Want a quick email tip to make your list respond?

50 replies
Or not? Title the email, "You've got funds".

Don't do it!
Let's add to the shame
#email #list #make #quick #respond #tip
  • Profile picture of the author Chiayee
    Matt: I don't know about others, but whenever I see line, I unsub.
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    Nothing to see here

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  • Profile picture of the author Matt Hoey
    lol, sorry

    I hate gimmicks too.
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  • Profile picture of the author Maria Gudelis
    Yeah - I'd probably delete that as it would appear as one of those 'nigerian' scams....
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    • Profile picture of the author jglover
      By mistake one time i left the broadcast page in my arp3 account and sent out a message that said: click here to unsubscribe, and it had my link...

      I found out that "Put Subject Here" for a headline has a HUGE open rate.

      try it but be sure and actually send them something... I think i lost about 350 subscribers from that mistake
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  • Profile picture of the author kswr123
    I don't know about you guys, but every time I get an email titled:

    "Your funds are awaiting your confirmation - 50000NGD"

    I get really excited!

    lol
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  • Profile picture of the author Mary Gallivan
    I got fooled once with a subject line like that - really irritating!!!!

    Mary
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  • Profile picture of the author Mike McBride
    I agree with the other posters. Perhaps you could re-title the thread "How to quickly get your list to disappear!" Then the suggestions in the thread would be a great learning experience for new email marketers.

    Gotta say though, Matt, your present title could go in a "How to write effective email subject lines" thread - it's getting people to read this thread!
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    • Profile picture of the author RDGatchel
      Originally Posted by Mike McBride View Post

      I agree with the other posters. Perhaps you could re-title the thread "How to quickly get your list to disappear!" Then the suggestions in the thread would be a great learning experience for new email marketers.
      Oh my ... don't you love some of those subject lines?

      One of my ALL TIME favorites is ...

      "Personal message for {firstname} ..."

      I guess if my firstname was {firstname} I would be REALLY interested in opening it ... otherwise ... DELETE!
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    • Profile picture of the author Maria Gudelis
      Originally Posted by Mike McBride View Post

      I agree with the other posters. Perhaps you could re-title the thread "How to quickly get your list to disappear!" Then the suggestions in the thread would be a great learning experience for new email marketers.

      Gotta say though, Matt, your present title could go in a "How to write effective email subject lines" thread - it's getting people to read this thread!
      Yes - Matt - methinks this is a good lesson on adcopy!!!!
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  • Profile picture of the author Matt Hoey
    Thanks Mike!
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  • Profile picture of the author Matt Hoey
    Good job i don't write copy
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  • Profile picture of the author trafficwave
    Send me a subject line that doesn't correlate to the content and you can kiss this subscriber "buh-bye".

    Credibility is EVERYTHING in list building and management. Blow that one, and you're done.
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    Brian Rooney, CEO
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    Email Marketing Blog

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  • Profile picture of the author billnad
    I guess we kind of have the message here that what we need to do is setup the header so that there is a reason for someone to click - I once sent out an email to a list that said "Really Important Information" But that does not really hook the reader.

    I think Yanik Silver has an old ebook called Million Dollar Emails where he talked a lot about this....have to look that book up again.
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    • Profile picture of the author ExRat
      Hi Matt,

      Want a quick email tip to make your list respond?

      "You've got funds".
      Yep, and that headline is probably the one with the most reliable response - as has already been mentioned.

      Hi Mike,

      Gotta say though, Matt, your present title could go in a "How to write effective email subject lines" thread - it's getting people to read this thread!
      Yep, but the thread has the same effect as the email. It gets a response, but not one that's beneficial to the OP. You go to all that effort to click and open the thread, but only leave with disappointment.

      It's not about just getting any response, it's about getting the right type of response. And if someone uses that headline in an email, they demonstrate that they are lacking the ability to get the right type of response. Not a good show if you run an email list that purports to help others learn about successful IM.
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      Roger Davis

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  • Profile picture of the author Matt Hoey
    I know guys, it was a spare the moment thing. I don't write copy or anything and i just got dished out a brainwave because ig et excited looking at my emails with "you've got funds".

    I didn't say it was a good one. A response is a response!

