Is The "Cash Cow" Really So Stupidly Simple?
I sent it out to a mix of ...
Antique Shops
Dentists
Acupuncturists
Furniture Stores
Etc ...
I handwrote the front of the envelopes and put a real stamp on it. The inside of the letter was exactly as per David's template on the first page of the "Cash Cow" thread.
It took a surprisingly long amount of time to print 30 pages and address all 30 envelopes.
I suppose my question at this point is whether it's really realistic to expect to send 30 letters and get a response. The first thread said that from just 30 letters a week, you should expect at least 4-6 positive responses. In other words, it sounded like if you send just a few letters you'll get a very excited response from your market.
However, later on Andrew Cavanagh said that in order to expect any kind of response you'll probably have to systematically keep on mailing and mailing en mass. I'm more inclined to believe this is true at this point.
Thoughts? I'm also curious if anyone apart from Andrew or David has taken David's system from reading this thread and had success. If so, what were your stats/response rates like?
- Derek
P.S. I have several other projects that are profitable right now and I'm not sure continuing this technique is a good use of my time. If it were as easy as the "cash cow" thread made it sound I would absolutely keep at it, but I'm having doubts as to whether or not that's the case.
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