Amazon review site size

Well, the basic idea is to have multiple reviews for your niche but if you are going to write a quick review and post your affiliate link at the bottom dont expect any success any time soon.

Better to have a great review that is helpful for one product and share that with the web than 100 lazy ones in which it appears you are trying to make money.

I think it depends on the product. There is a warrior that reviews tvs. I went to his website and he reviews every tv. With his website the idea is to offer reviews of every tv imaginable. Great idea but it takes a lot of work.

I'm just getting into promoting Amazon. If I am making a "review style" website I normally review 3 products. I add more amazon products to the website but I only do 3 actual reviews and the teasers to those 3 reviews are on the main page. The other products are just listed as text links in the side menu bars.

This works for me but again it depends on the product and your goals. If you only plan on building one website you have more time to write more reviews on more products.

Good luck!

i think 20 would be good, more content = more visitors

Lately I've been experimenting with "Top 10" lists and having a review for each of them. I think it really depends though.

Great post! I find that 3-8 different products is optimal. Two reason for this:

1) Too many product reviews becomes overload to the average visitor to your site.

AND

2) Off-page SEO will be much easier when you have a manageable number of product keywords to backlink.

Offering more reviews only becomes a problem if you don't format your site in such a way as to help the visitor quickly get through the information.

So, for your hairdryer example, if you want to have 100 hairdryers featured, then you need to leverage the navigation menu, comparison tables, and even build a "find your best match" wizard on your site so that your visitor isn't left browsing through 100 hair dryer reviews trying to find the one they want. That's where sites lose lots of visitor traffic.

Many affiliate marketing sites stick the Privacy and About pages up top in that navigation menu. Instead, move them to the side or the footer and use that space to funnel traffic through your site.

If you have 100 reviews on your site, you have an opportunity to grab targeted traffic for those 100 product names which you won't have if you don't include them. Once they're included, you get traffic that lands on individual posts and traffic that lands on your home page. Design the site so that it caters to both.

If someone searched for a product name and arrived on your individual review, make sure it's easy for them to hop straight over to Amazon or to compare just that model to a few others before deciding. You can limit how much you want to expose them to at that point. If someone searches for a generic term having to do with hairdryers and lands on your home page, make sure you have a few tools available to help them drill down to what they want. Sort the hairdryers by brand, price, or type (aren't there some that defrizz and some that are ionic, for example?).

How you organize large amounts of information on your site can be key in expanding your site and still seeing good conversion rates.

i like to kick off a site with a "top 3" article on the home page. in the side bar i put in 4 reviews of different products. If it starts converting then i try and add a product review every 1-2 weeks

I've had the best luck with reviewing 5 or 6 per site.

It's better to review more than one. Compare those products to each other. Give score, which one do you think is the best product and why.

It really depends on your aim of the site.

If you want to strongly recommend one or three products, then stick to one three. Make the whole site around those 3 products.

If you want to do more of a product-line profile site, then hunker down and review (or profile) all the hairdryers in a product line or all of them available on Amazon. This obviously is a lot more work. BUT, each post will keyword target a particular model which may be good for organic search engine traffic.

I've done both models and they both work.

One challenge with reviewing all the hairdryers is coming up with unique content. Naturally you probably won't use all of those hairdryers. You'll need to come up with some creative ways to make each review unique to some degree.

Navigation is important for the bigger, full product-line approach and can get messy (mine was a mess for a while).

Have a plan before you begin.

Another option is to segment hairdryers. You could focus your site on a particular type of hairdryer such as battery powered (not sure if they make these, just an example).

I think I understand what you're saying and I agree to an extent. Things like curtains, hats, bath towels, etc, naturally offer a wide variety of options because of different colors, styles, and materials.

These are products people buy based on their visual appeal. These are the kinds of products where you'd want to use lots of images and show a selection of choices on a single page.

But these aren't products for which people want to read reviews before they buy and wouldn't necessarily fall in the category of a "review site" topic. There are only 16 exact searches a month for "hat reviews", for example, as compared to 1000 exact searches a month for "hair clipper reviews".

While those hair clippers may appear to do the same thing, there are likely some very clear differences in performance, longevity, reputation, weight, set of attachments, value for the price, maintenance requirements, and even the comfort level of the grip. If a professional stylist is looking for a replacement set of hair clippers, they may have a unique set of requirements, too. Perhaps they want one that is cordless, has an unbreakable housing (because they're going to drop it at some point), has the widest set of attachments and they want to avoid a certain brand name because of a bad experience.

If you can help someone understand the product differences and how those differences are important to that person's unique needs and expectations, you've made it easier for them to make a buying decision which often leads to higher clickthroughs and sales.

As long as you provide unique quality articles that are conversion optimized.

I don't see why you should put a limit on the number.

Cheers,

~Gary

I definitely don't think you should stick with just one review for an Amazon product.

If you're reviewing hair dryers, dont you want to actually review them?

If I'm a visitor that finds hairdryerreviews.com or something and it's all about one hair dryer, I'd be a little thrown off.

But if there are 20 different ones, the site shows a bit more credibility.

I think the only time that one product review is legit is if the whole site is based around that product. I would only do this for a bigger product though, one that you could make $40+, for example.

Then you have an authority site on that product...

But again, I wouldn't do that for a hair dryer :p

I always start with 4 or 5 of the top selling products. In the example in this thread it would be the top hairdryers. THEN if they start selling well I would write 100 reviews for ALL of the top hairdryers.

Chris

A good way to test a niche. I use a formula up front to decide whether to get in at all but some topics don't lend themselves well to that formula. Doing a few, quick reviews to test it out would certainly work. Thanks!

EXACTLY!! There are so many keywords around a single niche that you could really build something pretty massive around even hairdryers. Not to mention all the accessories and side items.