How to sell to Indian consumer market?
This is my first post on this very informative forum and I'm hoping you can help me please.
I run a UK based start up company and I've developed an Information Product (membership site), which is in the area of coaching and increasing self-confidence.
Anyhow, I apologise for not putting a link to the site as I would like to maintain some confidentiality please.
The main market I would like to target is the Indian consumer market, as there is a big population of people in India who need the type of support I offer from my site.
I launched the site 1 month ago and my current proposition is as follows:
I offer a 7 day trial with automatic recurring membership which costs £5.99 a month which is 442 Indian Rupees.
I've made it very clear (at least I think!) in big and bold on the main home page and then the sign up page that the user can cancel at anytime during their 7 day and they will not be charged. I've also stated in that will only be billed in they continue past their 7 day period.
I'm using Google adwords to bring traffic from India to the site. I've noticed the following so far:
1. People seem to be spending a quite a lot of time on the site - up to 4 minutes.
2. Out of 10 Google adword clicks 1-2 people actually create an account for themselves (create username and login etc) from the sign up page, and then actually click the Google Checkout button at the bottom of the sign up page. I'm using Google Checkout for payment.
When these 1-2 people actually end up on the Google Checkout page, they then seem to leave the site, as they don't enter their billing details to set up the 7 day trial and monthly subscription.
I've put on the sign up page clearly, that they need to set up their trial and monthly subscription in Google Checkout and after they have gone through Google Checkout they will have login details e-mailed to them.
But they don't seem to be doing the Google Checkout part.
I don't know what I'm doing wrong.
There were a few of things I thought I might be doing wrong:
1. I have put the price in 2 currencies - one in UK pounds and the other in India Rupees. It is written in the following way on the site: £5.99 (Rs 442).
May be this is confusing?
2. Perhaps they don't expect to have to enter their billing details just to access a Trial?
3. They are getting confused with Google Checkout.
I've done some research on the web and it seems people in India can purchase products using Google Checkout.
I just wanted to ask if anyone who has experience of selling digital services to the Indian market or any Indian entrepreneurs out there could share any comments and advice please?
Best wishes,
mrinspire
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Want to know my true story & how I got started with my internet business? What kind of problems I faced to get started & how I finally cracked the internet code? I have also prepared a 30 day blueprint for you to get started. No signup is required, just rush in to check out pure content ==> how to start an online business - And yeah, if you like what you read don't forget to 'like' & 'tweet' it. All the best :0)
Email Marketing Tips | How To Focus Better | Time Management
GET YOUR FREE GUIDE: The 33:33 System
Want to know my true story & how I got started with my internet business? What kind of problems I faced to get started & how I finally cracked the internet code? I have also prepared a 30 day blueprint for you to get started. No signup is required, just rush in to check out pure content ==> how to start an online business - And yeah, if you like what you read don't forget to 'like' & 'tweet' it. All the best :0)