    Anyway, enough, send me back to copy class
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    • Profile picture of the author trafficwave
      Originally Posted by Matt Hoey View Post

      I didn't say it was a good one. A response is a response!

      Don't let yourself get caught in that trap.

      "A response is a response" can kill your business.

      Let's look at two possible responses to that subject line:

      Response 1: Your reader gets irritated and unsubscribes.

      Response 2: Your reader takes the desired action.

      This sort of subject line will definitely get their attention. But from there, my bet is that they are either going to simply delete the email or go with Response 1. Very few are going to go for Response 2.

      You won't want just any old response. You want the RIGHT response. You want them to take action that helps your goal.

      Too many people going with Response 1 and before long you won't have a list to mail to.
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      Brian Rooney, CEO
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      • Profile picture of the author dwshoup
        Originally Posted by trafficwave View Post

        Don't let yourself get caught in that trap.

        "A response is a response" can kill your business.

        Let's look at two possible responses to that subject line:

        Response 1: Your reader gets irritated and unsubscribes.

        Response 2: Your reader takes the desired action.

        This sort of subject line will definitely get their attention. But from there, my bet is that they are either going to simply delete the email or go with Response 1. Very few are going to go for Response 2.

        You won't want just any old response. You want the RIGHT response. You want them to take action that helps your goal.

        Too many people going with Response 1 and before long you won't have a list to mail to.
        You forgot response #3, When I get that subject line I hit the spam button
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        • Profile picture of the author GarrieWilson
          Originally Posted by dwshoup View Post

          You forgot response #3, When I get that subject line I hit the spam button
          But if you opted in, it's not spam. Which makes your actions worse than the senders.
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          • Profile picture of the author dwshoup
            Originally Posted by GarrieWilson View Post

            But if you opted in, it's not spam. Which makes your actions worse than the senders.
            I have yet to see that subject line from a list I opted in for.
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            • Profile picture of the author GarrieWilson
              Originally Posted by dwshoup View Post

              I have yet to see that subject line from a list I opted in for.
              :rolleyes:
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  • Profile picture of the author Loren Woirhaye
    I wouldn't get cute with subscribers about something
    as serious as money normally. Serious people will stop
    taking you seriously.

    With safelists and other junk marketing methods perhaps
    this would be a good strategy since you actually have no
    relationship with the subscriber other than permission
    to spam.
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  • Profile picture of the author JECKELLL
    Email Marketing seems to be a weak way of marketing.
    I get so many junk emails that just get ignored.
    Its just unwanted baggage.
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    • Profile picture of the author Adrian Jock
      Originally Posted by JECKELLL View Post

      Email Marketing seems to be a weak way of marketing.
      Sure ...

      Did you notice what almost all the people here are doing? List building. Do you know what's this for? Email marketing

      If you think that all those people are losers, why do you waste your valuable time here? There is nothing to be learned from losers, don't you think?

      Or maybe you misunderstood something ...:rolleyes:
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    • Profile picture of the author trafficwave
      Originally Posted by JECKELLL View Post

      Email Marketing seems to be a weak way of marketing.
      I get so many junk emails that just get ignored.
      Its just unwanted baggage.
      Don't kid yourself.

      "junk emails" and "email marketing" should not be used in the same sentence. They are not the same thing.
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      Brian Rooney, CEO
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      Email Marketing Blog

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  • Profile picture of the author Talltom1
    This past weekend, there was a thread about Burger King offering free whoppers to anyone who could prove (via a widget they supplied) that they terminated 10 friends in Facebook.

    I think it'd be kinda funny to see someone develop an email campaign similar to that - "A free Whatever to anyone that unsubscribes from 'your competitor's' email list"

    Food for thought - (pun intended)

    talltom
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  • Profile picture of the author Mangozoom
    I hate that one and any offering ... V1aGra

    Whatever that is

    I was tempted to say I have become hardened to this type of email but that would be rude.

    John
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  • Profile picture of the author pavondunbar
    I still get emails from someone and the emails are not even addressed to me...LMAO...

    The title...

    "GERRY, Join This Site FREE and Profit Within 30 Days GUARANTEED..Or Your Money Back!"

    Hmm...

