Same article posted to multiple directories="X", "Y" or "Z"

13 years ago

I'm going to go with Z.

The reason being that the more you have out there, whether it is picked up or not, the more you have for people to bump into.

The more people that bump into your stuff the more people see your name/product/affiliate link and therefore you have more chance of getting to whatever goal you are putting the content out there for in the first place.

Thanks

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Mary Wilhite

13 years ago

X

Having the same articles submitted to multiple directories would not do much in terms of exposure.

As for backlinks, I'm sure Google has catch on into it.

Why not spin at least the title and the first few paragraphs manually. That way it will have a fighting chance to get into the Google Serps.

Thanks

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Alexa Smith

Banned 13 years ago

Hi Mike,

My answer, from my own experience of 3 years and about 1,500 articles is (just about) "Y".

If I submit an article to one of GoArticles and ArticlesBase as well as to EZA (I always submit to EZA), as I have done for a year or so, there's a greater likelihood of that article being syndicated from an article directory. About 1% greater, or maybe even a little less than that - hardly worth talking about.

If instead I submit to about 9 article directories including those three, as I did for a year or so before that, there's no greater probability than if I do the above. In other words, I've virtually never had an article passively syndicated from any other directory. Webmasters and ezine publishers looking for content to publish (as so many always are, of course) look in EZA: it's the one everyone's heard of, and the one everyone goes to. In my experience.

If instead I submit to many hundreds of article directories, as I did for quite a while before that, it doesn't help me at all: no more syndication chances and obviously the backlinks from the directories (as opposed to "from the niche sites to which articles can be syndicated") aren't worth talking about, being all "article directory backlinks", i.e. non-context-relevant, PR-0 backlinks.

So I say "Y", but only just, and the difference isn't worth talking about, and that isn't my reason for doing it.

Key concept: Google has almost nothing to do with this and your chances of benefitting from it, in the specific way you're asking about, typically aren't connected with SERP's - people looking for content to syndicate aren't typically looking for it in Google, of course: they're looking in "depositories of freely available content for syndication", which are also known as "article directories", and especially (almost exclusively, perhaps - in my experience, anyway) they're looking in EZA.

There are many things which increase the chances of having an article syndicated, but I don't think "being findable in Google" is really one of them at all. Superficially, it would perhaps be attractive to assume that "you 'must' have a better chance if people can find your articles in Google" ... call me a skepchick but I know of no evidence at all for this assumption actually being true - and it's missing the point, in my opinion.

Originally Posted by mikerj

If your answer is "Y" then the second part to the question is:- Instead of doing this (posting same article to multiple sites) is there a better/more effective way to get our articles to those people/sources that want to republish good content and hopefully to a wide audience? If so please share.

Yes, of course.

There are many, many ways.

Nobody wanting their articles to be widely syndicated to relevant places, to attract floods of highly targeted traffic (and high-class relevant backlinks) should be relying - enormously beneficial though it can be, if you write for syndication - on passive syndication from EZA alone.

Your question relates to no less than the entire underlying business model of "article marketing", and is answered - to some extent - in this thread, in this post of Paul's, and in this thread.

It's also answered in much more detail in this excellent e-book (that's not an affiliate link, of course).

[ 4 ] Thanks

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Chri5123

13 years ago

Yes I think the answer is Y too - basically there is a lot of confusion about the duplicate content policy when you do this however the truth is I have always found:

IF you publish to your website/blog FIRST and then publish that article/content to multiple directories I have always noticed a boost to my website. Worst case is that Google sees it as duplicate content and ONLY ranks one of the articles - well it is still yours right so no real problem!

Also as Alexa says you have got much more chance of being picked up by hundreds of publishers and having that content syndicated on AUTHORITY blogs.

Chris

Thanks

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danr62

13 years ago

Alexa,

How often do you find your content has been passively syndicated.

The reason for asking is that it may be difficult to know who to send my articles to for syndication. I can sure contact some webmasters and ezine owners and ask, but I'd just like to get an idea.

Thanks
1 reply

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Alexa Smith Banned 13 years ago

Originally Posted by danr62

How often do you find your content has been passively syndicated.

For me, it depends on the porportion of "syndication possibilities" whom I've already contacted prior to EZA submission, so in the niches in which I'm best established and earn most money, it's always lowest (because EZA's the last place I publish each article), whereas in niches which are "newer" to me and I'm less well established, I'll have fewer active syndication outlets of my own and therefore my passive syndication will typically be more frequent.

That said, it's rare that I submit an article to EZA without anyone ever syndicating it at all, though, but the time to syndication is of course very variable!

