46 replies
What do you think is a good price or range for an ebook?

Just about done with my first ebook but I'm trying to see what's an appropriate price tag.

Thoughts?

Thanks in advance!
#ebook #pricing
  • Profile picture of the author pilotalexander
    It really depends on the content inside the eBook. Is it a basic 3-5 page eBook on a basic subject? Or is it a content rich eBook with 10-20 pages of good quality information? Maybe give us some details on it so we can help you put a price tag on it...
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    • Profile picture of the author MarketingMinded
      In the 10-20 page range. Detailed information.
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        • Profile picture of the author David Keith
          Originally Posted by Buddha94 View Post

          Below 10$ in my opinion
          i would agree in that short of a book you are going to have a hard time over-delivering and exceeding the expectations of your customers.

          and you sure dont want to under-deliver.

          so you you should be looking to the low end of things.
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          • Profile picture of the author MarketingMinded
            Originally Posted by owslaw123 View Post

            i would agree in that short of a book you are going to have a hard time over-delivering and exceeding the expectations of your customers.

            and you sure dont want to under-deliver.

            so you you should be looking to the low end of things.
            Ok. I was going to max out at 40pgs if necessary.

            Maybe I'll add some more in there.
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            • Profile picture of the author Tina Golden
              The size of the ebook is really irrelevant. What is of value is the content inside and what it will do for the buyer who uses that information.
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              • Profile picture of the author David Keith
                Originally Posted by Tina Golden View Post

                The size of the ebook is really irrelevant. What is of value is the content inside and what it will do for the buyer who uses that information.
                very true, but lets be honest how many 10 page $67 + ebooks have you bought that you felt over-delivered.

                there is no way to price a product we have never seen, but it would have to be loaded with some excellent, very actionable secrets to be 10 pages and for most people to be happy they paid $67 for it.

                i would say a book like that would be the rare exception.
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        • Profile picture of the author David Keith
          Originally Posted by Christian Chan View Post

          LOL, because you are broke. I don't want people like you as my customers. Sorry.
          thats not a very helpful comment mate. i also suggest the book be priced on the low end of things in the same price range.

          and i can confidently say i am no where near broke. but if you read the thread i gave several reasons why i feel its likely the product should be valued towards the low end.
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          • Profile picture of the author David Keith
            Originally Posted by Christian Chan View Post

            Helpful comment? I was just telling the truth which may come across as rude. I don't sell to cheap skates.
            so lets hear you explanation as to why you feel the OP should price their product on the high end.

            this is not a rant thread or a thread about why you only sell to wealthy people. its a thread asking for advice on pricing someone elses product.

            do you have something to add to that part of the discussion?
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            • Profile picture of the author Christian Chan
              Originally Posted by owslaw123 View Post

              so lets hear you explanation as to why you feel the OP should price their product on the high end.

              this is not a rant thread or a thread about why you only sell to wealthy people. its a thread asking for advice on pricing someone elses product.

              do you have something to add to that part of the discussion?
              I am kind of lazy to write long winded sentences to explain. But if you still don't get it, you are hopeless. Pricing high end allows you to build real wealth. Selling 7 dollar products will just get you by.
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              • Profile picture of the author David Keith
                Originally Posted by Christian Chan View Post

                I am kind of lazy to write long winded sentences to explain. But if you still don't get it, you are hopeless. Pricing high end allows you to build real wealth. Selling 7 dollar products will just get you by.
                very well, i wont bother to talk you anymore. you dont seem to get that this thread had nothing to do with the stuff you are suggesting. thanks for stopping by though. and if i had your view (and i am sure your level of success), i sure would not be wasting my time posting derogatory posts for FREE in a forum to people i had no interest in at all.
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                • Profile picture of the author Christian Chan
                  Originally Posted by owslaw123 View Post

                  very well, i wont bother to talk you anymore. you dont seem to get that this thread had nothing to do with the stuff you are suggesting. thanks for stopping by though. and if i had your view (and i am sure your level of success), i sure would not be wasting my time posting derogatory posts for FREE in a forum to people i had no interest in at all.
                  This forum is fun. Besides I am on holiday.
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              • Profile picture of the author Regional Warrior
                Originally Posted by Christian Chan View Post