    1) My name isn't Gerry...LOL

    2) I thought you said "FREE" so what's this "Money Back Guaranteed?" bullshit...

    LOL

    Delete.

    Pavon
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    • Profile picture of the author ExRat
      Hi Jglover,
      Perry has a pretty good video on this topic.... Id post a link, but i am one post shy of being able to do that, so guess what? you get another post in just a second.
      I just watched the first part of it, but the site then decided to load something further down the page, and it refreshed and sent the video back to the start. If you try and move the slider to advance, it doesn't work. And there's no fast forward. hrrrmphh.

      Anyway, the bit I saw was discussing using Digg to find headlines that work. The one example I saw was 'killed for not sharing karaoke mike'.

      I don't know if the video goes on to discuss using 'you've got funds' (reasons why above) as a title, but if not, it's worth pointing out that a 'you've got funds' title is a special case. Why?

      Because it's more than likely only going to be sent to internet marketers, in order to replicate a sale email or an affiliate sale email from a vendor.

      And in that case, many of them will be upset that it's a trick, and to add insult to injury, if the email then goes on to try and sell....

      Whereas, I see it as a different kettle if one where to take the karaoke headline and use it, then concoct a story that relates the headline to the topic of the regular newsletter, then to a pitch. As long as it's done in a clever, professional way - great idea.
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      Roger Davis

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  • Profile picture of the author Allen Lewis
    One of my marketing buddies (who's pretty well known) tried such a subject line and banked in 4 figures in one day from his list.

    Shows that what people say and what they do is very different, don't you think?

    It's all in how you word the email after using such an audacious subject line.

    Allen
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    • Profile picture of the author Adrian Jock
      Originally Posted by Allen Lewis View Post

      One of my marketing buddies (who's pretty well known) tried such a subject line and banked in 4 figures in one day from his list.
      1) Why are you so sure that she/he really got what you claim? I'm not saying that it's impossible, I'm just asking you why are you so sure that is real?

      2) Misleading customers is against FTC and other countries advertising rules. If you break the rules and laws, at least go for something bigger so that to worth the risk. Rob a bank!

      Originally Posted by Allen Lewis View Post

      It's all in how you word the email after using such an audacious subject line.
      1) Don't be so sure that the subscribers will go that far (reading more than the misleading subject line)!

      2) Here's what happened to me (not stories other people told me )

      About one year ago, one of my repeated customers asked me to send a solo ad that had the subject line "Notification of Payment Received"

      I accepted to send that solo ad because that guy was a repeated customer and that solo ad started something like this: "Are you not sick of misleading solo ads having the subject line Notification of Payment Received?".

      Result: total failure for the customer and ... a lot of unsubscriptions from my subscribers who didn't actually read the solo ad but only the subject line.
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  • Profile picture of the author JayMartins
    Try 'You haven't got funds!'

    Actually works quite well.
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    • Profile picture of the author JECKELLL
      Originally Posted by ezine ads View Post

      Sure ...

      Did you notice what almost all the people here are doing? List building. Do you know what's this for? Email marketing

      If you think that all those people are losers, why do you waste your valuable time here? There is nothing to be learned from losers, don't you think?

      Or maybe you misunderstood something ...:rolleyes:
      I posted a reply to this already, I think one of the admins deleted it for some reason.

      I never called anyone a loser, you used that word not me.
      I was talking about the tactic described by the guy who opened this thread.
      I just think junky-type emails are not going to yield a high conversion rate, if your defending that method as a good method of internet marketing, well, good luck to you.
      Of course opt in listbuilding is another matter and is highly targetted.
      I can see the confusion must have come from the fact I used the term "Email marketing, rather than "junk email marketing"
      Terrible me.

      Originally Posted by trafficwave View Post

      Don't kid yourself.

      "junk emails" and "email marketing" should not be used in the same sentence. They are not the same thing.
      I dont kid myself. In fact Im an absolute realist, and thats the truth.
      I was talking about "junk email marketing" I thought that might have been evident.
      I wouldnt say that about listbuilding as stated above.

      So i'd appreciate it if certain people would cool down on the nitpicking and the nostril flaring.

