Article Marketing Is Dead Long Live Content Marketing

40 replies
Let's face it, since the last major Google update back in March article marketing isn't what it used to be but content is still king. Yes the article directories do still work for driving traffic just not as well as they used to.

The search engines are still looking for great content, this hasn't changed they're just looking for it in different places and by different means. So what can we do?

There are many places you can put your content on, you are by no means limited to the article directories. Here's a few things you can do with that article you've just written instead of or in addition to article directories.

1. First and foremost you should always place your article on your blog. If you don't have one and are writing articles regularly go and get one now. Get the content on your blog indexed then submit it to where ever else you want to.

2. Web2.0 properties such as Squidoo Lenses and Hubpages are still good places to put your articles if not as good as they once were.

3. Forum posts. Write a thread like this one and post it on a popular forum.

4. Video. Make an article video using some free tools like Camstudio, Openoffice and Windows Movie Maker.

5. Turn your article into a podcast and submit it to podcasting websites.

6. Document sharing sites. These are great, you can upload slide shows, PDF's and a few other types of document.

7. Collate a bunch of articles and combine them into an ebook. Even better plan to write an ebook and write each chapter as an article, submit the articles as you write them and then when you've finished the ebook compile it together and distribute it.

There are many other ways you can use the content you produce to help your visitors and drive traffic to your site. If you're just submitting to the article directories then you're leaving traffic on the table.

I am always interested in different places that I can distribute by content to in whether it be audio, video or written content so if you know of any good ones please share them on the thread.
#article #content #dead #live #long #marketing
  • Profile picture of the author Tracey_Meagher
    I don't do article marketing so if it died tomorrow I guess I would never know it!! I do agree though, it seems that everybody has zoned in on article directories for traffic, probably because they just seem so much quicker and easier than say creating a podcast etc. People are just so lazy!!!
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    • Profile picture of the author grandstar
      Originally Posted by Tracey_Meagher View Post

      I don't do article marketing so if it died tomorrow I guess I would never know it!! I do agree though, it seems that everybody has zoned in on article directories for traffic, probably because they just seem so much quicker and easier than say creating a podcast etc. People are just so lazy!!!
      Article marketing is not for lazy souls! Far from that! Its hard work and at times very boring.

      Many do it because its free marketing.

      You think its easy writing an article on a niche you know nothing about! You are forced to research and write simply because you have a hot product to sell.

      Its hardwork!
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      • Profile picture of the author myob
        Originally Posted by grandstar View Post

        You think its easy writing an article on a niche you know nothing about! You are forced to research and write simply because you have a hot product to sell.

        Its hardwork!
        I didn't notice anyone saying it's easy. All I ever said it's very simple. If you knew that one well-researched, quality syndicated article could generate $5,000-$7,000 in recurring revenue each month for a hot product, how many of those articles do you think you would write? :confused:
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        • Profile picture of the author Darren Hodgson
          Originally Posted by myob View Post

          I didn't notice anyone saying it's easy. All I ever said it's very simple. If you knew that one well-researched, quality syndicated article could generate $5,000-$7,000 in recurring revenue each month for a hot product, how many of those articles do you think you would write? :confused:
          Plenty of course, I've never generated that much income from one article. Although I can imagine it would be possible if not done by the usual methods that most people talk about on this forum.
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  • Profile picture of the author Marhelper
    You may get some arguments but I do agree that it is not what it used to be. Which is not such a bad thing, really. Get that fresh content and put it up on your own site.
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    • Profile picture of the author kbailey1734
      In the end, it will make the internet a better internet.
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      United States Marine Corps - SEMPER FI
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  • Profile picture of the author Bizzoyce
    I wouldn't say its dead but it definitely is moving that way, I only use it for some back linking, but i focus most of my effort elsewhere.
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    • Profile picture of the author howinfo
      As before you might have got away with low quality keyword stuffed article, then now I think for article marketing to give you good results you really need to use high quality articles. So, I would say that article marketing is dead for low quality articles.
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  • Profile picture of the author myob
    No one ever told me it died. Au contraire, almost all of my traffic is driven exclusively from articles. My articles are syndicated over hundreds of thousands of high PR authority websites, blogs, niche ezine publishers, and offline publications such as magazines and newsletters. As more syndication outlets are added, traffic continues to soar at record levels. Sorry to hear about your untimely loss.
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    • Profile picture of the author warriorkay
      Originally Posted by myob View Post

