My client has a pretty unique product with exactly one direct competitor. For the past couple of years, this competitor has been lagging in organic rankings and their site is generally inferior to my client's in most respects. But now, this competitor has managed to steal my client's content, and in not so many ways has duplicated my client's efforts in terms of the layout and function of his site.
They are also buying links. According to the Yahoo Site Explorer tool, they have some 12,000 inbound links (way more than my client) that are clearly black-hat tactics - including some that appear to be foreign link farms and others that are from sites containing child porn, among other despicable things.
Also according to the Yahoo tool, they have 10,000+ pages on their site that are indexed... many of which pertaining to similar items as mentioned above.
The problem with all this is that this competitor is now outranking my client's site for many organic keywords.
As an aside, this competitor also has their items for sale in some b&m retailers as well. It has crossed my mind to reach out to these stores to let them know what this company is doing with their site.
I have already notified Google through the Webmaster Tools interface. Is there anything else I can do? I don't mind healthy competition, it makes everyone better. But when it comes to the tactics that these people are employing, especially buying links on sites promoting illegal materials, I can't sit back and do nothing - especially if there is action I can take.
I appreciate any advice.