Are Opt-In pages DEAD?

22 replies
Hi,

A while ago I was doing some research on sales letters and opt-in pages. I had to put my project on the back burner for a while but now that I am starting it up again it looks to me like the sites that I was using as reference sites have moved from using an opt-in page, sending the free gift (ethical bribe) and then redirecting to the sales letter page, to not using an opt-in page and just having the sales letter... It this a trend? or did I just happen to use reference sites that have chosen to 'go a different way' and do not represent the 'norm'? Appreciate any feedback on where people see the use/ need of opt-in pages today and going forward.

Thanks in advance,

Go Girl
#dead #optin #pages
  • Profile picture of the author Matt Morgan
    Opt in pages are not dead.

    Just because one reference site (out of the millions of websites) have changed its strategy, it doesn't mean that the particular method is dead!


    Thats like.... Mcdonalds stopping selling Hamburgers, and saying "Is it the end of hamburgurs worldwide?"
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  • Profile picture of the author cyong
    No way opt in page is dead, sometimes it is just different approach from different people. The important thing is for you to track conversion, you should do split test of sales page and opt in page and sell which is get the best conversion and sales values. Having multiple opt in pages split test is also a good practice.

    Donald
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  • Profile picture of the author Go Girl
    Thanks for the feedback guys.

    PS. cyong – like the look of the Squeeze Page Machine
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  • Profile picture of the author JohnMcCabe
    If your reference sites were using pay-per-click advertising, especially Google Adwords, to drive their traffic, opt-in pages may indeed be dead for them. But it has more to do with the traffic method than whether or not opt-in pages still work.

    If you can bring pre-sold visitors to your opt-in page, they still work well...
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  • Profile picture of the author Michael Daniels
    Optin pages are fine (for now). But like with anything, the general public will more and more start to see this trend of "free gifts" and like "ipod" offers, i think the volume will go down on "optins".

    I think its time to be a bit more original. But as of now i think they are fine and working well
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    • Profile picture of the author scrofford
      Originally Posted by Michael Daniels View Post

      Optin pages are fine (for now). But like with anything, the general public will more and more start to see this trend of "free gifts" and like "ipod" offers, i think the volume will go down on "optins".

      I think its time to be a bit more original. But as of now i think they are fine and working well
      I disagree. I think it's all in the way you use them and I don't think they will ever be "dead." Opt-in pages have been around since people started making money on the internet and they will continue for many years to come.
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  • Profile picture of the author Cash37
    IMO yes... quietly. A lot of mega lists are primarily composed of "list riders" who only open the email if they know something is free in it.

    Not just from personal experiences but from other marketers I speak to as well. It is best to attach some kind of cost, even it is just $1 to the "freebie." Make it a transaction. Make them understand that to get your knowledge it will require a transaction.

    This is a powerful concept I wish I knew when I used to build lists.
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  • Profile picture of the author Go Girl
    Yes, Thank you all for your input.

    Go Girl.
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  • Profile picture of the author Michael Meaney
    I think, if done right, squeeze pages work very well.

    You have to train your list from day one... giving away a freebie sample.. telling them what they need to do, but not how and making sure the freebie pre-sells your main product.
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  • Profile picture of the author bauger
    Opt in pages are not dead. Even though there are alot of free riders on the list they still do click mails.

    The object is to get them to buy a low end product so they go on a buyers list to remove them off the free list. That wy you can build the relationship with them
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    • Profile picture of the author Kevin Riley
      Steve Crofford gave my reply already. I don't see opt-in pages dying, or even getting sick, any time in the near future. They are effective and are remaining effective. Yes, if you're giving away stuff in saturated niches where crap has been given away at a steady rate, some prospects are becoming wary, but in most niches everyone loves freebies.
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    • Profile picture of the author marcuslim
      It's similar to asking 'is email dead' now that we have all these fancy ways to communicate by social media. The answer is no, far from it, email marketing is alive and well despite all these more hip and trendy methods. The opt-in page I feel, is also a staple of the Internet Marketing niche, and because the money is in the list, there will always be a need to get people on that list, hence the need for some sort of opt-in page, even if the form of the opt-in page might evolve from plain text to say webinar opt-ins or opt-ins on a video itself.
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  • Profile picture of the author jonnyrottan
    Originally Posted by Go Girl View Post

