I have been scarce around here the past few days due to a HEAVY writing schedule for a new line of products I'm creating using a system I've developed, but I digress....
One of the books I was writing was about product creation, and as I was writing this book, a thought came into my head about doing joint ventures with local businesses.
This then led to the thought of how to use this to approach them for their business, if you do any local IM servicing.
Basically, here's the skinny. Let's see you have a new chosen niche that you are going to start creating product for and promoting. Well one of the ways we create products is through JV's right?
So, when faced with a new niche, open up your yellow pages, and find a brick and mortar store in your back yard that sells items that complement whatever you are going to promote on your site. Tell them you have a website that services their market and would they mind a meeting with you to discuss their inventory/services, etc. Ask them for an interview where you can ask questions about their products and their customers, that you can record, audio, video, (have transcribed too,) and then if they have a site, tell them you will be sure you link to it and tell your customers about, that it will be mentioned in the video and the audio. And if he has a website, you'll be sure to link to it for him from your new niche site and offer to give him a free website analysis.
If he doesn't have a website, give him one.
Once you've built this relationship, now you can offer SEO services for his site, copywriting services for his site, traffic generation services for his site.. etc etc etc...
I am going back to finishing my books now, just wanted to share this tip while I was still thinking about it.