After that awful rant yesterday I noticed a lot of my subscribers mentioning that even though they're in a UK spelling area, they usually target US spelling because the search volume is more.
Why is this? Or is it even correct?
Is it just for certain niches? These were broad like traveling (or travelling lol).
I have a lot of UK customers so I'd like to know more.
What do UK marketers target for UKers specifically versus US audience? Or do you just not even separate anything at all?