My (business) product creation plan - what am I missing?

22 replies
I only started learning about internet marketing from the beginning of June this year. I have put together a process plan (based on the little that I have learnt) for launching my first money-making venture and I would love a honest opinion from you veterans in the Warrior Forum. Give it to me straight please. I have to make this work.


There are just a few things you need to be aware of:


1) I am bootstrapping this business. I do not have much spare cash, so as much as possible has to be done by myself at this point in time.
2) I have about three hours a day to devote to this, after a full day job, taxi driver to 3 kids and doing all my own housework.
3) The status of each step is noted in brackets.

Process


1) Decide on a niche
a. Total beginners in computers, huge untapped market of new computer users who have no clue about how to setup shop on the internet.
b. Focus on the nitty-gritty of installation and setup, not marketing side


2) Keyword research (Wip)


3) Get a domain (done)


4) Install Wordpress blog (done)


5) Ensure optimised for search engines (not succeeding – lots to do here)


6) Install Analytics tools for blog (done)


7) Customise blog
a. Header (done)
b. Social share (done)
c. Monetize blog


8) Create a mailing list
a. Mailchimp – free and easy (scratch and find a new service provider)
b. Install signup code on blog
c. Setup autoresponder series for new signups


9) Create Twitter account (done)


10) Create Facebook Fan page (done)
a. Get Vanity name (done)
b. Design and install Landing page


11) Create LinkedIn account (done)

12) Install Google + and +1 (done)


13) Link Twitter, Facebook, LinkedIn, Google + and Blog for automatic updates (done)


14) Start blogging (done)


15) Write e-book (wip)
a. Ghostwriter for parts?
b. Write majority myself depending on time available
c. Include resources (affiliate/free) that are relevant to topic of book
d. Format - PDF, Kindle (research others)

16)E-book cover graphic (done)


17) Get e-book reviewed by honest, smart people.


18) Decide on bonus products to be included in launch, what will give readers the most value


19) Choose an e-store
a. Digi-Results – Instant payments and affiliate payments (Done)


20) Sales
a. Design sales copy (wip)
b. Install Sales copy on landing page
c. Create Buy Button code through PayPal
d. Design download and thanks page, include opt-in for newsletter
e. Package product into zip file
f. Upload product to download page (FTP)


19) After Sales Support structure in place
a. Hire Virtual Assistant to handle support
b. Support Desk software?


21) Setup product on Digi-Results
a. Product information
b. Setup affiliates information
c. Automatic subscription to Newsletter?


22) Marketing (phased according to cash available)
a. Send to mailing list (tiny at the moment)
b. Broadcast to Social platforms
c. Release as WSO
d. Offer free to War Room member to increase exposure
e. Research potential JV partner with a big list
f. Setup Facebook Ad campaign using CPC with targeted demographics – more control
g. Research Paid for Advertising


23)Establish goals and timelines
a. Traffic
b. Turnover
c. Subscribers
d. Products
e. Learning areas still be covered

24) Research competitors
a. Buy their products
b. Visit their blogs
c. Sign up for their newsletters
d. ?

Thanks for taking the time to read this. I would really appreciate any input.

Di
#business #missing #plan
  • Profile picture of the author tryinhere
    The Challenge

    if you have not seen ed dales challenge it could be something that would compliment your startup goals. / his new one is just starting for this year

    wish you the best
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    | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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  • Profile picture of the author carolf
    I found a great ghost writer on fiverr if you want her name let me know xx this is soooooo helpful to me, cant thank you enough for sharing that list..
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  • Profile picture of the author travlinguy
    Mailchimp is a weak point as they do not allow Internet Marketing mailings and have recently shut down many accounts dealing in Make Money Online offers. Check their Terms of Service. It's plainly spelled out there.
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    • Profile picture of the author JohnMcCabe
      Diana, those crickets you heard might have been actual crickets...

      According to the time stamp, you posted at 4:15 AM EDT in the US. I can't speak for others, but I was busy inspecting my eyelids for pinholes.

      Originally Posted by travlinguy View Post

      Mailchimp is a weak point as they do not allow Internet Marketing mailings and have recently shut down many accounts dealing in Make Money Online offers. Check their Terms of Service. It's plainly spelled out there.
      I saw this as well.

      You also didn't mention graphics, specifically a cover graphic. Maybe you included that in one of the other steps?

      If you are going to give away copies in the War Room, why not consider doing a $0.99 version for the Kindle (Amazon), Nook (Barnes & Noble) and other e-readers? Add a bonus offer to that version for joining your list.

