Help me understand FB ads

Hey Jeremy,
I never go with their suggestion. There area few different methods for bidding. Some people say go $.05 above their suggestion and then lower it, while I go down to $.05 and raise it until I see impressions showing. That will usually be my limit.

So...2hrs. at .05 and then I raise it to $.08. Wait 2hrs. Then .11. I stop when I start to get impressions. Then I try to increase my CTR (click thru rate), which will bring your cpc down. That's usually done with a better more wierd picture.

Once my CTR is high (about .1) I might switch the campaign to CPM. Usually I run both CPC and CPM to see which gets me the cheaper clicks (only after my CTR has increased). Then I cancel the worse one.

FYI: If you set your daily limit to $10 it might cut off at $10.60 or $10.33, it runs over sometime. I'm not sure why.

So to answer your question more directly, just becaue you put in $2.25 means they will charge you "Up" to $2.25, but you don't really want to leave that up to them to decide.

The reason you don't want start with CPM is, you might not have any other ads competing in your demographic and they will show it like crazy and you won't get any clicks. That Sucks!!!

Good Luck
Stack Bundles!

I usually go the other direction. I've found it nearly impossible to get decent CPC rates, but with CPM, I've done a lot better. If your ads are extremely targeted, say under 20K matches for your Estimated Reach, you'll get less CPM impressions and your budget won't get blown out as quickly as you would targeting 100,000,000 people.

AS AN EXAMPLE, try something like:

Country: US
Women Only
Exact Age Match of 35
Who are interested in: Greasy Cheeseburgers
Bid $.05 above the CPM minimum

You might get 500 people as a target, but those will be 500 people that are highly interested in your product.

I'm sure others have had better success with other methods, but that's worked for me.

This makes me sound very slow, but, this is way over my head.

Could I ask for a personalized suggestion?

My E-Book deals with a step by step method on getting resolutions for customer issues - issues where the company did not stand behind the warranty/guarantee or the product/service just plain STUNK. I have been able to use this method to get a 2 laptops that were borderline out of warranty repaired, a HP Pocket PC repaired, a refund on some batteries that didn't work, 2 different cellular company to reverse unauthorized charges on different bills, and a $25 gift card from a major computer chain because no one waited on me when I stood there for 30 minutes.

How could I use FB to generate sales for this product?

Thanks.

Jeremy