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How successful are WF WSOs?

by Workman
39 replies
I have an incredibly successful project that I would like to publish on Warrior Forum in the form of a WSO, but I wondered if it's worth the time to create and publish such a WSO.

I learn from other people's experiences as well as my own - so I have a few questions directed at those who have already published and sold WSOs under Warrior Special Offers Forum:

1. What kind of sales (purchases & rough gross) have you seen on successful products? How about your not so successful products?

2. I know the most preferred medium is PDF, but should I also create other mediums of the same content? (mp3,video walkthroughs, etc)

3. What would you do to promote your first WSO on WF and beyond?

4. Aside from the theory and practical usage of a concept, what else should I include in the WSO?

5. Was it worth it?

I just like to have a cost/benefit balance in mind when doing anything in IM. Thanks for your help!
#successful #wso #wsos
  • Profile picture of the author aaronhoug
    People make thousands on the WF. I have a buddy who made $15,000 on here from one WSO so I think the $40 investment is definitely worth it. Though I have not made a WSO, I plan to at some point because I think it has a huge profit potential. Hope that helped! PM me if you have any more questions!
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    • Profile picture of the author DebbieD
      I have not made any WSOs yet, but judging from the look of things and what I look for (if and) when I buy, here are my answers. I hope it helps you.

      1. What kind of sales (purchases & rough gross) have you seen on successful products? How about your not so successful products?

      1. Number of purchases and gross profit depends on the WSO - the niche, the salesletter, the offer, etc. Seeing how many WSOs there are on putting out WSOs, it pays to do it.

      2. I know the most preferred medium is PDF, but should I also create other mediums of the same content? (mp3,video walkthroughs, etc)

      Very many (almost most) come with videos. Some come only in video format. Personally, I like to work with PDFs and some video, but I don't like only video. Walkthroughs and step-by-steps are very popular and usually sell well.

      3. What would you do to promote your first WSO on WF and beyond?

      It pays to get sort of a reputation in WF. You do that by helping other people and answering their questions. Also, giving a review copy to well-known, honest WF forum members and having them tell their opinion on the thread adds a lot of weight. If you can JV with someone (that has a big list) also helps.

      4. Aside from the theory and practical usage of a concept, what else should I include in the WSO?

      Whatever you can that will help the buyer implement the WSO. Screenshots and a video walk-through add a lot of value. If you don't want to elaborate on a certain topic in your WSO, you can include a link with more info on that topic for the people who want more info.

      5. Was it worth it?

      As mentioned above, from the look of things it looks like it does. Very many people who do one WSO, do another one.

      As a purchaser of quite a lot of WSOs (most crappy, some very good ones) let me tell you - Please don't add to the crappy ones. Once I buy a WSO that's not good, I don't buy another one from that seller. I don't consider a WSO 'not good' if it doesn't fit what I want to do. I call it 'not good' if it doesn't fulfill it's promises.

      Also, in the sales letter you can use some hype, but don't make blatant income claims and don't be dishonest.

      Hope these help.
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    • Profile picture of the author Christian Chan
      Originally Posted by aaronhoug View Post

      People make thousands on the WF. I have a buddy who made $15,000 on here from one WSO so I think the $40 investment is definitely worth it. Though I have not made a WSO, I plan to at some point because I think it has a huge profit potential. Hope that helped! PM me if you have any more questions!
      Did you ask his net income?

      - Affiliate expenses (sometimes people put to 100%)
      - WSO cost (40 bucks)
      - Cost of bumps (40 bucks for every bump)
      - WSO Pro cost (19 bucks)

      Again, did you ask his net income?
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  • Profile picture of the author LiftMyRank
    Most are flaky at best, however yes the good ones can make a lot of money.
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    • Profile picture of the author Workman
      Originally Posted by aaronhoug View Post

      People make thousands on the WF. I have a buddy who made $15,000 on here from one WSO so I think the $40 investment is definitely worth it. Though I have not made a WSO, I plan to at some point because I think it has a huge profit potential. Hope that helped! PM me if you have any more questions!
      It did =] The $40 is the investment for posting on the Special Offers board right? I am also curious as to what WSO your buddy created. I'd probably buy it, if I haven't already XD

      Originally Posted by John Moore View Post

      Most are flaky at best, however yes the good ones can make a lot of money.
      I know exactly what you mean. The great thing about the Warrior Forum offers is that I usually don't throw much more than $5-10 for a nugget or two. I've learned a lot from reading a number of these WSOs -- some being completely worthless either from poor quality, unformed theory, or just plain redundancy XD
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  • Profile picture of the author Chri5123
    Originally Posted by Workman View Post

    I have an incredibly successful project that I would like to publish on Warrior Forum in the form of a WSO, but I wondered if it's worth the time to create and publish such a WSO.

