Press Release - Marketing??

13 replies
Hi,

I want to know that how I can build links by submitting PR to Press release websites and do they work?

I surfed through some PR websites they have high page rank, but can I post a press release related to my movies site there?

Some suggestions pleasee.!!
#marketing #press #release
  • Profile picture of the author Anthony Lex
    You shouldn’t see the press release as just a way to get back links to your site. Primarily you should be using it as a way to get you and your business noticed. This is how you garner interest when first setting out to build brand awareness for a real business. If you simply want back links to your site then there are far easier ways such as blog commenting on high PR pages, however make sure you’re offering real insightful comments that add value to a blog post and are not simply spamming.

    If you do decide that you want to actually build a real business through a powerful marketing tool like press releases then you should do some homework before getting started. If you go to any of the main PR sites they will offer you a ton of free info on how to best get started, such as how to write a press release, how to format it and other steps to take after distributing it.

    You can post a press release related to your movie site, if your site reviews movies then this would be more beneficial from a press release point of view. As the whole point of the press release is to report on something news worthy, then maybe you could come from an angle of how your site reviews movies in some unique way compared to traditional movie review sites that are established.

    The press release is your public relations publicity material and is a great way to announce something new to the market. Ideally it will spark enough interest to persuade the media to report about you and your site and build awareness of your brand to your market.

    The press release should be written in the third person, and shouldn’t offer any opinions unless you are quoting someone specifically, just simply reporting the facts as they are. You should cover the service you provide, with any supporting information, and have all your contact details at the end.
    {{ DiscussionBoard.errors[4517668].message }}
  • Profile picture of the author samples
    there are a lot of PR sites which are free but some of them is not free, you can use some PR services or software for posting
    {{ DiscussionBoard.errors[4518083].message }}
  • Profile picture of the author Andyhenry
    Not sure what you're looking for here. Of course you can post press releases to press release sites and they let you have a resource box linking to your site. If you pay some of them will also let you attach images, documents and videos to your press release.

    Depending on how newsworthy your press release is - it's the republication that will make the difference.

    If you're just looking to blast them with some trivial content just to get a link then you're probably wasting your time.
    Signature

    nothing to see here.

    {{ DiscussionBoard.errors[4518102].message }}
  • In a nutshell, your press release must be newsworthy. If you do some research on this forum or are a War Room member, you'll find some good examples of how marketers use press releases to boost business.

    A while back I bought a great product by a member here named Ron Douglas called "Publicity Secrets." He included several examples of press releases he used for his cookbook business. It helped me to understand how to create my own press releases, no matter what product I was promoting.

    Press releases are about exposure. You are letting people know what you have to offer while at the same time avoiding bombarding them with a heavy sales message.
    {{ DiscussionBoard.errors[4518190].message }}
  • Profile picture of the author savvybizbuilder
    Use press release to promote your product and build your branding. Most of this site are not free, so you better prepare a small amount to advertise your product/services.
    {{ DiscussionBoard.errors[4519056].message }}
  • Profile picture of the author JamesGw
    Anthony hit the nail on the head here.

    Press releases take a lot of work and it's real hard to write a good one. I suggest using paid press release submission services as you can get featured on major websites, like Yahoo News and more.
    {{ DiscussionBoard.errors[4519289].message }}
  • Profile picture of the author artistic
    My website is regarding movies trailers, so how can I post a press release? Any suggestion?
    {{ DiscussionBoard.errors[4524777].message }}
  • Profile picture of the author J. Barry Mandel
    Hi Artistic,


    My suggestion is that building links to high PR sites couldn't be any easier then with my I.M. Press Release Generator online software (see my sig)

    You can certainly post press releases for your movie site and pick from many of the 35 professional press release templates to do so.

    I'm sure that you will find it will benefit you just like it has over 275 warriors (and counting) already!


    Best of Luck,

    Justin



    Originally Posted by artistic View Post

    Hi,

    I want to know that how I can build links by submitting PR to Press release websites and do they work?

    I surfed through some PR websites they have high page rank, but can I post a press release related to my movies site there?

    Some suggestions pleasee.!!
    {{ DiscussionBoard.errors[4530620].message }}
  • Profile picture of the author ladymd
    The key to get the most out of your press releases are to make them newsworthy. You should also make sure you know the rules of each website before posting, some only allow a couple of links or none at all.
    {{ DiscussionBoard.errors[4535007].message }}
  • Profile picture of the author BloggingPro
    You should definitely have something worthwhile to announce before doing a press release. Now, speaking strictly of SEO benefits--there are many.

    First off a press release can get you links from trusted and authority websites. For example, every time I do a release with PRWeb I get a link from yahoo news. Not only that, but my release has to go through an editorial process before its posted--meaning very little junk or spam will make to out of that process.

    From there my release is syndicated across the web, which means I am getting links from other sites, and whether they are nofollow or not, I am still get a link placed on an authority website.

    For those who are stuck in a perpetual Google Dance, I always say, "try a press release." more often than not, your site will settle down.

    Press releases can be effective for not only driving traffic, but increasing your SERP as long as you do it right. This means creating quality content that will be picked up by as many sources as possible.

    There are many who will pay the $200 for a release with PRweb, write absolutely terrible content and then get mad because they only got 2 pick-ups. Your syndication is an important part of the process, so be sure to understand how to write a release before just diving in.
    Signature
    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
    {{ DiscussionBoard.errors[4535071].message }}
    • Profile picture of the author Matthew Payne
      Press Releases can be great for marketing purposes and they can be done for pretty cheap and still get good results. It is important to test Press Releases. This is what I mean do a free Press Release and if it it successful then do a paid Press Release. I have good results with doing a $20 Webwire release. PrWeb is the common place though, but cost more as well, but your results are better as well. I still make the point if you can't get some decent results with a free Press Release then do not do a paid Press Release, as your results will probably be the same. The Press Release world is really a world within itself. Good luck with it!
      {{ DiscussionBoard.errors[4536934].message }}
      • Profile picture of the author autumnsmith
        Originally Posted by Matthew Payne View Post

        Press Releases can be great for marketing purposes and they can be done for pretty cheap and still get good results. It is important to test Press Releases. This is what I mean do a free Press Release and if it it successful then do a paid Press Release. I have good results with doing a $20 Webwire release. PrWeb is the common place though, but cost more as well, but your results are better as well. I still make the point if you can't get some decent results with a free Press Release then do not do a paid Press Release, as your results will probably be the same. The Press Release world is really a world within itself. Good luck with it!
        Good information and I totally agree about trying sites offering free PR submission first before trying the paid ones. One question though, have encountered problems with webwire? I am very interested to know as I am planning to give them a try for PR distribution. Thanks guys
        {{ DiscussionBoard.errors[4903583].message }}

Trending Topics