Check out this video by SEO Moz Article Marketing: Mostly A Scam - Whiteboard Friday | SEOmoz
In it, Rand talks about how much of a scummy practice article marketing is. I tend to largely agree with his points - I see so many people going on about article syndication, which is fine when done correctly, but we all know that lots of users even here on the WF orchestrate hugely spammy practices, much like Rand talks about.
The message is clear - be real. Create stuff that really looks and works well. Be immensely proud of everything you do, and ensure it's measurable and scalable. Don't stop, but be consistent because you're not looking for the quick fix, you're investing in a long term strategy.
Hell, I could benefit from this advice, and I'm pretty sure we all can. I feel Rand's frustration... what are your thoughts?