    I learn from other people's experiences as well as my own - so I have a few questions directed at those who have already published and sold WSOs under Warrior Special Offers Forum:

    1. What kind of sales (purchases & rough gross) have you seen on successful products? How about your not so successful products?

    2. I know the most preferred medium is PDF, but should I also create other mediums of the same content? (mp3,video walkthroughs, etc)

    3. What would you do to promote your first WSO on WF and beyond?

    4. Aside from the theory and practical usage of a concept, what else should I include in the WSO?

    5. Was it worth it?

    I just like to have a cost/benefit balance in mind when doing anything in IM. Thanks for your help!
    Hey,

    Some WSO's are very successful and others not so much.

    There is nothing different to WSO's apart from them being launched to a targeted marketing crowd as oppose to an Amazon affiliate site or Clickbank site.

    You might as well ask:

    "Does Clickbank make money?"

    "Do Amazon Affiliates make money?"

    I will try and answer your questions though:

    Originally Posted by Workman View Post

    1. What kind of sales (purchases & rough gross) have you seen on successful products? How about your not so successful products?
    Not sure what you expect in answer to this? Not really keen on telling you my earnings lol.

    However some make thousands and others have made a lot less.

    Originally Posted by Workman View Post

    2. I know the most preferred medium is PDF, but should I also create other mediums of the same content? (mp3,video walkthroughs, etc)
    There is no preferred medium - some people prefer to read others to watch and others to listen. My advice is to offer all 3 - more is always better.

    Originally Posted by Workman View Post

    3. What would you do to promote your first WSO on WF and beyond?
    As long as you feel your WSO will offer value you should launch it and that is the only real way of learning. If it does well you can think about marketing it beyond the WF.

    Originally Posted by Workman View Post

    4. Aside from the theory and practical usage of a concept, what else should I include in the WSO?
    Anything else that you feel would be of value = case studies, proof and support to name a few.

    Originally Posted by Workman View Post

    5. Was it worth it?
    Yes.

    I hope this helps?

    All the best,

    Chris Jones
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  • Profile picture of the author mattlaclear
    We're currently bring in close to $5k a day now from our WSO's. In fact we generated over $500k in the last 8 months alone. It is entirely possible to make huge profits if you're above board and take care of your clients even when it hurts.

    Just be careful to not rush into the fray until you're ready to rock.
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  • Profile picture of the author LegitIncomes
    There's really no set answer to your question. You could be like Matt above, or you could LOSE money. Many people do. Myself, I'm in the middle.

    The key is to just test, test, test. And if you are just starting out, don't expect to pull a profit maybe even the first 2, 3, 4 times you run the WSO (of course you CAN, just don't plan for it), because you've got to build up the thread, get reviews, etc... and then once others see what you are offering is legit, they'll buy in.

    And ALWAYS have a back end system of some kind setup, get your customers to join your newsletter through aweber, or something similar.

    I'd like to add that newbies who come into the forum and think they can just slap something together, post it as a WSO and then make a killing are SADLY mistaken. Those days are O-V-E-R.
    Today the WSO forum moves so fast, that you have to have everything in place and finely tuned (sales page, price, offer, back end, etc...) if you want to make good $$$ from it.
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  • Profile picture of the author mattlaclear
    What we did when we started out 15 months ago with our first WSO was simple. We charged 1/10 what our competitors were charging. We kept the pricing open until we had our first 100 testimonials. Then we eased the price up until we gathered our next 100. Until it eventually led to the pricing we have today.

    It's okay to work for free if you're helping Warriors and gathering testimonials.

    In fact I think it is the only way to go about succeeding in a marketplace as competive as the WSO section is.
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    • Profile picture of the author Mr Bill
      Originally Posted by mattlaclear View Post

      We're currently bring in close to $5k a day now from our WSO's. In fact we generated over $500k in the last 8 months alone. It is entirely possible to make huge profits if you're above board and take care of your clients even when it hurts.

      Just be careful to not rush into the fray until you're ready to rock.
      Amazing! Nice work Matt.

