My (business) product creation plan - what am I missing?
There are just a few things you need to be aware of:
1) I am bootstrapping this business. I do not have much spare cash, so as much as possible has to be done by myself at this point in time.
2) I have about three hours a day to devote to this, after a full day job, taxi driver to 3 kids and doing all my own housework.
3) The status of each step is noted in brackets.
Process
1) Decide on a niche
a. Total beginners in computers, huge untapped market of new computer users who have no clue about how to setup shop on the internet.
b. Focus on the nitty-gritty of installation and setup, not marketing side
2) Keyword research (Wip)
3) Get a domain (done)
4) Install Wordpress blog (done)
5) Ensure optimised for search engines (not succeeding – lots to do here)
6) Install Analytics tools for blog (done)
7) Customise blog
a. Header (done)
b. Social share (done)
c. Monetize blog
8) Create a mailing list
a. Mailchimp – free and easy (scratch and find a new service provider)
b. Install signup code on blog
c. Setup autoresponder series for new signups
9) Create Twitter account (done)
10) Create Facebook Fan page (done)
a. Get Vanity name (done)
b. Design and install Landing page
11) Create LinkedIn account (done)
12) Install Google + and +1 (done)
13) Link Twitter, Facebook, LinkedIn, Google + and Blog for automatic updates (done)
14) Start blogging (done)
15) Write e-book (wip)
a. Ghostwriter for parts?
b. Write majority myself depending on time available
c. Include resources (affiliate/free) that are relevant to topic of book
d. Format - PDF, Kindle (research others)
16)E-book cover graphic (done)
17) Get e-book reviewed by honest, smart people.
18) Decide on bonus products to be included in launch, what will give readers the most value
19) Choose an e-store
a. Digi-Results – Instant payments and affiliate payments (Done)
20) Sales
a. Design sales copy (wip)
b. Install Sales copy on landing page
c. Create Buy Button code through PayPal
d. Design download and thanks page, include opt-in for newsletter
e. Package product into zip file
f. Upload product to download page (FTP)
19) After Sales Support structure in place
a. Hire Virtual Assistant to handle support
b. Support Desk software?
21) Setup product on Digi-Results
a. Product information
b. Setup affiliates information
c. Automatic subscription to Newsletter?
22) Marketing (phased according to cash available)
a. Send to mailing list (tiny at the moment)
b. Broadcast to Social platforms
c. Release as WSO
d. Offer free to War Room member to increase exposure
e. Research potential JV partner with a big list
f. Setup Facebook Ad campaign using CPC with targeted demographics – more control
g. Research Paid for Advertising
23)Establish goals and timelines
a. Traffic
b. Turnover
c. Subscribers
d. Products
e. Learning areas still be covered
24) Research competitors
a. Buy their products
b. Visit their blogs
c. Sign up for their newsletters
d. ?
Thanks for taking the time to read this. I would really appreciate any input.
Di
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