It Takes Money To Make Money vs Information to Make Money

30 replies
It Takes Money To Make Money vs Information to Make Money

When it comes to Internet Marketing, all things being equal, which statement carries the most weight?

A. It takes money to make money?
- or -
B. It takes information to make money?
Elaborate if possible.
#information #make #money #takes
  • Profile picture of the author highrank
    That's a good question!

    In fact I'm struggling to pick a side.

    I'm gunna go for the "It takes money to make money".

    Obviously, the alternative is likely to produce a high quality product, but with no money for promotion (and all the other expenses) you probably won't create a big enough splash to get noticed, or it will take an extended length of time.

    If I had the option I would say:

    "It takes information and a little bit of money to make money"
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  • Profile picture of the author spennyc
    Well - having money can help speed up the process but you can easily test things small and re-invest to make more money. In other words... if you can put in $50 to make $75... you just have to look for ways to scale that.

    So - I guess what I'm saying is that information is probably more valuable.
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  • Profile picture of the author Matt Bard
    It takes information to make money.

    You don't need money to make money and even if you wanted to spend money to make money you have to know what to spend it on.
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    • Profile picture of the author AdwordsMogul
      Originally Posted by Matt Maiden View Post

      It takes information to make money.

      You don't need money to make money and even if you wanted to spend money to make money you have to know what to spend it on.
      I agree. The most "literal" way of making money with money is currency trading. Well, you are welcome to experiment but without the right insights you won't get far.
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  • Profile picture of the author steve129836
    How about option 3, it takes hard work to make money.
    Money can be used to buy hard work, and information is only gained through hard work.
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  • Profile picture of the author Harold Lindsey
    Matt's right,

    I think it takes information to make money. When I first started out I threw a bunch of money at getting traffic. When the traffic came, I didn't know what to do with them.

    And when I thought I did, they didn't convert. The reasons they didn't convert was, 1st... the information wasn't targeted towards the traffic that was coming in. 2nd...the offer was not good enough to make them want to buy. And 3rd... I was some faceless marketer/company/website....throwing a lot of stuff at them.

    They didn't (KNOW ME, LIKE ME, or TRUST ME)

    In other words, I was not giving them any REAL VALUE.

    So I denfinitely know that it takes information to EARN any real consistant INCOME.
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    • Profile picture of the author Matt Bard
      Originally Posted by Harold Lindsey View Post

      ...I threw a bunch of money at getting traffic. When the traffic came, I didn't know what to do with them.
      Exactly.

      I hear new folks talk about getting lots of traffic but like you said above Harold, what are they going to do with the traffic they get.

      I have an analogy I like to use.

      If you had an ice cream shop, would you rather have 100 people a day coming into your shop and asking "where is McDonald's"?

      Or, 10 people a day coming in and asking "what kind of flavors do you have"?

      The amount of traffic isn't as important as the kind of traffic.

      Unless you have that bit of information, you are going to be scratching your head wondering why 100 people a day are not buying your ice cream.
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      • Profile picture of the author RatRaceWatch
        Depends on what advertisement you have ;0. If Mcdonalds is a big spender on ads, I would take the 100 people a day asking where mcdonalds was (In the IM Sense), clicking on ads to Mcdonalds via my site. But of course I realize it's often more complex than this.

        Originally Posted by Matt Maiden View Post

        Exactly.

        I hear new folks talk about getting lots of traffic but like you said above Harold, what are they going to do with the traffic they get.

        I have an analogy I like to use.

        If you had an ice cream shop, would you rather have 100 people a day coming into your shop and asking "where is McDonald's"?

        Or, 10 people a day coming in and asking "what kind of flavors do you have"?

        The amount of traffic isn't as important as the kind of traffic.

        Unless you have that bit of information, you are going to be scratching your head wondering why 100 people a day are not buying your ice cream.
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  • Profile picture of the author brianboyer
    I definitely think information over money because if you lack valuable information then you are not going to be able to generate money. Sure you can still make a few bucks if you do not know much, but the more you know, the more power you have. Knowing the right information can generate a huge profit but knowing nothing and just dumping money into an unknown pit can land you being bankrupt.
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  • Profile picture of the author Truxx
    Originally Posted by The Niche Man View Post

    A. It takes money to make money?
    I think option A usually just turns out to be an excuse not to take action or to put action off. People get resigned to the idea that they need money to make more money then decide it's just too expensive or they will take action when they have enough money.

