Watch Out Facebook! There Is A New Guy On The Block And It's Not Google!

13 years ago

This video actually has a pretty good description as well:

UNTHINK on FOX LA News! Anti-Facebook? - YouTube

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Rus Sells

13 years ago

Interesting video! Negative aspect marketing, I wonder how many FB users really care or even know about the issues presented in the video.

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0oo0

13 years ago

Originally Posted by Rus Sells

Interesting video! Negative aspect marketing, I wonder how many FB users really care or even know about the issues presented in the video.

I'm sure more people care than you'd imagine.

if you watch some of the other videos it talks about how you get to chooses what comanies you interact with and get rewarded (maybe with special offers?)

Also it talks that you get to own your content on the site.

The main question is how will they monetize?

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Thomas Michal 13 years ago

Originally Posted by 0oo0

The main question is how will they monetize?

This is a good point. I'm sure it will be some sort of optin service that businesses may have to pay to be a part of or something...
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Rus Sells

13 years ago

Personally I don't think the negative aspect marketing was a smart play on their part! I purposefully don't use companies or sites that have to use the negative aspects of others to bolster their own position in the market. I think a lot of people don't like that tactic.

They will have to allow merchants to advertise and users will be seeing them as well so in that regards there isn't much difference from any other site on the net that allows people to join for free.

Originally Posted by 0oo0

I'm sure more people care than you'd imagine.

if you watch some of the other videos it talks about how you get to chooses what comanies you interact with and get rewarded (maybe with special offers?)

Also it talks that you get to own your content on the site.

The main question is how will they monetize?

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0oo0

13 years ago

Originally Posted by Rus Sells

Personally I don't think the negative aspect marketing was a smart play on their part! I purposefully don't use companies or sites that have to use the negative aspects of others to bolster their own position in the market. I think a lot of people don't like that tactic.

They will have to allow merchants to advertise and users will be seeing them as well so in that regards there isn't much difference from any other site on the net that allows people to join for free.

How is it that negative if all of it is true?

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Rus Sells 13 years ago

They play on the perceived weakness or flaws of their competitors instead of their own strengths. Its slimy in my opinion.

Originally Posted by 0oo0

How is it that negative if all of it is true?
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- Mary Wilhite 13 years ago
  
  Originally Posted by Rus Sells
  
  They play on the perceived weakness or flaws of their competitors instead of their own strengths. Its slimy in my opinion.
  
  That's a good point there Rus and I agree.
  
  Negatives can only attract the same of its kind.
  
  However, as marketers one that we should look into is how much market share unthink can get and whether it will be worthwhile in the future to invest our social media time with them.
  
  Best regards,
  
  Mary
  
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- bmillionaire324 13 years ago
  
  Originally Posted by Rus Sells
  
  They play on the perceived weakness or flaws of their competitors instead of their own strengths. Its slimy in my opinion.
  
  I totally agree, this is the smarter thought I've ever seen in any forum for long time
  
  Thanks
  
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scrofford

13 years ago

Originally Posted by Rus Sells

Personally I don't think the negative aspect marketing was a smart play on their part! I purposefully don't use companies or sites that have to use the negative aspects of others to bolster their own position in the market. I think a lot of people don't like that tactic.

I agree except in this case. Because of FB and their prying into people's privacy, I think it was brilliant. I think it's going to give FB a run for it's money!

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BIG Mike

Banned 13 years ago

[DELETED]

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scrofford

13 years ago

Originally Posted by BIG Mike

How does FB pry into people's privacy?

While I'm not a big fan of FB, I do have an account there. In my case it's limited to just students and teachers as "Friends" - except for some basic info, they don't have or know anything more about me than the WF does.

They don't need to "Pry" into anything - people voluntarily give up what they want, as is true with any social media.

Here's an interesting video:

WARNING Facebook CIA Database privacy - YouTube

You can call me a conspiracy theorist, but if you give your info to FB, they WILL use it!

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GaryG4

13 years ago

Originally Posted by BIG Mike

How does FB pry into people's privacy?

Your right when you say that people voluntarily give their info but you have to admit that FB knows everything about everyone these days... even down to their favorite restuarant.

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OrangeBull

13 years ago

Originally Posted by GaryG4

Your right when you say that people voluntarily give their info but you have to admit that FB knows everything about everyone these days... even down to their favorite restuarant.