      No one ever told me it died. Au contraire, almost all of my traffic is driven exclusively from articles. My articles are syndicated over hundreds of thousands of high PR authority websites, blogs, niche ezine publishers, and offline publications such as magazines and newsletters. As more syndication outlets are added, traffic continues to soar at record levels. Sorry to hear about your untimely loss.
      Hahaha, different stroke for different folks, right?


      Kingsley

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    • Profile picture of the author J Bold
      Originally Posted by myob View Post

      No one ever told me it died. Au contraire, almost all of my traffic is driven exclusively from articles. My articles are syndicated over hundreds of thousands of high PR authority websites, blogs, niche ezine publishers, and offline publications such as magazines and newsletters. As more syndication outlets are added, traffic continues to soar at record levels. Sorry to hear about your untimely loss.
      Do you have another post on the forum, product, etc. where you discuss more in-depth how exactly you go about doing this?

      I think it could open the eyes of a lot of people.
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      • Profile picture of the author myob
        Originally Posted by redicelander View Post

        Do you have another post on the forum, product, etc. where you discuss more in-depth how exactly you go about doing this?

        I think it could open the eyes of a lot of people.
        It's a system developed many many many years ago then picked up again by a world famous article marketer. 'Course, he's dead now, but his writings as well as article marketing lives on. He died of empyema, I think, after a very long life albeit a bout with gout and other excesses, according to the attending physician, Dr. Jones.

        Article Marketing
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        • Profile picture of the author J Bold
          Originally Posted by myob View Post

          It's a system developed many many many years ago then picked up again by a world famous article marketer. 'Course, he's dead now, but his writings as well as article marketing lives on. He died of empyema, I think, after a very long life albeit a bout with gout and other excesses, according to the attending physician, Dr. Jones.

          Article Marketing
          I'm sorry, somehow I missed before in that other thread where you recommended the Jim Edwards book.

          All I read was your response to me and missed your recommendation just two posts down!
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          • Profile picture of the author myob
            @ redicelander

            I don't see how you could have missed it, which is the reason for my sarcasm; apologies. The ebook "Turning Words Into Traffic" is a very good summary of the basics of article syndication marketing as practiced by myself and others. The simplicity of this marketing system seems extraordinarily hard to grasp for many, and my patience is nowhere near the level of Alexa. But here are some other references to my marketing which has proven to be very successfull over many years. It's simple as: 1, 2, 3
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            • Profile picture of the author J Bold
              Originally Posted by myob View Post

              @ redicelander

              I don't see how you could have missed it, which is the reason for my sarcasm; apologies. The ebook "Turning Words Into Traffic" is a very good summary of the basics of article syndication marketing as practiced by myself and others. The simplicity of this marketing system seems extraordinarily hard to grasp for many, and my patience is nowhere near the level of Alexa. But here are some other references to my marketing which has proven to be very successfull over many years. It's simple as: 1, 2, 3
              For myself, I do not use article marketing as you and others use it, at all. I am not nor have ever been much of an article marketer. But seeking more information about article marketing is kind of why I came to this forum in the first place a few years back, after reading about bum marketing.

              So, I think the advice of say, 5 years ago? that many new to the game hear about, i.e. write a bunch of articles to ezine articles and get traffic from the resource box is perhaps what sends people down a long and laborious road.

              I think that the way you do it, many people just don't hear about, even today. Even though you and others have been touting it a lot lately, I think all that old information is still out there and prominent and that's what the inexperienced think article marketing entails, just writing and submitting to ezinearticles and 2.0 sites.
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    • Profile picture of the author tpw
      Originally Posted by myob View Post

      No one ever told me it died. Sorry to hear about your untimely loss.