      Otherwise, it looks like a well thought out plan. Just be ready to modify it if, scratch that, when both challenges and opportunities you didn't anticipate pop up.
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    • Profile picture of the author BillyBee
      Agree about not using Mailchimp.

      My only other question is about your niche choice. I'm not crazy about it for a number of reasons. Can you be more specific about what you mean, exactly?
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  • Profile picture of the author sdentrepreneur
    Great list, love the effort you put into this. Finding a niche that isn't over saturated is always a challenge. Are you choosing your a/b options?

    My advice would be to look for high ticket items to sell. It sometimes takes so much effort and even marketing budget to earn a very small commission.
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  • Profile picture of the author Chri5123
    Hi Di,

    I LIKE IT!

    Awesome plan!

    I like the way you have clear steps to follow.

    Just a word of advice or my opinion - get the main bulk complete and don't worry too much about the details - reading through I notice that you are worried about the SEO etc...

    Understandable but focus on creating a knockout offer that has REAL value and you will be on the right track.

    If you follow through that list and make sure you give each point 100% you will make money I am sure of it.

    Pretty much a product creation course there in the list!

    Awesome work!

    Chris Jones
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  • Profile picture of the author Daret
    5) Ensure optimised for search engines (not succeeding – lots to do here)

    You need to get a lot of backlinks (Quantity as well as Quality backlinks from high page rank websites)

    a. Mailchimp – free and easy (done)
    I would suggest you go with aweber , they are the best in the field of Email marketing, I am personally using that as well, It would be problematic to switch to it later, Its better to start with the best.


    I liked your idea to Offer free to War Room member to increase exposure

    You are missing google +1s , It is an important factor in SEO , you should get that as well
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  • Profile picture of the author Mary Wilhite
    Good plan Diana.

    As for the email autoresponder service, you're better off using a paid service right at the start.

    However, there are indeed other free/affordable services that caters specifically to internet marketers.

    Here's one example: Imnica Mail - Email Marketing Service - Email Marketing Solved
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    • Profile picture of the author DianaHeuser
      Thank you all so much for taking the time. This is really great advice.

      Originally Posted by Mary Wilhite View Post

      Good plan Diana.
      As for the email autoresponder service, you're better off using a paid service right at the start.
      Here's one example: Imnica Mail - Email Marketing Service - Email Marketing Solved
      Thanks Mary. I have checked out Aweber and they are the best, but cash is not an option right now Will chekc out Imnica tonight.

      Originally Posted by Daret View Post

      5) Ensure optimised for search engines (not succeeding – lots to do here)
      You need to get a lot of backlinks (Quantity as well as Quality backlinks from high page rank websites)

      You are missing google +1s , It is an important factor in SEO , you should get that as well
      Actually already have Google+1 setup. Just missed putting it in my steps

      Originally Posted by BillyBee View Post

      My only other question is about your niche choice. I'm not crazy about it for a number of reasons. Can you be more specific about what you mean, exactly?
      The focus is on the technical stuff of actually creating Facebook fan pages, Twitter accounts etc. My research indicates that most people do not know how to even start using the internet and as result - don't.

      Originally Posted by JohnMcCabe View Post

      Diana, those crickets you heard might have been actual crickets...
      According to the time stamp, you posted at 4:15 AM EDT in the US. I can't speak for others, but I was busy inspecting my eyelids for pinholes.

      You also didn't mention graphics, specifically a cover graphic. Maybe you included that in one of the other steps?

      If you are going to give away copies in the War Room, why not consider doing a $0.99 version for the Kindle (Amazon), Nook (Barnes & Noble) and other e-readers? Add a bonus offer to that version for joining your list.

      Otherwise, it looks like a well thought out plan. Just be ready to modify it if, scratch that, when both challenges and opportunities you didn't anticipate pop up.
      Again another point missed. I do have a graphic for the ebook already. Thank you for reminding me
      Stunning idea for the Kindle and other e-readers. Never thought of that.

      Originally Posted by sdentrepreneur View Post

      Great list, love the effort you put into this. Finding a niche that isn't over saturated is always a challenge. Are you choosing your a/b options?
      A/B Options? I am not sure what you mean here

      Originally Posted by travlinguy View Post

      Mailchimp is a weak point as they do not allow Internet Marketing mailings and have recently shut down many accounts dealing in Make Money Online offers. Check their Terms of Service. It's plainly spelled out there.
      Thank you. I did when I first signed up a year ago but have not checked lately.