The interesting thing about that is that fact that some people connected with a CIA project to garner a massive database of information about people all around the world, including in the US were some of the early investors in Facebook. Or so I've been told. Makes you think.

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Mbullard

13 years ago

When I first read your headline I thought you meant YouTube. But yeah, Unthink could be cool too.

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JamesGw

13 years ago

I put in my request for an invite. We'll see if it's awesome.

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J Bold

13 years ago

I'm gonna go unthink about this because sadly I can't unwatch that video...

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Matt Bard

13 years ago

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0oo0

13 years ago

Originally Posted by Matt Maiden

So let me get this straight.

Go to the Unthink website and give them your email address to get an invite to this "secret" social platform.

This is all on the up and up because they made some videos that pointed out the obvious and got some publicity?

This is a hoax folks.

How would this be a hoax? the article is referenced from marketwatch.com thats a pretty mainstream site and the video is from fox business that would have to be a pretty elaborate hoax to ride it that long...

and as far as entering an email for a join code... G+ did a similar thing during their launch.

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Ettienne

13 years ago

There are so many sites trying to beat Facebook, that's gonna take something REEEEAAAALLY special and I don't see that happening anytime soon. Facebook has way too many loyal users, although this could be great from a marketing perspective.

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BIG Mike

Banned 13 years ago

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0oo0

13 years ago

Originally Posted by BIG Mike

I think they just had their 5 minutes of fame.

First of all, you do own your content on FaceBook, so they were full of crap on that point.

Spying? Anytime a provider has access to your personal data (like UnThink will), there a risk involved.

Even if it catches on, I guarantee you they'll be just as restrictive as FB in 3 years. Why? All of FB's policies are driven by the members - the security as it stands today was more or less forced on FB. You really think this one will be any different?

They won't be any different in promoting crap just like FB does. I don't have a problem with that - but the negative marketing aspect of it turned me completely off because they're going to end up being the pot calling the kettle black.

OK so you own the rights to your photos, but Facebook has the right to use your photos in advertising or anything else they choose as it says right here. Do I retain the copyright and other legal rights to material I upload to Facebook? - Facebook Help Center | Facebook

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BIG Mike Banned 13 years ago

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- buckz55 13 years ago
  
  I wonder how much money you would have to spend promoting a new social media platform , Do they not realize that just about everyone has facebook and how hard it would be to get people to move to another social site?
  
  Facebook is a multi billion dollar company with the smartest people in the game , I don't see them ever having much competition.
  
  Good luck , I see many lawsuits in their future.
  
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scrofford 13 years ago

Originally Posted by BIG Mike

I think they just had their 5 minutes of fame.

First of all, you do own your content on FaceBook, so they were full of crap on that point.

Not so! Read the TOS of FB. They are SOLE owners of what YOU put on their site.
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- BIG Mike Banned 13 years ago
  
  [DELETED]
  
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  scrofford 13 years ago
  
  Originally Posted by BIG Mike
  
  https://www.facebook.com/terms.php
  
  Are you reading something different than I am?
  
  Yep it changed then. It didn't use to be that way. My mistake then.
  
  [ 1 ] Thanks
  
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- Karen Blundell 13 years ago
  
  Originally Posted by scrofford
  
  Not so! Read the TOS of FB. They are SOLE owners of what YOU put on their site.
  
  and that, my friends, is why I closed my Facebook account among other reasons, like my lack of time to continually keep it all up to date. I also find Twitter and YouTube more effective for me.
  
  But I made a decent living online before "social media" websites existed, using SEO, forum networking, local advertising, etc., and I will continue to.
  
  as for unthink.com...meh, I doubt I'll give that site a second thought.
  
  Thanks
  
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  BIG Mike Banned 13 years ago
  
  [DELETED]
  
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  Karen Blundell 13 years ago
  
  Originally Posted by BIG Mike
  
  I'm going to repost the link to the FB Terms here:
  
  https://www.facebook.com/terms.php
  
  Karen, I respect your choices, but they do NOT own your content.
  
  thanks for that...I've seen the terms...but I still have privacy concerns with Facebook...it matters not, it's just my opinion.
  
  Thanks
  
  Signature
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Scott Skinner

13 years ago

Thanks for the heads up. Looking forward to checking this out!

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Ryan David

13 years ago

The people that are actually thinking about this take steps to protect their privacy on facebook. And by protecting their privacy, I mean showing some restraint in what they put out there.

