FREE Ebook from Google Inc... must read

11 replies
I've just made a post on my blog that points to a new ebook from yours truly, Google.

Free eBook From Google | Mobile Websites 4U

Here's a snip from one of the first pages;

"Shoppers today want to explore and think about how products can improve their lives. They do reconnaissance to gain the insights they need, and they're driven to bond with others and enrich relationships as they learn. They are motivated by a desire to take charge of their own identities and the well-being of their families and homes.

The process of meeting those shopper needs begins at the Zero Moment of Truth."


The video is a must watch and the ebook is a must must read, especially if you're in the business of providing offline services to business owners. This makes your job so much easier.

Go check it out and leave your comments here on how ou think it can benefit your own and your clients' business.

Free eBook From Google | Mobile Websites 4U

Warmest regards,

Stewart
#ebook #free #google #read #zero moment of truth #zmot
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  • Profile picture of the author IBank
    Thanks.
    This will definitely help.
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  • Profile picture of the author Steven Miranda
    This is an AWESOME book Google put out...and the whole idea around it is a must read.
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    • Profile picture of the author Dan C. Rinnert
      Nice share, but be cautious. The thing you should ask yourself is whether this is designed to help businesses better reach their customers or if this is designed to get marketers to conform to what most benefits Google.
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      • Profile picture of the author tpw
        Originally Posted by Dan C. Rinnert View Post

        Nice share, but be cautious. The thing you should ask yourself is whether this is designed to help businesses better reach their customers or if this is designed to get marketers to conform to what most benefits Google.

        Good point that few people ever consider.
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      • Originally Posted by Dan C. Rinnert View Post

        Nice share, but be cautious. The thing you should ask yourself is whether this is designed to help businesses better reach their customers or if this is designed to get marketers to conform to what most benefits Google.
        Good point!
        Not unlike certain other propaganda ministries from the past...(and present)
        Sometimes I'm not sure if they are here to help us, hinder us, - or conform us.
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  • Profile picture of the author HeySal
    Dan, Naren - I agree. However - it's a good resource for figuring out the way google wants you to do things.

    Stewart - funny you should use that excerpt. I was just flaming yesterday because I'm getting too many shopping results now when trying to do research. Even my deep research results in a first page and a half minimum of shopping results. Google is starting to look like the world's largest social engineering project to me. But - the book contains really good self defense protocol for web owners if you start to read between the lines.
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  • Profile picture of the author Aviator Joe
    thanks for the share!
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  • Profile picture of the author Will Edwards
    Call me cynical but I see it as Google trying to switch those Luddites in the offline world onto online advertising aka Adwords. I hope this book gets widely distributed and read by as many execs in those big giants as possible because increased competition for Adwords will also drive up bid prices for Adsense and we'll be in the money as a result.

    Will
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  • Profile picture of the author quiescen
    I see this report as Google's confirmation of the importance they're placing on Google Plus One as a significant rating factor for websites.

    Word of mouth is now just a click away. That's why they tried to buy Yelp too.
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  • I agree it's commercial and for Googles positioning purposes, but still it's a good read. Thanks for sharing
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