helps the customer in the way they want to be helped, then it's your duty as a marketer to allow them to get more value from you.

That's only if you have the goods!

But that's just part of my company's "religion." It may not be part of yours. You're free to decide for yourself.

First of all I congratulate Alex for asking such a genuine question. In my opinion you can test the two models to evaluate which one is working the best for you. In my experience, it's appropriate to have one OTO but it should be related to your main offer. For example, your funnel begins with a squeeze page, and your squeeze page is about giving private label right to a product for free, so I just see your squeeze page and I signed up coz as an internet marketer I always need PLR products for various purposes.

So I signed up through your squeeze page and suddently I see an offer from you which is about giving PLR to 7 Videos for $27. Most likely I buy that because it meets my requirement.

So if placed wisely OTO is a good option to monetize.

I like to develop a relationship first...and sell many days later into a sequence.

...but I will also include a 2-3 links in the free report I'm offering.

-Rusty

Hello

So listbuilders. I use 5iphon and it is working well for me. Does anyone else use 5iphon and what is your experience. ?

Simon

The Best way who work for me in no popups but i do use remrketing

Hey Simon,

Is 5iphon specifically for the IM niche? Either way I may check it out since I operate a successful business in a different niche, and am now taking the skills I have acquired building that business to begin building an Internet Marketing business as well. It all boils down to internet marketing if you are selling something online regardless of which niche you operate.

Jeff

as long as you provide some great value in your products then using oto`s is absolutely fine

of course, when it comes to adding tonnes of oto`s and upsells and downsells this can get frowned upon but it really always comes to the value that your providing in your products

im all for long term customers as thats where the profits are but using some low priced oto`s which have plenty of solid value won`t do you any harm

if we all did things the same don`t you think IM would get a boring? lol

paul