Tripadvisor being investigated for 'unverifiable' testimonials and what it means for you...
It has been well known for years that testimonials increase sales, and unfortunately that has led to many fake and misleading testimonial services.
Now Tripadvisor is under investigation by the ASA for possible fake and defamatory comments:
TripAdvisor investigated by Advertising Standards Authority after complaints - Telegraph
I hate fake testimonials, it is both imorral and ilegal, yet prevalent in online marketing.
It has been said for years, 'get your acts together folks' as these fake and misleading testimonials will bring you so called business crashing down...
Now Tripadvisor is under investigation by the ASA for possible fake and defamatory comments:
TripAdvisor investigated by Advertising Standards Authority after complaints - Telegraph
I hate fake testimonials, it is both imorral and ilegal, yet prevalent in online marketing.
It has been said for years, 'get your acts together folks' as these fake and misleading testimonials will bring you so called business crashing down...