Ok? Good... read on.
Are you starting out with a product or sevice which is of value to internet marketers?
Is it any good? Want to fast-track your business? If yes, then use it correctly and you can see great results.
I suggested to a client to run a WSO and he thought I was nuts. Why should he cut his price if his product is so good? $40 to list it? WTF?
Sheesh, talk about scarcity mindset. Used correctly, WSO's can provide an instant injection to your business in more ways imaginable.
Here's why I run WSO's and why I believe that you should too...
1- First and foremost, the WSO forum is a great way to get instant exposure. It is arguably the most viewed forum within the WF.
2- Instant hungry market. People are shopping. So why not expose your product? If you can add a back end product, then the price drop won't be an issue. Stop stepping over $100 bills to pick up $1 bills.
3- Social Proof. A well run WSO can provide you with a ton of testimonials and reviews. These are absolute gold for your main website.
4- Cash flow. If you're a product creator and marketer, then this is the quickest way I know to raise capital to reinvest in your main website. This is a biggie in itself. I often see too many threads on here asking for ways to make quick cash.
Cash flow is the life blood of any business. WSO's are a great way to raise some extra cash to REINVEST into your business.
5- List building. What would you prefer... 100 free subscribers or 100 paid and qualified customers who have trusted you enough to give you their money? It's a no-brainer!
6- Product and testing. Think about this... what better way to fine tune your product based on your peers' fedback?
7- Credibility. This is a difficult one, so it must be handled correctly. Sadly, there are too many fly-by-night offers on the thread. So it is imperative that you have a quality, proven product to offer. Word of mouse can make you or break you. Take a browse through the WSO section and it's no coincidence that the big sellers are by reputable Warriors.
Often times, people are caught up with the initial $40 to launch a WSO, or don't want to drop their price. And frankly, I disagree. In fact many uber successful marketers are happy to lose on the front end and make more on the back end.
Ok, so you don't have a back end product yet? doesn't matter.
Look, at $10 you only need 4 sales to recoup your advertising costs. The rest is profit.
My first ever WSO at $17 made me $2300+ in the first 4 days. But even $230 makes it worthwhile.
Bottom: If you intend to use the WSO for quick bucks, then good for you.
On the other hand, if you are serious about delivering quality products and simultaneously building your reputation, cash flow and online biz, then seriously consider leveraging the WSO for all the right reasons.
Wishing you the best of online success!
PS: I have no affiliation or vested interest in the WSO or WF.