Article Marketing Question

12 replies
Hey I just wanted to know what are some of the things I can do to bring articles higher up on search engine searches. I know I can use social bookmarking and multiple directory submissions but what else can i do that can actually have an impact. Thanks
#article #marketing #question
  • Profile picture of the author Courtney Keene
    Where are these articles? Are they posted on your site, or are they in an article directory like Ezinearticles.com?

    The answer is mostly the same. You need quality backlinks. You can build these yourself by various means. Do a search on this forum for getting quality backlinks. Some things to try include making some additional articles to post in databases that link to your article as a resource in the resource box, making blog posts with similar intent, etc.

    If you've already got your article out for syndication, you need to make sure it's appealing content that people will want to syndicate. Is it useful, or is it just keyword-targeted? If it's useful content on a topic with a good headline and some decent anchor keywords, it will be syndicated and you'll get your backlinks.
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    • Profile picture of the author AnniePot
      Originally Posted by Courtney Keene View Post

      The answer is mostly the same. You need quality backlinks. You can build these yourself by various means. Do a search on this forum for getting quality backlinks. Some things to try include making some additional articles to post in databases that link to your article as a resource in the resource box, making blog posts with similar intent, etc.
      No. You need to devote all your backlinking efforts to bringing traffic to your article on your own website, not on someone else's. The criteria being, you must first be certain this is where Google has found and indexed your article.

      Originally Posted by Courtney Keene View Post

      If you've already got your article out for syndication, you need to make sure it's appealing content that people will want to syndicate. Is it useful, or is it just keyword-targeted? If it's useful content on a topic with a good headline and some decent anchor keywords, it will be syndicated and you'll get your backlinks.
      Absolutely Your articles should be written to PRE-SELL, inform, advise and communicate with your niche, never as sales vehicles. Articles written to sell convert very poorly, that's a fact.
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      • Profile picture of the author Courtney Keene
        Yeah, I should've been more clear. I definitely agree with this:

        Well, the most important thing you can do, is write articles of especially high quality and post them first on your own website or blog. Then, you can ping them, do some social bookmarking, etc.

        Later, (but only when you are certain they have been indexed by Google), submit them to Ezine Articles in the hope that they will be picked up and published by other webmasters in their context-relevant blogs, newsletters, etc. These are the postings which will result in good "link juice", and highly targeted visitors to you own website.
        I don't think it's ever a wise idea to submit content someplace else first if you are truly providing valuable content and not just word drivel arranged to make a sale. (And convert poorly, at that!)
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      • Profile picture of the author d_nique65
        You need to devote all your backlinking efforts to bringing traffic to your article on your own website, not on someone else's. The criteria being, you must first be certain this is where Google has found and indexed your article.
        So what your saying is that I should use articles submissions to directories to link back to my blog or site that has the article already indexed. Another question I have is once they have gotten to my blog or site that has the original article on it should I lead the traffic directly to the site selling the product or should I send it to another landing page that goes into trying to pre-sell the product?
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        • Profile picture of the author AnniePot
          Originally Posted by d_nique65 View Post

          So what your saying is that I should use articles submissions to directories to link back to my blog or site that has the article already indexed. Another question I have is once they have gotten to my blog or site that has the original article on it should I lead the traffic directly to the site selling the product or should I send it to another landing page that goes into trying to pre-sell the product.
          Don't point articles published in directories back to an identical article on your website/blog. Use your author's resource box to make them an offer, for example:

          In this article you learned how to do "abc" with your Mandolin; to also learn how to do "XYZ", just Click Here and download my brand new report!

          Then take them to a page where you capture their email address, and (of course), provide them with the promised report.
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  • Profile picture of the author VinnyBock
    Insanely detailed keyword research, you can always take keyword research a level deeper...
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  • Profile picture of the author AnniePot
    Originally Posted by d_nique65 View Post

    Hey I just wanted to know what are some of the things I can do to bring articles higher up on search engine searches. I know I can use social bookmarking and multiple directory submissions but what else can i do that can actually have an impact. Thanks
    Well, the most important thing you can do, is write articles of especially high quality and post them first on your own website or blog. Then, you can ping them, do some social bookmarking, etc.