Originally Posted by danr62

it may be difficult to know who to send my articles to for syndication.

I admit I always choose my niches partly on this basis. If that looks like it's going to be a real problem for me, I might choose another niche instead.

However, I think there's also - to some extent - an elements of "swings and roundabouts" in play here, because sometimes the easier it is to find and arrange active syndication independently, the more competitive the niche may be, and (perhaps) the traffic attracted in it has a slightly lower long-term net value per hundred visitors, or per thousand visitors, or however you measure it.

I haven't been doing this for long enough, yet, to have worked out all this stuff, and not enough to try to share "average figures" at all, I'm afraid, because I have only 8 niches and a couple of them - the oldest to me - are pretty "atypical" ones, at that.

Originally Posted by danr62

I can sure contact some webmasters and ezine owners and ask

This is what matters.

Paul may offer you a better answer, later, than I can: he's been doing this 5 times as long and is in far more niches than I am.
- [ 1 ] Thanks
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danr62

13 years ago

Thanks for that.

I'm definitely tired of trying to spam the internet with hundreds of spun articles that take practically a whole day to spin because I insist on spinning it in a way that maintains the quality of the article.

For instance, I would spin every sentence, then I would go in and manually spin words or phrases in a way that would still make sense.

I also don't like the idea of trying to write several articles per day trying to build enough article directory backlinks to move my sites for low competition terms :0

Thanks
1 reply

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myob

13 years ago

There is not much I can add to what Alexa has posted; it's really just a matter of scale using these simple basics. I will only submit my articles to one article directory, EZA if any at all. The reason why is in "Y". In my experience, articles in this directory are far more likely to be syndicated by content republishers than any of the others.

I have nearly 8,000 articles on EZA, and all of them have been syndicated many times. In addition, there are perhaps six or seven times that many which I have self-syndicated to currently over 25,000 publishers.

This may sound like big numbers, but actually it works out to only one or two articles a week per niche for nearly 15 years; standing now at 62 niches. New niches are added about every 4-6 months, and I have been averaging 3-5 additional syndication outlets every day.

Using this powerful concept of syndication, articles can be leveraged widely to targeted audiences in any niche. By taking this simple model and scaling it up to multiple outlets and additional niches, something astounding happens.

Each publisher that your article is submitted may have from a few hundred to hundreds of thousands of subscribers. And many of those subscribers may in turn have subscribers of their own. Numbers of targeted readers is not just a multiple of the number of outlets, but can grow exponentially with each additional outlet.

Having syndicated publishers for your articles are real business assets; no less real than the exponential effect of the "brick and mortar" retail chainstores when adding new outlets within their targeted markets. This simple marketing model is standard practice for multibillion dollar companies. It's not rocket science.

[ 1 ] Thanks
1 reply

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mikerj

13 years ago

Hi everyone,
Thank you ever so much for all your replies.

Originally Posted by Mary Wilhite

Why not spin at least the title and the first few paragraphs manually. That way it will have a fighting chance to get into the Google Serps.

Mary, I have come to the conclusion that perhaps spinning is not the best thing to do long term. Firstly, though when spinning an article I have read it many times before that it must be spun well. I know that as there is nothing worse than wasting your time trying to read gobbled gook! I have seen %'s quoted of 70%-90% and anything less is perhaps not good enough. People give a number of reasons as to why you should spin an article but for me the difference in the amount of time to spin an article well and write a unique article is negligible.

The thing about spinning (and I am not talking about well spun articles, but rather ones that are not so well spun and produced to save on the time it takes to write an original article) is the possible damage that could be done to the author's credibility in the long term. I deal with "local business" and they certainly don't/won't pay me for spun articles. There would also just be toooooo many questions asked from them, when really there is only one question to ask yourself and that is why spin the article in the first place? The answer for me is good enough reason not to.

Originally Posted by Alexa Smith

It's also answered in much more detail in this excellent e-book...

Alexa, as always thank you for your detailed and considered response. I take on board everything you say. I write articles to create traffic to bricks and mortar local businesses in the UK. You point me to that e book...I guess you have read it?

I do not have the conventional website/s that I am trying to drive traffic to in order for them to click on my offer/s. So if you have read this e-book would you say that the resources revealed (specifically who and where to make your approach to have your article/s syndicated) would suit the way I use articles to generate traffic for my local business clients?

Originally Posted by Chri5123

Also as Alexa says you have got much more chance of being picked up by hundreds of publishers and having that content syndicated on AUTHORITY blogs.

