A Question For Warriors Promoting Physical Products

by yourreviewer

Posted: 13 years ago 8 replies

INTERNET MARKETING

As I was doing keyword research for a number of physical products in my niche, I noticed that the top half of the page is full of results from amazon, wallmart, sears, listings from google products and images of these products.

For those promoting physical products, do you stay away when you see such results or do you still try to rank? I know that it depends on the competition, but I would like to hear from Warriors if you have experienced lower rankings due to these kind of results dominating the first page of Google.

#physical #products #promoting #question #warriors

Alexa Smith Banned 13 years ago

Originally Posted by yourreviewer

For those promoting physical products, do you stay away when you see such results or do you still try to rank?

I try to rank for other keywords, not for those.
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- yourreviewer 13 years ago
  
  Originally Posted by Alexa Smith
  
  I try to rank for other keywords, not for those.
  
  This was my thought as well. But increasingly more and more product keyword search listings (at least in Google) are going down this route.
  
  I don't want to build a website based on a specific product and would like to explore a broader range of products but the search results so far for the keywords I have looked into are all similar.
  
  Thanks
  
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  Alexa Smith Banned 13 years ago
  
  Originally Posted by yourreviewer
  
  I don't want to build a website based on a specific product
  
  No; I wouldn't want to, either.
  
  Originally Posted by yourreviewer
  
  the search results so far for the keywords I have looked into are all similar.
  
  Yes; I think I know what you mean. I'm in a different situation from you, to be honest, because all the physical products I promote (and that's not many, Benny) I'm promoting on what were originally and still are niche sites to promote ClickBank products, to which I've just managed to add a physical product (not always easily done, as you can imagine) as an extra offer for my list/visitors.
  
  But I agree with everything Paul will post below in about 20 minutes: especially once you have a good list, you can promote and sell without needing to rank, anyway.
  
  Thanks
  
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Drizlek 13 years ago

From many of the people I have heard talk and teach SEO seeing places like walmart, amazon, sears etc are actually a good sign. Granted the mail URL may have a good PR, high number of backlinks etc, but the individual listing pages are the weak links. With a good domain, some SEO work and good quality content you should be able to take them over with a little time.
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- myob 13 years ago
  
  Am I so predictable, as to be right on queue?
  
  It's actually possible to rank very quickly and knock all the competition completely out of the water by using google places, mobile, or even private label search engines such as are offered by newspaper publishers, television, radio, local search engines and online editions of yellowpages.
  
  Even better, set up your own network of established outlets where your customers can regularly buy products. Better yet, write articles syndicated to publications where your target market visits.
  
  Of course the ultimate (and my favorite), is to have niche lists of eager subscribers who trust your recommendations and buy from you amidst all the clamoring of the competing products. Don't avoid tough competition, because that's usually where all the big bucks come from. Anyhow, that's how I do it.
  
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DireStraits 13 years ago

I began with "AdSense and Amazon sites" and often attempted (successfully) to rank for product-specific keywords.

Now, I obviously didn't dedicate an entire site to a single product, but my pages' primary keywords would often - though not always - be a product's make/name/model no., etc, so I'd frequently be in competition with Google's own "shopping results" and retailers like Amazon, Comet, Best Buy and whatever others commonly populate the first page of results.

Surprisingly (or perhaps not), a lot of the time, they're easy to outrank. Very much so, as long as you're not trying to rank for something like "iPad 2" or the most hyped-up wares, of course.

I'd just disregard Google's own "shopping results" in the SERPs; they just seem to wind up wherever Google reckons they look best, and that's that. There are still 10 organic results on the page, regardless, and they don't suck all the traffic away (nor even most of it, it seems).

Speaking of which, I remember there being a bit of furore here in the SEO section (I think in one of John "XFactor" Robinson's threads, perhaps), when that feature was rolled out good and proper, with some people pondering frantically about whether it was "the end of SEO traffic for physical product keywords". The answer, as it turned out, was no.
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yourreviewer 13 years ago

Awesome, awesome advice guys. This is really really helpful. I will need to spend some time doing more keyword research and developing a plan of action for the site.

Once again thanks for the wonderful suggestions.
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- athenistic 13 years ago
  
  I had this exact question today when I was trying to get ideas for a new site. Now if only I could remember which niches they were....
  
  Thanks
  
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