      Originally Posted by carolf View Post

      cant thank you enough for sharing that list..
      You are so welcome Carol. Delighted I could help someone else for a change
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  • Profile picture of the author Rod Cortez
    Diana,

    That is a pretty good plan. I should know, I've looked at tons of business plans over the years. I'm going to agree with people here that Mail Chimp is not a good option for what you are doing. You have a lot of choices when it comes to autoresponders. I'm going to list a few (please note that none of these are affiliate links);

    The two I primarily use these days are:

    Imnica Mail: This is a great service for beginning marketers and they are hard to beat at their price point. I've been using them for a while now and have been very happy with them so far. You can learn more about it here as a WSO:

    http://www.warriorforum.com/warrior-...-alertpay.html

    and Aweber (I've been with them for over 8 years):

    Email Marketing Software & Email Marketing Services from AWeber

    I've also used Getresponse.com with solid results in the past:

    Email Marketing Software, Autoresponder - GetResponse

    There are also many, many other options. But have listed the ones that I've used and tested.

    I also noticed that you wrote down that you plan on blogging. One of the best guides you'll find out there are:

    John Taylor's own Blogging Secrets guide at:

    http://www.warriorforum.com/warrior-...ets-2-0-a.html

    There are a lot of bloggers on the net that you can learn from and one of them is Yaro Starak:

    Yaro Starak - Blogger and Internet business entrepreneur from Australia

    During your first year in business, marketing and proactively promoting your new website / blog and business should be at the forefront of everything you do, while building and maintaining a relationship with your list.

    When it comes to getting started, I've advised my clients to adhere to the Rule of 4 (as a minimum). Simply put, do 4 things each day that you work (assuming a 5 day work week) that will promote your business. It could be a simple as:

    a. Write a useful, but incomplete 500 - 750 word article and submit it to 1 to 3 article directories (there's no need to mass submit them, quality will rule in the long run).
    b. Contact one potential JV partner.
    c. Submit your article to an authority website / blog in your niche.
    d. Submit 5 new keywords, after research, and create a new PPC or PPV advertising campaign.

    You mentioned you were on a tight budget and have about 3 hours per day to work on this. I'm very confident that you can do this and that your plan will work out for you. You may need to adjust it as you go along. If you hit any road bumps, come back to this forum and ask here.

    Lastly, start buiding your list as early as possible. I don't think you're over complicating anything. Building your list early, no matter if you are a product creator, CPA marketer, or affiliate marketer, is a great way to add to your passive profits over time. In my opinion, one of the absolute masters at list building is Jimmy D. Brown (the founder of IMStitute).

    Good luck Diana,

    RoD
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    • Profile picture of the author DianaHeuser
      Originally Posted by Rod Cortez View Post

      During your first year in business, marketing and proactively promoting your new website / blog and business should be at the forefront of everything you do, while building and maintaining a relationship with your list.

      When it comes to getting started, I've advised my clients to adhere to the Rule of 4. Simply put, do 4 things each day that you work (assuming a 5 day work week) that will promote your business. It could be a simple as:

      a. Write a useful, but incomplete 500 - 750 word article and submit it to one article directorly.
      b. Contact one potential JV partner.
      c. Submit your article to an authority website / blog in your niche.
      d. Submit 5 new keywords, after research, and create a new PPC or PPV advertising campaign.

      You mentioned you were on a tight budget and have about 3 hours per day to work on this. I'm very confident that you can do this and that your plan will work out for you. You may need to adjust it as you go along.
      Thank you Rod, that is great advice on how to plan my day. I had not broken down my activities like that.
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    • What are you missing?

      A goal.

      Unless you have measurable goals set along a timeline, you will fail.
      You'll be back here in six months complaining you don't get any traffic.

      Goals have a way of keeping you grounded to the stark realities. One of those is that few bootstrapped ventures succeed. Infusing cash wisely, as needed (for things that are really needed, not shiny objects) will dramatically enhance your chance of success.

      Absent that, you'd get a better return on your investment with a part-time job at Starbucks.

      fLufF
      --
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      Fiverr is looking for freelance writers for its blog. Details here.
      Love microjobs? Work when you want and get paid in cash the same day!
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  • Profile picture of the author kindsvater
    Starting a new venture is always exciting!

    But I don't see the "business plan". For example, a profit and competitive analysis. What is it you are able to offer? Why would anyone buy from you? Pricing?

    Don't confuse a marketing plan, or sales plan, or product creation plan - with a business plan.

    Although the forum is a wealth of information, I suggest you get off the forum and view your niche as someone looking for information.

    The reason: I see items such as Digiresults and WSOs in your "plan". This is very narrowly focused.

    IMHO you're overestimating the "market" for your upcoming ebook on this forum and places you've indicated you will be marketing or selling your ebook.

    Jumping ahead, such as having an ebook cover graphic, before having a product.