                I am kind of lazy to write long winded sentences to explain. But if you still don't get it, you are hopeless. Pricing high end allows you to build real wealth. Selling 7 dollar products will just get you by.
                Sorry Christian but you are very wrong there! there a lot of marketers who make a very good living out of $7 products, and the main reason is that it is very affordable for people to buy product and the seller makes a lot of money very fast as to buyers for high end products longer over time , so next time that you post some info best get the fact right

                Jason
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                • Profile picture of the author Matthew Payne
                  I think it depends on what your plans for your e-book are. If you are going to sell it on the Warrior Forum then consider starting the price very low so it well sell well and you can get a few testimonies and then gradually start to raise the price until it is $27 or $37.

                  If you plan on selling it on Amazon or some place like that then that is a totally different ball game.
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                • Profile picture of the author Christian Chan
                  Originally Posted by Regional Warrior View Post

                  Sorry Christian but you are very wrong there! there a lot of marketers who make a very good living out of $7 products, and the main reason is that it is very affordable for people to buy product and the seller makes a lot of money very fast as to buyers for high end products longer over time , so next time that you post some info best get the fact right

                  Jason
                  If you are thinking 5-10k a month is a good living, well good luck with that.
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                  • Profile picture of the author Regional Warrior
                    Originally Posted by Christian Chan View Post

                    If you are thinking 5-10k a month is a good living, well good luck with that.
                    Sorry Charlie

                    I am thinking that the persons make over 20k a month
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      • Profile picture of the author Ray Abraham
        Originally Posted by MarketingMinded View Post

        In the 10-20 page range. Detailed information.
        If you stick with that, I think you can go as far as $37... but not more.
        If you're putting it in a WSO... it goes down to $17 max.

        My $0.02c,
        Ray
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  • Profile picture of the author David Keith
    you would have to give much more information before anyone can give you any idea.

    ebooks commonly sell for free to $1 up to $97 pretty regularly.

    if you want a complete guess, i would say $7 - $27. but your going to have to give more info about how long it is, how strong the content is, whats unique about it, who your clients are....and many other factors.


    Originally Posted by MarketingMinded View Post

    What do you think is a good price or range for an ebook?

    Just about done with my first ebook but I'm trying to see what's an appropriate price tag.

    Thoughts?

    Thanks in advance!
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    • Profile picture of the author MarketingMinded
      Originally Posted by owslaw123 View Post

      you would have to give much more information before anyone can give you any idea.

      ebooks commonly sell for free to $1 up to $97 pretty regularly.

      if you want a complete guess, i would say $7 - $27. but your going to have to give more info about how long it is, how strong the content is, whats unique about it, who your clients are....and many other factors.
      Approx. 10-20 pgs, in-depth info, marketing strategies for small business owners and solo entrepreneurs.
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  • Profile picture of the author Isaiah Jackson
    Depends on what is in the eBook really $27 - $97 its really up to you
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  • Profile picture of the author pilotalexander
    You could use this opportunity to sell it for a really competitive price and start building your list. This could help you with having some potential buyers for your future more fulfilling eBooks.
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  • Profile picture of the author rabbi45
    for me it depends on how much potential income it can give to the buyer of the ebook.
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  • Profile picture of the author aaronhoug
    It depends, for a shorter one, I would just give it away as a promo for an opt-in and such. But if it is an actual ebook that you plan to make money with, I would say $7-$17, anything ending in 7 because its the magic number.
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  • Profile picture of the author David Keith
    Originally Posted by Davis Flynt View Post

    I think, if you are confident, and you think it's worth its value, then give any price you think it's worth!
    i do see your points, but when selling to customers, its not really about YOU (the seller), its about them. its pretty hard to build a business selling people things when you are not focused on customers, but rather YOURSELF.

    and i dont really care what any seller thinks their product is worth, as a customer i only care about whether i feel i got my money's worth.

    if you feel your stuff is worth $100 bucks and i (as a customer) think its worth $25. you are probably done selling to me and anyone i can let know about how badly i feel i got screwed. you got the first sale, but your are now done.

    to build a business you need happy customers. the easiest way to do that is to over-deliver.

    that said there is something to be said for selling yourself short and under charging.

    but the OP stated this is their first ebook. i am going to make a generalization and say that if its your first ebook, i would find it a bit of a long shot that you will be providing some huge UN-believbley valuable information.

    thats not to say its going to be a bad product, but there is a learning curve to anything. so lets be realistic.
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  • Profile picture of the author Regional Warrior
    I have come across an E-Book/White paper for around $10k but the info was solid and worth it , so you should look at the value not the price if this is going to help a person and they can use to make money/build something/guide/etc etc then charge $47 don't make a product cheap just because some one say's you should!