Less Privacy+All Your Friends > More Privacy+None Of Your Friends.

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yourreviewer

13 years ago

It's amazing how much people expect out of free services.

Don't want ads?

Worried about privacy?

Simple- stop using Google, Facebook et al.

While Unthink do a good job of embracing the Apple model of bashing the competitor, what is to prevent Unthink from doing the same once they grow big? (that is if they grow big)

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ronc0011 13 years ago

Just looked em up on YouTube and the first video I found already had 32,000 views
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- ronc0011 13 years ago
  
  Now's the time to get in and start establishing a presence/ following
  
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Thomas Michal

13 years ago

The reason I posted this was just to be aware of another potential marketing avenue. No matter what you like or believe you can never have to many marketing options.

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snginnovations

13 years ago

Definitely don't think most FB users care about who "owns" the stuff they put on their pages. They believe they can retrieve and edit/delete whatever content is on their page.

I think this is only for people who've been somehow "banned" from FB. Though there's tons of people out there with multiple FB accounts.

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Vulk

13 years ago

I can already hear the WSO's being made...

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celente 13 years ago

Originally Posted by Vulk

I can already hear the WSO's being made...

ha ha I was waiting for that one!! :rolleyes::rolleyes:
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Gullybaba

13 years ago

Great video with lots of good content, Good Social Media.
I am sure this would also get more popular over Internet
Thanks for sharing...

Good Luck

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Brian Alaway

13 years ago

Could be interesting. At this point they've basically revealed nothing, other than they will be different. We'll see.

However, I think the anti-social status quo marketing slant is and will be quite effective. I've cursed at Facebooks antics more than once and there's plenty to dislike about it (as well as plenty to like). For anyone that's used G+ circles, the awfulness of the FB news feed is magnified ten fold. So they're playing off those emotions which is what all good copywriters do - tap people's emotions, especially their negative emotions.

Here in the States, we're gearing up for another slugfest election. All the pols will decry the negative marketing....and then they will all use it. Why? Because it's effective and it works, period. I think when people say they don't like negative marketing, what they're really saying is that they don't like it when it's used against their choice.

So for a startup, using controversy, positioning yourself as David and your competition as Goliath is very effective. And tapping people's negative emotions toward FB is also very effective.

Now the proof is in the pudding as they say and whether they can deliver is anybody's guess. And at some point they will have to transition they're marketing from just being anti FB to actually proving their own value.

The FB demographic is growing older. Getting them to switch will be very difficult if not impossible. The younger population however, becomes restless way sooner and may in fact not hesitate to go for the "wild and free".

For those saying they'll never overtake FB, that may well be true. But does that mean that any new startup shouldn't try? Hopefully not, otherwise we'd only have Microsoft. And the last time I checked, Apple was more valuable than Microsoft. Competition makes everybody better.

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JRemington

13 years ago

There another new "rival to facebook" called mycube I think. Seems to be a similar concept.

But let's remember, facebook was all cute and cool and cuddly when it started, or at least around 2007. It was much better than ailing myspace and whatever else there was.

All it takes is a 200m slice of financing and suddenly everyone is bored of it and hates it.

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mikekjr26

13 years ago

Just another idea that slipped through the cracks. Not to sure about it. We will see

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weblink29

13 years ago

Hmmmm. They figured out a way to go viral from the get go. Not bad. They are getting enough attention to interest investors. It's a cute angle to get a little attention but I don't see it getting major attention....but ya never know.

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kdjames

13 years ago

It sounds like a good idea. I hope its just not another site that I have to check lol.

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Pixel Minisite

13 years ago

I don't think they will be able to compete with FB, but who knows?!
we'll see how things go with this one

thanks for sharing

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krtinberg

13 years ago

Curious to see how this works.. It'll be difficult to take down giants like Google and Facebook but it might be a new avenue to explore for marketing purposes.

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CheapTrafficDude

13 years ago

LOL - Facebook states you can only have one account...

How many people will take all their pictures, either download them all back and/or re-upload them to another social network... Who will go through the hassle of telling all their friends "I'm not on facebook anymore, come see me on unthink"... For some it's a few days work and the average facebook user doesn't even bother with that technical stuff.

Think facebook wants to own everyone's content? What about all "illegal" private pages and social predators...

I rest my case...