      Content is either in text, audio or video format.

      The differences between articles, blog posts and text content is exactly what? :rolleyes:

      Paul, maybe we need to do blog marketing instead now. We will write our blog posts, and syndicate them as we had always done with articles.

      Yeah, that's it...

      That is how we will adapt to the death of article marketing, going forward. :p
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      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by tpw View Post

        maybe we need to do blog marketing instead now. We will write our blog posts, and syndicate them as we had always done with articles.

        Yeah, that's it...

        That is how we will adapt to the death of article marketing, going forward. :p
        Thank God someone found a way of out of this mess. I haven't slept for three months worrying about it, I tell you ...

        Originally Posted by DireStraits View Post

        (I do eat rather a lot of iced doughnuts. :p)
        I'd be more concerned about the King Prawn Biryani, myself ...
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  • Profile picture of the author aaronngoh
    If your article provide values, write from the authority format, then article marketing is alive.

    It is dead for those just want to use junk articles to draw traffic.

    Do remember that you are writing for human being
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  • Profile picture of the author mojojuju
    Content marketing is dead!
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    :)

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  • Profile picture of the author Darren Hodgson
    Originally Posted by Chris Kent View Post

    Articles converted into an ebook? I feel sorry for people who buy a book that is nothing more than a bunch of articles slapped together.
    If you plan to write an ebook and use each article as a chapter, provide quailty inofrmation then do some minor editing before pubilshing, the ebook can be quite good, however, I do agree with you if all you're doing is throwing lots of unedited articles together to for a book.

    Originally Posted by myob View Post

    No one ever told me it died. Au contraire, almost all of my traffic is driven exclusively from articles. My articles are syndicated over hundreds of thousands of high PR authority websites, blogs, niche ezine publishers, and offline publications such as magazines and newsletters. As more syndication outlets are added, traffic continues to soar at record levels. Sorry to hear about your untimely loss.
    My untimely loss, lol, this cracked me up. On a more serious note, I know it's all semantics but this is what I mean by content marketing. To me article marketing is another way of saying, bang um out quick and fast with no regard to quality and submit them to article directories and the like. Where as content marketing is good quality article distributed to all of the right places using different types of media.
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    • Profile picture of the author Kierkegaard
      Originally Posted by Darren Hodgson View Post

      I know it's all semantics but this is what I mean by content marketing. To me article marketing is another way of saying, bang um out quick and fast with no regard to quality and submit them to article directories and the like. Where as content marketing is good quality article distributed to all of the right places using different types of media.
      So what you're saying is that you think churning out articles with no regard to quality is a bad strategy and that people should produce good quality articles instead.

      What about making posts on forums? Can we still churn out posts stating the obvious just to get our sig links noticed or should we be making quality posts instead :confused:
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  • Profile picture of the author OnlyTopResults
    Panda update just raised the bar and trashed sites that were built on scraped content. Anchor text within articles will always be effective, as long as the content is good.
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    "Since light travels faster than sound - many people appear bright until they speak!"

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    • Profile picture of the author Hardy Chou
      You are still a suspect to Google if you write good articles
      and submit them to hundreds of article directories. We call it
      "guilty by association" since your articles mix around with
      the bad ones.

      Originally Posted by OnlyTopResults View Post

      Panda update just raised the bar and trashed sites that were built on scraped content. Anchor text within articles will always be effective, as long as the content is good.
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  • Profile picture of the author tricialicious
    yes have to agree, we tried article submission for a month and there's no seem increase in our impressions or serps
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  • Profile picture of the author MarkMOZ
    Sorry dude but you are wrong. Even the articles I wrote years back still continue bringing me in profit. Not the mention the new stuff if I decide to put in some work or outsource.
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  • Profile picture of the author DireStraits
    G'ah.

