My Info Product website is up & running thanks to you guys! Input please...

34 replies
Hello-

It's been a long road but my first website is finally up and running, and it goes without saying, I've made it this far thanks to this forum.

I would very much appreciate any input on the look/functionality of my web site. I still have a long way to go but it's finally online.

Updated website:

www.personaltrainingsalescourse.com

I plan on adding some audio to the video slideshow, if you guys think it would be a good move.

Any advice will be read and re-read with much thanks!

tim
#guys #info #input #product #running #website
  • Profile picture of the author jb3715
    The green is a bit intense. I would would consider playing another with some colors.

    Also if the login box was styled a bit more/positioned better, it would look a bit better.
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    • Profile picture of the author tierney211
      yeah the greens gotta go, don't know what I was thinking there. thanks!
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      "Do not act as if you had a thousand years to live." -Marcus Aurelius
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  • Profile picture of the author JohnMcCabe
    Tim, three things hit me in the short time I was on your home page.

    1) That neon green background is a headache waiting to happen.

    2) The opening slide in your video (before pressing the play button) says "This full proof system..." where I think you mean fool proof.

    3) There is no price on the page itself. I didn't play the video, and a lot of other people won't either.
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  • Profile picture of the author murtuza
    site is looking a bit unprofessional. Get a good website designer to get your site formatted and in a good colour scheme. Also get some good header and ebook graphics of your site designed. I think you really have to work on your copy, grab amazing letter templates or instant salesletters template and redo your copy.

    Put your squeeze page on your home page, build a list, follow up with your subscribers, build relationship and then promote your ebook, you will increase your income in the long run.

    Setup more products, atleast 10 in your emails right now even through they are affiliate products to increase your income per lead. Hope this helps...
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  • Profile picture of the author g36
    Your site is down.

    I got "Server not found" error.
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    :)

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  • Profile picture of the author Nate Simms
    Holy green.

    ... change the background color.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by tierney211 View Post

    Input please...
    Just a few quick points, and please don't take them the wrong way: apologies in advance if I sound critical.

    All opinion only, of course.

    1. I agree the green is a little too vivid.

    2. The whole page is too wide. Wider margins (in a darker color) and a narrower central text/video panel would be better.

    3. The grammar and punctuation need to be checked ("full proof system" should surely be "foolproof system", and so on?).

    4. The sales page doesn't seem to give - let alone justify - the price anywhere (not that I found, anyway?!).

    5. There's a potentially credibility-losing mismatch between the "Personal Training Sales Institute" at the top of the page and the informal/personal email address shown as the payee for PayPal on the order-page, which is in a different and "informal" name and is a gmail one, not even an "own domain" one. This is a big problem, I think (though perhaps very quickly fixed?).

    6. It has some testimonials and some headlines (one with an extraneous comma), but no "meat" at all. No copywriting. No selling of the benefits. No "objection answering". And I think it's going to need a lot of that to sell at $97. I recognise that a little of that may be "in the video" which it wasn't convenient for me to play (just as many of your potential customers won't, perhaps - why did you decide to use video?), but I note also that the video's only just over 1 minute, and I'm being a skepchick about that and suggesting that it might well not be enough? Not enough "sales material"/"objection-handling" - one way or another - for a $97 product?).

    However, well started and good to have something online, of course!

    Edited to add: sorry, a few others replied while I was typing slowly and looking at your page at the same time, and without my having seen their comments.
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  • Profile picture of the author EugeneA
    It's A rough draft.

    The Graphics On The Top banner could be better.

    Background could be black?

    Better position the log-in info.

    The video Did not have any sound?

    Just keep working on it. Look at other sales pages and draw ideas from there.
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  • Profile picture of the author Onora Oz
    Hey Tim,

    You have a few seconds to convince your visitors stay with you on your site. What you are putting above the fold is much more important than ever nowadays. 3 things really killed my attention to your site:

    1- Your choice of color - Neon colors are your enemy.
    2- Your header is too big.
    3- Your video screen is too big.

    You may want to use a better design template. You can find some great works at War Room for free.

    You may also want to re-work on your copy. You can find great copy swipe files, copywriting info and related sources at War Room.

    Keep up working on this. Great to see someone has taken action!

