500 Clicks, Zero Sales. Is this normal??

You may have a keyword that is full of information seekers, these types of people generally won't buy unless they're being offered something that solves a problem or such. Feel free to send me the link to your website and I'll try to help you out and pinpoint what the issue(s) may be.

Nick.

I would suggest a new niche. I don't know.. just something about that sounds fishy and odd.

quit while you're behind. I don't think this niche is going to work out for you.

Welcome to the club. It happens and happens alot. This is the tweak and test period. Find what works and then exploit it until its dripping you just pennies.

500 clicks ain't nothing. I have sites that drive thousands of visitors a day, and only then can I really gauge whats going on. Even at that level some guru who gets millions of visits per day looks at me and laughs.

It's all testing. Where is your traffic coming from. Understand THAT audience and you'll make sales. Marketing is about relationships--if all your doing is cold opening you are going to have a hard time starting that money fire.

I was browsing the forums and I happened across this thread and I would like to give you a bit of good news. There is nothing wrong with your products and all James.

However the bad news is I think you are approaching the consumers in your market the wrong way. Allow me to explain further.

What a lot of people fail to understand when it comes to affiliate marketing posting an affiliate link whether or not it's on a high traffic source or not wont lead to a sale 9 out of 10 times. The reason being is everyone is looking for information first and buy based on that information.

My recommendation is to create a free report, book, or video you can give away based on your niche. Create a simple squeeze page that enables you to gather a list of individuals that are in your niche.

From here you have the option promoting the product in question as well as various others. The best part about it is that you wont need to hunt down sources of traffic because you have your very own traffic stream on your list. Keep in mind these people are looking for what you have.

As for everyone else, please don't allow yourselves to fall victim to the quit mindset. If basketball products aren't a profitable niche there is no way there would be so many products out there.


It all comes down to your approach!

Now I have a feeling if you had a squeeze page and free product to give out at least 25% of those 500 clicks would be on your list right now.

500 divided by 25% = 125

125 on the list time the price of the product (lets say $27.00)

Let's say only 40 purchase on your list.

40 people times $27.00 = $1080.00 Profit

See what I mean?

What is your URL? I've seen some niches that just don't make money. I love playing basketball and when I was younger I don't know if I would have paid for that info though.

However, I have taken some niches I have sites in from Zero sales to 8% sales conversion rates with a lot of tweaking, testing, and changing web copy/design. But as someone alluded earlier in this tread - this was in a niche that solved the biggest problem in business: obtaining capital or funding for launching and expanding a small business.

I got a lot of great testimonials from MBAs, Biz owners, and even a doctorate in education and entrepreneur to back me and the e-product took off. But all the tweaking of copy and testimonials in the word won't help you if there's no one willing to pay for the product. The product has to have perceived value.

Two thigns to test, because marketing is all about testing!

1) Where the heck are you getting your traffic from. if your traffic is not targeted, you are less likely to make sales of the clicks you are gettign.

2) You copy? does it stink? I seen people that think their copywriting is the best, but when you read it ...looks like a 5 year old just typed mess. Copy on your page can make or break you.

These are the 2 most important element i would be looking at for you right now.

Hope this helps.

James,

I would say it normal because I am sure those 500 clicks were globally. Since your niche is sport then try to market in your niche as only then you are going to get 80/100 return. There are many sites which are getting over 500 clicks daily accordingly they are not getting sales and the most seen reason is that the SEO or marketing of the site has not been done in target market.

Just to add my two cents. I thought a gravity of 70 wasn't that good to begin with. My guess is that these type of people aren't the training video kind, unless it is endorsed and advertised by some famous basketball celeberty.

I think that if you really want to sell to this market. Then you need to start from the begining, and hit all of the places that they would hangout at online. Jump into some of the conversations. See what is really going on with them. Find out what they really want.

Anyway... if all else fails, you maybe you could hit up a sub-sub niche...

Depends on the kind of stuff offered.May be for a affiliate site like yours,based more on content and where visitors are primarily for information,it takes time for visitors to become buyers and the % of conversion is usually low in the initial stages.
For websites based on a kind of services,its basically on how well they are targeted specifically.In which case traffic may not be high,but conversions are higher.All Im trying to say is that conversion rates depend on the kind of the stuff website offers.And for your kind of site.May be its normal and you need to drive lot of traffic.

i have my website i had 1000 visits this moth in August ,I did not have one i say 1 subscriber to my email list and I did not sell anything one i say 1$ dollar i dont mean $100 i say 1 dollar.looks like my website is informative more than lucrative..lol

Hi James,

There's no correlation at all between the product's gravity and "whether the sales page is the problem".

Contrary to popular opinion, "gravity" doesn't actually relate to either conversion-rates or numbers of sales. (Explained in detail here, if you want more.)

Clearly it's disappointing.

However, ultimately, we can't answer this from the information you've given.

We'd only be guessing.

For example, there could be a vendor's opt-in on the sales-page, or any one of a number of other possible easy explanations.

However you look at it, selling ClickBank products steadily boils down to three main things ...

(i) You have to select the products wisely: without getting this part right, it doesn't much matter what else you do;

(ii) You have to pre-sell effectively to well-targeted traffic (it sounds like your traffic is targeted, but you didn't say how you're pre-selling that product? It may be normal for it not to sell at all without that);

(iii) You have to build a list and form relationships with the people on it, so that they'll buy on the strength of your recommendation. Without doing this, your conversion-rate will typically be somewhere between "very low indeed" and "non-existent".

