Facebook likes

Providing something of actual value, and not spammy will get you real likes instead of "fake" likes.

You can't buy "likes". People have to... wait for it... LIKE your profile in order to join it.

The easiest way would be to provide something viral people will actually want to "like", and then perhaps purchase a blast promoting that page from another page owner with a substantial list.

Create a quality facebook fan page for your product or service, I assume that is how you are marketing on facebook and send facebook ppc traffic to it.

You need to generate REAL likes..not fake ones. You will also get the real network effect when you generate real likes and not fakes ones from spam accounts. When real people see their friends like your product/service and this a quality product your fanpage can easily go viral.

tldr; Buy facebook traffic to generate real likes

I have many facebook profiles. The most recent one was a 1400 member local community profile. That was more headache then it was worth. The original goal was to inspire action with in the community to support local businesses. Well it was fine and dandy when the businesses only wanted to have me post their advertising on the wall at their Becking call for free but the minute i developed a method to help businesses generate income marketing on our local facebook profile I got shot down. After a while your users while they may interact with you will become very crucial of you and will say things that negatively impact both the community profile and you. Facebook is ok if you have free things to give away. Think of it as a big fancy cpa type network where you usually will give something away free to get some one to click on a link and fill out a lead form. I ran that project for 8 months while I learned a ton in regards to what makes people tick in the long run it developed the above conclusions about facebook. Facebook is also a awesome brand reinforcement tool but lets face it its a free network most members 99% are their because its free and do not plan on acting further out side of the network on actually spending money in less it involves free and or a coupon to get some one to act. I actually have another friend that did the same thing except he choose a offline model and tried to rely on fb support and has fallen flat on his face in 6 months after putting in 4 years on his project before opening the store. People always say one thing and usually will do the other 99% of the time.