    PS. What's the "login" thing at the left corner of your page? Why is it there?
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  • Profile picture of the author RNMKR
    Do you have any experience with wordpress?
    It may be easier to use it to design your salespage. . . or you could find a very cool theme.
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  • Profile picture of the author UMS
    Apart from all the stuff that's already been mentioned (which I certainly agree with), one major flaw is that your video has no sound.

    You really should check basic stuff like that before publishing it. Makes it seem very unprofessional.
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  • Profile picture of the author tierney211
    Great input, thank you to everyone. I'll work on making these changes and I'll keep working on them until I get them right.

    Thanks again!
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    "Do not act as if you had a thousand years to live." -Marcus Aurelius
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  • Profile picture of the author EugeneA
    Well, It's blue now. lol.

    It's better but I'm sure there's a better color to choose from. (I'd stay away from bright colors, you want attention drawn to your content)
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  • Profile picture of the author Serenity090
    Put the Testimonials at their right place "The YEllow Boxes"... ok Suppose I am health club personal Trainer Landed on your Website...You know what will make me buy from you?

    Something that will help me to GET results (in the form of money and time) FASTER and in easier...

    Second,If you will remove my fears , frustrations and objections...

    Now Please do some research what these Trainers are actually looking for and put those benefits in bullet points on your site...Second see what kind of issues they are facing simply give them hope that your course will resolve those issues...

    Regards
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    Love the Humanity...:)

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  • Profile picture of the author onSubie
    Hi

    First the product behind the sales page looks pretty good based on the description. And it is a pretty good market. Very targeted and often on need of sales skills without having them as a natural part of their business- fitness.

    I agree about the price. You should show it. This isn't a "secret push button" IM product and your audience probably isn't used to hyped sales pages with no price displayed.


    Also the video could be better. The slides are unreadable in the video so watching it provides little useful information.

    There is also no sound. If you can't do voice-over walking people through the slides, you should at least add music.

    Maybe some overlay text describing what they are seeing.

    Is this your own product? Have you considered adding an affiliate program? It would spread by word-of-mouth through PTs pretty quickly if you kicked back $50 for each referral sale and IMers would jump on this wide open market.

    Mahlon
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  • Profile picture of the author tierney211
    yes, it's my product. I wrote the book years ago, and it sells on amazon now. (I've sold 9 books now this month, with no marketing.)

    No- I didn't really consider an affiliate program. I think that may be a good idea, especially if any experienced internet marketers see the potential.

    I've been creating a list of "things to improve" based off of everyone's input. I'll have to add...put this on clickbank.

    thanks!
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    "Do not act as if you had a thousand years to live." -Marcus Aurelius
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  • Profile picture of the author tierney211
    I've taken everyone's advice and revised my sales copy and pretty much everything else on my sales page.

    Here is the updated link, if any has any additional input'

    www.personaltrainingsalescourse.com

    Thanks again everyone, I wouldn't of made it this far without ya!

    tim
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    "Do not act as if you had a thousand years to live." -Marcus Aurelius
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    • Profile picture of the author JohnMcCabe
      Originally Posted by tierney211 View Post

      No- I didn't really consider an affiliate program. I think that may be a good idea, especially if any experienced internet marketers see the potential.

      thanks!
      An affiliate program is a good idea; here's a couple more...

      > Your real affiliates/JV partners are the club owners. What club owner would not want to see every trainer in the place booked solid?

      > You might consider taking a page from the enterprise software folks. You could create a kind of "site license" priced at a multiple of the single seat price, and aim that product at club owners. Some training programs even operate on an annual license.

      Originally Posted by tierney211 View Post

      I've taken everyone's advice and revised my sales copy and pretty much everything else on my sales page.

      Here is the updated link, if any has any additional input'

      www.personaltrainingsalescourse.com

      Thanks again everyone, I wouldn't of made it this far without ya!

      tim
      Just took a quick scan, and it looks waaaayyyy better than what you started with. Let us know how it works out.
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  • Profile picture of the author Big Al
    When I check out your sales page I just see 'sales trainer' when I'm skimming through. I'm not sure you call out to your market clearly enough.

    Living in the UK I'm not even sure Personal Trainers even know they need sales training (I know a few who struggle and this is exactly why). What I do know is they want more clients and more money.

    You've got some cracking testimonials that can easily be turned into great headlines offering specific figures and benefits to your marketing.