    There was a test done about 2 yrs ago on the word E-book and the other White paper and White paper seem to hold more as a good product then E-book so mabye call yours a White paper you never know

    Jason
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    • Profile picture of the author David Keith
      Originally Posted by Regional Warrior View Post

      I have come across an E-Book/White paper for around $10k but the info was solid and worth it , so you should look at the value not the price if this is going to help a person and they can use to make money/build something/guide/etc etc then charge $47 don't make a product cheap just because some on say you should!

      There was a test done about 2 yrs ago on the word E-book and the other White paper and White paper seem to hold more as a good product then E-book so mabye call yours a White paper you never know

      Jason
      this is very true. i just recently re-read a thread in the WR about why you should never sell an ebook online.

      to summarize, it was basically saying that the term ebook has a much lower perceived value than white paper or other similar terms.
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  • Profile picture of the author owenlee
    i would place it about $7 and collect email too...with the email list, i would be able to sell more in future...pricing it at a higher price may drive customer away...
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    • Profile picture of the author Regional Warrior
      Originally Posted by owenlee View Post

      i would place it about $7 and collect email too...with the email list, i would be able to sell more in future...pricing it at a higher price may drive customer away...
      The one bad thing about this way is that if you use Pay Pal in there TOS you are not allowed to send the customer to a page other then the download page.

      They will ban you ASAP once they are aware of it.
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  • Profile picture of the author Celeste Green
    What's the subject? If it's internet marketing related - like a traffic strategy or something hot like FB apps, etc then somewhere in the $37-$77 range would probably work just fine. Try the lower end of the range & pair it with a good complimentary upsell that really overdelivers. That would make for an excellent sales funnel.

    If it's on a hobby-related topic like dog training or cooking, etc then try marketing it via Kindle & list it between $2.99 and $9.99. With this approach you could create a series of short 10-20 page eBooks and establish yourself as a reputable author on Amazon. Little short eBooks are fun to write & don't take as much out of you vs creating a really long, exhaustive eBook.
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  • Profile picture of the author bharatmax
    Rate also depend upon scale of the Market.If market is big, we may get it cheap.
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  • Profile picture of the author Kevin_Hutto
    I always price based on one thing... Net profit. What price will put the most money in my pocket at the end of the day. The only way to know that is to run split tests at different price points and check sales, refunds, backend sales, etc... There is no way to know the best price without running traffic for a few weeks at least.
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  • Profile picture of the author Gary Ning Lo
    It really depends on the niche and value of the product..

    Is it also a front hand or back hand product?

    Cheers,

    ~Gary
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  • Profile picture of the author Big Al
    Yup... there's too little information to say plus it boils down to what people are prepared to pay.

    Some of factors include your promotional material and sales copy, the niche and how specific your product is, how hungry your market is and if they actually spend money online.

    Sometimes higher prices sell better... but, again, it depends on these factors.

    Random example but Jim Straw has an eBook online that sells for $1000 - I think it's on how to become a millionaire - what's that information worth to you?

    More than a $1000 right?
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  • Profile picture of the author Kierkegaard
    MarketingMinded if you were actually 'marketing minded' then you would know bofore you started the ebook how much you were going to sell it for.

    During your market research you would have discovered a product (in this case an ebook) that enough people (to make it worth your while) were willing to pay X for.
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  • Profile picture of the author danieldroga
    Typical ebook prices range from free to $80 or more with the majority of reported ebook sales falling in the price range from $7 to $15. It will surely depends on the content and the pages.
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  • Profile picture of the author loveday101
    Just found this.

