Is making unreasonable claims in sales copy or advertisement unethical?

by Chr
3 replies
Its quite common for products in the IM niche to make absurd promises like "Make $10,000 dollars a month on autopilot with no technical knowledge or hard work". Do you think this is an exceptable marketing strategy?

Two of my threads on similar topics got locked without any explanation. If you lock this thread, please PM me or post the reason for the lock. Thanks.
#advertisement #claims #copy #making #sales #unethical #unreasonable
  • Profile picture of the author Istvan Horvath
    My crystal ball tells me about a ban coming... toward you

    {{ DiscussionBoard.errors[4522580].message }}
  • Profile picture of the author Keen creations
    In some ways its becoming more than just unethical....please take a look at what FTC has been doing recently.
    {{ DiscussionBoard.errors[4522587].message }}
  • Profile picture of the author Paul Myers
    Same topic we've had discussed here a dozen times or more this month. If you think as little of the industry as your posts suggest, you might want to consider changing businesses.

    Stop by Paul's Pub - my little hangout on Facebook.

    {{ DiscussionBoard.errors[4522612].message }}

Trending Topics