    This one springs to mind:

    “I began with no clients (including no “hand me down” clients from the club), and ended April with more clients than I could handle, and $10,000 in new business for the month. Your insights were instrumental in my attaining that level in so short of time.”
    Good luck!
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  • Profile picture of the author tierney211
    Ok I think I understand what you're saying....change my current headline to one of the more powerful testimonials I've received over the years. I didn't think of that but makes a lot of sense. thanks.
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  • Profile picture of the author sal64
    Don't like the red impact for the sub headlines. Try tahoma bold and in a slightly barker red.

    Too much wording in the header distracts from the main headline.

    Main headline is lame and should be more of adirect benefit to the reader.

    Good luck.

    Sal
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    Internet Marketing: 20% Internet - 80% Marketing!
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  • Profile picture of the author tierney211
    I actually used John Carlton's headline, almost word-for-word, but of course just changed it up so it targeted my target market instead of his...so then your vote would also be to change the headline to a testimonial? thanks for the input!
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    "Do not act as if you had a thousand years to live." -Marcus Aurelius
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  • Profile picture of the author sal64
    Up to you... it's your product.

    I have a preference for benefit headlines.

    I know that using words which end in "ing" isn't great.

    But that's just me.

    Best,

    Sal
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    Internet Marketing: 20% Internet - 80% Marketing!
    You Won't See The Light Until You Open Your Eyes.
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    • Profile picture of the author Rick Britton
      I know a bunch of personal trainers in loads of gyms as a physical therapist

      I will send them over to have a look see what they think

      no charge, may get them to sign up here and give feed back for you
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      • Profile picture of the author tierney211
        Originally Posted by JudoRick View Post

        I know a bunch of personal trainers in loads of gyms as a physical therapist

        I will send them over to have a look see what they think

        no charge, may get them to sign up here and give feed back for you
        Thanks! I'd gladly give you a piece of the action if they sign up (pm me with the details if that happens). Either way, the feedback I'm receiving here is just as valuable as sales, if not more!, so thank you my friend!
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        "Do not act as if you had a thousand years to live." -Marcus Aurelius
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        • Profile picture of the author Rick Britton
          Originally Posted by tierney211 View Post

          Thanks! I'd gladly give you a piece of the action if they sign up (pm me with the details if that happens). Either way, the feedback I'm receiving here is just as valuable as sales, if not more!, so thank you my friend!
          thanks man but that's ok, many of these guys are my friends and if I help them get more clients they will send clients to my Physical THerapy practice - what comes around goes around you know?

          wish you all the best with this - personal training sucks for most of them in the UK and I do help the guys out as I can because I get business from them
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  • Profile picture of the author tierney211
    Thanks for the feedback Sal. I appreciate it!
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    "Do not act as if you had a thousand years to live." -Marcus Aurelius
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  • Profile picture of the author sal64
    My view...

    Only have the logo and tag line in your header.

    Then blend the est of it into your headline.

    And then have a sub headline that builds on the headline.
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    Internet Marketing: 20% Internet - 80% Marketing!
    You Won't See The Light Until You Open Your Eyes.
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  • Profile picture of the author Rocket Media
    Try wordpress and a premium theme from themeforest. Much easier than dilly dallying around with coding.

    More importantly... What is your plan to drive traffic? Time to get serious about that. DO NOT let yourself fail at this point. Traffic is the absolute hardest step and takes the most work but that's where the fun and gravy is.

    Don't leave us hanging come back and update us, we are here to help you.

    To your success
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  • Profile picture of the author Rick Britton
    yes traffic! more traffic and then more traffic

    let us know and we can help
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  • Profile picture of the author tierney211
    Yes...you read my mind! I'm actually working on creating a marketing plan right now to drive targeted traffic to my site, and I'll be humbly presenting my initial draft to the group very soon for some advice!
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  • Profile picture of the author Mieko
    I don't see a site there. Guess i'm too late to lend a helping hand =/
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    • Profile picture of the author tierney211
      Originally Posted by Mieko View Post

      I don't see a site there. Guess i'm too late to lend a helping hand =/
      I actually changed the url since I first started getting advice from everyone. My first url had absolutely nothing to do with my product.

      Here is the updated link: The Health Club Personal Trainer Sales Course
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      "Do not act as if you had a thousand years to live." -Marcus Aurelius
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  • Profile picture of the author Rick Britton
    I will send the link to your sales page to all the personal trainers I know (lots of them) and see if they will send it to their colleagues and so on
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