while on the weekend to "wind down" and look for
any WSO's that I can plug into my businesses, while
avoiding the bright and shiny objects that attract
newbies like a foglight nestled deep within the
Sherwood forest in the middle of the night.
I have determined, at least for me, that I now
categorize WSO's into three categories that I
decided to share for entertainment purposes and
to get my fingers warmed up for a salesletter that
I need to write as I sit here in Starbucks...
While thumbing through the WSO's over the past
week or so, it is amazing how many CSO's there
are. (Clown Special Offers) Products with big claims,
little to no real proof, recent join dates, and of
course, spotless happy comments from supposed
buyers who love the product. You'll find that many
of these comments are from people with under 10
comments with their join date being very recently.
Sadly, a lot of newbies jump for these bright and
shiny CSO's that provide what seems to be a true
secret roadmap to fast money online. Newbies
tend to gobble these up like an army of ants on
a dropped lollipop in a park on a hot summer day.
Garbage in, garbage out. No wonder why people
are so confused. I couldn't imagine one starting
their IM career consuming CSO garbage. After days,
weeks, months, etc. of drinking the clown cool-aid
they see zero results and wonder why. They often
blame themselves initially. Most give up while some
smarten up and realize that they have been digesting
the wrong diet of information. As soon as they make
the switch to an information diet fill with high protein,
AKA "the meat", instead of the sugar-filled bright candy
that clowns pawn off to newbie prey, the lightbulb goes
off and success suddenly seems real and tangible results
often follows. (That is if they take action, of course.)
Following CSO's, the next category I call SSO's, which
is "Second-Attempt Special Offers". I find this very
common as well. Heck, I did the same thing back a
few years ago when I was hot and heavy into launching
WSOs before the way the WSO section went through
some mega changes. Eventually I stopped after I
caught myself, but there are many who have not
caught on to what they are doing to their reputation
and their customers.
So what is a SSO? It's what happens (sometimes) to
a WSO seller who has a good-selling product the
first time around. The $$'s flash in front of their eyes
and they do anything and everything to quickly repeat
the success of their previous WSO. Now this is not
limited to WSO's, we see this happen EVERYWHERE,
and is was ramped during the "product launch" phase
we went through a few years back.
These boomerang shockwave WSOs that some launch
after a successful WSO launch are sometimes sub par.
Sometimes terrible. Sure, there are some gems out
there and the rare Warrior who produces top quality
content time and time again, but those Warriors are
rare. Those who have been around for a long time
have seen many of these Warriors and attempts at
branding a name come and go after multiple sub par
launches as they are unable to repeat or come close
to the success of their first WSO.
SSO's are tough to spot, but you can often get a
sense if its a SSO by reading some of the comments.
In fact, I spotted one today that fit the SSO to a "T"...
so much so that I just had to create a name for these
types of products/sellers. The seller keeps churning
out products and you can almost hear the nail being
pounded into the coffin in the WSO graveyard.
Finally, we have true WSO's. We all know what these
are. These are the true gems. How do you spot these?
Easy. They have real proof. They have real reviews
by Warriors who have been around for a long time.
There are a lot of comments... but don't always rely
so much on the comments because some sellers
dangle a carrot to get people to leave positive reviews
on their WSO (which is against the rules, but some do
If you are a newbie and just stick to the REAL WSO's,
the true gems, whether it's software, reports, videos,
etc. they you're going to make out just fine. There are
a TON of Warriors who produce incredible content. God
knows I have TONS of WSO's on my external hard drive
that I've learned a lot from or at least gained one idea
to help advance my knowledge and businesses.
I'll add this one in as a special unadvertised bonus.
These guys drive me crazy. Pitchfesters. So many of
them have jumped into the game. So many of them
have lost me and many others as subscribers to their
This may piss some of you off, but you need to hear it.
I'm talking about constantly blasting your list with
links to other WSOs with your affiliate link. Sure,
from time to time is nice. In fact, there are a few
that I find helpful because they STICK to the subject
matter that their WSO was in, like SEO, WordPress,
Affiliate Marketing, etc. That's nice. I like that.
But would you believe that some send out an email
to their list almost daily about the latest shiny object?
I can remember a Warrior who was very active in
the WSO section awhile back. (I will not mention
his name) He launched multiple successful WSO's,
attempting to build a brand there, like you see from
time to time (even now). At first, he was one of
the few emails that I would actually read. He had
real content. Good stuff. Great advice.
But then one day, he got bit. BAD. It started one
day without any warning. The WSO bug must have
bit him right on his head because the WSO juices
went straight to his brain. He started pitching WSO's
every few days, then daily. His emails filled with
great content soon faded and became filled with
near-hype urging people to buy the latest and
greatest shiny object.
I couldn't believe it.
Instead of deleting his emails and unsubscribing
from his list, I wanted to watch what would happen,
knowing full well that I was watching - and what was
going to happen.
This "Pitchfester" went on a WSO promoting furry
pounding my inbox with WSO's faster than Hurricane
Irene is taking off shingles off the roofs of oceanside
cottages up the east coast.
And then one day...
That day was several weeks ago. I haven't heard from
him since. I did a search for his name in the forum
and see a handful of post, but no real action. He's off
to the next ocean because he feels that he caught all
the fish he could here.
That's a tough business model... always chasing to
catch your next meal. They almost always end up
in the same place... g.o.n.e.
OK. Got my copywriting face on. Gotta get to work.
I'm all warmed up and ready to start pounding some
Hope you enjoyed.