      Just goes to show that if you put in a decent effort to provide real value and provide high quality at amazing prices it's got to be a winning formula.
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    • Profile picture of the author owenlee
      Originally Posted by mattlaclear View Post

      What we did when we started out 15 months ago with our first WSO was simple. We charged 1/10 what our competitors were charging. We kept the pricing open until we had our first 100 testimonials. Then we eased the price up until we gathered our next 100. Until it eventually led to the pricing we have today.

      It's okay to work for free if you're helping Warriors and gathering testimonials.

      In fact I think it is the only way to go about succeeding in a marketplace as competive as the WSO section is.
      Listen to the Boss!!! This is one of the great tips...in this forum, your "backlinks" are those testimonials..

      good luck...
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  • Profile picture of the author fitz10
    Do people make money on WSOs? Sure and some even make thousands but take one look at Warrior+ and you'll see that there are many WSOs that don't even sell 10 copies. Given the price of the initial listing, bumps, and affiliate fees it's quite likely those WSOs actually lost money. Most people are somewhere in the middle-- they're not making $10,000 but they do make some cash. I feel like everyone goes into making WSOs thinking they're going to make gobs and gobs of cash and that's just not the case.

    Go in thinking it's a great way to get your feet wet with product creation and then no matter what happens, you'll feel like you had a valuable experience.
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  • Profile picture of the author sbucciarel
    Banned
    Some make thousands and some never really fly. It all depends on the product and the demand for the product. Sadly, in some cases it all depends on how good at hype you are ... chasing after the sales from dreamers who want a fast buck with no work involved... but not all ...

    I buy a fair amount of WSOs but I never buy them from the WSO forum. I buy from people I recognize and trust and normally hit their signatures when they have something that I need more knowledge on or something that can benefit my business.
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    • Profile picture of the author tpw
      Originally Posted by sbucciarel View Post

      Some make thousands and some never really fly. It all depends on the product and the demand for the product.

      Crappy wso's die fast.

      Good wso's survive.

      And sometimes good wso's don't get traction, because the sales copy did not generate enough interest in the product.
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      • Profile picture of the author Gee S
        Just to add to this.

        Crap WSO's get tons of traction too, especially when they're emailed out to all your buddies email lists.

        It's beginning to feel like all these Clickbank launches but just in the WSO forum now. There's seems to be a group of WSO sellers who systemically release WSO's and promote each others products with a lot of hype. To be fair, some of the products are good, but some not so much. But they still make tons of sales. I've actually been told that there are a few mastermind groups built just to sell WSO's.

        If you look close enough you'll be able to pinpoint who they are.

        Originally Posted by tpw View Post

        Crappy wso's die fast.

        Good wso's survive.

        And sometimes good wso's don't get traction, because the sales copy did not generate enough interest in the product.
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        • Profile picture of the author tpw
          Originally Posted by G Singh View Post

          Just to add to this.

          Crap WSO's get tons of traction too, especially when they're emailed out to all your buddies email lists.

          It's beginning to feel like all these Clickbank launches but just in the WSO forum now. There's seems to be a group of WSO sellers who systemically release WSO's and promote each others products with a lot of hype. To be fair, some of the products are good, but some not so much. But they still make tons of sales. I've actually been told that there are a few mastermind groups built just to sell WSO's.

          If you look close enough you'll be able to pinpoint who they are.

          LOL Good points.
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          Publish Coloring Books for Profit (WSOTD 7-30-2015)
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      • Profile picture of the author ryanmilligan
        Banned
        Originally Posted by tpw View Post

        Crappy wso's die fast.

        Good wso's survive.

        And sometimes good wso's don't get traction, because the sales copy did not generate enough interest in the product.

        Correct.

        But sometimes the crappy WSO's stay alive due to a good sales copy.

        I find most WSO's are wither:

        -Crap with a good sales copy

        -Good with a crap sales copy


        Although occasionly you do come across great WSO's.
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      • Profile picture of the author David Mcalorum
        Originally Posted by tpw View Post

        Crappy wso's die fast.

        Good wso's survive.

        And sometimes good wso's don't get traction, because the sales copy did not generate enough interest in the product.
        Couldn't agree with you more.

        You MUST have a killer product or service.

        Otherwise, your just wasting your time because people
        will figure it out eventually.

