I'm about to get traffic-I think

by micol
15 replies
I've bought quite a few WSO's recently and my landing page is prepared and ranking up nicely in numerous good keyword searches. I've worked out the traffic numbers according to g keyword tool and it seems way too good to be true.
According to their keyword tool, if I'm rank 1(which I will be soon), I can expect, between all the search terms, to see in excess of 750K visitors per month.

Help me out here, are those numbers the keyword tool gives accurate? Surely some people search a certain term 25X a month, throwing off the numbers right? If it says, 1.5M hits per month, what is that in the real world?

Also, is 1% a standard conversion rate or a good one? I know it can fluctuate between .1 and 10, but I'm selling hair care, $23 type stuff. Is 1% realistic?
Thanks for the feedback and advice, in advance.
#traffici
  • Profile picture of the author lotsofsnow
    Your questions are not that easy to answer. There are way too many variables.

    The Keyword tool is usually pretty accurate. But 750k searches does not mean visitors. If you have a #1 listing you get between 20% and 60% of the traffic to your page (depends on niche, competition, title, description, url).

    How many visitors you convert from that depends on the keyword ("buy product" obviously converts better than "hair care"), your web site and your product.

    Also it depends on other things like guarantee, phone number, friendliness and competence of staff etc.

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  • Profile picture of the author tpw
    Originally Posted by micol View Post

    Help me out here, are those numbers the keyword tool gives accurate? Surely some people search a certain term 25X a month, throwing off the numbers right? If it says, 1.5M hits per month, what is that in the real world?

    Nope.

    The Google Keyword Tool combines several search phrases into a single search volume value.

    If you are looking at a keyword-phrase, then the numbers they show are based on the number of variable phrases for the root keyword phrase, no matter what order the words are put into the query box.

    For example:

    "Big brown raisins" is combined with "brown raisins big" and "raisins brown big" to come up with a combined search volume, which is then displayed in the Google Keyword Tool for each individual phrase.

    On a 3-word phrase, the following combinations would be calculated together to come up with the search volume for all of them:
    • 1 2 3
    • 2 3 1
    • 3 1 2
    • 3 2 1

    These values will likely represent the following percentages to be multiplied by the whole to understand how much volume is really possible:
    • 75%
    • 3%
    • 7%
    • 15%

    In other words, the first keyword phrase, "1 2 3" would account for 75% of the search volume shown in the Google Keyword Tool.

    I know this is not an answer you probably wanted to see... But you need to be realistic about the possibilities...



    There is a second factor that is important to the number of clicks you will actually see from the search engines: your page title and description.

    The attractiveness of your page title and description will greatly influence how many clicks you actually get from a top placement in Google's search results.

    You have total control over page title, and in cases where the queried keywords are not on the page, you have full control over the description shown in Google.

    Both your page title and description should be written to encourage people to click YOUR link.

    This will affect how many clicks you will actually see, and as important as your own page title and description is that of your competitors. Does your page look more attractive than your competitor's pages?



    The next factor will influence your conversion rates. Do people who click through from the search engines to your web page actually find quickly what they have come to find?

    People will make a decision in under 15 seconds as to whether they believe your page will be able to help them with their goals.

    So make sure that your pages quickly show the user what they had come to see.



    HTH
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Joe R Piercey
      make sure you click on "exact" under match types (on the left hand side). thatll tell you how many ppl approximately search your exact keyword. I always get really excited about the numbers until i realize that im still on "broad". The numbers can be quite different between the two.
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    • Profile picture of the author micol
      Originally Posted by tpw View Post

      Nope.

      The Google Keyword Tool combines several search phrases into a single search volume value.

      If you are looking at a keyword-phrase, then the numbers they show are based on the number of variable phrases for the root keyword phrase, no matter what order the words are put into the query box.

      For example:

      "Big brown raisins" is combined with "brown raisins big" and "raisins brown big" to come up with a combined search volume, which is then displayed in the Google Keyword Tool for each individual phrase.

      On a 3-word phrase, the following combinations would be calculated together to come up with the search volume for all of them:
      • 1 2 3
      • 2 3 1
      • 3 1 2
      • 3 2 1

      These values will likely represent the following percentages to be multiplied by the whole to understand how much volume is really possible:
      • 75%
      • 3%
      • 7%
      • 15%

      In other words, the first keyword phrase, "1 2 3" would account for 75% of the search volume shown in the Google Keyword Tool.

      I know this is not an answer you probably wanted to see... But you need to be realistic about the possibilities...



      There is a second factor that is important to the number of clicks you will actually see from the search engines: your page title and description.

      The attractiveness of your page title and description will greatly influence how many clicks you actually get from a top placement in Google's search results.

      You have total control over page title, and in cases where the queried keywords are not on the page, you have full control over the description shown in Google.

      Both your page title and description should be written to encourage people to click YOUR link.

      This will affect how many clicks you will actually see, and as important as your own page title and description is that of your competitors. Does your page look more attractive than your competitor's pages?



      The next factor will influence your conversion rates. Do people who click through from the search engines to your web page actually find quickly what they have come to find?

      People will make a decision in under 15 seconds as to whether they believe your page will be able to help them with their goals.

      So make sure that your pages quickly show the user what they had come to see.



      HTH

      Great feedback, thank you. I do want to know what to expect, still wondering about the one guy who searches a term 25X a month though. Does he count every time he searches? I assume so.
      From what I can see, my page gives people exactly what they came for and our site is engaging, with videos, clean pages, etc.
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  • Profile picture of the author Harrysmith
    I think if you have just started selling the products than 1% is ok. This will increase gradually with time.
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    • Profile picture of the author micol
      Originally Posted by Harrysmith View Post

      I think if you have just started selling the products than 1% is ok. This will increase gradually with time.

