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What do you think of this idea?

by nbw
10 replies
I was thinking of creating an online directory of marriage guidance counsellors targeting states/counties/cities.

The listings would go on the bottom half of each page and at the top half of every page I was planning on promoting one of the "save your marriage" ebooks.

I'd write a small paragraph above the fold with something like..

"Before spending money on a marriage guidance counsellor you might like to read (name of ebook) etc...."

What do you think?
#idea
  • Profile picture of the author kimjox
    Just make a good banner or a video to present your product.
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  • Profile picture of the author JennyBird
    Could work, are you going to scrape the info for all the marriage counselors?
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  • Profile picture of the author nbw
    I was planning on contacting marriage guidance councellors and asking if they'd like a free listing.

    Originally Posted by kimjox View Post

    Just make a good banner or a video to present your product.
    Not sure about a video, I was thinking something less "salesy".
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  • Profile picture of the author kbailey1734
    Go for it! Take your idea and put it into action!
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  • Profile picture of the author Dan Allard
    "Marriage counselors + City or State" would likely list Google local listings. I don't know how much traffic that captures but I'd imagine it's 50% or above.

    Have you done any keyword research? It just seems like there wouldn't be much traffic there- but I haven't looked into it. Many niches end up surprising me.

    Another issue I see is the amount of work involved. If you plan to rank for multiple cities/states you'll be doing a lot of research. Just a couple things I'd think about. Of course if the numbers are there go for it!
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    • Profile picture of the author nbw
      I've done quite a bit of keyword research and although there's not a great deal of search volume for the main keywords, people will be searching for state and city keywords even though Googles keyword tool doesn't show any searches. I know this from other niches.

      I'll be running some PPC ads first to make sure though.


      Originally Posted by Dan Allard View Post

      "Marriage counselors + City or State" would likely list Google local listings. I don't know how much traffic that captures but I'd imagine it's 50% or above.

      Have you done any keyword research? It just seems like there wouldn't be much traffic there- but I haven't looked into it. Many niches end up surprising me.

      Another issue I see is the amount of work involved. If you plan to rank for multiple cities/states you'll be doing a lot of research. Just a couple things I'd think about. Of course if the numbers are there go for it!
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  • Profile picture of the author tristatemedia
    you do not have to get permission, you are giving free legit advertising. they will be stupid to say no.
    sounds like good idea
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  • Profile picture of the author highrank
    I like the idea, you could do very well with it

    I actually had a similar directory concept in a different niche.

    Here's some tips from my experience:

    Add as many marriage guidance councellors to your directory as possible (without contacting them).

    Then delete one.

    Then contact the marriage guidance councellor you deleted and say something like

    "Would you like to list your services on my directory, all of your competitors are already listed! Only $100 per year..."

    Then repeat the process with every other marriage guidance councellor.

    As you mentioned, you could then go on to promote affiliate products, or even contact each marriage guidance councellor and ask if they want featured advertising.

    Good luck!
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    • Profile picture of the author nbw
      Thanks for that great tip!!

      Originally Posted by highrank View Post

      I like the idea, you could do very well with it

      I actually had a similar directory concept in a different niche.

      Here's some tips from my experience:

      Add as many marriage guidance councellors to your directory as possible (without contacting them).

      Then delete one.

      Then contact the marriage guidance councellor you deleted and say something like

      "Would you like to list your services on my directory, all of your competitors are already listed! Only $100 per year..."

      Then repeat the process with every other marriage guidance councellor.

      As you mentioned, you could then go on to promote affiliate products, or even contact each marriage guidance councellor and ask if they want featured advertising.

      Good luck!
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