    It is always good to go through the process. Whether this is profitable or not, you will then be in a much better position to tackle another project or to adjust this one.

    .
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    • Profile picture of the author DianaHeuser
      Originally Posted by kindsvater View Post

      Starting a new venture is always exciting!

      But I don't see the "business plan". For example, a profit and competitive analysis. What is it you are able to offer? Why would anyone buy from you? Pricing?

      Don't confuse a marketing plan, or sales plan, or product creation plan - with a business plan.

      Although the forum is a wealth of information, I suggest you get off the forum and view your niche as someone looking for information.

      The reason: I see items such as Digiresults and WSOs in your "plan". This is very narrowly focused.

      IMHO you're overestimating the "market" for your upcoming ebook on this forum and places you've indicated you will be marketing or selling your ebook.

      Jumping ahead, such as having an ebook cover graphic, before having a product.

      It is always good to go through the process. Whether this is profitable or not, you will then be in a much better position to tackle another project or to adjust this one.

      .
      Thank you for taking the time This is exactly the kind of input I am looking for. You are right. This is not a business plan but a product creation plan. Still useful but wrongly worded
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      • Profile picture of the author Rod Cortez
        Originally Posted by DianaHeuser View Post

        Thank you for taking the time This is exactly the kind of input I am looking for. You are right. This is not a business plan but a product creation plan. Still useful but wrongly worded
        True, it wasn't a conventional business plan, but it was a plan nonetheless; a step many people overlook because many people just jump into things. What I liked about your post is that you had the courage to post it in a public forum.

        Brian gave some great input regarding your pricing and competitive analysis which should be part of any market research. Also looking at your own niche through the eyes of your target audience was also very good advice.

        The average business plans that I'm used to seeing are about 120 plus pages long, usually including proforma projections with charts and graphs. But honestly, for starting in this kind of venture, you do not need something that comprehensive.

        What I think you have is a good start and I think you can build it from there. One of the things that I do before I dive into any market is find out who my competition is. I buy their products, I join their lists, and I pay very close attention on where they advertise, who is linking to them, and super close attention to their overall marketing and sale funnels. I also pay attention if they have an affiliate program and what they use to manage it.

        This is where you'll be able to find out what they do well as well as find out what their weaknesses are. In 2004 I jumped into a niche that was extremely competitive, but after doing some research I found out that virtually no one in this niche was using press releases on a regular basis, very few of them did any kind of content marketing, and very few of them utilized free publicity. By using press releases I was able to land a gig on a reality show and be interviewed on several radio stations. This really helped getting exposure for my website.

        Researching and knowing your competition is incredibly important because many of them have already done most of the research for you.

        RoD
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        "Your personal philosophy is the greatest determining factor in how your life works out."
        - Jim Rohn
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        • Profile picture of the author DeadGuy
          Just getting started is always the hardest part, and you have done a great job of putting your approach down on paper. Honestly, not too many beginners but this much thought behind their start-up operation.

          You have been given a lot of good advice here in this thread. But remember, "A plan is always perfect until the battle begins." Be flexible as your process unfolds. As others have said, you will need to make changes along the way. It's difficult to do, but try to anticipate what your Plan B's will be or paths that you may need to follow if your initial methods don't work out as planned. Here's the whole game plan in a nutshell. Plan, execute the plan, analyze the results, modify the plan, re-execute, re-analyze... retire.?.
          Signature

          You are making this work at home stuff way harder than it is. Ready for some sanity? Clear your head and start over.

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        • Profile picture of the author DianaHeuser
          Originally Posted by Rod Cortez View Post

          Researching and knowing your competition is incredibly important because many of them have already done most of the research for you.
          RoD
          Thanks Rod,

          That is definitely something I am missing. Added to the list
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  • Profile picture of the author Celeste Green
    This is a good list. You’re smart to do some planning before jumping in and stabbing at things at random.

    Have you researched your competition? I’m a little leery when someone gushes that they’ve found an untapped market. If there aren’t already competitors making money in this niche then you’ll have a hard time too. The other benefit of competitors is affiliate products for you to promote – yes, make money off your competition . I’d recommend compiling a good list of affiliate products you could promote & by looking at what works for them you can mimic in your own sales process – i.e. if they use lots of videos & tutorials, you do that. If they’re monetizing via webinars or downloadable audio, you do that too. You really want to know up front how you plan to monetize even though that's a step down the road.


    I’d opt for a really good autoresponder too as others have recommended. Add to your list “setting up an autoresponder series” and set up a really long set of follow ups to save you time & make sure you are keeping yourself in front of these prospects once they’ve signed up.
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