        Many a successful launches have started as test launches
        right here on the forum, before going to the "big leagues"

        The forum is a great place to round up some numbers
        to approach some affiliates if that's the route that you want to go
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  • Profile picture of the author timpears
    The OP question is kind of like, how long is a piece of string. Some is longer than others. It depends on the product how successful it will be. And to a large part, the sales letter.

    It seems to me that if you plan to show people how you made XXXX in a reasonably short time, and used PDF and video to deliver the product, you stand a very good chance of making good money, if your sales letter is done well.

    Relaying the process that you took to profit XXXX is typically something that people want to know about.
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  • Profile picture of the author fastflyer
    I started promoting WSOs to make a nice income.
    Then launched my own WSOs. 5 figure was a pretty easy to make.


    Anwesh Rath
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    • Profile picture of the author Steven Wagenheim
      My last promotion did about 2K in 2 days and I didn't even release it as a WSO.

      Regardless of whether you launch a WSO or a regular product to the public,
      your success is going to depend on several things.

      1. How in demand your product is.
      2. How good your headline and sales copy are.
      3. The discount that forum members get.

      I would say that's the order of importance.

      Without those 3 things, WSO or not, you have little chance of success.

      In other words, give the membership what they want, put it in words that
      compels them and offer it at a price that makes the purchase a no brainer.

      Do that and you have a winner.
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  • Profile picture of the author x3xsolxdierx3x
    My first and only WSO has done very well.

    I link to it, external from WF, from articles of mine.
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  • Profile picture of the author IronRing
    Banned
    Speaking of WSO creation and putting it up for sale, has anyone here ever made and sold a WSO that had nothing to do with making money online (some kind of digital product outside of the internet marketing niche that is)
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    • Profile picture of the author WebPen
      Originally Posted by IronRing View Post

      Speaking of WSO creation and putting it up for sale, has anyone here ever made and sold a WSO that had nothing to do with making money online (some kind of digital product outside of the internet marketing niche that is)
      Most products tie into IM somehow, but they aren't all super-secret-ninja tactics.

      There's software, WP plugins, themes, self development stuff, PLR, etc.
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  • Profile picture of the author Scott Skinner
    Pay for WSO PRO, all the numbers are there. Study the winners and adapt the techniques to your product.....
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  • Profile picture of the author WillR
    AS others have already said, the WSO forum is just like any other digital marketplace. The good products will sell and thrive and the crap products will not. How much money you make is totally up to you.

    I would concentrate less on how much money you are going to make and more on how much you can help fellow Warriors through your WSO. When I see these types of questions from Warriors it's usually a sign they are only here for one thing - to milk the forum members of money.

    It's the wrong mindset to have.
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    • Profile picture of the author Scott Skinner
      You get two thumbs up for that one Wil!!
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      • Profile picture of the author ShayB
        I'll echo what others have said - some do well, some don't.

        I'll add this, though: What works for them might not work for you. You have to find your unique twist. Find out what you can offer of value to the forum.
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  • Profile picture of the author Tracey_Meagher
    Never underestimate the importance of pricing when it comes to the success of your WSO. Sometimes great products don't sell because they miss the sweet spot when it comes to pricing. I learned that the hard way !!
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  • Profile picture of the author ShawnSells
    I see products that I assume did well as wso's and it turns out they sold poorly. I know one warrior who has done three wso's and each sold only 10 copies. For every big $10K success (due usually to getting wso of the day), there are probably 50 that make only little bit more than the launch cost.
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  • Profile picture of the author mikemcmillan
    The WSO section has ballooned through the past few years. There's much more competition now and ads stay on the front page for only hours, not days like it used to be. However, I think a lot of people would prefer to buy products here from community members rather than somewhere like Clickbank.

    CB is making a lot of changes now, but they let things get so bad there that the reputation of their Marketplace deteriorated (in the IM niches) tremendously. I've got a pretty good feeling people feel much more comfortable buying products related to IM here than on CB.

    I agree with what WillR said above, though. People who come here only to get, get, get... well, that's not the community mindset I'd want everyone to have. My mantra has always been to see how much you can give and the "getting" will come naturally. I could be wrong on that but it's served me well. --Mike
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  • Profile picture of the author Steven Miranda
    Most te decent WSOs make a lot of money. The traffic is there you just have to present something remotely valuable and people tend to buy it. Even if it work or not.
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  • Profile picture of the author CDarklock
    Originally Posted by Workman View Post

    1. What kind of sales (purchases & rough gross) have you seen on successful products? How about your not so successful products?
    $8k in a week at best, $60 in four months at worst.