These things aren't optional: you really do need to do all three of them, otherwise you're probably chasing 10% (if that!) of the possible money and ignoring the other 90+%. There's a huge turnover of ClickBank affiliate marketers trying other ways and mostly not being too successful, but I think the above is pretty typical of those who make steady money from it.

Is it possible that most of your traffic comprises people who've seen that sales page before and not bought it (or even "bought it"!) in the past? It's easy to imagine that one's traffic comprises people seeing it for the first time, but this is rarely the case. Especially if it's a product that sells reasonably well and/or one that's widely promoted. The art is to become the person from/through whom people buy something that they've failed to buy from/through other marketers.

If you're not getting 3 to 5 percent conversion rate for a clickbank product, split test you optin and salesletter. You should be doing this anyway but at some point, you may have to find another niche.

there are many good reason as to why this is happening and other warriors have mentioned them.

my input will be that it is normal.
its normal for a clickbank product to get 500 clicks and no sales.
the normal conversion rate is around 500:1.

only when u really optimize it then it will get better.

ur site must really link and relate to the offer.
not just relevant. it must link in a way after they read they will be dying to know more and buy ur product.

its not as easy as just talking about basketball then selling something to do with basket ball.

same as other niche.
weight loss for example.
u cant just have a weight loss site with some content on weight loss and just attach a weight loss offer.
there must be more connection there between ur offer and ur contents.
not just niche relevance.

=)

Maybe your niche would be better for Adsense or other CPC income, as opposed to affiliate marketing.

500:1 is not normal. That's pretty bad. My conversion rates don't come close to approaching myob's, but affiliate marketing is really only part of my business model and not something I spend a lot of time focusing on. Even then, I usually get at least a 1-3% conversion rate, although there have been periods when it was as low as .5%.

Dude, if the gravity is high -- that means people are selling it.

You just have to change your marketing strategies, maybe solo mailings, start posting in high traffic basketball forums etc.

I agree with the adsense suggestion. Maybe instead of offering an ebook that obviously no one wants, you can implement adsense and get paid per click instead of per sale. You are getting the clicks, so you would be making some decent money if you were paid for all of those. Just a suggestion.

I joined this forum to share my same issue with high hop impression and no sales. Mine was growing like wildfire everyday up to 1200. I was promoting about 12 products. Yet not one sale. Then about 70 order form impressions. So then what? The products are good. So it's like something is not following through obviously. I must admit when I go to the sellers page, it's a miracle any person can make it through all the content, pop ups and other offers.

I then created a niche site for another good product. Some links went directly to the seller's website with my hoplink. Then I made others go directly to the sellers invoice still with me getting credit. They already know about the product from my website so I thought I would try to get them closer to the invoice to buy. Still nothing. This was the same when I cloaked a hot product in one day 44 hop impressions, no sales. It's like I got jacked out of potential sales, 44 of them. The domain is similar to the products name.

So when I look at all of these people showing CB sales like 236.34 a day and a total of 3459.34 for the week, I'm like what? What in the world are they doing to literally get that person to sit through all of the sales pages for the product and get to that invoice? I'm still convinced it's something else. There is some little secret I'm missing or thing that people are doing. I also have to say, I saw on Youtube a guy revealing how a person can put in a javacode and alter a website page even the CB accounts showing thousands of dollars. He did it right on camera to enlighten those who think some of that is real.

So then I moved on to discovering back linking. While I had some so-called experienced IM's say "well make sure you have good keywords that can create a conversion" This is crap, sorry. You can get strong keywords from Google tools but that has nothing to do with Bob whipping out his card on that order page. The same for the meta tags, yes follow the codes and put them in your site, you can learn how to create a good meta tag by using a meta tag analyzer online. Still this has Nothing to do with getting a sale. Google analytics and other search engines will see you better.

So for that person who I spoke to they were ranked as a PR5 with Google, so I'm like wow, how did you do that...the answer "oh I just got lucky" I just have good keywords. Now this person's site isn't unique, it's informative and maybe that's it. I've heard how google loves content. Then he is selling a products in the $100 range. Then he tells me about getting good SEO and maybe that will help with my sales. As far as I'm concerned , nope, wrong.

The answer? Now while him and everybody else is saying SEO, keywords, meta tags , which are just the basic of setting up a website. I discovered he has 124 backlinks. Writes an article like almost everyday, yet on his site he says to the newbies you can make great income as an affiliate, setup your site and walk away.

Lots of guru say this Not true. The backlinks are essential. I started with some articles with Ezine so well see how that goes , everyone raves about the article thing but I still I am not seeing how an articles is going to make people buy. Maybe I don't know, just did one.

So there you have it...I could put more ...I will another time. So if anyone out wants to share the trick or way to get the general internet public to submit their card and give you a sale, I am all ears. I've been at this for a good month, caught on fast. I am constantly getting good traffic, as I continue to promote.

I even had one person go to the full order it showed up as a sale but I never got it. Called CB they say the person wandered off the page. What?

totally normal with untargeted traffic

im guessing the people who clicked the link were not interested in the basketball product, you should have maybe tested with other products.

i suggest you to create a landing page with a free offer of your product and with a autoresponder form, this will help you to target your traffic and only interested people will sign in in the form, i prefer less traffic but targeted.