What percentage of your biz is product launches vs. daily sales?

by lucille123 5 replies
I'd like to hear from experienced marketers what percentage of your biz is product launches (not necessarily mega launches with tons of affiliate, just new products) vs. daily sales.

I'm making a 6 figure income online, but my focus has primarily been product launches. About 80% of my income comes from offering new products to my list every couple months. (I get a big cash infusion that tides me over until the next launch, so I'm basically living product launch paycheck to paycheck.) I see the limitations of this model and frankly, I am exhausted from creating products all the time!

So I guess the question is, how much should I focus on marketing existing products vs. creating new products so I have something to offer my repeat customers? (I am in an unusual niche, so there aren't a lot of products I can offer as an affiliate.) I do think it's important to stay fresh and have something "new" to offer every now and then.

Love to hear your thoughts ...
#main internet marketing discussion forum #biz #daily #launches #percentage #product #sales
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  • Profile picture of the author Miguelito203
    Originally Posted by lucille123 View Post

    I'd like to hear from experienced marketers what percentage of your biz is product launches (not necessarily mega launches with tons of affiliate, just new products) vs. daily sales.

    I'm making a 6 figure income online, but my focus has primarily been product launches. About 80% of my income comes from offering new products to my list every couple months. (I get a big cash infusion that tides me over until the next launch, so I'm basically living product launch paycheck to paycheck.) I see the limitations of this model and frankly, I am exhausted from creating products all the time!

    So I guess the question is, how much should I focus on marketing existing products vs. creating new products so I have something to offer my repeat customers? (I am in an unusual niche, so there aren't a lot of products I can offer as an affiliate.) I do think it's important to stay fresh and have something "new" to offer every now and then.

    Love to hear your thoughts ...
    I am the same way. My blog is all product launches (for the most part), which is why I am starting up a second income stream next month. It is more of a fast cash method that will pay me via Paypal. I just learned about it a few days ago here in the Warrior Forum and am excited about it.

    I'm also considering a third that's more of a long-term method but will pay me via Paypal. I have actually purchased the product and gone through it but have yet to implement it. I wanna have it set up and everything by the end of the year so I can start the new year off with a bang. Plus, I am honestly getting bored with just doing product launches. I don't like doing the same thing all the time.

    Joey
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  • Profile picture of the author BIG Mike
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    • Profile picture of the author lucille123
      Originally Posted by BIG Mike View Post

      I would guess that we're the opposite of what you said. Product Launches are just icing on an already very big cake - most of our income is from existing products (daily sales).
      Yes, I think that's how it is supposed to be - product launches are the icing on the cake!

      I first heard Frank Kern talk about the product launch trap in one of his State of the Internet Addresses. Too bad it didn't sink in for me sooner! (It's just sooo tempting to go for those big paydays instead of incremental increases.)
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  • Profile picture of the author ak1lz
    My company does 8 figures per year.

    We focus on a new product, launch it and advertise. A couple months down the road we gather all our feedback, and improve with new features consistently. We currently have one product model and 2 very successful variations of that product, with 3 other moderately successful product variations. Each variation focuses on a unique concept and improves solely on that concept.

    Broken down on percentage of time used for new products vs sales. I put it in 3 different groups.

    10% New Products
    30% New Features
    60% Sales

    In my opinion, start working on older products.. update them, package them together, better deals, advertising. It wouldn't hurt to start getting new prospects to sell to as well.

    Good luck!
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    "The best preparation for good work tomorrow is to do good work today." - Elbert Hubbard

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    • Profile picture of the author lucille123
      Thanks for breaking this down for me.

      I think your advice is spot on re: updating old products, working on conversions, etc. I've been stuck at the 6 figure level for the past 3 years, so it's obviously time to try something new.

      Love to hear your thoughts on what (else) it takes to go from 6 to 7 figures, but I'll ask that in a separate thread.

      Thanks again


      Originally Posted by ak1lz View Post

      My company does 8 figures per year.

      We focus on a new product, launch it and advertise. A couple months down the road we gather all our feedback, and improve with new features consistently. We currently have one product model and 2 very successful variations of that product, with 3 other moderately successful product variations. Each variation focuses on a unique concept and improves solely on that concept.

      Broken down on percentage of time used for new products vs sales. I put it in 3 different groups.

      10% New Products
      30% New Features
      60% Sales

      In my opinion, start working on older products.. update them, package them together, better deals, advertising. It wouldn't hurt to start getting new prospects to sell to as well.

      Good luck!
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      • Profile picture of the author entry
        lucille123
        Re: What percentage of your biz is product launches vs. daily sales?
        Originally Posted by Miguelito203 View Post

        I am the same way. My blog is all product launches (for the most part), which is why I am starting up a second income stream next month. It is more of a fast cash method that will pay me via Paypal. I just learned about it a few days ago here in the Warrior Forum and am excited about it.
        Can you share some tips

        What have you learnt, throughout the product launch process,

        of

        1} things to avoid
        2}mistakes that happen, to avoid
        3} Things Not to ignore
        4} Tips for others

        so that others know what to expect, and have tips?


        share your Product launch tips cheers.
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        I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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