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How to find websites to advertise on based on traffic?

by BarryADensa
6 replies
Hello Warriors,

How do you measure traffic to a website for advertising purposes?

I'd like to place text ads on various niche websites (how to find them is another question). So the question today is: how can I measure the traffic they receive before approaching them about advertising rates?

The second part to the question is: is there a scale or industry accepted standard as to how much websites might charge for ads, with the understanding that different size ads (what are the most common sizes) carry different prices

And lastly, are "ad networks" a better way to go, however you might define better?

Thanks,
--Barry
#advertise #based #find #traffic #websites
  • Profile picture of the author gjabiz
    Barry,

    Sorry I can't help you out with your question, and this probably should have been a PM...but...I just wanted to let you know (and fellow Warriors) I think YOU are great.

    A few years ago you posted or sent (I can't recall) an agreement you used...and that has been a real god send for me.

    You could probably make a few extra bux just selling contracts and agreements you've used over the years...some of the best I've ever seen.

    Could you shoot me a PM or email gjabiz@yahoo.com I'd like to talk to you on the phone when your schedule allows.

    And also discuss some free advertising for you too. Thanks,

    Gordon Jay Alexander gjabiz


    Originally Posted by BarryADensa View Post

    Hello Warriors,

    How do you measure traffic to a website for advertising purposes?

    I'd like to place text ads on various niche websites (how to find them is another question). So the question today is: how can I measure the traffic they receive before approaching them about advertising rates?

    The second part to the question is: is there a scale or industry accepted standard as to how much websites might charge for ads, with the understanding that different size ads (what are the most common sizes) carry different prices

    And lastly, are "ad networks" a better way to go, however you might define better?

    Thanks,
    --Barry
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  • Profile picture of the author highrank
    Hey Barry,

    As far as I'm aware, there is only 2 methods measure traffic to a website for advertising purposes:

    1. Contact the website owner directly and ask to see some verified Google Anylatics data before you hand over the cash for advertising.

    2. Use an ad network like Buy Sell Ads, which I believe shows you the amount of traffic each website currently recieves.

    I'm afraid I don't know of any accurate (legal) method to find out a websites traffic before contacting them.

    There is no real industry standard pricing structure for website advertising I'm afraid, it's all down to negotiation.

    Hope that helps.
    Signature
    FUNNY FLAPPY BIRD FAILS!

    ---> Flappy Bird <---

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  • Profile picture of the author BarryADensa
    Thanks Jay and Highank -- Jay, I sent you an email
    Signature

    Barry A Densa - Freelance Marketing & Sales Copywriter - WritingWithPersonality.com

    Download a FREE copy of my new eBook, containing 21 of my most outrageous rants, when you visit my blog: Marketing Wit & Wisdom

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    • Profile picture of the author ss442
      Hi there,
      You can always throw the website you are interested in up on "Alexa" to study their traffic, back links, page rank and so on. It isn't overly accurate but it can certainly put you in the ball park.

      I use it from time to time to check and track some of my own stuff.

      Hope this helps a little.
      Ed
      Signature

      Ed Sunderland

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      • Profile picture of the author revupcommerce
        First check and see if the website is using a service like adbrite.
        If they are you can log in and see not only the traffic but what it will cost to advertise.
        You can also google "adplanner"
        or go to www.google.com/adplanner/
        If the site is running adsense you will see how much traffic they get.
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  • Profile picture of the author BarryADensa
    Thanks Ed and revupcommerce.
    Signature

    Barry A Densa - Freelance Marketing & Sales Copywriter - WritingWithPersonality.com

    Download a FREE copy of my new eBook, containing 21 of my most outrageous rants, when you visit my blog: Marketing Wit & Wisdom

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