    Later, (but only when you are certain they have been indexed by Google), submit them to Ezine Articles in the hope that they will be picked up and published by other webmasters in their context-relevant blogs, newsletters, etc. These are the postings which will result in good "link juice", and highly targeted visitors to you own website.

    Begin collecting a list of webmasters who you know have republished your articles, and as you write new content, send it directly to them after it's been indexed on your own blog/website.

    Content publishing and turning articles into videos also bring in very targeted traffic.
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  • Profile picture of the author drmani
    Originally Posted by d_nique65 View Post

    Hey I just wanted to know what are some of the things I can do to bring articles higher up on search engine searches.
    If you mean articles that are posted on websites or blogs,
    then the same things that help a site/page rank higher will
    work - backlinks with appropriate anchor text from context
    relevant authority sites are the best form of this.


    In addition, if your article itself is tailored to optimize
    itself for a relatively easy to rank long-tail keyword, the
    chance of it getting ranked is better.

    Give it a viral twist and by being shared with folks on
    social networks, you'll naturally pick up backlinks to it,
    along with human readers.

    Placing the articles on your own website or blog, in a
    themed and categorized fashion such that all the content
    in it is relevant and related to each other, will
    improve your chances of getting ranked higher.

    All success
    Dr.Mani
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  • Profile picture of the author Lyanna
    Originally Posted by drmani View Post

    In addition, if your article itself is tailored to optimize
    itself for a relatively easy to rank long-tail keyword, the
    chance of it getting ranked is better.

    Give it a viral twist and by being shared with folks on
    social networks, you'll naturally pick up backlinks to it,
    along with human readers.

    Placing the articles on your own website or blog, in a
    themed and categorized fashion such that all the content
    in it is relevant and related to each other, will
    improve your chances of getting ranked higher.

    All success
    Dr.Mani
    Absolutely! To elaborate a little bit more, this is what I do:

    1.) I write a "money post" on my own blog. What I mean is that this is one that pre-sells the product with a lot of information - top features, awards it has won, price/special offers (coupons, discounts, etc.) - that is designed to make the reader buy it or sign up for it. This one uses the main keyword. For example, "sexy vampire Halloween costumes."

    2.) I write 5 articles and publish them on my own blog. I make them pages instead of posts and link them back to my money post. These are more informative articles (less sales talk!) and are written to drive traffic to the money post. The reason for this is to use internal link juice and to take advantage of related or similar keywords.

    For example, "Twilight Halloween costumes" "cheap discount vampire costumes" and so forth. Each article links to the product I am selling and (very important) a link to the money post with anchor text "sexy vampire Halloween costumes."

    3.) Publish the 5 articles on my other websites, blogs, web 2.0 like Blogger, Wordpress.com, Tumblr,Squidoo, Triond.

    These 3 steps takes weeks, btw which is good because it slow but good quality link building.

    4.) Article syndication/Article Backlinks - publish the 5 articles on article directories and private blog networks. I vary the linking between all the URLs I have. Most go to the money post but I do link some to the article posts and web 2.0 sites.

    5.) Document Sharing websites - turn the articles into pdfs and powerpoint files and share them

    6.) Social bookmarking - I use these
    Link Building Service: Top Five Free Backlink Tools

    7.) Other optional link-building stuff that might be good like Youtube, forum posting, blog commenting, guest posting.

    The things I listed are in order of importance. I spend most of my time writing the best articles I can that are keyword-optimized for my own websites.
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  • Profile picture of the author BenKJunya
    Forums are one of the easiest ways that can drive traffic. Post on forums that are associated with your content thus a name is built for not only yourself but also your website or blog. Sending E-mails is also a great option. Write emails for others to use on their websites and newsletters. You can radically add onto your visibility by writing in your area of expertise and proficiency. Distribute these to the concerned editors as an absolute free content for their e-mail newsletters or their websites.
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  • Profile picture of the author d_nique65
    Thank you all a lot. I'm going to make sure I use some of these things.
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