I unthink this will go anywhere...

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professorrosado 13 years ago

The name disturbs my sensibilities. The marketing is rebellious in spirit and I think that's their marketing strategy more than bashing FB and G+. If it has the right elements for the youth, it should takeover with the young people like ooVoo and then they'll be the ones taking over the posts in the forum in the next 10-20 years - so - who knows?
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RatRaceWatch

13 years ago

Originally Posted by CheapTrafficDude

LOL - Facebook states you can only have one account...

How many people will take all their pictures, either download them all back and/or re-upload them to another social network... Who will go through the hassle of telling all their friends "I'm not on facebook anymore, come see me on unthink"... For some it's a few days work and the average facebook user doesn't even bother with that technical stuff.

Think facebook wants to own everyone's content? What about all "illegal" private pages and social predators...

I rest my case...

I unthink this will go anywhere...

Exactly the point I made earlier. Facebook has taken the world by storm. Heck, most of my family is now on facebook, their are grandparents, aunts, uncles, cousins, parents, etc. - if that doesn't make you realize how powerful facebook has become I don't know what will.

You're not going to be able to migrate a large majority of people off facebooks deeply rooted system over privacy concerns.

Why?

Because at the end of the day people just want to do their thing and be where the people are at. Just like with flying and the new security screenings, sure people didn't like it, but did everyone stop flying planes? Not that I heard of...

I can't help but find this kind of marketing to be a waste of time.

The site name in general doesn't even sound appealing... (just my 2 cents).

Another Thing To Take Into Consideration

When you get on the internet, sites such as google and facebook put up relevant ads to what you've searched for. Even if facebook completely disappeared off the face of the earth, this kind of advertising is going to be there in some shape or form.

Privacy is a little over-rated today when it comes to what you put online. Think of it as writing on a wall that will never be scrubbed away and has your signature.

Confusing Strategy

From what I've seen on the video, it sounds like they've been working at this idea for years. The problem with their game-plan is they are using negative advertising (almost like a politician) to get your attention (make you angry, and rebellious), yet they promote this mystery concept.

Defeating The Facebook Goliath

In order to truly succeed against facebook, you have to bring a new system to the table. Facebook is so vast, that it can easily upgrade many components of it's interface because of it's team and money.

I could go on and on but I'm willing to bet you won't see unthink overtaking facebook with this sort of mentality.

The one that will beat facebook will start at the root of it's base. In other words create a new system like I mentioned earlier, something facebook couldn't rebound against in time unless it tore it's entire site apart.

And the reality is, advertising (along with personal information being taken will always be there in some shape or form. You have to have some way to continue to pay for hosting and maintaining a huge social network and it isn't cheap....

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RatRaceWatch

13 years ago

Sounds like a complete waste of time. Privacy when it comes to social networking has already been breached. Many people now have an internet footprint, so my vote is they are wasting their time, by deconstructing instead of constructing....

The people that are going to take down facebook (and it will happen, just as myspace and many others that have fell before it), won't be wasting much time talking about the fallacies of facebook, but will focus more on the innovations of their product.

Think about the internet in general.
It's pretty basic, text, videos, links, etc.

I believe the next revolution (and it could probably happen now) is the one that will pioneer the social experience on a more personal level, in other words, get the online sharing experience as close to as if you were walking into a virtual world as possible.

I believe this can be tapped into much better than facebook (heck, I would love to pioneer it with some others, just need a couple million dollars startup money ;0)

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Bballer1

13 years ago

Interesting....is it gonna be another FB?...only time can tell...

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Gary Ning Lo

13 years ago

Interesting, i liked the videos

Thanks for sharing..

I'm sure going to check it out once it goes live...

Cheers,

~Gary

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Dennis Gaskill

13 years ago

A little over the top with their rhetoric, but they're trying to appeal to a certain type of person with it. They know what they're doing, or perhaps I should say they know what they want to do, it's just a matter of how well it works. They could eat into Facebook's marketshare, but I think it will be a long time before they could pose a serious threat to them.

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Will Edwards

13 years ago

It's a great video, but surely they are skating on thin ice. I would be amazed if they manage to avoid lawsuites from Google and Facebook.

Will

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thedog

13 years ago

Originally Posted by Thomas Michal

There is going to be a social revolution according to the creators of unthink.com check it out!

