Use one website for marketing different affiliate products?

by 52.ct
3 replies
Normally I would buy a keyword rich domain for marketing affiliate products.

Recently, because of philosophical and business strategic reasons, I will focus exclusively on non SEO traffic methods.

Given that, is any reason not to lump different affiliate products on to one domain, an Wordpress review type blog, as opposed to using keyword rich domains?
#affiliate #marketing #products #website
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by 52.ct View Post

    Normally I would buy a keyword rich domain for marketing affiliate products.
    I always do.

    Originally Posted by 52.ct View Post

    Given that, is any reason not to lump different affiliate products on to one domain
    There isn't even not "given that". I always do.

    My keyword-rich domain-names are niche keywords, not product keywords. I don't want the asset-base of the affiliate business I build up being irrevocably tied to the success, longevity and availability of any individual product. Those risks are for vendors, thank you. :p

    There's nothing at all wrong with having a variety of products on the same site. And it's close-to-essential to have other products in the niche to offer the people who opt in to your lists. That's where most of the money is, in affiliate marketing. Keywords or no keywords.
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  • Profile picture of the author KenJ
    Its a good question - but with many possible answers

    To take the Rocket language program as an example. You could have a language learning site that promotes many different products.
    Or you could decide that one product is worth devoting a domain and website to.

    Some people (Like me) have generic sites by choice so that they can test promoting a product before really spending too much time on it. So My weight loss site will promote different things as they are launched.


    Kenj
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    • Profile picture of the author kenthn
      There are so many angels one could go at when analyzing your choices as Kenj said.

      For example;
      teachyourparrotspanisch.com contra allthebestspanishcourcesintheworld.com

      First domain would obviously be a domain where you would sell a very specialized product to a very select group of buyers. Traffic from retired Englishmen and Swedes planning on moving to Spain would not find much they could use. Looking at the second domain name, the contrary would be true.

      So this choice for me depends a lot on your vision for the site and your long term strategic goals.

      Is it possible to use a domain name with a name that is much broader or even completely non focused on any keyword and still make it work?

      One word, Amazon.

      What I would say is one of the most important lesson to be learned in marketing is that selected, niche customers with very specific needs and want will always be easier to sell to that the general public. They are harder to find though. On the other hand, if you can get a massive amount of traffic, cheaply enough and create a site with a lot of products that sill get a decent conversion rate, the sheer amount of visitors would be possible to convert into profit.

      This also is a bit like the Clickbank scripts you can use to create a storefront populated with all (or selected) products from Clickbank. I have not seen too many using them in a successful way. Most people ends up with little or no sales.

      Ultimately the success you get with any choice of business plan depends a lot of yourself, time invested, probably money invested and if you have the patience to hang in there until you actually reach a stage where you can evaluate how well it goes and know your results are reliable.

      Kenth
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