    2. I know the most preferred medium is PDF
    The preferred medium is actually MP4 video. PDF is the most common medium. This is a frequent mistake, like thinking Anchorage is the capital of Alaska.

    3. What would you do to promote your first WSO on WF and beyond?
    Pre-launch.

    When your product is done and ready to go out the door for sale, STOP for a week - talk to your friends, arrange JVs and mailings, set up an affiliate tools page, send out some review copies, get people excited for it.

    Then when you actually launch, your affiliate army (which may only be a small team of guerillas) will blitz the market with your offer and make you a buttload of sales in no time at all.

    Heat the iron before you strike.

    4. Aside from the theory and practical usage of a concept, what else should I include in the WSO?
    People like stupid frou-frou crap for some reason. I don't see the point, but they just love to have diagrams and charts and checklists in separate PDFs. They also love Excel worksheets. I don't get it, but they like this stuff.

    I would never charge extra because I put it in, but it's like a five minute job to throw a couple of the illustrations in a few extra PDFs and call them "quick reference," and people will jump up and down clapping their hands over it.

    5. Was it worth it?
    Everything is worth it. The question is whether you made use of what you got from it.
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    • Profile picture of the author fastflyer
      Originally Posted by CDarklock View Post

      $8k in a week at best, $60 in four months at worst.



      The preferred medium is actually MP4 video. PDF is the most common medium. This is a frequent mistake, like thinking Anchorage is the capital of Alaska.



      Pre-launch.

      When your product is done and ready to go out the door for sale, STOP for a week - talk to your friends, arrange JVs and mailings, set up an affiliate tools page, send out some review copies, get people excited for it.

      Then when you actually launch, your affiliate army (which may only be a small team of guerillas) will blitz the market with your offer and make you a buttload of sales in no time at all.

      Heat the iron before you strike.



      People like stupid frou-frou crap for some reason. I don't see the point, but they just love to have diagrams and charts and checklists in separate PDFs. They also love Excel worksheets. I don't get it, but they like this stuff.

      I would never charge extra because I put it in, but it's like a five minute job to throw a couple of the illustrations in a few extra PDFs and call them "quick reference," and people will jump up and down clapping their hands over it.



      Everything is worth it. The question is whether you made use of what you got from it.
      MAN... you just gave away the content that you could have released as a WSO :p

      {hint hint:} any useful information can ( and would) sell as a WSO if marketed properly within and outside WF)

      CD has pointed out HOW !

      (This RE-answers the fourth question about what you can sell on WF ... )

      God Bless
      Anwesh Rath
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    • Profile picture of the author Workman
      Originally Posted by CDarklock View Post

      When your product is done and ready to go out the door for sale, STOP for a week - talk to your friends, arrange JVs and mailings, set up an affiliate tools page, send out some review copies, get people excited for it.

      ...

      Heat the iron before you strike.
      Originally Posted by CDarklock View Post

      People like stupid frou-frou crap for some reason. I don't see the point, but they just love to have diagrams and charts and checklists in separate PDFs. They also love Excel worksheets. I don't get it, but they like this stuff.
      Originally Posted by CDarklock View Post

      Everything is worth it. The question is whether you made use of what you got from it.
      Golden advice. Thanks!
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  • Profile picture of the author louie6925
    Great post from CDarklock above there!


    Nothing to add after that, other than read it again! Certainly answers your questions!
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  • Profile picture of the author meltingwaves
    I made three grand in my first three days on the Warrior Forum thanks to my WSO that I dropped First product ever! I'd highly recommend releasing WSOs. There's a huge hungry audience here that's looking for them, so don't starve em! Give em what they wantttttt
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  • Profile picture of the author meltingwaves
    Oh by the way, always do an upsell! That is the key to making more $$ with it.
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    • Profile picture of the author WillR
      Originally Posted by meltingwaves View Post

      Oh by the way, always do an upsell! That is the key to making more $$ with it.
      The key to making money is having a good product not having an upsell. That's just the lazy mans way of doing it.

      Originally Posted by ryanmilligan View Post

      Correct.

      But sometimes the crappy WSO's stay alive due to a good sales copy.
      Nah, I don't agree. Sales copy can only do so much. If a product is crap then enough people are going to post about it in the WSO thread and it will die a natural death. The problem is, and I've seen this happen over and over, no matter how many negative comments are posted there are always people who come along and ignore them and purchase. There's just no helping some people.
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