Here is one of their videos (they have a few on their youtube page):

UNTHINK to Facebook and Google- It's FU time - YouTube

and here is an article:

Watch Out Facebook! UNTHINK.com to be Revealed Next Week - MarketWatch

If done right this could be pretty awesome I'm still waiting for my invite code to check it out.

Regarding the end of the vid, seems you have to be a Benetton model to sign up... you think they could have at least stuck a fat kid in! Or a skinny kid.

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Izzy9

13 years ago

I have a lot of issues in terms of privacy with FB and if unthink promotes the opposite, it could be cool. I can't wait.

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WillR

13 years ago

These guys are idiots...

1. The name is lame... REALLY lame.

2. They go on and on about putting the content back in the hands of the people. The reason Facebook has so many rules is because there are so many idiots out there and people keep trying to take advantage of the system and they need to come up with new ways to stop and/or prevent this. The moment you remove any rules you have a useless platform full of spam.

Nice try guys. Next!

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Peter Gehr 13 years ago

I tend to agree with WillR, although I don't think these guys are idiots.

If we step back and look at the whole picture, I think most people go along with FB because of the conditioning that has taken years to engineer.

I personally don't like what FB do in that they step on privacy toes left and right, but generally, I have a hunch that the masses swallow the fact that FB draft the rules and implement them without discussion or permission and then they sit and wait for a reaction.

Unfortunately, it appears that a lot of people don't care what FB does, and the rules of privacy infringements are not even considered a problem.

For me it is, but I have a feeling I'm among the minority.

That said, I don't thin UnThink has a chance.

Take a look at the stats, Google+ is wavering and may not last.

However, if Unthink prove me wrong...I'd be happy.
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- 0oo0 13 years ago
  
  I was reading an article a little while ago that whatever site that will take down Facebook is going to be nothing like Facebook. so if these guys can accomplish that they could have a market.
  
  I signed up and am curious to see what they do
  
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sdentrepreneur

13 years ago

Kinda have to agree with WillR here. When 90% of your friends are on FB along with their family members, do you see everyone jumping ship?
My main consulting client is a Social Media Marketing company for small to large corporations, I will certainly take a look at it, right now...just seems like it will just be another link to my blog...

Originally Posted by WillR

These guys are idiots...

1. The name is lame... REALLY lame.

2. They go on and on about putting the content back in the hands of the people. The reason Facebook has so many rules is because there are so many idiots out there and people keep trying to take advantage of the system and they need to come up with new ways to stop and/or prevent this. The moment you remove any rules you have a useless platform full of spam.

Nice try guys. Next!

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J Bold

13 years ago

Unthink will be a flash in the pan, I predict.

Also, do we actually know what their rules are going to be? Too soon to say, I'd imagine, but I'm sure they will have some constraints for spammers, at least.

If I was them, I would flip the site for a profit as soon as possible after launching. Sites like these are a dime a dozen, though I think they've done a better job with a pre-launch buzz than most.

Who knows, perhaps it's some big project funded by venture capitalists, so they may want to see it through, to it's death...

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DocJedi

13 years ago

I'm living in a small little town in Italy. Very small. People here have facebook. To beat facebook, you will need something very powerful. Some people here don't even have cell phones -- but they have facebook.

Think about it.

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Mr.money411

13 years ago

facebook is growing on a regular so for them to think their going to try to compete is interesting but as always got to get the invite just to see what they are about.

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magiclouie

13 years ago

I have already sent my request and let's see what happens next.

Well, change is the only constant and we just don't know what lies ahead.

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danieldroga

13 years ago

Time will only tell if this can beat up facebook. It's really hard to tell since there are many people who are fond of using facebook. Who knows right? Anything is possible and we just have to look forward to what can happen in time.

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seoxcell

13 years ago

Nice video.

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Michael Meaney

13 years ago

What I get from the Fox report is that they have some new technology... at least they give that impression.

In which case, they might not have to compete against Facebook - if it's something completely different.

However the negative marketing is a major turn off, and tells me that I should be expecting another Facebook clone site. And I'm not that big into Facebook.. logging in maybe twice a year.

The fact unthink lied to me in the Fox report, claiming that Facebook owns my content (which they don't) also tells me that these guys are either:

Bold faced liars... or.. They don't know their market as well as they think they do.

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Shaunman

13 years ago

So they are building a site that isn't going to show ads or do anything to make money? Sounds like a great business model to me =)

From what I see even if it does go big Facebook just has to wait for them to go out of business.