    Don't know if it'll help, but here goes:

    How to Price Your eBook so that it Sells and Still Makes a Profit
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    Please do not use affiliate links in signatures

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  • Profile picture of the author Aviator Joe
    Figured i'd just ask here, how much would you guys charge for a 95 page content-rich ebook as a WSO?
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  • Profile picture of the author Adnan Firdous
    Depends on where and how it will be sold! If you are thinking to launch a WSO, I suggest you to keep the price as low as possible.
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  • Profile picture of the author bagpuss0001
    I think it depends on the reasons for releasing it or client profile.
    I priced my current WSO, (link in signature), quite low. The content is very valuable and unique, but its priced to encourage the clientele it targets, newcomers.
    I have had some feedback that I should be charging $50 not $9, but a newcomer wont pay that much.
    I also wanted to build my reputation as I am new to selling WSO's.
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    • Profile picture of the author Aviator Joe
      Originally Posted by bagpuss0001 View Post

      I think it depends on the reasons for releasing it or client profile.
      I priced my current WSO, (link in signature), quite low. The content is very valuable and unique, but its priced to encourage the clientele it targets, newcomers.
      I have had some feedback that I should be charging $50 not $9, but a newcomer wont pay that much.
      I also wanted to build my reputation as I am new to selling WSO's.
      sounds reasonable, I too recently launched a WSO that I believe has value, however responses in this thread made me re-think the pricing a bit :p
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  • Profile picture of the author Lady Deborah
    If you have it end in a 7, many people will assume it is PLR material that they could probably find cheaper or free elsewhere. A few of my friends were saying the other day that they aviod anything ending in a 7.
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    • Profile picture of the author David Keith
      Originally Posted by Lady Deborah View Post

      If you have it end in a 7, many people will assume it is PLR material that they could probably find cheaper or free elsewhere. A few of my friends were saying the other day that they aviod anything ending in a 7.
      how much money are these friends making online. you have to be sure the advice you get is not theory but rather based on facts... or at least very educated opinions.

      there are certainly 10 page ebooks that could be worth much more than $97 but in the absence of seeing the product, i think its more likely than not that the OP's ebook will likely fall into the valuable but not life changing category.

      when you get into higher priced products, you are often times selling based on your reputation to provide valuable content. meaning you are often times selling to people who already bought from you and know you over deliver.

      the idea of a sales funnel has been around in marketing for ages. since the OP states this is his first ebook, i would also think its probably a good idea to create a list building / low end product to get started with.
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      • Profile picture of the author Lady Deborah
        Originally Posted by owslaw123 View Post

        how much money are these friends making online. you have to be sure the advice you get is not theory but rather based on facts... or at least very educated opinions.
        They are not marketers - they are consumers ie. customers
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  • Profile picture of the author IronRing
    Banned
    search for Pat Flynn's free guide to making ebooks, he talks about pricing (I don't have enough posts to post the URL at the moment)
    his blog is called smartpassiveincome
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  • Profile picture of the author Doug Taylor
    The real issue is value. If your customer feels it is worth more than you have it priced for, they will become someone who will buy from you again. If they feel like it is not worth what you are charging you have lost them.

    I recently made a purchase and feel like I got 10 times more value than I paid for. Therefore I will not hesitate to buy from this person again.

    I have bought stuff before that was literally a joke, and that person stands little chance of getting any more of my money.

    So the bottom line is over deliver, give your customer more than they pay for and you will do well.
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  • Profile picture of the author Aarron
    Hey MarketingMinded,

    Congrats on the ebook creation.

    Here is my thinking (excuse me if it offends anyone)...

    Ebooks sell from $1 - $100+
    Some are given away for free.
    Some are even used for bargaining chips (building lists by making people THINK they are free when reallly you are paying with your info and email address ;-P)

    The point is that an ebook can be ANY amount you want it to be for. However that doesn't mean it should be for that amount.

    I guess what I am trying to say is, how much value are you giving, how much insight into your expertise are you allowing to be given away? How much of the ebook is meat and how much is fluff?

    I think an ebook should cost whatever you feel comfortable with, for the amount of a) effort you have put into it and b) the amount of value your customer will get out of it.

    So figure out the simple equation and you have your secret sauce right there:

    E+V=£

    (Your) Effort + (Customer) Value = Price Of Product

    Just my 2 pennies (I'm from the UK so I have to be a little awkward hehe)
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