    Article marketing isn't dead. Your own approach to "article marketing" (not that I'd label it as such) may be, but traditional article marketing (syndication) is alive and kicking and a-okay, exactly as Paul (myob) says above. And its health isn't really correlated at all with how well article directories rank in the search-engines.

    Even if it had died (which it hasn't), web 2.0 sites probably aren't a recommended alternative place to submit. They're in the same league as most article directories because they accept thin user-submitted content with very little moderation or quality control. Their search-engine rankings mostly stink, too, overall, and aren't exactly go-to places for niche hobbyists/professionals. The end sites you want your articles published on (excluding directories like EZA, where you'd submit just to help with your syndication efforts) are typically those that don't accept and auto-publish user-submitted content through a front-end web form, that cater to a specific niche/market/subject, and that actually stand a chance of sending you relevant, targeted referral-traffic.

    Generic "web 2.0" sites just don't fit this description.
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    • Profile picture of the author Alexa Smith
      Banned
      Old Slinky-fingers DireStraits has beaten me to it again, but I agree with every word of his post immediately above. "G'ah" was the best.
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      • Profile picture of the author DireStraits
        Originally Posted by Alexa Smith View Post

        Old Slinky-fingers DireStraits has beaten me to it again, but I agree with every word of his post immediately above. "G'ah" was the best.
        For a second I read that as "stinky-fingers" and couldn't for the life of me work out what in the world you imagine I spend my time doing.

        (I do eat rather a lot of iced doughnuts. :p)
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  • Profile picture of the author g36
    Thanks, your thread is simply creative.
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    :)

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  • Profile picture of the author reeljerc
    Quality content will always drive more and better traffic period. One of my clients took a SERP hit because of the Panda/Farmer update, but as I've been re-writing the junk posts their previous SEO people had sloppily stitched together, traffic and leads have improved dramatically.
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  • Profile picture of the author BloggingPro
    Wait a minute!

    I thought the new craze was curation ?

    Enough of this phony-baloney content crap. Just summarize other people's work and bank it hard that way!

    And how exactly is posting an article on HubPages NOT Article Marketing?
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    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
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    • Profile picture of the author tpw
      Originally Posted by BloggingPro View Post

      Wait a minute!

      I thought the new craze was curation ?

      Enough of this phony-baloney content crap. Just summarize other people's work and bank it hard that way!

      And how exactly is posting an article on HubPages NOT Article Marketing?

      LOL... For the Curation Craze, you have to follow Harlan Kilstein...
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author Traveler66
    I'm a publisher and the articles we publish are literally indexed almost instantly by google under thousands upon thousands of key phrases. The more articles I publish, the more traffic I get from being indexed.

    If I cut back on publishing articles, the traffic drops.

    Whether publishing Content in the form of an article or in some other form, the search engines simply view anything posted as Content.

    The key is to have relevant content to the key phrase community you are serving, whether in the form of a video, an article, a post-it note. Relevant Content is what gets indexed.

    Author of "Finding New Customers On the Backroads"
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  • Profile picture of the author JustFelix
    I see a lot of garbage websites that still do article marketing on sites that have over pr2 and they're doing more then awesome and I can see them increasing their serps with the help of article marketing.

    article marketing is not dead for increasing serps.
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  • Profile picture of the author warriorkay
    .
    Article marketing... content marketing... hmmm, I guess
    we just love to test out how some words sound when we
    speak or write them,

    Kingsley


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  • Profile picture of the author raleigh
    I wouold beg to disagree that article marketing is dead. I do believe that article marketing is still alive and kicking. Articles with good quality and where subscribers get value from are still out there and subscribers are still waiting, wanting for these types of articles where quality and value are still evident.

    I do admit that audio and video contents do make a difference in driving traffic to your site. However, I would think that article marketing is dead because of these would be a debatable topic.
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  • Profile picture of the author Nithiyaah
    I think bad article marketing is dead and the long live of the good article marketing
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  • Profile picture of the author owenlee
    yeah~there are so many ways to publish your content on the internet..!! just think out of the box
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