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umrbd

13 years ago

what I have analyze is that Facebook was unique in its own type of social network. Before FB their was orkut in asia and myspace in west who were very popular but most of the users migrated to FB and it becomes the most popular network. Facebook keeps adding new things so that they can save their ass from G+ and Buzz and they remain unbeaten.
It is pretty difficult for the new network to do something that unique that everybody will rush to join them by leaving all their stuff back in the older one. ? Well i don't know but best of luck for them

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Nick Brighton

13 years ago

These guys will be shut down super fast...

Why? Because they're one step away from a massive libel case from Facebook and Google, based on false accusations and claims.

And they'll lose that case, in a heartbeat. And that will dry up their small start up capital... and then they'll become another wanna be social media start up company in the scrapyard.

And that's before they realize it's a fundamentally flawed business model (as others have stated.)

Free = advertising
Networking = sharing details

When will these people "get it" ?

P.S - Ironic how they're using Google's Youtube to market their video. That's very kind of Google, considering.

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0oo0

13 years ago

Originally Posted by Nick Brighton

These guys will be shut down super fast...

Why? Because they're one step away from a massive libel case from Facebook and Google, based on false accusations and claims.

Two questions:

1. These are not really baseless claims as you can

2. would the "free speech" amendment protect them?

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LarryC

13 years ago

I signed up. It doesn't say much about what it actually is, but it can't hurt to check it out.

I thought the video was quite clever. Of course, only time will tell whether this actually gets off the ground. It doesn't have to surpass Facebook or Google+ to succeed -it only has to mark out a niche for people who are dissatisfied with the latter. Everything is perception when it comes to marketing. FB and Google are now the Establishment. So if you can set yourself up as the new alternative, you can grab a good share of the audience, especially younger people who are drawn to this type of message.

To be sure, if it does succeed, it will inevitably run into the same type of issues as the social media giants of today. Just like Apple, which went from bring the anti-Microsoft underdog to another corporate giant (yet they've still largely maintained the perception of being alternative). But so what? In the meantime, they may be able to profit from this strategy.

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LarryC

13 years ago

To those who said they'll be shut down -they never actually name Google or Facebook in the video. And a big lawsuit could actually turn out to be in their favor if it gets them lots of publicity.

And it's not a question of people abandoning FB to join something else. That's not how MySpace became obsolete. Not many people actually quit it, they just used it less and less.

I'm not saying this will happen, but we just don't know yet. I'd like to see someone challenge FB, not because of privacy issues, but just in principle. Life is more interesting when there are alternatives.

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RatRaceWatch

13 years ago

Looks like they need to "unthink" their bad idea ;0

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Steven Miranda

13 years ago

It appears to me that this start-up is just trying to use this negative marketing to cash in

Hey... don't blame them.. it could be someone on this forum that is behind it.

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SEOExpert999

13 years ago

Good heads-up. I signed up. I am excited to see how it works.

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electroglyder

13 years ago

Talk about giving a s*** Why didn't we kick Georges A$$ when he got AT&T to spy on us ?

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sbucciarel

Banned 13 years ago

The video turned me off completely and the landing page is butt ugly.
Guess I'm not their target market.

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garyv

13 years ago

Personally - I'll hold off judgement until I see what it's like.

But anyone that doesn't think that facebook can be overtaken - hasn't really been paying attention to the rise and fall of companies on the internet over the last decade or so.

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cheilman

13 years ago

Will be interesting if they can beat FB and G+ we'll see.

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onSubie

13 years ago

I think these guys are social marketing geniuses! Their top YouTube video is getting almost 10,000 views a WEEK! At that rate they could hit a million views in 2 years.

Someone call the FOX News product sponsorship rep!

The woman on the news did not interview well at all. Did you notice she wasn't identified as other than "an executive"?

In the interview, the woman was unable to give any concrete examples of how facebook is bad and how unthink is good except "well, you would own your stuff". Which you do on facebook.

When she was asked how they would go against facebook she didn't say "we have an innovative new technology..." or "we have a new way to interact...", she said "You see game-changing technology coming out every year". But it didn't sound like she was talking about unthink in that statement. She didn't say or even imply that they were sitting on some kind of new technology.

Then she pulls the "American" freedom angle with "This is what we fought for for 300 years".

