Product Launch mistakes ?

by entry
14 replies
For them of you who have done 1-2, or Many more product launches,

can you give some common but simple mistakes, that should be avoided by Newbies who would be doing their launch?


Product launch mistake 1- ??
Product launch mistake 2- ??
Product launch mistake 3- ??

Product launch mistake xyz ??

Product launch mistake 25- ??
#launch #mistakes #product
  • Profile picture of the author Clint Faber
    Originally Posted by entry View Post

    For them of you who have done 1-2, or Many more product launches,

    can you give some common but simple mistakes, that should be avoided by Newbies who would be doing their launch?


    Product launch mistake 1- ??
    Product launch mistake 2- ??
    Product launch mistake 3- ??
    Why would you entice people to present their mistakes and focus on such downing experiences rather than lessons learned? The only mistake that you can truly have is not starting. Anything else is experienced to learn From.

    lesson one
    Only offer what people are demanding for.
    lesson two
    Focus on JVing with people you know in the "real world"
    lesson three
    No matter how great your offer is there's always going to be a customer that heats your soul. So don't get hung up on being perfect.
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  • A product launch is all about momentum and buzz. Thus, you gotta have your affiliates pretty excited and signed up onboard well before the launch goes live. In fact, in any major product launch, it's more important to dazzle your affiliates than your actual prospects.
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    • Profile picture of the author entry
      Originally Posted by Anonymous Affiliate View Post

      A product launch is all about momentum and buzz. Thus, you gotta have your affiliates pretty excited


      important to dazzle your affiliates than your actual prospects.
      How can we dazzel them? what methods/tactics can we use?

      what can we provide them, to exite them?

      plzz elaborate..
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      • Profile picture of the author CTonline09
        If you have never done a product launch then seek out a good product that teaches you how to do one.

        Thats my advice.

        If your unheard of and going alone then to build up buzz will be hard.

        You need a good landing page with a video explaining about the product and why people shpuld get on board, such as high commission proven demand and an all round good prodcut.

        For big names to jump on you need a product that has a backend upsell of over $200 at least.

        Originally Posted by entry View Post

        How can we dazzel them? what methods/tactics can we use?

        what can we provide them, to exite them?

        plzz elaborate..
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        • Profile picture of the author willay
          You need only to analyze how successful marketers are doing their product launches. Everything is visible. And of course study product launch formula.
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          • Profile picture of the author Celeste Green
            Originally Posted by willay View Post

            You need only to analyze how successful marketers are doing their product launches. Everything is visible. And of course study product launch formula.
            Yeah, like willay said, mimic the successful marketers. No need to reinvent the wheel

            Test your website, host, etc to make sure everything is working right & that you can handle a spike in traffic.

            Thoroughly check your product before the launch! If it's a software, get beta testers & work through all the bugs beforehand, otherwise you'll get so much negative feedback & complaints & refund requests, it'll kill your momentum. If it's an ebook, get it proofread. If its a membership site, etc, make sure everything works.

            And as has been said, get lots & lots of solid JVs. Give them good incentives for partnering with you & prepare as many banners, emails & other promotion material as possible to make it easy & desirable for them to work with you.
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  • Profile picture of the author NateRivers
    Charging too much- don't convince yourself that it's worth more than it is.
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  • Profile picture of the author bobby_shahzad
    Just because you think there’s a need for your product doesn’t mean your customers will realize this. You need to make sure your target audience understands what makes your product special. They need to know the benefits they’ll experience when using the product, and they need to be excited enough about these benefits to buy your new product.
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  • Profile picture of the author lakshaybehl
    One of the biggest mistakes you can make is to create something that a lot of people are not already buying over and over again...
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    • Profile picture of the author highrank
      I've only done one product launch, but I can tell you what I've learned.

      1. Hype the product in your sales letter and show 'proof' that the product works.

      2. Build up a list first. You need a list of affiliates and potential buyers. I tried without a list and recieved only 10% of the sales I could have made.

      3. It's gotta be cheap.

      Hope that helps
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      • Profile picture of the author williamrose
        This goes more to your actual product than the launch process, but making sure you have a decent product and a good way of translating the value of your product into tangible solution that a consumer can understand will make everything you do a lot easier.

        I found Eben Pagen's videos to be really interesting:

        GURU Blueprint Pre-launch Videos | TyroneShum dot com

        The 3rd one is quite fascinating and has a section dedicated to portraying your product in a way that highlights the benefits the customer is going to receive. I was completely glued to this bit. We as humans have trouble valuing something we can hold in our hands, let alone something such as an information product. Really interesting stuff!
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      • Originally Posted by highrank View Post

        3. It's gotta be cheap.
        It's gotta be cheap??? don't you reckon that that depends on the product/service being launched? if I launch a Ferrari, dont you reckon it should be expensive?
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      • Profile picture of the author MontelloMarketing
        Originally Posted by highrank View Post

        3. It's gotta be cheap.

        Hope that helps
        Yeah... great tactic if you only want to sell cheap stuff. When a company like Apple launches the next "I-Whatever" you think it's gonna be cheap?

        To paraphrase the comic book dude from the Simpsons...

        "Worst... Advice... EVER!"
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