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Apple Marketing - Rinse & Repeat?

by Michael Meaney
7 replies
Found this interesting story and thought I'd share it.

Prototype iPhone 5 lost in bar, right on schedule ? The Register

So what do you guys think, marketing ploy or history really does repeat itself?

And yep, I know that I'm now an accomplice in Apple's evil scheme, if it's a marketing ploy to build hype for the iphone 5. Oh the shame.
#apple #marketing #repeat #rinse
  • Profile picture of the author Richard Van
    I actually thought this must have been a joke when I saw it. If it is true, I'd err on the side of clever marketing, either that or the people at the top of Apple are literally as stupid as they come....it really could be either but it does amaze me that I've managed to keep my Iphone on me on a night out but something as important as this and it goes missing.

    It certainly smells odd.
    Signature

    Wibble, bark, my old man's a mushroom etc...

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  • Profile picture of the author JulioMedina
    I think its fake.
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    • Profile picture of the author Richard Van
      Originally Posted by trafficstampede View Post

      I think its fake.
      What? The report or the phone?
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      Wibble, bark, my old man's a mushroom etc...

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  • Profile picture of the author IceMustang
    Apple is smart. They know what works, and it certainly worked before when someone 'lost' the iPhone 4 before it came out.
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  • Profile picture of the author sbucciarel
    Banned
    I saw that last night and couldn't believe it. How can this be an accident? They should ban all employees from bars. It appears that a couple of drinks in a bar turns them into idiots. Or is this advertising for them? lol.
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  • Profile picture of the author Emporer
    What an idiot? Could be to create the hype aswell?
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  • Profile picture of the author mywebwork
    Yes I saw this yesterday as well, and I really have my doubts.

    My son did a work-study program at RIM this summer and was working with the soon to be released version of the BlackBerry. The security they had there was unbelievable - double metal detectors, searching for USB storage devices and shielding the building from cell phone signals to name a few. He was not allowed to bring any prototype out of the laboratory testing area, nor was any other employee.

    Apple has a similar, if not even stricter, security policy in all their labs. The chances of the same stupid mistake being repeated twice seems highly unlikely.

    Or maybe it is true - an indication that the company is going downhill since Steve Jobs left last week!

    Bill
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