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Are You Wasting a HUGE Opportunity When Building Backlinks? (Not an SEO Thread)

by BIG Mike Banned
9 replies
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#backlinks #building #huge #opportunity #seo #thread #wasting
  • Profile picture of the author Ty Wagner
    You make a valid point Big Mike and one that internet marketers must keep in mind if they decided to go the "public figure" route. Sales increase with buyer trust and are more likely to purchase from brands that consumers recognize. I think if you consistently create and put out valuable information the backlinks will come.
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    • Profile picture of the author Steven Wagenheim
      Let me expand on what Mike said.

      Branding doesn't have to be YOUR name. It can be your company name.

      Google may very well be one of the most famous brands on the Internet, so
      much so that the word itself has become a verb in our dictionary. as in
      "Hey, why don't you just Google it?"

      Your image or company image can sometimes be everything.

      There are people or companies out there who make multiple sales to the
      same customer BECAUSE of their name.

      Sure, they have to have solid products, but who do you think is going to make
      more sales?

      A no name, unknown with a solid product

      OR...

      An established brand name person or company with a solid product

      Sadly, some names are so established that they can sell substandard
      products and sell a lot of them. I won't mention any names but you know
      who they are.

      The reason they can do this is because they've made a name for themselves
      initially either by selling something unique or groundbreaking or selling
      something truly exceptional.

      Once that happens, at least for a short time, they CAN ride on their
      reputations. Eventually, however, if they crank out piece of crap after
      piece of crap, their reputations WILL suffer.

      Take a look at some of the big names in business history that went out
      of business.

      Anyway, another great post Mike. You're on a roll today.
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  • Profile picture of the author tpw
    Effectively pre-selling "you" will absolutely increase your qualified traffic and sales conversion ratios, based on the promotion.
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  • Profile picture of the author asiagypsy
    I am not so sure about this and think that it is more important to market the brand than yourself. There are many other ways to create trust in your site and product. Personally I am sick of getting warrior offers that start with what the guy did last weekend or what he just had for lunch. Build a brand using good products and marketing techniques and be in for the long haul I reckon....we can't all be Steve Jobs.
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  • Profile picture of the author mattlaclear
    I have believed everything Big Mike said in the OP since day one starting my first business 17 years ago. I have nothing to add to it other than to say folks that are afraid to market their name are most likely peddling something they do not want to be associated with (other than collecting the money from selling it that is).
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    13,277+ campaigns. 25,000+ links placed. Author of Authority First — Become the Obvious Choice in Your Market → mattlaclear.com

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  • Profile picture of the author kindsvater
    Originally Posted by BIG Mike View Post

    why would you join one forum after another using cute nicknames that no recognizes? Why post content on blogs the same way? Or use all of the available Social Media without letting the world know who you really are?
    That's a good point. But if you're posting junk just to get a quick backlink you may not want to use your name!

    Many nicknames are not even "cute". You see generic78 all the time on forums - making it less likely someone will pay attention to a post, not to mention any backlinks.

    .
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  • Profile picture of the author BIG Mike
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    • Profile picture of the author fluffythewondercat
      Oh, for heaven's sake, Big Mike.

      I use a pseudonym because 1) I am well-known (though not to you) in my industry by that name, 2) it makes people smile, and 3) it's memorable.

      I'd suggest you simply Google it except that a number of people have thought it "cute" enough to rip off.

      All you are really saying is that you trust who you trust. No news there.

      fLufF
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  • Profile picture of the author Ldimilo
    Personally, I think "nicknames" are fine in some markets. My first online experience came with a nickname and it did pretty well....and I wasn't a "scammer".

    I think that almost anything can be branded if you promote it long enough and it can grow legs to move.

    Real name, fake name. Cutesy name. I think all in all, it doesn't matter. It is really the brand and those in your market view your brand that matter. But that takes longevity and patience. Using a cutesy moniker isn't going to win you any brownie points, especially among those who are a bit jaded.

    Of course, if it is your model to sling WSO's and what not, then it would probably be a better idea to use some sort of identifiable name that connects the customer to you. An alias can be a friction point in a sales letter, especially if you aren't backed by long time members.
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