      Phew! Great news. 1% would be a major boon considering the traffic we will see.
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  • Profile picture of the author Tmill
    You wont be getting 750k visitors a month, but you can still expect loads of traffic! Also even if you are rank 1, doesnt mean every single person that searches your keyword will click your link.

    Keep working at it though and if your keywords at targeted correctly you should be expecting some great traffic and some great money!

    conversion rates also all depend on your page and what type of traffic you are getting. if its targeted traffic and you have a great web design and convincing page, then you should be seeing plenty of sales.

    How well are you doing currently with this site as you are almost ranked at the top?
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    • Profile picture of the author micol
      Originally Posted by Tmill View Post

      You wont be getting 750k visitors a month, but you can still expect loads of traffic! Also even if you are rank 1, doesnt mean every single person that searches your keyword will click your link.

      Keep working at it though and if your keywords at targeted correctly you should be expecting some great traffic and some great money!

      conversion rates also all depend on your page and what type of traffic you are getting. if its targeted traffic and you have a great web design and convincing page, then you should be seeing plenty of sales.

      How well are you doing currently with this site as you are almost ranked at the top?

      Thank you. I have taken a pessimistic approach and cut it in half, so a term that says 1.5M per month, I turned into 750K, assuming I'm rank 1. I haven't hit the first page for a prolonged period yet, did the dance after getting 2 keywords to page 1 fast, 2 days later and moving very quickly, page 2 on a few terms yesterday, wouldn't be surprised if I'm on page 1 today.

      Thank you so much for the input. All new ground for me.
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  • Profile picture of the author Andyhenry
    Originally Posted by micol View Post

    it seems way too good to be true.
    Then it probably is.
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    nothing to see here.

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  • Profile picture of the author jonatan
    Some interesting information here... I wish you good luck with your website! Hopefully you will receive many visitors keep us updated!
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  • Profile picture of the author rackemup
    Good stuff and great feedback. Gotta keep on learning.
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  • Profile picture of the author tpw
    I hope I have this number right, but according to Google, the #1 listing usually gets 40% of the clicks.

    I may not remember the number but it was higher than I expected.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author micol
      Originally Posted by tpw View Post

      I hope I have this number right, but according to Google, the #1 listing usually gets 40% of the clicks.

      I may not remember the number but it was higher than I expected.
      Think you're pretty spot on, according to this article and a few others I found which said the same thing. Google Click Distribution | Search Results
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  • Profile picture of the author Tony Marriott
    Originally Posted by micol View Post

    I've bought quite a few WSO's recently and my landing page is prepared and ranking up nicely in numerous good keyword searches. I've worked out the traffic numbers according to g keyword tool and it seems way too good to be true.
    According to their keyword tool, if I'm rank 1(which I will be soon), I can expect, between all the search terms, to see in excess of 750K visitors per month.

    ..............................
    Thanks for the feedback and advice, in advance.

    I can't help but think you've made some miscalculation somewhere. You don't give enough information to see exactly where the error is though.

    I'm not being negative for negatives sake so bare with me...

    -if it seems too good to be true.... Red warning triangle there
    -750K visitors to a squeeze page? .... That's more like website figures not web page figures
    - if I'm rank 1(which I will be soon)....I feel that if you are skilled enough and confident enough in your SEO ability to rank "several keywords at number 1" the you would likely have clarity over your visitor expectations

    The things you need to check

    1. Are you using exact match search volumes? This is abetter indication of short term traffic.
    2. Are you sure you can get number 1 with these keywords. It can be a big jump from page 1 to number 1. If you are, then to rank so fast they must be low competition keywords which would tend to indicate lower search volumes. However if they are high competition keywords then it will take a lot more time to rank.
    3. Number 1 gets around (v.average) 40% of search but 4-10 gets 2%
    4. Google numbers can sometimes just be flat out wrong.

    If all the above is covered, you rank your keywords at number 1, your traffic comes in as forecasted and your conversions are remotely decent then you have great system and a great future.

    The very best of luck to you
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    • Profile picture of the author micol
      Originally Posted by Tony Marriott View Post

      I can't help but think you've made some miscalculation somewhere. You don't give enough information to see exactly where the error is though.

      I'm not being negative for negatives sake so bare with me...

      -if it seems too good to be true.... Red warning triangle there
      -750K visitors to a squeeze page? .... That's more like website figures not web page figures
      - if I'm rank 1(which I will be soon)....I feel that if you are skilled enough and confident enough in your SEO ability to rank "several keywords at number 1" the you would likely have clarity over your visitor expectations

      The things you need to check

      1. Are you using exact match search volumes? This is abetter indication of short term traffic.
      2. Are you sure you can get number 1 with these keywords. It can be a big jump from page 1 to number 1. If you are, then to rank so fast they must be low competition keywords which would tend to indicate lower search volumes. However if they are high competition keywords then it will take a lot more time to rank.
      3. Number 1 gets around (v.average) 40% of search but 4-10 gets 2%
      4. Google numbers can sometimes just be flat out wrong.

      If all the above is covered, you rank your keywords at number 1, your traffic comes in as forecasted and your conversions are remotely decent then you have great system and a great future.

      The very best of luck to you

      That's exactly what i was thinking, too good to be true, and you, along with a few others here figured it out. I was making that exact mistake, using broad based stats. I've fixed that now, thanks to you guys and not only are my numbers realistic now, I've had to make major changes in which keywords I'm targetting.
      Still, better now than 6 months from now, I still have loads of time to make adjustments.

      The numbers are much more believable now and I can't wait to begin the next process of tweaking and refining for better conversion rates. WF are a life saver, and I've yet to come across anyone else in the hair product business, which is a relief....hehe
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