Are you too failing because you expect to?

Hi Warriors,

I've been talking to some IMers recently that seem to have a knack for making every system possible fail for them.

Sometimes they're saying that "blogs don't work".

Obviously, since a blog is just a bunch of web pages - when it comes to making money there's no reason a blog page can't make money in just the same way as any other web page, so I'm not really sure how they got this blog-block when it comes to using them to make money. Perhaps someone here might understand why this would be?

The other thing is when it comes to prioritising.

I would imagine that everyone understands the concept of 'see what works and then do more of it'. So as long as you approach things from a rational perspective and make sure that your efforts are in response to a need that you've identified - eventually you'll get it right and make it clear to someone that it's what they're after.
Once you make one sale, you know that your model fundamentally works and can tweak it from there.

But there seem to be people still making money with one method and then ditching it to try others - is it just me that thinks this seems strange?

The other thing I've seen (way too often now) is people doing things which they don't expect to succeed with. Article marketing is a classic but I've seen many examples. I ask someone what they're focusing on to grow their business and they say "article marketing", cool! "so what are you finding work?" - "err... well I don't really know. It doesn't seem to make much difference but I've been told it's a good thing to do".

Now the "it doesn't seem to work" bit should be ringing alarm bells - but "I've been told it's a good thing to do" seems to have over-ridden any normal built-in senses.

When it comes to doing IM, 'most' people in my experience tend to do most of their activities themselves. So if people are doing things that they don't think are working, but keep doing them anyway - I can't see that they're likely to be really motivated to them effectively.

In business there's a saying that goes "slow to hire, quick to fire", which if you're not familiar with it basically means spend time on the process of bringing someone onboard but if they're not supporting your business in the way you need - don't procrastinate in stopping them problem continuing.

IM is a little different, but even if you're doing things yourself - if something is not working, not growing your business, distracting you from productive things - you should definitely consider keeping this phrase in mind.
Fire those time-wasting activities that are keeping you busy but not making money.

Fire those tools and systems that you don't get results with - stick with more of what DOES work for you.


I know that many people new to IM have no business, no marketing and no sales experience and may not be technical either - but non of that actually makes any difference to whether you can make decent money or not.

The only thing that matters is that you spend your time wisely and no matter how little of it you have, that you spend it on things which you KNOW will move your forward.

If you're doing something 'hoping' it will make a difference and you have no evidence that it is - stop doing it and start doing something else.

Make sure that your new efforts support your previous ones and are in-line with what you're trying to create.

Making money is not hard and most commonly debated IM methods work if you just approach them in a focused and systematic way.

If you're doing things that you're not really expecting to get you the results you want - just stop and consider what would actually be the best use of your time. Don't start getting busy with something until you feel confident that it will actually get results - and if it doesn't, don't just keep doing it - ask yourself what needs to change.

Whatever you try - if you give it a good go, with a sound model it should make 'something'. Whatever that is - think about how to do it again. Once you can repeat a process that makes money you just need to work out how to keep it happening in a way that you can continually grow.

It's like with PPC - once you can make more than you're spending - you can make more money simply by spending more.

Once you can make an activity pay enough for you to pay someone else to do it and still make money - get someone else doing it.

By operating in this way, you don't need some massive lottery-win type product launch to make great money, just lots of money making small things which you can repeat.

Andy