Over the last year I've tested my conversion rates for text only emails and
found out that I was leaving money on the table because the way
my audience views their email varies across the board.
Here's what I found.
Although a good portion of my list has their inbox set to receive
text and html emails, a small portion of them have their inbox
set to receive html emails only. And a very small portion can only
recieve rich-text emails.
So as a precautionary measure I have implemented html and
rich-text emails in my email marketing campaigns.
Here's my format:
1. Prepare a standard text email - (Most of you already do this.)
2. Add content to my standard html format -(Have an HTML guy desig you a format)
3. Prepare you rich-text version (Please see my email format for rich-text below.)
This will link them directly to your sales page.
Example Rich-Text Format:
Please add email@example.com to your address book or safe list
to ensure our e-mail reaches your inbox.
SiteName - Product Name
Date goes here
This week's Product Update is now available. Please click here to view:
Copyright © 2008 Company Name. All rights reserved.
1234 Street Name
If you do not wish to receive messages like this one in the future,
please click here.
I hope this information helps you guys.