    Option B - It takes information to make money - is so fundamentally true when you think about it, it's ridiculous. Ponder this:

    • I paid money to Apple because they had the information on how to make a computer that I wanted to buy
    • I paid money to Nissan because they knew how to make a car I wanted to drive
    • I pay money to the grocery store because they ultimately pay farmers who know how to grow/raise the food I eat
    • I pay money to the government because they know how to... oh, wait a second. Maybe I don't want to go there.
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    • Profile picture of the author AdwordsMogul
      Originally Posted by Truxx View Post

      I think option A usually just turns out to be an excuse not to take action or to put action off. People get resigned to the idea that they need money to make more money then decide it's just too expensive or they will take action when they have enough money.

      Option B - It takes information to make money - is so fundamentally true when you think about it, it's ridiculous. Ponder this:

      • I paid money to Apple because they had the information on how to make a computer that I wanted to buy
      • I paid money to Nissan because they knew how to make a car I wanted to drive
      • I pay money to the grocery store because they ultimately pay farmers who know how to grow/raise the food I eat
      • I pay money to the government because they know how to... oh, wait a second. Maybe I don't want to go there.
      No, you paid them because they gave you access to those products. Many companies provide products and they don't know how those are made.

      And there are people who make money, without having all the info.

      Pushing the argument towards it takes the right action, at the right time would get us closer to the answer.

      And yes, you could say information makes it easier, but then so does money.
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      • Profile picture of the author Truxx
        Originally Posted by AdwordsMogul View Post

        No, you paid them because they gave you access to those products. Many companies provide products and they don't know how those are made.

        And there are people who make money, without having all the info.

        Pushing the argument towards it takes the right action, at the right time would get us closer to the answer.

        And yes, you could say information makes it easier, but then so does money.
        I guess this is for anyone that really gives a flying frog's fat...

        Anyway... @AdwordsMogul: Our entire world society (almost everyone) is built on a division of labor. A division of labor that is based on a person's or group of peoples specialized knowledge. With the possible exceptions of tribal pygmies of the inner Papau New Guinea rainforest, who are hunters and gatherers, we all basically pay other people for their specialized knowledge in a certain area. (no offense to any tribal pygmies of the inner Papau New Guinea rainforest who might belong to Warrior Forum)

        About the only place you're going to make any money without having a specialized knowledge about SOMETHING is in Vegas or 7-11 buying a Lotto ticket. Heck, I would venture to say that based on your username that people even PAY YOU for your specialized knowledge???

        OK i'm off my soapbox.

        It doesn't take money to make money but it helps. It takes the ingenuity, patience, hard work, persistance and right attitude about failure to aquire the right information to make money. Be it online or whatever your life's persuit is.
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        • Profile picture of the author AdwordsMogul
          Originally Posted by Truxx View Post

          I guess this is for anyone that really gives a flying frog's fat...

          Anyway... @AdwordsMogul: Our entire world society (almost everyone) is built on a division of labor. A division of labor that is based on a person's or group of peoples specialized knowledge. With the possible exceptions of tribal pygmies of the inner Papau New Guinea rainforest, who are hunters and gatherers, we all basically pay other people for their specialized knowledge in a certain area. (no offense to any tribal pygmies of the inner Papau New Guinea rainforest who might belong to Warrior Forum)

          About the only place you're going to make any money without having a specialized knowledge about SOMETHING is in Vegas or 7-11 buying a Lotto ticket. Heck, I would venture to say that based on your username that people even PAY YOU for your specialized knowledge???

          ...
          .
          Chill man, I'm not discounting the value of specialized knowledge. However, it is not enough to make you rich - plus, it can keep you relatively poor.

          All I'm saying is that, the richest people I know are good at finding people with specialized knowledge, and then putting them to good use.

          You have to admit - the most skilful people are not the richest. I know one guy who made a fortune selling herbal medicine.

          All he did was to find people who knew their stuff and paid them. He is rich, they are not...

          And that's the case for a lot of people.

          Sometimes knowledge, talent and intellect can be a real drawback when it comes to making money.

          P
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          • Profile picture of the author Truxx
            Originally Posted by AdwordsMogul View Post

            Chill man, I'm not discounting the value of specialized knowledge.
            All I'm saying is that, the richest people I know are good at finding people with specialized knowledge, and then putting them to good use.

            You have to admit - the most skilful people are not the richest. I know one guy who made a fortune selling herbal medicine.
            P
            No worries man I think you hit the nail on the head right there. The people who are skillful (have specialized knowledge) at finding OTHER people with specialized knowledge and know how to put that to work for them, end up being rich. If someone's talent is "marshaling the troops" they should count themselves lucky and prepare for some deep pockets.

            A lot of the WSO's teach you how to automate and put other peoples skills to work for you. Fiverr is great example of this concept too. (DAMN, I wish I had thought of Fiverr!!!!!)
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  • Profile picture of the author Zeus66
    Time is money. You're really just swapping your personal time for someone else's time (which you pay for).

