Out of the Box Thinkers - Help Please
Each site and product is based on the original site and the new sites/products only add/change perhaps 20% of the original content because the 17 principles are set in stone - the only change is how certain groups apply the 17 principles. For example you may not need to emphasize exercise so much for the athletes but really push it with the seniors.
Let's also say that part of your marketing strategy is to write blog posts to get free traffic and prove your worth.
So now you have 4/6/8 sites. Most of the content is exactly the same. The core principles don't change at all.
How would you deal with:
1. The blog posts? You write a post "3 Easy Ways to Avoid Screwing up Principle 7" that can and perhaps should be used on all sites. But if you do you have the exact same article - duplicate content - etc. You don't want to spin because you're trying to build your brand and have a lasting site that is full of real value. This is your life's work. You don't want to rewrite because everyone needs the article.
If you do it all from one central location - perhaps the original site - that may work but the reason for having the targeted sites is to show you understand and are focusing on that target groups specific needs. They don't want a general run of the mill weight loss product - they want something from someone who understands them and their situation so that may point to having the blogs elsewhere.
2. Little additions or changes in the other products. Julie buys the original and sees that you also have one for pregnant women. She buys that and is disappointed because the new/changed content is only 20%.
3. Managing multiple sites. You could perhaps have 50 sites all with 80% exact same content. If you have the blog posts on each site that's 50 articles a day if you add one a day. If you are more conservative and do 3 a week per sites (start with 4 sites) that's still 12 articles every week and remember that 80% of all that is exactly the same.
Hope that makes sense.
Thanks,
Mark
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