We frown on marketers who sell simple systems to make fast money, however aren't they just practicing what the respectable marketers teach?
For example, I don't think that anyone would disagree that Rule #1 in Internet Marketing is:
Know your market well and sell products that they'll buy.
But, in the Internet Marketing niche, what do the masses really want to buy?
You can start your research right here on the Warrior Forum. If you do a search for the most viewed threads, you'll start to see a trend with many of them:
- Here's "A Stupidly Simple Cash Cow" and it's FREE :-) - 106,235 views
- Warriors! - I Am Going To Make $100+ In 24 Hours! - Watch Over My Shoulder! - 23,709 views
- Check out my automated niche blog business model (it really works) - 22,243 views
- Tiffany Dow's 30-Day Warrior Article Marketing Challenge - 16,425 views
- $3,000 in 45 days + $2,000 in 30 days + $600 in 3 days... Real Warrior case study - 16,328 views
- My Results After One Month of Intense Article Marketing - 11,996 views
- I intend to make $10k in 7days - 10,991 views
The righteous marketers preach hard work, long hours, paying dues, gradually building your business, etc - but the truth is, that's not what the market wants.
People want fast money, automated systems, push button solutions, tricks and secrets. They want the quick fix and will keep coming back for more like junkies.
To steal a phrase from Mike F. - people don't want to learn to fish, they want you to give them the fish cooked and ready to eat. You'll find that this is true in other markets outside of IM as well.
The more you position your product and promotions to tie in with what people really want, the more money you'll make. But the dilemma is, how much can you capitalize on this fact without losing your self-perception of being a "righteous marketer?"
How far do you take it before you lose your religion?
And can you really blame a smart business person for simply selling what the market really wants?