    Hi,

    A while ago I was doing some research on sales letters and opt-in pages. I had to put my project on the back burner for a while but now that I am starting it up again it looks to me like the sites that I was using as reference sites have moved from using an opt-in page, sending the free gift (ethical bribe) and then redirecting to the sales letter page, to not using an opt-in page and just having the sales letter... It this a trend? or did I just happen to use reference sites that have chosen to 'go a different way' and do not represent the 'norm'? Appreciate any feedback on where people see the use/ need of opt-in pages today and going forward.

    Thanks in advance,

    Go Girl
    Hi,

    To hone the question slightly. Is the opt in page dead that forces the potential customer to fill in their email address (for an ethical bribe) before even being allowed to read the sales letter?

    Thanks in advance.

    Go Girl
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  • Profile picture of the author Brendan Vraibel
    It's extremely difficult to build a sustainable income online without an email list, not impossible, but very difficult. Squeeze pages are the most effective form of building those lists so, like others, I can't seem them going anywhere anytime soon.
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    • You only have to study email delivery rates over the last 6 years to appreciate that email both as a communication tool and as a means to reach your customers is on the way out.

      It gets blocked, lost and ends up in the spam filter.
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  • Profile picture of the author JieLim
    The real power of the opt-in vs a static sales letter is the opportunity to build a relationship with your customers over an extended period of time. Yes you might get more people who see your sales letter if you didn't have an opt-in, but if they don't buy the first time, then you've lost them. Whereas with an autoresponder, you can effectively market to them forever! (well for as long as they stay on your list).

    Yes there are a lot of people who use fake email addresses or filters to filter out opt-in emails. That's why it is so important that you provide massive value to your list! If someone is getting stuff that is interesting and useful to them, its natural that they would stay on your list and actually read your emails!

    Jie
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    • Profile picture of the author jonnyrottan
      OK, I am going to build a 'squeeze' page and offer a free video once they enter in their email address and first name. Once they submit they will be directed to the sales letter and be sent an email with a link to the free video promised.

      JR
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  • Profile picture of the author Troy_Phillips
    Knowledge is power. Once you can get to the point of your list preferring a nugget from you rather than a dust collecting e-book or once played video ... you have the money from list game by the woolies.

    Those list members that need free downloadable every other day to remain on your list is either the type that seldom buys or ... the list builder is only interested in the quick dollar and fooling themselves into thinking they are really offering something of quality and lose the money in hand member.
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  • Profile picture of the author Jonathan Price
    Opt-in pages are 100% alive. I'm wholly for looking at your competition to see what they're doing and keeping up to date with current market trends, but opt-in pages drive big businesses now and probably always will be. Without a quality email list, you don't have a stable business. That's what you're building here, a database of people interested in your topic whom you can contact... almost for free. Keep using the opt-in page, you won't regret it.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by bowerboy View Post

    It does i guess intend on the intention of the landing page...

    for my upcoming book there will be no opt in and no free give away...i dont want to distract people from my offer.

    I could be headed for disaster, who knows, but I am going to use the traditional book store model...i never got a free information booklet in a bookstore so why start giving them away now.

    I want the people that are leaving book stores and starting to buy information online...i think a free give away sends out a confusing message.

    Just my thought and time will tell if I am right or not.
    You're right...time will tell.

    Think about this, though. In the traditional book store model, your potential buyers can physically pick up your book. Examine the table of contents. Flip through and read sample passages. They can't do that with a digital download.

    One giveaway that has proved effective for books is the sample chapter or chapters. Not a separate booklet or endless string of freebies, just the same kind of exposure the material might have had with a physical book in hand...
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