Old School Tactics Still Kicking?

24 replies
As times change and it's social media front and back can the "old school" methods of generating income be considered evergreen or just a dying dinosaur?
#kicking #school #tactics
  • Profile picture of the author Andyhenry
    Some of the things I did in 1997 to make money online are still just as effective now.
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    nothing to see here.

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  • Profile picture of the author Big Al
    The methods and principles are the same - the main medium might change.

    Collecting details, building (and buying) lists, presenting offers, tracking results and learning to follow up.

    Old skool stuff that ain't going to change.
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    • Profile picture of the author Aviator Joe
      Originally Posted by Big Al View Post

      The methods and principles are the same - the main medium might change.

      Collecting details, building (and buying) lists, presenting offers, tracking results and learning to follow up.

      Old skool stuff that ain't going to change.
      second this
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  • Profile picture of the author David Keith
    i dont think much has really changed. i still make money online everyday using almost the exact same systems i used 10 years ago or so.

    truthfully not even the sales funnel or marketing plan has changed that much.

    we did add in some social stuff with facebook, but its not the major focus of any of my businesses.

    i dont really think new school sites have made old school methods obsolete by any means, they have however added some other opportunities.

    but 20 years from now, people will still be using the same old marketing tactics for the most part...they are more based on human behavior and psychology than the media type.

    just take a look at direct mail postcard marketing...many of the same tactics that work there, work for direct marketing on the internet.
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  • Profile picture of the author Jahshaka
    Well I guess that the basics will always stay the same, if I have something you might want\need (product or service etc) the potential for making profit is there,but I'm leaning more towards list building in specific, can you actually still build an effective responsive list?

    Maybe Andy can share his insight here
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    • Profile picture of the author David Keith
      Originally Posted by Jahshaka View Post

      can you actually still build an effective responsive list?

      Maybe Andy can share his insight here
      absolutely you can. the key is finding ways to make sure people are eager to read emails from you. you can do this using many tried and true methods, but "screaming louder or more often" does not seem to work very well anymore.
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  • Profile picture of the author IM Godfather
    The best part of the old school methods is that not many "internet marketers" are using them.. and that's in quotes because the herd will move to the new shiny idea every couple months, and this leaves the "old school" to the real Internet Marketers.
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    • Profile picture of the author myob
      Originally Posted by IM Godfather View Post

      The best part of the old school methods is that not many "internet marketers" are using them.. and that's in quotes because the herd will move to the new shiny idea every couple months, and this leaves the "old school" to the real Internet Marketers.
      ^^^ This, LOL!


      Why does Google, Yahoo, GoDadday, HostGator, 1&1, etc use bulk snail mail? Hmmmm....
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  • Profile picture of the author Barry Plaskow
    I have been using the same guerrilla marketing principles Jay Levinson taught in 1984 today on this forum and other places i have marketed.

    ...And i can say the same principles hold true today as they did 30 years ago.

    it is a huge mistake to believe marketing has changed. It hasn't one little bit.

    Some of the channels which you market through have changed, but that's it.


    Originally Posted by Jahshaka View Post

    As times change and it's social media front and back can the "old school" methods of generating income be considered evergreen or just a dying dinosaur?
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  • Profile picture of the author MontelloMarketing
    Old school principles and procedures still rule. For instance... sales copy.

    So many of the uninformed post on forums questions like...

    "So... do I need a copywriter or can I just use a video?"

    Makes me laugh every single time. Because video maybe the latest delivery system but it's a delivery system for persuasion... for copy.
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  • Profile picture of the author LiftMyRank
    The best business model on the internet I've used since 1999 has been this;

    1) Get free targeted traffic
    2) Build a list
    3) Sell them stuff

    Same business model used offline for centuries, it ain't going nowhere anytime soon.
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  • Profile picture of the author Matt Bard
    So many people use the Internet everyday and it's so shiny and cool that they forget and take for granted the "real world".

    I don't remember the last time I got a haircut online. Or someone on Facebook put a sandwich in a message.

    The "old school" offline direct mail marketers are still making far more money than anyone online. Even Frank Kern, the most successful Internet Marketer, has said as much.

    I don't think the question should be "old school tactics still kicking"?

    I think you should be asking "why aren't you using these tried and true wealth building strategies"?
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  • Profile picture of the author ZachWaldman
    Dan Kennedy's methods are about as old school as you can get and he's doing quite well for himself and his students. I'm one of them.

    Nothing has made me more money than:

    1. Target a hungry market with money to spend.
    2. Ask them what they want.
    3. Write a sales letter.
    4. Create the product they said they wanted in as little time as possible.
    5. Offer the product.
    6. Offer your customers more products.
    7. Repeat

    The rest is all details.
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    Zach Waldman - Los Angeles Magician
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  • Profile picture of the author royljestr
    Forum marketing (NOT SPAM) still works. This has worked since the first day someone installed a forum on the internet. Basically get involved with a niche, find their problem and then help them fix it!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by John Moore View Post

      The best business model on the internet I've used since 1999 has been this;

      1) Get free targeted traffic
      2) Build a list
      3) Sell them stuff

      Same business model used offline for centuries, it ain't going nowhere anytime soon.
      Same here, except:

      > Change '1999' to '1996'.
      > I'm not married to the word 'free' in #1.

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  • Profile picture of the author uebomoyi
    I feel that the old school tactics are still effective but they are a lot better when using a software to go along with them. Let's say like article marketing for example. Two tools I would highly recommend for such a method would be the Article marketing robot and the best spinner. You could easily dominate article marketing with those tools and there are video softwares as well which let you dominate like tubemogul or traffic geyser but yeah the old school methods definitely haven't died out.
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  • Profile picture of the author Webcash1
    I believe they are still worth using. As you can see recently appeared plenty ways of generating sales but not so effective.
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  • Profile picture of the author Jahshaka
    Wow great response and even better replies, its good to hear fellow marketers stil using tried and tested methods,it just once again proves that trying to re-invent the wheel was and will never be good idea! Sticking to basics and not over complicating things makes IM definiately seem more possible as the days go by
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