Hi Chris, fellow country man!
Yes, it is exactly that I would like my content syndicated on "authority" blogs, but is there a list of these somewhere? Also as I say the places I am almost certainly looking for would by the very nature of my business (local as in the UK) be UK based...or maybe I am wrong on that aspect, maybe it does not matter?

An example, if I was targeting estate agents in the UK (I am not) do you think I should be looking for "authority" blogs that are UK based (if there is such a thing as that) or just get the article on any "authority" real estate blog globally. I guess the "cream" would be to get the article on a UK estate agent blog, the next best on a global real estate blog and then last but not least on or in an article directory like EZA?

Originally Posted by myob

....I have self-syndicated to currently over 25,000 publishers.

Thanks myob, nice to get pearls of wisdom from a heavy weight! If you have a list of syndication outlets that you might want to share (and please I understand if you don't want to) then they would certainly be very gratefully received.

Thanks again.
Regards
Mike

Thanks
2 replies

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myob

13 years ago

Originally Posted by mikerj

Thanks myob, nice to get pearls of wisdom from a heavy weight! If you have a list of syndication outlets that you might want to share (and please I understand if you don’t want to) then they would certainly be very gratefully received.

Thanks again.
Regards
Mike

Mike, it really would be far more beneficial for you to find these outlets on your own, using the resources of which I have so often recommended: EZA, "Turn Words Into Traffic", "The Directory of Ezines", "Writers' Market", and search in Google. The best outlets are the ones most relevant to your own niches and writing style. If you tried to submit articles to the same highly specialized and competitive publishers as I do, you will fall flat on your face. Although very simple, there are no shortcuts in this business.

Thanks
1 reply

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mikerj 13 years ago

Hi myob,
Thanks for your response.

Yes, I had a feeling it might be something like that. Work scares me not, but I had to ask the question....Thanks very much for the pointers you gave, I shall certainly investigate them thoroughly.

Regards
Mike
- Thanks
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Alexa Smith

Banned 13 years ago

Originally Posted by mikerj

Alexa, as always thank you for your detailed and considered response. I take on board everything you say. I write articles to create traffic to bricks and mortar local businesses in the UK. You point me to that e book...I guess you have read it?

Ooh yes, I have it here, and really recommend it. (The only reason I'm not an affiliate for it is that I have no interest in the "IM-advice" niche - have only ever once been an affiliate for one product and I have no list, or anything, in the niche).

Originally Posted by mikerj

I do not have the conventional website/s that I am trying to drive traffic to in order for them to click on my offer/s.

Ok ... are you sending the traffic to squeeze pages and promoting by email, perhaps?

Originally Posted by mikerj

So if you have read this e-book would you say that the resources revealed (specifically who and where to make your approach to have your article/s syndicated) would suit the way I use articles to generate traffic for my local business clients?

Ooh, I'm not quite clear what you're doing, Mike, so I'm not sure (I know nothing about "local"/"offline"

). You're welcome to tell me a bit more (by p.m. if you prefer) and I'll try to tell you whether I think it will help you ... and/or Paul (myob) also has that e-book and may offer an opinion.

Thanks
1 reply

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myob

13 years ago

Generating traffic for clients is beyond my expertise, because as a lowly affiliate marketer all I do is peddle products with articles. However, I do generate tons of subscribers daily, some of which I can't even use (including real estate, loans, finance and dozens of others), which are sold to lead brokers. You may consider using this model to generate similar leads for your clients.

The ebook, "Turn Words Into traffic" does recommend some ezine directory sources (including my favorite - the Directory of Ezines), article announcement sites (not article directories), and how to find and identify website owners who have the highest probability of publishing your articles on their sites.

It even takes you step-by-step how to approach ezine editors and website owners and persuade them to publish and post your articles. The author includes valuable bonuses which are absolute gold - particularly for the beginner such as how to write killer articles. He is a former newspaper columnist as well as VP of an SEO company. For these reasons and many more, I always recommend this book as well as the Directory of Ezines.

Thanks
1 reply

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mikerj

13 years ago

hi Alexa and paul,

Thanks again for the time you have taken to answer as I do appreciate it.

Really I think the key similarity to what we all do imo is that we all write an article and it gets published on a site/s. If we can just say site/s for the moment, without getting bogged down in that aspect. The type of article you both write I believe is different to what I write (again I would like to come to this below). The article now generates traffic (would like to come back to this aspect in a moment as well) and in both your cases I think that traffic is directed to a page/website/offer what have you, but ends up hopefully clicking your offer and you have made a sale.

The article I write is not aimed at people looking for something that they can buy online, but rather to visit my Clients website. If my client is an estate agent (or realtor I think you may call it) then my article is the vehicle that sends that prospect to my clients website to buy a piece of land, rent an apartment, buy a house etc. In essence my job is to send as many hot *local*prospects down the tube to hit my clients website.