    That still applies if you think information leads to money. Info in your head or someone else's head, it really doesn't matter. Either way, you're still either spending your own valuable time to put it out there to make you money or you're paying the other person to do it.

    Hope that muddies things up nicely. :p
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    • Profile picture of the author IMWinner
      I think both are applicable. Come to think of it, you spend money to buy materials/information like ebook to learn how to make money online. It is true especially when you're new to IM. It means that information is very important before you start a business online. What to do or how to do it, is one of the question you might ask. When you already earning online, you find ways and means to make it double or triple it as possible. So, you keep more info to how to do it again. Then you spend money again. You need money to make money and spend money just to give information to earn money.
      Don't forget also put effort out of it, money and info is just a tool for you to earn money. You have to worked for it.
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  • Profile picture of the author The Niche Man
    I know it's not an easy or hard and fast answer, but in thinking I am starting to lean toward information.
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  • Profile picture of the author Rus Sells
    I'd pick information but.. Information alone is not enough!

    Information -> Wisdom -> Maybe money. = )

    You can have all the information in the world! Right here on this forum is enough information to make mega empire businesses!

    Having the wisdom to apply the information is the essential key here.
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  • Profile picture of the author Syamsul Alam
    Information and courage to take action. Just like what Russ said, you can have all information in the world but still poor simply because you don't act on what you know.
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  • Profile picture of the author vincentpeter
    Information + Clarity + Plan + Action + JV + Lil Money = Should make Money
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    • Profile picture of the author Rus Sells
      Originally Posted by vincentpeter View Post

      Information + Clarity + Plan + Action + JV + Lil Money = Should make Money
      Information --> (WISDOM="clarity/Plan/Action") ---> JV ---- Little Mo Money = Will Make Money! :p
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  • Profile picture of the author eliadurban
    I think money and information not enough. In the Internet Marketing takes time to learn to seize opportunities and intelligence. And one important thing, whatever you have if not focus you will not be anything
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  • Profile picture of the author Yoong
    In comparison to traditional business, IM takes a lot less money to make money.

    Also, if your building a passive income, your ROI is phenomenal, compared to mere 6 - 10% in the markets if your lucky.

    You need both information or the knowledge to implement many IM methods. Usually money is spent on the tools to automate or make the process faster. or to build your empire faster, which comes to the fact that TIME IS MONEY.

    You can have all the information that you need to make a successful site, but all that manual link building will take you yonks to get your money back. In the mean time, you could have outsources 5 sites and have 5 sites ranking, if your willing to let your investments play out.

    My advice for people starting out would be; funnel your savings from a stable income source (full time job) into your online business, setting up a clear system that includes out sourcing. Once you reach siginificant earnings, depending on how risk savvy you are, funnel these back into interest bearing deposits that are guaranteed cash. Sure you might not be able get higher returns, but its the sense of security that youve locked in your cash and it will be avaialble anytime.

    The fact of the matter is, no matter how care ful you are, your sites , if on google, can be smacked real hard anytime.

    Niche building is a solid proven way to make income, but I don't feel 100 percent in control. That's why I put a lot time and money from my niche profits into list building. This you can control.
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  • Profile picture of the author loveday101
    You can make money with no money through hard work and patience - but most people don't have enough patience..

    But in all honesty it takes money to make money because that speeds everything up
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  • Profile picture of the author scsheldon33
    It takes information to make money.

    I believe that having the right info plus the right attitude
    could be a good way to make money. Not that big maybe at the start.
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  • Profile picture of the author Robert Puddy
    Originally Posted by The Niche Man View Post

    It Takes Money To Make Money vs Information to Make Money

    When it comes to Internet Marketing, all things being equal, which statement carries the most weight?

    A. It takes money to make money?
    - or -
    B. It takes information to make money?
    Elaborate if possible.

    Its not an either or situation you need both.

    But if you have money you can buy people who know how

    But even if you know how, you still need money to make it work
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  • Profile picture of the author BIG JOHN
    I fall on the side of money to make money. Information is a great commodity but you usually have to spend something time or money, which is the same, to launch that information on a big enough rocket to make an impact on the return. Massive results require massive action.
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  • Profile picture of the author Stephen Lessey
    Im a firm believer that time is money, when you spend money it is something that would save you time and get the desired benefit.

    But in reality any online business requires both time and money
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  • Profile picture of the author JamesGw
    To put it broadly, it takes time to make money.

    Information and money are pretty much the same thing - they both require time to obtain. By using money, you're investing time you spent before (or other people have spent) into your business in order to make money more quickly.

    If you're doing everything yourself, you can still make money. It'll just take longer because you're investing time during the process as opposed to just money from time used prior to the process.
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