      Thanks
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      • Profile picture of the author Adrian Jock
        Originally Posted by JECKELLL View Post

        I posted a reply to this already, I think one of the admins deleted it for some reason.
        Your initial reply was deleted because it was more than rude.

        Originally Posted by JECKELLL View Post

        I can see the confusion must have come from the fact I used the term "Email marketing", rather than "junk email marketing"
        There is a huge difference between email marketing and junk emails. Despite the huge difference, you confused the terms in your initial post. Now you finally got it ... Better later than never!
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        • Profile picture of the author JECKELLL
          Originally Posted by ezine ads View Post

          Your initial reply was deleted because it was more than rude.



          There is a huge difference between email marketing and junk emails. Despite the huge difference, you confused the terms in your initial post. Now you finally got it ... Better later than never!
          I didnt confuse the terms, I was non-specific.
          You appear to be trying to make me look like I dont know what Im talking about, when I've demonstrated that I do.
          Your basing this on the fact I used the term "email marketing" rather than "junk email marketing"
          I missed out a word, so whats your big problem?
          Junk email= weak and indescriminate
          Opt-in email= Strong and Targetted

          I should know because I've used it in the past.

          Adrian, if you carry this one on you really are scraping the barrel.

          Im not here to split hairs over rubbish.
          I agree with Matt Hoey this thread is now useless.
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  • Profile picture of the author Matt Hoey
    THis thread is a load of bollocks from start to finish. It's a thread that should never be posted in again, let it die.
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  • Profile picture of the author Matt MacPherson
    I think I learned this from Frank Kern (so I think credit goes out to him) but if you title your email "Bad news..." it GETS OPENED. So if you can mold your offer or whatever it is your email is trying to accomplish around "bad news" then you're going to make quite a bit of money off it.

    The "bad news" angle I usually take it to limit supply. It's bad news because there are only XYZ number of spots available. Limiting supply increases impulse buys, etc.

    Anyway, I've used this angle in non-internet marketing related niches and it works amazingly.

    Matt
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  • Profile picture of the author chrisoldcorn
    Do you mean that all those e-mails I get from Nigerian banks aren't real?
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    Chris Oldcorn
    The Now

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    • Profile picture of the author sylviad
      "You've got funds".

      "order confirmation"

      "Your cheque is still waiting"

      or any email that suggests I'm already an "affiliate..."

      gets me unsubscribed.

      When these messages started coming in a short while ago, they were easy to just delete and move on. I never looked to see whether I was a subscriber. But when marketers who "seemed" to be legit started doing it - it finally triggered a more direct response - I unsubscribed. And these were lists I'd been on for awhile. Why they would suddenly take this tack is beyond me. It's sheer deception.

      Of course, there's always the stupid, assinine first sentence inside, "I thought that would make you open this email" or something similar. Well, duh! Lesson or no. I'm not ready to be fooled by honest marketers any more than I am with spammers.

      Another one that is really irritating is the multiple emails that come from big-name marketers (gurus, if you like) all promoting the same freakin' product launch. The latest for n blueprint triggered an influx of around 15 emails all with the same subject. I'm tempted to unsubscribe, but since they are knowledgeable people, I might stick around a little while longer. But tolerance is wearing thin, since most of their emails no longer offer anything of value - just promotions.

      Sylvia
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  • Profile picture of the author emha
    too many ppl have same word on their email list. try to add "re:...." on subject, so look your list have send email to you. old trick but I never do this
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  • Profile picture of the author JAIDEEP2959
    Add "Get it now" in title of the email.
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  • Profile picture of the author twannahiga
    Agreed with the other posters. Probably not the best way to get someone to open your email! Might work it reverse, "how to get rid of your email listings!", lol! Maybe just simply add RE: in the subject line to get someone curious!
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    • Profile picture of the author GarrieWilson
      Originally Posted by twannahiga View Post

      Agreed with the other posters. Probably not the best way to get someone to open your email! Might work it reverse, "how to get rid of your email listings!", lol! Maybe just simply add RE: in the subject line to get someone curious!
      Why do you keep bumping old posts?
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  • Profile picture of the author abundantlife085
    HA!

    This post should be titled - "How to Get Lots of People to Unsubscribe From Your List Really Fast"
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