Clearly not grasping the global market.

I agree with the above poster who didn't like the "negative" angle of the ad and the exaggeration of facebook's "evils". Especially when the information is inaccurate and (as was pointed out) was user driven not corporate driven.

I think anyone who uses facebook ads has seen changes to what they will and will not allow and how easily a campaign can be killed if enough people flag it. Which they will.

Most facebook users are unaware or don't care about that stuff, and those that do are savvy enough to see through unthink.

Unless unthink can produce more than vague promises.

It would be nice to see an interface demo or some "social possibility" type videos like Google did for G+.

I think they are way over their head if they are targeting facebook, but I think it is just a couple of marketers pumping a social membership site.

Has anyone been invited and tried it out?

Any reviews/reports on features and use?

Mahlon

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MontelloMarketing

13 years ago

Like it or not... facebook isn't going anywhere. Even with all facebook's sometimes-nazi-like behavior and the growth of google+ facebook is the gold standard and will be for the foreseeable future.

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OrangeBull

13 years ago

Remember Friendster?

It was sort of cool until Myspace came along.

Remember Myspace?

It was sort of cool until Facebook came along.

Remember Facebook?

Do you see my point? Social Networks will be around for a long time to come and Facebook is very user friendly and has built a fairly easy to use and valuable environment, some of which is patented or patent pending. The Newsfeed for example I beleive is actually patented or patent pending, but possibly not a Facebook patent. Ahhh, the plot thickens....

Social Networks will remain and people will use the next one as it comes along. I give Facebook about another year or two, at which point the next generation, the ones born after Sept. 11, 2001 will choose the new HIP thing and that one will blow up.

Facebook will still be around, as will Myspace, and Twitter, and YouTube, but there will be another next big thing along in a minute on the social networking front, mark my words on that one.

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Hostpany

13 years ago

I love the video, but I'm not sure if I will like the website.

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Leo M

13 years ago

I doubt they will have any impact at all on Facebook it just doesn't look like a success in my eyes, but like OrangeBull pointed out their will always be a new big thing

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DocJedi

13 years ago

Want to take down Google or Facebook? Here's how:

1. Give me an awesome mobile phone / handheld ala IPad / IPhone / BB / Android for free.

2. Don't charge me for any calls or data usage

3. Make it widely available to the mass markets nationally/international

4. I'll swallow the advertisements (strategically place of course) to be able to call anyone or use internet in the world for free.

There you go. I think both Google and Facebook are heading in this direction anyways. They may not give the phones out for free, but I think usage will end up gratis in the long run in exchange for ad exposure. People will swallow it up since I can call my friends and family without the worry of a plan or payments made. To me it's a no brainer. Get one of these in everyones hand and you will dominate the market.

Just my two cents

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dagaul101

13 years ago

We will have to wait and see if they have an impact, it would be a nice to have another contender throw their weight in the mkix

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Daniel Evans 13 years ago

The branding would suggest they are manufacturing state of the art tanks.

Either they have nothing to do with social networking, or it's going to attempt to reshape things in a bad way if that design is rolled out!

Signed up for an invite to keep an eye on it.
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Habbakuk

13 years ago

Just like the majority of SEO related things, a lot of big talk and not much to back it up.

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Agep_flippo

Banned 13 years ago

I don't THINK it will gives threat to facebook..

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muratabryce

13 years ago

I do not think the marketing side was a smart move on your part! I purposely did not use the companies or sites that have to use the negative aspects of others to strengthen their own position in the market. I think many people do not like that tactic.

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davido1

13 years ago

If you have privacy concerns with FB, G+ will not be an improvement at all. And if G+ can't move the needle much past the initial weeks of surge, I don't see UT doing much either. But with a billion dollar of earnings in two quarters, FB has a HUGE target on it.

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LarryC

12 years ago

I was finally able to sign up with this today. It looks interesting, but we'll have to see if it really has anything new to offer.

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B.Smit

12 years ago

Two points:

1. The name. If you're planning to go against social network and social media giants, I'd recommend a better brand name. "Unthink" suggests something about changing the way you think. OK for a product name. Not so strong for a social network site dreaming of attracting millions of people.

2. They've apparently trademarked "Emancipate yourself". What does that mean? This extremely powerful and profound statement now belongs to them? (Do they at least give some credit to the Bob Marley lyrics?)

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