I understand from earlier comments that if I post to say 3 article directories like EZA, Article Base and EzineMark I should not be relying on the (or any) traffic generated from within these article directories, because I think Alexa you have previously said to me "this is not what article directories are used for". Ok, so that begs the question why bother to post to these three directories or even why post to EZA? Am I right in saying its really only to try to get my article picked up by other ezine owners, website owners, bloggers etc and published on their sites? This in turn is what will generate the traffic?

Alexa, thanks for your offer of pm but seem to remember my post count is to low.

Paul, thanks again for further comments on "Turn Words Into traffic" and Doe. I was impressed with the Doe video and what was said. I will look at the e-book again. I checked Writer Market Uk version earlier, but this is now non operational.

Thanks again
Regards
Mike

Thanks
2 replies

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myob 13 years ago

Mike, the requirements needed to generate traffic for other clients by yourself are far beyond what you can provide using this model. You could perhaps generate leads for them, but it seems inconceivable how this could otherwise work practically for what you suddenly presented. Providing article syndication as a service is overkill and will result in rapid dissipation of your efforts, if even for just a few clients. But seriously consider using this method for branding, establishing yourself as an authority in this niche and generating leads for your consulting services. As a local/offline consultant, you may be better served by visiting the Offline Marketing Forum.
- Thanks
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Alexa Smith

Banned 13 years ago

Originally Posted by mikerj

I understand from earlier comments that if I post to say 3 article directories like EZA, Article Base and EzineMark I should not be relying on the (or any) traffic generated from within these article directories, because I think Alexa you have previously said to me "this is not what article directories are used for". Ok, so that begs the question why bother to post to these three directories or even why post to EZA? Am I right in saying its really only to try to get my article picked up by other ezine owners, website owners, bloggers etc and published on their sites? This in turn is what will generate the traffic?

Yes, exactly so.

You wouldn't want to get your traffic from an article directory, Mike? When a potential customer finds one of your articles by putting one of its keywords into a search engine as his search terms (which is exactly what potential customers do), the last thing you want him to find is an article directory copy, because if he finds that copy then even with (say) a 30% click-through-rate from your article, you'll still lose the other 70% of the traffic, whereas if he finds the copy originally indexed and published on your own site, instead, you'll get 100% of that traffic. So as you can see, simple logic and arithmetic dictate that you wouldn't want your potential traffic going off to an article directory. Article directory copies are just for potential syndicators to find. They're for people who search in article directories (which customers don't), not for people who search in Google. This is why it's essential not to "write for clicks" or try to sell/promote in the articles, but to write for syndication instead.

Article directories are stepping stones. There's no point in trying to use them for their own traffic (which you wouldn't want, that way, as you'd lose most of it) or for their own backlinks (which are only non-context-relevant PR-0 backlinks). And that isn't (and never was) what article directories are there for at all, of course. Many people do try to use them that way, but those are all the people who end up six months later starting off all the threads you can find in this and other forums with titles like "Article Marketing Is Dead" (imagining, typically, that what they've been doing was actually "article marketing"!). :p

Thanks
1 reply

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mikerj 13 years ago

Hi Alexa and Paul,

Thanks again for your valued comments it is appreciated!

Paul, as you see I don't post much...I do tend to read, so thanks for the heads up on the offline forum...shall definitely take a peek.

Alexa, what can I say...you over deliver with your response yet again! Yes, have just filled in that "tiny hole" regarding the importance for ensuring that I am shown as the authority/originator of the article. I knew I had to do it, but now I know with clarity why! I had already decided to install a blog on my site solely for this reason, but your comments now make it very clear why I need to do this sooner, rather than later.

As my business bares absolutely no resemblance to my clients businesses, I have decided to go for a blog. For all intents and purposes the bog will be regarded as another site. I have decided that it will be installed as a sub-domain (subject matter completely different to that of my main business site) to my business domain.

So, thanks for giving me the nudge in that direction....Oh gosh I'm goner have to learn WP now! Wow...hope you are ready for some questions on that...:confused:no, I have already started down the road of researching this and know I can get one installed as a sub domain, side by side to my main business domain. Thanks again.

Regards
Mike
- Thanks
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JerrickYeoh

13 years ago

i will go for all seem it the same article , i would maximize my backlink . So i choose to go for all while it no harm you .
I may even try to post in guest blog post which do bring quality backlink and traffic as well.

Thanks

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Same article posted to multiple directories="X", "Y" or "Z"

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