[[ DILEMMA ]] Creativity in Advertisements

8 replies
I know a lot of advertisers and copywriters say the following:

Advertising isn't something to win awards.

Certainly, I've seen loads of advertisements which extremely huge creativity (they stick in people's heads, people watch them for entertainment, people pass them around by word-of-mouth).

I don't really mean that sort.
I mean...
Things like banner ads. Text ads. Google meta description. Swipes. Copywriting.

What inspires you? Does creativity work, or should we keep it to the mundane old formula of simply getting people to click and convert?
#advertisements #creativity #dilemma
  • Profile picture of the author Fast Web
    If you can identify a need or want and satisfy it with your product then tell people that in your ad. That works more often than not.
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  • Profile picture of the author Heidi White
    Originally Posted by wishfulsuccess View Post

    I know a lot of advertisers and copywriters say the following:

    Advertising isn't something to win awards.

    Certainly, I've seen loads of advertisements which extremely huge creativity (they stick in people's heads, people watch them for entertainment, people pass them around by word-of-mouth).

    I don't really mean that sort.
    I mean...
    Things like banner ads. Text ads. Google meta description. Swipes. Copywriting.

    What inspires you? Does creativity work, or should we keep it to the mundane old formula of simply getting people to click and convert?
    Great question...

    If what you do creates a buzz and goes viral - then great. Unfortunately - it's harder to carry that off than following tried and true methods that convert - all you have to do is drive traffic.
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    • Profile picture of the author wishfulsuccess
      Welcome in, Fast Web, Heidi White and DebbieD. I loved the input and your take on it. I actually have a pretty good example. Let's take a look at TheRichJerk.com . The videos were totally viral and ridiculous. The sales went up the roof. (I guess that was a part of the luck)

      Should we stick to convention or break out of the mold? Does creativity really help in conversions?
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      • Profile picture of the author DebbieD
        One of the advantages of online marketing is that creating and using ads can be very, very cheap. Also, split-testing ads and tracking results are super important.

        So why not try it out? Try creating a creative, viral ad, track it and see where it takes you.
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        • Profile picture of the author wishfulsuccess
          Originally Posted by DebbieD View Post

          One of the advantages of online marketing is that creating and using ads can be very, very cheap. Also, split-testing ads and tracking results are super important.

          So why not try it out? Try creating a creative, viral ad, track it and see where it takes you.
          Hi Debbie, you just woke me from my senses! I forgot the golden rule... "Just Do It".

          By any chance, do you know anyone who has had success with animated ads? (not the annoying music-laden or flashing ones)
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          • Profile picture of the author JohnMcCabe
            Originally Posted by wishfulsuccess View Post

            Does creativity work, or should we keep it to the mundane old formula of simply getting people to click and convert?
            Who says the two are mutually exclusive?

            Unless you're a big agency credentializing yourself with awards, the name of the game is getting people to click and convert. As long as you keep that goal in mind, you can get as creative as you want.

            Just like the mundane ads, some creative ads will work and many more won't. The potential for going viral means the upside of hitting a home run is probably worth the risk of putting some of your energy into creative ads.

            Do it while keeping in mind that clicks and conversions pay the bills, not fancy plaques on your wall.
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  • Profile picture of the author DebbieD
    To me, whatever gets people to click and convert works. That's the whole point in putting the ad.

    That said, there are some big companies and brands that have seen success with brand awareness using creative ads, but this is more of a long-term strategy and are more for the big brands that have the money to burn.

    I definitely stick with ads that list benefits and that I can track - these convert for me.
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